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5 Blogging Myths You Need To Know

 

If you run an online business you've probably had more than one person tell you, "You really need a blog." Unfortunately, that statement doesn't come with much guidance. Blogs can help drive high quality traffic to a website, increase sales and save money on marketing but only if you know what to do and what to avoid.

Here are five myths that bloggers tell which may be luring you off course like an enchanting Siren:

Blogging is Easy.
Well, that sentence may be accurate but you don't just want to blog; you want to blog well. It takes time and patience to master your blog strategy but it will pay off if you are willing to do the work.

You have to figure out the types of articles will work in your industry. The best way to do this is often trial and error. You need to understand the traffic that comes to your blog, which articles are bringing them there and how often those readers click links to get from those articles to your business website.

Here are some terms you can research to get on the right track:

  • Bounce Rates - If users are staying on a particular blog entry for longer than the others, you can assume you have written a title, heading or used graphics that is grabbing their attention.

  • Keyword Density - Do research to see which exact terms people search that relate to your industry and then use those same words to make up two-three percent of your article's text. At the beginning, you should use fairly narrow keywords to try to find niche and then branch out once you are established as a blogger.

  • Images - You need to use original images, if at all possible. Images with proper alt tags can help bring quality traffic to your blog and, from there, on to your website. Your blog strategy should also include videos and podcasts when applicable to add to the reader's experience.

Just Write What You Feel
While it is true that you want to enjoy blogging, don't forget that the purpose of writing entries is to build your business. For example, I would like to include roughly 61 references to Greek mythology in this post but I'm going to refrain because you already had to hear about Sirens once and that is plenty for most people.

You want to engage your customers, not yourself. Don't assume that they understand industry-specific language or details about your business and also don't make your blog a collection of sales pitches. You want to speak to their readers as if you are a friend giving them a tip or good advise.

Stay Away from Long Posts
A good blog strategy contains articles of different lengths. You should not write anything that is less than 250 words and 600 words is usually plenty to make a solid point but, if you need 1000 words, go for it. I wouldn't recommend writing an online book but you should feel comfortable making your point rather than obsessing about the optimal word count.

Write When You Have Time
This is probably the worst offense because it negates the work you are doing by writing quality content. Search engines look for fresh content but, more importantly, you want to keep the quality traffic that you get. It is much harder to get new traffic than to keep quality readers, so make sure your blog strategy includes regular posts to keep these people coming back to you as a trusted authority on the subjects you blog about. 

Only Write About Your Business
I've read that people are now trying to save time by blogging about themselves or their business and nothing else. If you do this, you are missing out on a big opportunity to gain new readers. When you know information about a trending topic, product, etc., you need to write about it. Yes, even if you don't sell it in your store.

You can include links to other authoritative sites as part of your blog strategy because, when your readers click embedded links to these other sites, it helps your search engine rating. In addition to improving your search engine rating, the site that receives traffic from you may be willing to return the favor.

It sounds like a lot to consider but if you are willing to put in the proverbial sweat and take the time to learn, you will see the rewards.