The Art of Selecting the Right Images For Your Content

Posted by Don Musacchio

Everyone knows that pictures and images can convey powerful messages. And, it has been conventional wisdom for a while now that using images with your website content garners more engagement from your audience. But as competition for web traffic increases, you need to go the extra mile to really attract and engage your website’s visitors. You can’t just connect any old image with your content. You have to find the right image to compliment the rest of your content. Images are more than decoration – they are a powerful tool for engaging your audience in a deeper and meaningful way.

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The Value of an Effective Social Media Plan

Posted by Jennifer Ward

Small businesses have the ability to tap into the rich and rewarding goldmine of social media marketing, but often fail miserably when doing so because of a lack of proper planning. If you are a small business owner exploring the possibilities of social media marketing for your company, there are a few things you should take into consideration before you begin your marketing adventure into the many social networks at your fingertips.

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Is Your Blog Going in the Right Direction?

Posted by Nancy M Ruff

Starting a blog can be one of the most exciting things you do. A lot of satisfaction comes from writing useful content, building a loyal audience, gathering enthusiastic subscribers, and mapping out a successful future. At least at first. For many bloggers, the bloom is off the rose fairly quickly when they realize just how much time and hard work is involved. All your high expectations of quick success are dealt a dose of reality when you realize reading about blogging and actually blogging are two different things.

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The Value of Effective Social Media Planning

Posted by Jennifer Ward

Small businesses have the ability to tap into the rich and rewarding goldmine of social media marketing, but often fail miserably when doing so because of a lack of proper planning. If you are a small business owner exploring the possibilities of social media marketing for your company, there are a few things you should take into consideration before you begin your marketing adventure into the many social networks at your fingertips.

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Creating the Right Kind of Content for Lead Nurturing

Posted by Chloe West

Lead nurturing is the practice of going from broad spectrum down to specific spectrum. First, you're finding people who are simply interested in all of your content. Then, you're finding people who are interested in your products/services because they did some type of action, like subscribing to your email list or visiting your sales page. Lastly, you funnel down to find those who may be interested in your core offer, the big bang.

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4 Keys to Creating Effective Social Media Plans

Posted by Jennifer Ward

Small businesses have the ability to tap into the rich and rewarding goldmine of social media marketing, but often fail miserably when doing so because of a lack of proper planning. If you are a small business owner exploring the possibilities of social media marketing for your company, there are a few things you should take into consideration before you begin your marketing adventure into the many social networks at your fingertips.

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What Makes Content Highly Shareable? 5 Tips to Follow

Posted by Chloe West

If you're taking the time to write a blog for your business, it might seem like you're putting in work for nothing if no one is clicking through to your blog posts. After all, if you wrote a blog post and nobody read it, did you really write it?

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4 Keys to Writing Clear and Concise Content

Posted by Jennifer Ward

Publishing quality content for your website can mean the difference between getting search engine visitors to your landing pages, or having them click on a competitor's site. You want pieces that are engaging and thought-provoking to the point where a visitor feels as if they have learned something, which may lead to them coming back, or at least helping your inbound marketing efforts with the search engines. These four keys to creating content that will leave a positive impression on your potential customers should help you bring traffic to your site and have those visitors turn into clients or leads.

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Write What You Know? Or What Your Readers Want to Read?

Posted by Rachael Gerkensmeyer

Creating content that meets your readers' needs while at the same time attracting new visitors to your online platforms can be a challenge, especially if you don't have clear insight into what type of content you should be producing. Should you write only about what you know, or about what your readers want to see? Will your statistical data be useful and intriguing to readers? Can you produce an elegant piece of content based on topics you aren't familiar with? These are all questions that have likely crossed your mind while creating a content strategy for your online presence. The following considerations may help clear things up for you:

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Struggling With Creating Email Content? 5 Things to Remember

Posted by Nancy M Ruff

Predictions that social media would put email in deep storage have been resoundingly laid to rest. While social media and mobile marketing trends still tend to get the most press, the most effective marketing strategies are those that acknowledge email – with the support of social media – is stronger than ever. There are plenty of stats to back it up, including the latest Direct Marketing Association numbers that indicate email has an ROI of nearly 4,300%.

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