Why You Need to Stop Focusing on Fresh Content

Posted by Ryan Lym

There's an elephant in the room, and no one seems willing to talk about it. If you've done any research on SEO, you've probably heard that search engines love fresh content. Possibly in those exact words. It's an alluring idea: just update your blog regularly, and your search engine rankings will soar. Unfortunately, it's wrong. Well, not exactly. It's just no longer the most important thing you can be doing, and focusing on fresh content can actually damage your rankings.

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Tags: content marketing tips, Content Marketing Strategies

4 Types of Content to Include on Your Blog

Posted by Chloe West

When you start your business blog, it can be overwhelming trying to determine what exactly to publish to it. The purpose of our content marketing blog is to help you find the best blog topics and write about them well. But there are a few different ways to differentiate between the best types of site content to write about and publish on your blog.

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Tags: Content Marketing Strategies

Grow Your Audience with Content Marketing Strategies

Posted by Rachel Terry

Gone are the days when you could tweet out a message about an upcoming sale and expect the world to know about it. With 400 million SnapChat users, 450 million LinkedIn profiles, and more than 300 million active Twitter users, there's plenty of competition for readers' attention out there.

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Tags: Content Marketing Strategies