A Complex Marketing Question: How Much Should Blog Services Cost You?

Posted by Alyssa Wolfe

One common question in the business world is, how much should blog services pricing be? A quick Google search will only lead to confusion—with the large number of marketers, content services, and freelancers offering blog writing, the pricing is extremely hard to pin down. Not only is it difficult to get a measurement of what you should pay for each blog piece, but there are often extra services that can add to the price. Plus, when you add in bulk discounts, subscription services, editors, social media support, and images, blog services pricing is all over the place. Now the question becomes, how do you approach blog services pricing? The answer is multilevel. You’ll need to figure out what you want/need, what your budget allows, how much you’re willing to do, and the level of quality you want.

Read More

Tags: Blog Services

Do You Really Need an Article Marketing Service?

Posted by Nancy M Ruff

You’ve likely heard the top three advantages to article marketing. It helps:


  1. Establish your brand as an expert through original, quality articles that are distributed to thousands, if not millions, of readers.
  2. Drive traffic to your website which, in turn, gets you noticed by more people who are willing to share your site with others.
  3. Optimize search results, generating a greater number of quality leads to your site. And when search engines see links coming to your website, they tend to reward it with higher rankings.

But how do you make sure your well-written articles reach their intended audience? An article marketing service may be the solution you need.

Read More

Tags: article marketing service

How Website Copywriting Can Affect Your Bounce Rate

Posted by Alyssa Wolfe

For businesses, marketing used to look very different. You created products and services, marketed, and didn’t have as much global competition. Now with the internet, your online presence has become one of the most important tools in your marketing arsenal. With the abundance of noise, you have to figure out how to stand out from the crowd and draw people to spend time with your company. One way to do that is to get them to peruse your website for more than a single page.

Read More

Tags: website copywriting

Is There Anything New to Say about Content Marketing?

Posted by Nancy M Ruff

No one would blame you if you said you were burnt out on the topic of content marketing. From “snackable content” to “influencer marketing” (and don’t even get started on ToFu, MoFu, and BoFu), it can often seem like content marketing is nothing more than an exercise in inventing new buzzwords.

Read More

Tags: content marketing

10 Things to Look For When Hiring a Technical Writer

Posted by Nancy M Ruff

Good technical writers are not difficult to find. Lots of writers can create nice, solid content. But great technical writers are not as easily discovered. It’s worth the search, though, as they know how to create documents that help users easily and readily find the answers they need.

Read More

Tags: Hiring a Technical Writer

4 Ways to Improve Your Article Marketing Strategy

Posted by Alyssa Wolfe

Often, your article marketing strategy (or lack of one) is what stands between you and content success. For some businesses, the issue is they’ve never put a lot of thought into their article marketing. They simply slap content up and hope it works. Others get complacent or locked into a rut when producing marketing articles, website content, social media, and more. They don’t adapt or change, or reassess to see if there is something that might boost their traffic, sales, or audience engagement.

Read More

Tags: Article Marketing Strategy

The 3 Ms of Handling Content for Websites, Blogs, Social Media, and More

Posted by Jennifer Gemmell-Adams

Small to medium-sized businesses (SMBs) can sometimes find themselves overwhelmed with the task of maintaining, marketing, and managing their content for websites, blogs, social media, email, or other areas of their online presence. This is largely due to the fact that search engines are demanding higher quality content in terms of SEO, and searchers are demanding higher quality content in terms of their overall user experience.

Read More

Tags: Content Management

5 Steps to Creating Better Content for Websites in 2018

Posted by Alyssa Wolfe

You’ve known for a while that your website content is stale. It hasn’t been refreshed recently, and deep down you know it’s affecting your traffic and leads. Now that a large number of businesses have taken to the web to create an online presence, websites are more important than ever—and it is a good way to be found and stand out among the competition. And that means if you’ve put off revamping your website, 2018 is the time to put it on your priority list.

Read More

Tags: Website Content Development

Understanding the Symbiotic Relationship of Content and SEO

Posted by Jennifer Gemmell-Adams

Content and SEO go together like peas and carrots, steak and potatoes, macaroni and - well, you get the picture. They are so interwoven in the world of online marketing that you quite literally cannot have one without the other. Just in case you have been living a monastic life free of technology for the past decade, SEO stands for search engine optimization. It is the process of enhancing or modifying a website, web page, or other online material to make it more appealing to search engines and thus achieve better ranking on search results.

Read More

Tags: Content and SEO

The What, Why and How of Branded Content

Posted by Nancy M Ruff

You’re often told how important it is to create content that is useful and of value to your targeted audience. Today, it can be just as important for your content to entertain. That’s what branded content is meant to do.

Read More

Tags: branded content