SMBs may have smaller budgets and marketing teams, but that shouldn’t keep them from building a content development plan that rivals those of the “big guys.” A content marketing strategy helps small and medium businesses:Read More
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The holidays are right around the corner: retailers are already getting their holiday displays set up, and the first few holiday commercials of the season are starting to creep into network programming rotations.
If a builder is going to build a house, there are a few steps that he has to take before he can get to work. He has to create a blueprint, gather his supplies, and lay his foundation all before beginning to build. He can't simply decide to build a house one day, find a plot of land, and go build it.
An editorial calendar is a content plan that brings order to your annual, monthly, and daily content marketing efforts. As an element of content marketing, it is an indispensable, yet often disregarded practice. Often it can seem like too much work. It may seem impossible to foresee your content needs even a few days hence. Or you may feel that it brings rigidity into a creative area.
If you are looking for new opportunities to grow your business and spread your influence, you've got to set and meet some goals. One of the best ways to accomplish this is to create a content development plan that will send new traffic to your website while consistently bringing old visitors back for more.