Content Marketing Blog - News, Tips, and Strategies for Serious Content Marketers

How to Pick Topics for Your Business Blog

Posted by Laura Holton

One of the most difficult things about running a blog is knowing what to write about next. When it comes to business blogging, picking topics out of the air may not only be a waste of time, it could even be detrimental to your marketing efforts and brand image. Whether you have writer’s block or you have plenty ideas but are unsure if any will be successful, the following steps will ensure that you pick the right blog topics for your audience and business goals.

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Must-Have Types of Content to Boost Your Online Marketing Success

Posted by Jennifer Gemmell-Adams

When most people think of online content, it's usually the text that comes to mind.  Articles, product descriptions, blog posts, testimonials and company "about us" pages make up a large percentage of the online presence that many businesses have, and these usually consist of text-based content.  An image or two might be included but often not highlighted or emphasized; it's simply there as an accessory to the text itself.  Mixing in a variety of different types of content can provide your marketing campaigns with a significant boost by enhancing visitor appeal, encouraging online window shoppers to enter your sales funnel, making your content more share-worthy and increasing your ability to generate leads and acquire conversions.

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4 Best Practices for Content Curation

Posted by Robin Kastengren

Content curation can be a great way to not only bring in fresh ideas from other people, but also to get the attention of those whose content you are curating. In order to make it effective, however, you have to do more than post a list of links to interesting articles on your blog and share a bunch of articles on Facebook. Here are four things to remember to make the most of content curation.

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A Step-by-Step Guide to Content Audits

Posted by Laura Holton

A content audit is an extensive and often tedious process that most businesses and website owners dread. However, it is not something that you can neglect if you want to optimize traffic, conversions, and user experience on your website.

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Using Content to Stand Out in a Crowded Niche

Posted by Rachael Gerkensmeyer

Finding success in a crowded niche might be tough, but it's far from impossible when the right techniques are put into place. Reinventing the way you share information within your blog content that's already spread saturated on the Internet will get you some results, but if you stop there you're probably losing a lot of traffic and sales to your competition. To optimize your blog content for success, it's a good idea to implement a variety of content creation methods into your marketing plan. Here are three effective options to consider:

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How to Prepare Your Mobile Content Marketing Strategy for the Latest Google Algorithm Updates

Posted by Laura Holton

This April, Google is releasing two major changes to its search algorithm, both of which will affect mobile-related rankings. According to HubSpot, these updates will have an even greater impact than Panda and Penguin — both of which have had a huge effect on how companies treat their inbound marketing strategy.

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What's Involved in the Content Development Process

Posted by Jennifer Gemmell-Adams

Copywriting involves more than putting words to paper, and is viewed as a craft or almost an art form by some individuals.  The content development process involved in copywriting is one that requires a writer to possess certain characteristics and abilities that allow for the creation of content that says exactly what it needs to say, and in a way that has the most significant impact on the reader.

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Five Tips for Great List-Type Blog Posts

Posted by Steve Lazuka

Today, more and more businesses are turning to content marketing as their preferred digital marketing strategy. If you are going to compete, you will need to develop high-quality content for your website, blog and social media presence.

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Mastering the How-To: Making the Most of This Popular Content Format

Posted by Laura Holton

A classic, existing since the very beginning of blogging, the how-to post is one of the most popular types of content. HubSpot, for instance, reports that they receive, on average, 55 percent more views on their how-to posts than any other type of content. However, to harness this potential, you need to master the skills of writing a great how-to.

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What Steps Can You Take to Fix a Failing Content Strategy?

Posted by Laura Holton

More than one-quarter of marketers have no defined content strategy at all, reports V3. However, even if you do have a strategy in place, you may still lack shares, conversions, and engagement — all signs that you strategy is failing. By identifying your weak points early on and rectifying the problem as soon as possible, you can begin to increase your conversions. The following details a few of the most prevalent issues and how to fix them.

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