One of the greatest strengths of a business blog is in establishing a dialogue with readers. If that dialogue is to be a successful one, the writing style and tone, along with the writer’s in-depth knowledge of the topic, must meet the needs of the audience.Read More
Tags: business blog writing
It's no secret that blogging for a business differs vastly than blogging for fun. Personal bloggers write about their recipes, their cats, their views on the world, and other topics that interest them. Business bloggers, on the other hand, need to stay on topic with their business's industry, finding subjects to blog about that will not only be interesting to customers and prospects but also establish the business as a credible authority. To do that, a business blog strategy needs to be hashed out before the first post is written.
The success of your company relies heavily on its ability to stay ahead in the online arena. Blog strategy is the backbone of an online marketing strategy, and crafting content that is effective is a matter of utilizing tried-and-true techniques while integrating innovative marketing methods. Here are some valuable tips that will help you implement a highly-effective blog strategy.
As a marketer for several growing businesses, one of my primary tasks is coming up with new content ideas for a company blog. It’s also one of my most challenging, and I often spend several hours just browsing online to get inspiration. I’m also tired of reading those “advice” pieces that say google the keywords, keep an editorial calendar, and all the usual suggestions. So I set out to find more creative ways of getting ideas, which result in original ideas without added effort.
We all know that social media has made it to the forefront of marketing. If we want our businesses to succeed and gain the most visibility, we have to consistently post to Facebook, Twitter, Pinterest, Google+, LinkedIn, Tumblr, and everything else. It always seems like so much work.