Content Marketing Blog - News, Tips, and Strategies for Serious Content Marketers

Small Business, Big Results: Why You Need to Blog

Posted by Nancy M Ruff

Have no doubt, small business blogs are a powerful weapon in your online marketing arsenal. Want some figures to back that up? Consider:

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Successful Content Marketing Starts With a Plan

Posted by Nancy M Ruff

Content marketing done right will light the proverbial bulb over your customer’s head, making her or him realize your service or product is exactly what they’re looking for and need. The “on” switch you provide is made possible by a carefully crafted strategy that, when implemented, improves traffic, gains leads and drive sales. That strategy begins with a plan.

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How to Amp Up Your Reader Engagement Levels

Posted by Rachael Gerkensmeyer

Publishing content to promote your products or services won't do much good if people aren't reading through the pieces on a regular basis. This is why it's so important to take time and optimize reader engagement levels throughout all aspects of the content creation process.

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Creating Content in 2016: Best Practices for a New Year of Content Marketing

Posted by Don Musacchio

It's a new year, and it's time to evaluate your content marketing strategy moving forward into 2016. If you've already been creating content, then it is time to make sure you are using the best practices for content marketing. And since the online marketing landscape is always changing, the plans you put in place last year may need some tweaking in order to continue to be productive in the coming year. Here are a few tips for creating content in 2016.

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5 Tips to Get Your Social Promotion Strategy Back on Track

Posted by Rebecca Geller

You know enough about online marketing to realize that social media is an important part of your overall strategy, but successful social media promotion is harder than it seems. Utilizing social media without understanding how it works to promote your business can be a waste of time, so it's important to use tried-and-true methods of using the marketing tool effectively. Here are five tips to consider as you work to strengthen your social media promotion efforts.

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Want Dramatic Results From Your Content Marketing? Follow These Tips

Posted by Rachael Gerkensmeyer

No matter what type of business you are promoting, the various benefits associated with content marketing are many, and include the ability to dramatically increase lead generation, as well as the opportunity to improve reader engagement within your target audiences. With the implementation of a few effective content marketing tips, you should be able to establish yourself as an industry knowledge leader and can expect to experience a dramatic increase in both brand awareness and sales.

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6 Tips for Creating Shareable Content

Posted by Rebecca Geller

You know that your business can benefit from a strong online presence, but how do you get the word out as effectively as possible? Creating shareable content is a great way to establish and maintain brand recognition while giving followers the opportunity to interact with your company. Getting people to share your content isn't always easy; here are six tips that will help you achieve your goal.

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Interesting Topics to Write About That Can Be Applied to Any Niche

Posted by Rachael Gerkensmeyer

Writing and managing content for a variety of niches can be a time consuming process, especially if you’re taking the time to come up with a different set of interesting topics to write about for each particular niche within your portfolio. To optimize the time and cost effectiveness of your content production process, consider coming up with interesting topics to write about that can be applied to any niche you may be working with—then it’s just a matter of customizing the actual content to address each niche in question. Here’s a list of topics to get you started, and examples of how they can be applied to a variety of niches:

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Creating Great Content is Easy as ABC

Posted by Nancy M Ruff

There are at least two ways to look at what it means to create content that converts, one being the actual words you use, i.e. well-written copy. The other, which this post covers, is about the qualities you need to bring to the game if your content is to deliver. Today’s savvy marketers know that the world of traditional marketing is increasingly less effective, including the relatively new techniques of banners or buttons that appear on websites.

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How to Implement Brand Marketing into Your Content Strategy

Posted by Rachael Gerkensmeyer

Your company’s brand is extremely important, as it tells potential customers what they can expect when doing business with you. Your brand helps to set you apart from the competition, maintain loyalty among customers, and even expand into new markets. An effective brand can be a colorful logo, a tagline or jingle, or a combination of them all. Brand marketing is easy enough to implement into just about any business practice, especially during the content creation process. Every article, press release, newsletter, and advertisement your company produces should include brand marketing as a core aspect.

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