5 Cool Tools to Make Your Content Marketing More Effective

Posted by Rachel Terry

shutterstock_554622358.jpgWithout content marketing, you wouldn't be able to increase brand awareness online or reach your customers in direct and personal ways. But how effective is your content marketing? Is your marketing getting your message to the right people at the right time? Is your messaging as clear and concise as it could be? If you're looking for easy ways to make your marketing more effective in the coming year, try out these five cool tools.

1. Trendspottr

Keeping your content ahead of the curve is an excellent way to become a thought leader in your industry. Instead of blogging about topics that have already received plenty of attention, publish content that is trending right now.

Trendspottr helps you to do just that. It allows you to tap into the emerging trends on social media. You'll know which hashtags to use and which rising influencers to follow. It's a predictive trend intelligence platform that uses Twitter and other data sources to help you detect trends before they hit the mainstream. With this tool, you can ride the wave of a trend before it loses its power.

2. MixPanel

Analytics are extremely helpful--that is if you can figure out how to decipher and analyze the data. For those of us without a computer science or statistics degree, lots of analytics programs are a little over the top.

That's where MixPanel comes in. It has the standard analytics features you'll find with lots of other programs--such as user segmentation, funnel reports, and retention analysis. But Mix Panel also lets you set up A/B testing in your mobile apps and send customized messages to users based on their online behavior. You can even create in-app surveys. Best of all, it's user-friendly and intuitive, just what you need when content marketing isn't your full-time gig.

3. Easel.ly

Blog posts and text-based social media posts are great, but readers sometimes get tired of reading. That's when infographics save the day. A clear, visually-appealing infographic can be more efficient than a thousand words. But how do you produce infographics quickly?

Easel.ly is a good place to start. This website has thousands of templates you can use to create sharp-looking infographics. The drag-and-drop tools make it easy to enter your data and shuffle the images around just how you want them. You can even upload your custom templates if you have something particular in mind.

4. Audacity

Podcasts, interviews, and audiobooks are all gaining ground as effective content marketing formats. Adding audio to your marketing can help you to reach more people and give them a more intimate look at your business and your products.

Audacity is a great tool for adding audio to your content marketing. It has an impressive range of capabilities. You can remove background noise, mix multiple tracks, correct pitch, and tempo, and more. It can also scan raw audio for problems like long periods of silence and clipping. Best of all, it's free!

5. Tagboard

You might be producing and publishing exceptional content on your business website or blog, but if you can't get that content out to readers, it's not doing you any good. If you're finding yourself in this situation, it's time to learn to harness the power of the hashtag.

Tagboard is a cool content marketing tool that helps you to do just that. It tracks where your hashtags are used and measures the sentiment surrounding them. You can also create a Tagboard and use keyword filters to promote some posts while filtering out others automatically. In other words, Tagboard can help you to extend your social media reach while filtering out the noise and keeping your marketing focused.

As you can see, there are some fantastic content marketing tools out there to help you make your efforts more effective in the new year. Try them out and watch your reach grow.