It’s All in the Keywords: How to Choose the Right Ones Every Time

Posted by Nancy M Ruff

Anything that promises to boost your website traffic by nearly 600% is worth sitting up and taking notice of. SEO is not a magic bullet: you must put in the hard work to make it pay off. But the returns justify the effort.

Read More

Tags: SEO Content Development

Key Criteria for an Effective Content Development Plan

Posted by Tracey Sandilands

As content marketing matured, it has become a mainstay of communication for many companies. This makes the content environment very competitive, and getting your material noticed and read by your target audience isn’t always easy. Statistics from the Content Marketing Institute’s 2017 trends report show 70 percent of B2B companies surveyed were planning to increase their content creation this year, so it’s a popular strategy.

Read More

Tags: Content Development Process

How to Use Article Marketing to Drive Users to Your Website

Posted by Chloe West

What is the end goal when running a business, either online or offline? Generating leads, increasing customers, and growing revenue, right? There are many different ways to get your business in front of your target audience with digital marketing, and one of those strategies is called article marketing.

Read More

Tags: Article Marketing

Understanding the difference between blog posts and articles, and what they’re meant to accomplish, can mean a world of difference to SEO and a company’s bottom line

Posted by Nancy M Ruff

Understanding the difference between blog posts and articles, and what they’re meant to accomplish, can mean a world of difference to SEO and a company’s bottom line.

Read More

Tags: blog writing, Article writing

Follow each of these steps to ensure a successful content strategy for your business and your business blog.

Posted by Chloe West

What is the first thing you do when you start a blog for your business? Write a blog post and hit publish? If only it were that easy.

You also have to create a blog/website (or add a blog tab and blog functionality to your existing website), determine who on your team will be in charge of creating your blog content, and put together a content strategy.

Read More

Tags: Content Strategy Checklist

The What, Why, and How of Blog Marketing

Posted by Alyssa Wolfe

Since blog marketing hit the scene, it has become an increasingly effective tool for businesses. Consumers almost expect a blog. After all, it’s another way to know more about the place from which they’re considering purchasing a product or service. Before a business dives into blog marketing, they need to understand the ins and outs. What is it? Why do you do it? How do you do it effectively? Here is everything you need to know to get started with blog marketing.

Read More

Tags: Blog Marketing

The Outline Process of your Content Development

Posted by Chloe West

When we talk about content development, we always go through each of the necessary steps you need to take in order to write the perfect blog post. The first step is creating an outline for your blog post so you know exactly the information you need to include to fully explain your topic.

Read More

It’s Different: How to be the B2B Copywriter Businesses are Looking For

Posted by Nancy M Ruff

B2B copywriting is a $6 trillion industry, yet many businesses struggle to find a B2B copywriter who can effectively help them sell their products and services to other businesses.

Read More

Tags: B2B Copywriter Businesses

How to Maximize Your Traffic with Compounding Blog Content

Posted by Ryan Lym

Last time you looked at your blog's statistics, did you notice some outliers? It's not uncommon for most of a site's traffic to come from certain posts and not others, gaining more attention over time than it did when it was first posted. Which begs the question: what makes posts like these so unique? Hubspot found that one "compounding" blog post generates just as much traffic as six "decaying" ones. So what can you do to create compounding blog content that continues to generate traffic long after it's posted?

Read More

Tags: Compounding Blog Content

How to Find the Talent You Need for Your Custom Content Development

Posted by Nancy M Ruff

Custom content that is specific to your individual brand is a must if you want your SEO strategy to succeed. No matter what size your business, consumers look for brands that are consistent and trustworthy, and custom content is the way to attract new business and retain loyal customers.

Read More

Tags: Custom Content Development