Zerys Content Marketing Blog

How Make Florida Your Home Increased Search Traffic by 2,900% Using Zerys

Steve Lazuka — Tue, 31 Jan 2023 10:55:20 GMT

MakeFloridaYourHome.com is a Florida-based mortgage company that specializes in helping people find and finance their dream homes in the Sunshine State.

100+ Marketers Weigh-in on Outsourcing vs Staffing In-House Writers

Kiera Abbamonte — Mon, 02 Sep 2019 05:30:34 GMT

When the time comes to produce new content, should you be hiring freelance writers or hiring in-house writers?

It’s a loaded question, and one that doesn’t have a cut-and-dry answer. The best option for you varies widely based on things like your budget, the scale of your content operation, the technicality of your industry, and more.

Build the Perfect Content Calendar: Tips and Tools from 97 Marketers

Jessica Greene — Mon, 26 Aug 2019 03:48:34 GMT

Whether you’re an in-house marketer trying to plan content for your company’s blog, an agency trying to plan content for multiple clients, or a freelancer trying to balance marketing your own business alongside assignments from clients, you need a content calendar. A content marketing calendar lets you plan ahead, keep track of what’s in the works and what’s coming up, align all of your contributors, and keep all of your details and assignments organized.

Video Marketing Tips for Boosting Social Media Engagement & Click-Through-Rates

Eoin Dowdall — Sun, 30 Jun 2019 03:16:13 GMT

Are your social media efforts falling a little flat? Perhaps your attempts to go viral are returning more of a polite, muted cough than a full-scale epidemic? Words have never been more critical: the internet has secured that. And a well-crafted message can exceed the limits of the letters on the page. But powerful as the written word is, there's no denying that you're missing a trick if you rely on words alone.

48 Niche Content Marketing Agencies and Who They Help Best

Elise Dopson — Sun, 26 May 2019 05:27:16 GMT

Are you ready to outsource your content marketing? You’re in good company; 62% of companies outsource some form of their content marketing strategy.

...What’s not so straightforward is the process of finding a reputable agency to outsource to. Your business information, cash, and access to your audience is on the line. Get it wrong, and you could damage the reputation you’ve worked so hard to build.

The Content Marketing Mistakes Too Many HubSpot Customers Make

Dann Albright — Sun, 07 Apr 2019 01:50:20 GMT

Using HubSpot can help your company (or your clients) build a content marketing foundation. When done right, it can help you grow your audience, capture more leads and convert those leads into sales. But some simple mistakes can derail those efforts. We teamed up with the research team at Databox and asked 38 marketers which content marketing mistakes they’ve seen HubSpot users make most often.

Don’t Hire a Content Marketing Agency Without Reading This First

Dann Albright — Tue, 05 Mar 2019 02:42:15 GMT

How do you hire a content marketing agency to help your company reach more potential customers? What are the most important considerations when you hire a content marketing agency? Sure, you might be impressed by an initial presentation or a few case studies, but is that enough?

How to Find Freelance Writers for Hire with Tips from 30+ Marketers

Dann Albright — Fri, 15 Feb 2019 07:00:15 GMT

Finding the right combination of experience and talent in a freelance writer can be tough. But it's worth getting it right—having the right writer on your team makes a big difference. So how do you go about finding the best freelancers writers for hire?

We asked over 30 marketers for their advice. And you can bank on their experience: two-thirds of them are working with 6–10 writers at any given time.

3 Content Marketing Trends That Will Dominate the Future

Zachary Painter — Wed, 06 Feb 2019 03:54:09 GMT

To be successful, having an effective content marketing strategy is a must. According to a study conducted by the Content Marketing Institute, companies seeing the most success with their content marketing efforts allocate 40% of their annual marketing budget to content marketing alone, and plan on increasing their content marketing budget in the next 12 months.