Alyssa Wolfe

Recent Posts

The Ultimate Guide to Planning and Creating Awesome Website Content

Posted by Alyssa Wolfe

So, you’re creating a website—or maybe you have one, but you desperately need to update it. It’s a major task for today’s businesses, especially if you want to get found among competitors and the endless amount of information on the internet.

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Tags: website content

Simple Blogging: 5 Tips for a Producing a Consistent, Readable Business Blog

Posted by Alyssa Wolfe

In today’s world, people seem to like to make things complex. We now have more ways to fill our time, more things to keep us busy and get done, and in business, more ways to market than ever. One way people are marketing their business is by creating a blog. But like everything else, simplicity is not always a part of the formula.

When a business fails to make things simple or a habit, it often gets inconsistent. Blogging is a great way to reach and connect with your consumers and potential customers – which is why it can be beneficial to put an emphasis on simple blogging. In fact, rather than overthink your blog, implement a few simple tips to make it succeed.

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Tags: business blog

A Complex Marketing Question: How Much Should Blog Services Cost You?

Posted by Alyssa Wolfe

One common question in the business world is, how much should blog services pricing be? A quick Google search will only lead to confusion—with the large number of marketers, content services, and freelancers offering blog writing, the pricing is extremely hard to pin down. Not only is it difficult to get a measurement of what you should pay for each blog piece, but there are often extra services that can add to the price. Plus, when you add in bulk discounts, subscription services, editors, social media support, and images, blog services pricing is all over the place. Now the question becomes, how do you approach blog services pricing? The answer is multilevel. You’ll need to figure out what you want/need, what your budget allows, how much you’re willing to do, and the level of quality you want.

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Tags: Blog Services

How Website Copywriting Can Affect Your Bounce Rate

Posted by Alyssa Wolfe

For businesses, marketing used to look very different. You created products and services, marketed, and didn’t have as much global competition. Now with the internet, your online presence has become one of the most important tools in your marketing arsenal. With the abundance of noise, you have to figure out how to stand out from the crowd and draw people to spend time with your company. One way to do that is to get them to peruse your website for more than a single page.

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Tags: website copywriting

5 Steps to Creating Better Content for Websites in 2018

Posted by Alyssa Wolfe

You’ve known for a while that your website content is stale. It hasn’t been refreshed recently, and deep down you know it’s affecting your traffic and leads. Now that a large number of businesses have taken to the web to create an online presence, websites are more important than ever—and it is a good way to be found and stand out among the competition. And that means if you’ve put off revamping your website, 2018 is the time to put it on your priority list.

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Tags: Website Content Development

Ad Copywriting 101: What It Is, How It’s Used, and How to Do It

Posted by Alyssa Wolfe

Copywriters and marketers wear a lot of hats. They write and market many different types of content targeted at a variety of audiences. With each type of content created, they must adapt to the style and flow demanded to succeed. One type of content that is prevalent and used by businesses everywhere is ad copywriting.

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Tags: Ad Copywriting

The Art of Posting: How to Plan Blogs and Social Media Posts

Posted by Alyssa Wolfe

Most businesses know by now that content is an essential part of your marketing strategy. Millions of consumers go online every hour to research and buy products and services. While it’s easy to get excited about writing and posting your business’s messages, planning and implementation are key; it’s not often people find success randomly posting. Traffic increases with well-thought-out content. According to one of the marketing stats posted by Hubspot, 72% of marketers say relevant content creation was the most effective SEO tactic. That means you need a plan.

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Tags: content development, content planning, content calendar

Everything You Need to Know About Writing Blogs for Business

Posted by Alyssa Wolfe

Blogging is an essential part of any business marketing strategy, and many businesses experience the benefits when they approach it thoughtfully. Writing blogs for business isn’t about posting random things when the mood strikes—rather, it’s a though-out plan that allows you to maximize the potential advantages of having a blog. Although there is no correct way to get your blog started, there are a general list of things you should do when writing blogs for business.

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Tags: Business Blogs

A 3-Part Guide to Website Content Development

Posted by Alyssa Wolfe

A lot of advice exists about creating blogs, social media posts, and other types of creative content, but one often overlooked skill is designing content for your website. While creative content is fun and exciting to plan and produce, your website will play a crucial role in your business’s overall brand and presence. It’s a business tool that serves multiple purposes:

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