How to Choose a Content Production Solution [Free CMI SlideShare Guide]
Managing content production is on the minds of most in the marketing industry.
Content Marketing Institute has published a free guide to 8 Content Production Tools To Help Marketers Transform Into Publishing Machines. CMI spotlighted Zerys within “Content Workflow Tools combined with Writer Networks.” You can learn more about Zerys on pages 17 and 18. We are proud to be included in the complete systems section for those who need an all-inclusive solution.
The post, by marketing expert Stephanie Tilton, truly captures the pain points that businesses and agencies experience when taking on content. She asks the right questions for any organization considering a more systematic approach, including:
- Does it provide access to outside writers?
- Does it support my unique workflow(s)?
- Does it simplify content publishing and distribution?
We believe that every business needs to find the solution that will best work with their current and future plans. These selections are all quality options, and I wanted to take the opportunity to expand a bit more on who specifically Zerys is designed for, and why it deserves its place among the best.
Content marketing isn’t just for the big brands, and big budgets. Many of the content platforms out there are more geared towards larger businesses with budgets to match. If anything, the small-to mid-size audience has more to gain through original content to help level the playing field. Zerys assures that smaller companies can also have access to quality content at the right price.
For small- to mid-size businesses, you can manage any content project from start-to-finish within the platform; however, if you don’t want to do-it-yourself, you can also hire a certified agency.
Zerys also offers a unique bidding system, SmartPost, so that each assignment is matched with the perfect writer in regards to price and quality. The writer network is populated with a wide spectrum of niche writers. The marketplace has accumulated over 21,000 writers, so there is no shortage of variety or specializations.
Attention to detail is another Zerys trait. Zerys has an ordering system customizable to any content type, from eBooks to white papers to blogs. Each content type requires different skills and production processes.
The Zerys platform has amenities to aid in project management, from each step to the next. For example, with a simple click, you can auto publish to HubSpot or WordPress.
Zerys also pays special attention to the specific needs of your business model. There are two separate platforms for marketers and agencies. Agencies have access to several customizable tools, a variety of project management tools, and of course, the writer marketplace.
Lastly, we’ve been doing content marketing before it was even a buzzword, so we’ve been able to evolve our products and services based on years of data and personal feedback. Following almost ten years in the content marketing industry, we are truly invested in our customers’ success and excited for the future of content.
If you’d like to learn more, schedule a demo and we’ll show you first-hand what sets apart Zerys in the growing content production field.