How to Attract Customers with Impressive Email Marketing

Posted by Don Musacchio

Think email marketing is dead? Well, don't count it out yet as an effective marketing channel. Sure, it is hard to make your email stand out from all the other promotional and spam emails that find their way into people's inboxes these days. But that is not the end of the story.

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5 Ways to Get More Eyes on Your Content

Posted by Chloe West

You're told from day one that you need to regularly update your business blog. But what good is that doing you if you continue to write new blog posts but no one is looking at them? It's like the adage, "If a tree falls in the forest with no one around to hear it, does it still make a sound?"

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Top Content Creation Tools That Will Make Your Life Easier

Posted by Don Musacchio

If you are creating a lot of content, then you need productivity tools to help work more efficiently. These tools for content creation will streamline your workflow.

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Does Your Content Resonate With Your Readers?

Posted by Julie Bruns

When you build a website or a blog, the true motivation is to build an audience. Your site can be easy to navigate, quick-loading with the latest technology, but it cannot achieve its goal of building an audience unless the content resonates with your target reader. For your content to have this impact, it has to be crafted and curated with your audience in mind. It needs to provide them with information or entertainment that is relevant and valuable.

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The Long and Short of It: Finding That Perfect Length For Your Blogs

Posted by Julie Bruns

Crafting an engaging blog that keeps readers coming back for more can be a fantastic marketing strategy for your business. A blog gives you a channel to become a thought leader in your industry and bring your readers content that is valuable to them, allowing you to build a relationship with potential clients before you even sell to them. However, there are a few key things to considered regarding the technicalities of blogging if you want to achieve the most effective results. One of these technical points to examine is how long your blog posts should be.

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How to Improve Your Local Search Results

Posted by Don Musacchio

Local search is more important than ever before. Search engines are able to offer more personalized results based on local information. People with mobile and wearable devices are on the go and want to find restaurants, stores and shops that are nearby their current location.

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Small Business, Big Results: Why You Need to Blog

Posted by Nancy M Ruff

Have no doubt, small business blogs are a powerful weapon in your online marketing arsenal. Want some figures to back that up? Consider:

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Successful Content Marketing Starts With a Plan

Posted by Nancy M Ruff

Content marketing done right will light the proverbial bulb over your customer’s head, making her or him realize your service or product is exactly what they’re looking for and need. The “on” switch you provide is made possible by a carefully crafted strategy that, when implemented, improves traffic, gains leads and drive sales. That strategy begins with a plan.

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How to Amp Up Your Reader Engagement Levels

Posted by Rachael Gerkensmeyer

Publishing content to promote your products or services won't do much good if people aren't reading through the pieces on a regular basis. This is why it's so important to take time and optimize reader engagement levels throughout all aspects of the content creation process.

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Creating Content in 2016: Best Practices for a New Year of Content Marketing

Posted by Don Musacchio

It's a new year, and it's time to evaluate your content marketing strategy moving forward into 2016. If you've already been creating content, then it is time to make sure you are using the best practices for content marketing. And since the online marketing landscape is always changing, the plans you put in place last year may need some tweaking in order to continue to be productive in the coming year. Here are a few tips for creating content in 2016.

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