It’s Different: How to be the B2B Copywriter Businesses are Looking For

Posted by Nancy M Ruff

B2B copywriting is a $6 trillion industry, yet many businesses struggle to find a B2B copywriter who can effectively help them sell their products and services to other businesses.

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Tags: B2B Copywriter Businesses

How to Maximize Your Traffic with Compounding Blog Content

Posted by Ryan Lym

Last time you looked at your blog's statistics, did you notice some outliers? It's not uncommon for most of a site's traffic to come from certain posts and not others, gaining more attention over time than it did when it was first posted. Which begs the question: what makes posts like these so unique? Hubspot found that one "compounding" blog post generates just as much traffic as six "decaying" ones. So what can you do to create compounding blog content that continues to generate traffic long after it's posted?

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Tags: Compounding Blog Content

How to Find the Talent You Need for Your Custom Content Development

Posted by Nancy M Ruff

Custom content that is specific to your individual brand is a must if you want your SEO strategy to succeed. No matter what size your business, consumers look for brands that are consistent and trustworthy, and custom content is the way to attract new business and retain loyal customers.

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Tags: Custom Content Development

Why You Need to Stop Focusing on Fresh Content

Posted by Ryan Lym

There's an elephant in the room, and no one seems willing to talk about it. If you've done any research on SEO, you've probably heard that search engines love fresh content. Possibly in those exact words. It's an alluring idea: just update your blog regularly, and your search engine rankings will soar. Unfortunately, it's wrong. Well, not exactly. It's just no longer the most important thing you can be doing, and focusing on fresh content can actually damage your rankings.

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Tags: content marketing tips, Content Marketing Strategies

No Question About It: Your SMB Needs a Content Development Plan

Posted by Nancy M Ruff

SMBs may have smaller budgets and marketing teams, but that shouldn’t keep them from building a content development plan that rivals those of the “big guys.” A content marketing strategy helps small and medium businesses:

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Tags: content development plan

The Art of Posting: How to Plan Blogs and Social Media Posts

Posted by Alyssa Wolfe

Most businesses know by now that content is an essential part of your marketing strategy. Millions of consumers go online every hour to research and buy products and services. While it’s easy to get excited about writing and posting your business’s messages, planning and implementation are key; it’s not often people find success randomly posting. Traffic increases with well-thought-out content. According to one of the marketing stats posted by Hubspot, 72% of marketers say relevant content creation was the most effective SEO tactic. That means you need a plan.

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Tags: content development, content planning, content calendar

Essential SEO Elements That Every Piece of Content on Your Website Must Include

Posted by Chloe West

You've probably heard about the importance of SEO in your business blog content, but you're not exactly sure what that means. SEO stands for search engine optimization, and is the practice of using keywords and other attributes that help to push your blog posts and website higher in search results.

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Tags: SEO content

The Ultimate Formula for Writing a High-Performing Blog Post

Posted by Chloe West

Any website worth its salt always comes with a blog or resource page to offer more information to their website visitors. In 2017, having a blog on your business' website is no longer an option. If you want to keep up with your competitors, you need to beat their content marketing.

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Content Analysis Tools Every Marketer Needs to Know About

Posted by Nancy M Ruff

Valuable content is but one part of the formula for a successful inbound marketing strategy. Equally important is knowing if the content you’re providing generates an appreciable ROI.

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Everything You Need to Know About Writing Blogs for Business

Posted by Alyssa Wolfe

Blogging is an essential part of any business marketing strategy, and many businesses experience the benefits when they approach it thoughtfully. Writing blogs for business isn’t about posting random things when the mood strikes—rather, it’s a though-out plan that allows you to maximize the potential advantages of having a blog. Although there is no correct way to get your blog started, there are a general list of things you should do when writing blogs for business.

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Tags: Business Blogs