Why You Need to Stop Focusing on Fresh Content

Posted by Ryan Lym

There's an elephant in the room, and no one seems willing to talk about it. If you've done any research on SEO, you've probably heard that search engines love fresh content. Possibly in those exact words. It's an alluring idea: just update your blog regularly, and your search engine rankings will soar. Unfortunately, it's wrong. Well, not exactly. It's just no longer the most important thing you can be doing, and focusing on fresh content can actually damage your rankings.

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Tags: content marketing tips, Content Marketing Strategies

5 Signs It's Time To Overhaul Your Content Marketing Campaign

Posted by Robin Kastengren

Whether your current content marketing campaign is based off tons of research and planning or you've just taken a stab at what you think needs to be done, there are a few key signals that you're heading in the wrong direction. Don't ignore these five warning signs that might be trying to tell you that you're off to a rocky start.

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Tags: content marketing, content marketing tips, content marketing strategy, content marketing campaign, content marketing plan

Good Tidings For Your Website! Content Development Tips For The Holidays

Posted by Raj Chander

The holidays are right around the corner: retailers are already getting their holiday displays set up, and the first few holiday commercials of the season are starting to creep into network programming rotations.

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Tags: content development, content development plan, content marketing, content marketing tips

Your Love-Hate Relationship with Content Marketing & What You Can Do About It

Posted by Katie McFarlin

We all know how important content marketing is, and we all know that in order to succeed, not only do you have to produce great content that engages the reader, you’ve also got to publish it on a regular basis. All too often that means that something is going to suffer.

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Tags: content marketing tips, content marketing strategy, content marketing plan

5 Original Ways to Create Fresh, Interesting Content

Posted by Laura Holton

The content you create has a huge impact on the future success of your business: it effects everything from how prospects and customers perceive your company and how easily they are able to find you through organic searches to how interested will be in interacting with you on social media.

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Tags: content creation, content marketing, content marketing tips, content marketing strategy, content marketing plan

8 Tips for Crafting Effective White Paper Content

Posted by Jennifer Gemmell-Adams

Writing a white paper can go a long way toward gaining credibility in your industry, or establishing you as an expert in your chosen field. The problem that arises, however, is that most people really don't know what a white paper is or how to create an effective one.

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Tags: white paper content, content marketing, content marketing tips

8 Key Methods For Promoting Your Blog Content

Posted by Chloe West

You just wrote the greatest blog post ever. You hit publish and you're ready for a day full of traffic. However, two hours after you've published your best blog post ever, it has hardly gotten any hits.

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Tags: content promotion, content marketing, content marketing tips, content marketing strategy

What’s Hot In Content Marketing, And Why You Should Care

Posted by Marianne Pratt

We talk a lot about the need for freshness in content marketing. But if you’ve been at it for a while, freshness can start to feel frustratingly elusive. How can you stay au courant with your marketing strategy and content?

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Tags: content marketing, content marketing tips, content marketing strategy

5 Reasons Why You Can't Ignore Content Marketing

Posted by Robin Kastengren

Many companies have embraced content marketing and are going full speed ahead with an inbound campaign. Others, however, may not be convinced that it's the right way to go or that the efforts will be rewarded with enough new business to make it worth it. If you fall into that second group, here are five good reasons why you can't ignore content marketing any longer.

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Tags: content marketing, content marketing tips, content marketing campaign

3 Key Elements Of Effective Landing Page Content

Posted by Marianne Pratt

How effective is your landing page content strategy? Do you even have a deliberate and consistent plan for presenting your landing pages?

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Tags: landing page content, content marketing, content marketing tips