You might be surprised to learn that one of the reasons some companies are unable to gain ground with their online marketing efforts is because they are lacking effective internet copywriting. Poorly drafted or improperly placed online copy can not only cast a pall of neglect over your digital presence but, in some cases, it can cause a deliberate loss of interest in your brand, products, or services. This means that you not only have to publish compelling content but also keep pace with the trends and changes that have a direct impact on internet copywriting itself.Read More
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The best content on the internet can often get overlooked simply because the effort invested to attract interest either was ineffectively employed or neglected altogether. If you feel like your online content is somehow missing the mark in capturing the attention of your desired audience, there are a few things you can do to help put it where it needs to be - both in terms of being in front of those who need to see it and gaining better positioning in search results.Read More
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With many aspects of business today focusing on driving information to consumers through the use of the internet, some business owners believe that a 'set it and forget it' mentality can still work. Whether you are using blogs, social media posts, a company website, email blasts, or other online marketing tools to deliver data to your target audience, you need to periodically review it and keep it relevant, fresh, and up-to-date. You simply cannot set it up and then forget it exists if you want your online presence to get results. This same concept is true about your content marketing strategy.Read More
When you are starting or re-starting your marketing campaigns, whether you're taking a traditional route or putting a heightened focus on online marketing channels, one of the most important aspects of it is your overall strategy. You can't simply create an advertisement and cross your fingers for luck. Any marketing strategy has several things that need to be defined to give it the best possible chance for success.Read More
When most people think of online content, it's usually the text that comes to mind. Articles, product descriptions, blog posts, testimonials and company "about us" pages make up a large percentage of the online presence that many businesses have, and these usually consist of text-based content. An image or two might be included but often not highlighted or emphasized; it's simply there as an accessory to the text itself. Mixing in a variety of different types of content can provide your marketing campaigns with a significant boost by enhancing visitor appeal, encouraging online window shoppers to enter your sales funnel, making your content more share-worthy and increasing your ability to generate leads and acquire conversions.Read More
Copywriting involves more than putting words to paper, and is viewed as a craft or almost an art form by some individuals. The content development process involved in copywriting is one that requires a writer to possess certain characteristics and abilities that allow for the creation of content that says exactly what it needs to say, and in a way that has the most significant impact on the reader.
Whether you are a website owner, business manager, or marketing professional, you play a role of some kind in the development of content for your online marketing ventures. While marketing professionals spend more time fiddling with the nuts and bolts of the content development process, business managers and website owners still have a vested interest in the success of their online content, so they are just as interested in making sure it delivers the appropriate message in a way that furthers their marketing goals.
Many business owners, marketing executives, and design teams today are focusing the efforts of their marketing strategy on one area in particular, leaving other marketing methods to fall by the wayside. The most frequently pursued marketing strategy over the past few years has been mobile marketing; using responsive design, targeted advertisements, and geo-tagging typically come into play in the mobile marketing arena.
In chronological terms, online marketing is still in its infancy. When you consider it as part of the entire lifespan of the Internet itself, however, online marketing is already well over the hill. While it has not necessarily been at the forefront of marketing consciousness for a significant amount of time, the concept of using web content to promote a brand or market products and services has been part of our online lives almost throughout their entirety.
Writing a white paper can go a long way toward gaining credibility in your industry, or establishing you as an expert in your chosen field. The problem that arises, however, is that most people really don't know what a white paper is or how to create an effective one.