A 3-Part Guide to Website Content Development

Posted by Alyssa Wolfe

A lot of advice exists about creating blogs, social media posts, and other types of creative content, but one often overlooked skill is designing content for your website. While creative content is fun and exciting to plan and produce, your website will play a crucial role in your business’s overall brand and presence. It’s a business tool that serves multiple purposes:

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How to Generate Leads With Your Website Content Strategy

Posted by Chloe West

46% of consumers say a company's website is one of the biggest determinant of whether or not they trust that business. This means it's incredibly important to make sure that your website has all of the necessary elements to offer as much information upfront to your current and potential customers as possible. This is also a great way to increase your lead generation.

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Tags: website content strategy

The Social Media Maze: Tools to Help You Find Your Way

Posted by Nancy M Ruff

If you’re a marketer running an agency or managing the social media accounts of multiple clients, odds are good you’re always on the lookout for ways to efficiently create content, schedule shares, and meaningfully engage with followers. The only way to really get it all accomplished without working 24/7 is by taking advantage of the social media tools available to help you do just that.

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Tags: social media marketing

4 Types of Content to Include on Your Blog

Posted by Chloe West

When you start your business blog, it can be overwhelming trying to determine what exactly to publish to it. The purpose of our content marketing blog is to help you find the best blog topics and write about them well. But there are a few different ways to differentiate between the best types of site content to write about and publish on your blog.

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Tags: Content Marketing Strategies

A KISSable Strategy : Simpifying Your Content Marketing

Posted by Nancy M Ruff

Recently overheard: “Content marketing is not rocket science.” It’s true. Simple content marketing nearly always gets the job done best, but over time a brand’s marketing strategy may become overly complicated. Adding a lot of tips, advice, and suggestions from marketing gurus to your content marketing campaigns can result in them becoming bloated.

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Tags: content marketing

Grow Your Audience with Content Marketing Strategies

Posted by Rachel Terry

Gone are the days when you could tweet out a message about an upcoming sale and expect the world to know about it. With 400 million SnapChat users, 450 million LinkedIn profiles, and more than 300 million active Twitter users, there's plenty of competition for readers' attention out there.

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Tags: Content Marketing Strategies

The White Paper: Your Content Marketing Strategy’s Secret Weapon

Posted by Nancy M Ruff

Well-written white papers are one of the most powerful tools in your content marketing toolkit. They provide useful information that helps acknowledge and define a reader’s problem, objectively explores ways to meet a need, and logically leads the reader to the conclusion that your business has the expertise, knowledge, and solution to their problem.

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Tags: white paper content

Small Business, Big Results: The Power of Social Media Marketing

Posted by Nancy M Ruff

Small businesses have always been at a disadvantage for many forms of online marketing. Pay-per-click, or paid search marketing, is often out of reach due to budgetary constraints. SEO, or search engine optimization, has its own challenges, as it requires an enormous investment in resources for results that may take months, or years, to appear.

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Tags: social media marketing

4 Things to Consider When Creating Your Digital Marketing Strategy

Posted by Chloe West

You know it's important for your business to have an online presence. The issue is, where do you start? The best thing to do when planning your digital marketing is to begin by creating a strategy. A strategy is a plan or guide to help you determine where to market and to whom, so that you're not simply projecting your message to no one in particular.

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How to Hire Blog Writers That Will Achieve Real Results for Your Business

Posted by Nancy M Ruff

You only need to try it once to understand how time-intensive it can be creating your own blog content. Valuable, relevant, and quality content isn’t easy. It takes a lot of resources and knowledge to consistently turn out posts that achieve the business results you’re looking for. For many business owners, it’s difficult enough running their business, serving their clients, and managing their marketing strategies without having to write their own content. Now may be the time to hire blog writers.

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