4 Things to Consider When Creating Your Digital Marketing Strategy

Posted by Chloe West

You know it's important for your business to have an online presence. The issue is, where do you start? The best thing to do when planning your digital marketing is to begin by creating a strategy. A strategy is a plan or guide to help you determine where to market and to whom, so that you're not simply projecting your message to no one in particular.

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How to Hire Blog Writers That Will Achieve Real Results for Your Business

Posted by Nancy M Ruff

You only need to try it once to understand how time-intensive it can be creating your own blog content. Valuable, relevant, and quality content isn’t easy. It takes a lot of resources and knowledge to consistently turn out posts that achieve the business results you’re looking for. For many business owners, it’s difficult enough running their business, serving their clients, and managing their marketing strategies without having to write their own content. Now may be the time to hire blog writers.

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How to Find Out What Your Readers Really Want

Posted by Chloe West

Have you ever written a blog post for your business blog that you thought really hit the nail on the head, only to find out that it didn't seem to resonate with your audience? Perhaps traffic to that blog post wasn't as high, or you couldn't seem to get much interaction with the social posts that shared it. Sometimes, as a business owner, what you think your audience will like isn't exactly what they're looking for.

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Tags: keywords, topic lists, what to write for my blog, what to write for your blog

How to Create a Winning Lead Generation and Nurturing Process

Posted by Chloe West

When you're spending a good amount of time and energy on your business blog, you want to see a return on that time. Of course, updating your blog is great for traffic and search engine rankings, but that's not all you want to see from it. This is why it's important to create lead generation and lead nurturing content on your business blog and in your email newsletter, so that you're encouraging leads to sign up for your email list, and leading them to eventually become customers.

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5 Cool Tools to Make Your Content Marketing More Effective

Posted by Rachel Terry

Without content marketing, you wouldn't be able to increase brand awareness online or reach your customers in direct and personal ways. But how effective is your content marketing? Is your marketing getting your message to the right people at the right time? Is your messaging as clear and concise as it could be? If you're looking for easy ways to make your marketing more effective in the coming year, try out these five cool tools.

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5 Ways to Improve Your Lead Nurturing Efforts

Posted by Nancy M Ruff

You spend a lot of time trying to attract and capture leads. Great content, effective calls to action, free eBooks and guides, and dedicated landing pages? Check. They’re all best inbound marketing practices, but your hard work doesn’t stop there. Leads are great, but they don’t mean much to your bottom line if they don’t turn into customers. Nurturing your leads takes just as much effort as capturing them. If you’re not as happy as you could be with your conversion rates, here are five ways to improve your lead nurturing efforts.

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5 Tips to Create Killer Lead Nurturing Content

Posted by Don Musacchio

Once upon a time, there was a world with no Internet. In this world, salespeople had little to no access to consumers who were in the early stages of the buying process. Maybe those consumers looked at magazines to do some early research planned purchases. Maybe they browsed showrooms, just looking at what was available. But they did not leave their contact info with a salesperson.

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The Difference Between MQL and SQL Leads - And How to Convert Both!

Posted by Tracey Sandilands

Marketing is a process with very clear start and end points. The customer’s journey from the stage of identifying a need to making a purchase is called the sales funnel or the buying cycle. Marketing qualified leads (MQLs) and sales qualified leads (SQLs) both have specific positions in the buying cycle, but the treatment needed to convert them into a sale is different in each case, and often requires publishing specific types of content and other inbound marketing strategies.

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How to Write the Perfect Blog Post Introduction

Posted by Chloe West

The average web content reader will only read about 20% of your blog post. And if you don't grab your reader's attention within the first few sentences, they might read even less than that. One of the first keys to writing quality content is writing a quality introduction to your article. You need to hook your reader at the beginning to get them to stick around, check out your entire blog post, click through to your call to action, and potentially become a customer.

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How Content Can Help You Reach Your Marketing Goals

Posted by Tracey Sandilands

The fundamental purpose of marketing is to inform your audience about your offering. In most companies, marketers aim to do this by:

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