Without content marketing, you wouldn't be able to increase brand awareness online or reach your customers in direct and personal ways. But how effective is your content marketing? Is your marketing getting your message to the right people at the right time? Is your messaging as clear and concise as it could be? If you're looking for easy ways to make your marketing more effective in the coming year, try out these five cool tools.Read More
Whether your current content marketing campaign is based off tons of research and planning or you've just taken a stab at what you think needs to be done, there are a few key signals that you're heading in the wrong direction. Don't ignore these five warning signs that might be trying to tell you that you're off to a rocky start.
The content you create has a huge impact on the future success of your business: it effects everything from how prospects and customers perceive your company and how easily they are able to find you through organic searches to how interested will be in interacting with you on social media.
Many companies have embraced content marketing and are going full speed ahead with an inbound campaign. Others, however, may not be convinced that it's the right way to go or that the efforts will be rewarded with enough new business to make it worth it. If you fall into that second group, here are five good reasons why you can't ignore content marketing any longer.
How effective is your landing page content strategy? Do you even have a deliberate and consistent plan for presenting your landing pages?
Walt Disney has been hailed as a technological genius. His forward thinking in the entertainment industry revolutionized the trade and in many ways still has profound effects in today's entertainment world.
Although Disney has been gone for many years, his company is still at the forefront of technological evolution. Yet, it was his marketing genius that set him and his company apart from everybody else. You would be well served to apply some of Walt Disney's business ideas to your content marketing campaign.
It All Started with a Mouse, and Marketing
Walt Disney dreamed up Mickey Mouse and was on his way. Disney's acumen with technology is legendary but none of his success would have been possible without his marketing ingenuity. If he had not been able to fill up movie theaters, theme parks and sell tons of Disney merchandise all his fancy innovations would have been for naught.
Market like Walt
Your content marketing campaign is vital to your business success. The way you present your company's brand shapes people's view of your organization.
Times have changed since Walt Disney's days but his marketing ideas are still a thing of brilliance. Let's take a look at a few tactics you can use to market like Walt: