There's an elephant in the room, and no one seems willing to talk about it. If you've done any research on SEO, you've probably heard that search engines love fresh content. Possibly in those exact words. It's an alluring idea: just update your blog regularly, and your search engine rankings will soar. Unfortunately, it's wrong. Well, not exactly. It's just no longer the most important thing you can be doing, and focusing on fresh content can actually damage your rankings.Read More
Whether your current content marketing campaign is based off tons of research and planning or you've just taken a stab at what you think needs to be done, there are a few key signals that you're heading in the wrong direction. Don't ignore these five warning signs that might be trying to tell you that you're off to a rocky start.
The holidays are right around the corner: retailers are already getting their holiday displays set up, and the first few holiday commercials of the season are starting to creep into network programming rotations.
We all know how important content marketing is, and we all know that in order to succeed, not only do you have to produce great content that engages the reader, you’ve also got to publish it on a regular basis. All too often that means that something is going to suffer.
The content you create has a huge impact on the future success of your business: it effects everything from how prospects and customers perceive your company and how easily they are able to find you through organic searches to how interested will be in interacting with you on social media.
Writing a white paper can go a long way toward gaining credibility in your industry, or establishing you as an expert in your chosen field. The problem that arises, however, is that most people really don't know what a white paper is or how to create an effective one.
You just wrote the greatest blog post ever. You hit publish and you're ready for a day full of traffic. However, two hours after you've published your best blog post ever, it has hardly gotten any hits.
We talk a lot about the need for freshness in content marketing. But if you’ve been at it for a while, freshness can start to feel frustratingly elusive. How can you stay au courant with your marketing strategy and content?
Many companies have embraced content marketing and are going full speed ahead with an inbound campaign. Others, however, may not be convinced that it's the right way to go or that the efforts will be rewarded with enough new business to make it worth it. If you fall into that second group, here are five good reasons why you can't ignore content marketing any longer.
How effective is your landing page content strategy? Do you even have a deliberate and consistent plan for presenting your landing pages?