Content Marketing Blog - News, Tips, and Strategies for Serious Content Marketers

4 Elements That All Successful Landing Pages Share

Posted by Robin Kastengren

Whether you are trying to nudge leads down the sales funnel with your landing pages or creating pages designed to capture new leads, nailing down your landing page design usually comes from split testing a few different arrangements. No matter which design you choose, all successful landing pages have a few elements in common. Here are four things your landing pages must have.

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Content Marketing Success: Defining Your Goals

Posted by Jennifer Gemmell-Adams

When you are starting or re-starting your marketing campaigns, whether you're taking a traditional route or putting a heightened focus on online marketing channels, one of the most important aspects of it is your overall strategy.  You can't simply create an advertisement and cross your fingers for luck.  Any marketing strategy has several things that need to be defined to give it the best possible chance for success.

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Reader Retention: How to Keep Them Coming Back

Posted by Rachael Gerkensmeyer

You’ve probably already heard that quality content is an important cornerstone in building a successful website or blog. You may even be knowledgeable on creating interesting and valuable content that grabs the attention of your readers. But to gain all the potentials benefits of content, you need to write posts that lead to repeat visitors.

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Is Your Content Making Your Audience Tune Out?

Posted by Laura Holton

If you have noticed that your blog posts are going unread and unshared, you are not alone. Around 70 percent of content receives no engagement, reports 1st Quality Content, and a big reason for this is that many posts are simply boring. Sounds like this could be the case for you? Look out for these signs of dull content.

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4 Keys to Creating Branded Content Your Readers Will Love

Posted by Laura Holton

As your content needs to lead prospects closer to a sale, an element of branding is essential. But who wants to hear you talk about your products and services over and over again? No one! Finding the right niche between branded content and customer needs and wants is essential for successful sales! Here are a few ways you can create branded content that is educable, interesting, fun to read, and valuable for your readers.

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Is Your Content Creation System Letting You Down?

Posted by Laura Holton

Organizing your content creation process is no easy task, but disorganization can be the death of any content marketing plan. To be successful, you need to manage the writing, editing, and publishing of content to make sure that you never miss a deadline. You also must ensure that there is a constant flow of new pieces arriving to your blog and social media accounts. If you are struggling to stay on track, try implementing these techniques.

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Mastering the Art of the Flawless Call-to-Action

Posted by Don Musacchio

The key to content marketing is developing a relationship with your audience that stirs them to take some kind of action. The ultimate reason for creating great content, educating your audience and positioning yourself as a trusted expert is to win business. How can you bridge the gap between valuable and informative content and sales? The answer is the Call-To-Action (CTA).

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Less is More: Why Publishing Too Much Content is Counterproductive

Posted by Laura Holton

It would seem logical that the more blog content you publish, the more traffic, engagements, and conversions you receive — but this isn’t the case. In fact, most marketers find that the opposite happens; CoSchedule, for instance, found that increasing their number of posts from two a week to three lowered their average social shares per post from 561 to 325, page views from 6,074 to 4,367, and comments from 6.5 to 3. That is a decrease in overall social shares and comments and only a slight increase in page views, all at the cost of more effort on the part of the writers and marketers.

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Getting Started with SEO Content Creation

Posted by Don Musacchio

If you own a business website, you probably know a bit about Search Engine Optimization (SEO). This process made sure that your website showed up in the various search engines. You may also have heard that blogging is a great way to boost the traffic to your site, but it may not be clear how this works. This involves understanding SEO content creation, a strategy to create a continual stream of content that attracts search engine traffic to your site.

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How to Pick Topics for Your Business Blog

Posted by Laura Holton

One of the most difficult things about running a blog is knowing what to write about next. When it comes to business blogging, picking topics out of the air may not only be a waste of time, it could even be detrimental to your marketing efforts and brand image. Whether you have writer’s block or you have plenty ideas but are unsure if any will be successful, the following steps will ensure that you pick the right blog topics for your audience and business goals.

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