Chloe West

Recent Posts

Essential SEO Elements That Every Piece of Content on Your Website Must Include

Posted by Chloe West

You've probably heard about the importance of SEO in your business blog content, but you're not exactly sure what that means. SEO stands for search engine optimization, and is the practice of using keywords and other attributes that help to push your blog posts and website higher in search results.

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Tags: SEO content

The Ultimate Formula for Writing a High-Performing Blog Post

Posted by Chloe West

Any website worth its salt always comes with a blog or resource page to offer more information to their website visitors. In 2017, having a blog on your business' website is no longer an option. If you want to keep up with your competitors, you need to beat their content marketing.

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How to Generate Leads With Your Website Content Strategy

Posted by Chloe West

46% of consumers say a company's website is one of the biggest determinant of whether or not they trust that business. This means it's incredibly important to make sure that your website has all of the necessary elements to offer as much information upfront to your current and potential customers as possible. This is also a great way to increase your lead generation.

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Tags: website content strategy

4 Types of Content to Include on Your Blog

Posted by Chloe West

When you start your business blog, it can be overwhelming trying to determine what exactly to publish to it. The purpose of our content marketing blog is to help you find the best blog topics and write about them well. But there are a few different ways to differentiate between the best types of site content to write about and publish on your blog.

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Tags: Content Marketing Strategies

4 Things to Consider When Creating Your Digital Marketing Strategy

Posted by Chloe West

You know it's important for your business to have an online presence. The issue is, where do you start? The best thing to do when planning your digital marketing is to begin by creating a strategy. A strategy is a plan or guide to help you determine where to market and to whom, so that you're not simply projecting your message to no one in particular.

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How to Find Out What Your Readers Really Want

Posted by Chloe West

Have you ever written a blog post for your business blog that you thought really hit the nail on the head, only to find out that it didn't seem to resonate with your audience? Perhaps traffic to that blog post wasn't as high, or you couldn't seem to get much interaction with the social posts that shared it. Sometimes, as a business owner, what you think your audience will like isn't exactly what they're looking for.

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Tags: keywords, topic lists, what to write for my blog, what to write for your blog

How to Create a Winning Lead Generation and Nurturing Process

Posted by Chloe West

When you're spending a good amount of time and energy on your business blog, you want to see a return on that time. Of course, updating your blog is great for traffic and search engine rankings, but that's not all you want to see from it. This is why it's important to create lead generation and lead nurturing content on your business blog and in your email newsletter, so that you're encouraging leads to sign up for your email list, and leading them to eventually become customers.

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How to Write the Perfect Blog Post Introduction

Posted by Chloe West

The average web content reader will only read about 20% of your blog post. And if you don't grab your reader's attention within the first few sentences, they might read even less than that. One of the first keys to writing quality content is writing a quality introduction to your article. You need to hook your reader at the beginning to get them to stick around, check out your entire blog post, click through to your call to action, and potentially become a customer.

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4 Ultimate Content Development Tools

Posted by Chloe West

When working on the development of content for your website's blog, you'll undoubtedly have to take advantage of a few online tools to help you create something that's quality and will keep readers coming back. Luckily, we've got a few of our favorite tools up our sleeve to share with you.

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5 Types of Killer Content to Include in Your Editorial Calendar

Posted by Chloe West

We've discussed how to manage your content with an editorial calendar before, but head over here if you need a quick refresher. Essentially, your editorial calendar is where you plan and create all of your blog post (and/or social media) content, topics, and ideas.

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