Chloe West

Recent Posts

Tips for Hiring the Best Blog Writers for Your Business

Posted by Chloe West

Writing content for your business blog takes time. Time that you need to be spending doing things like running your business, creating your products, or helping clients/customers. So what's the solution when you know you need to be creating blog content for your digital marketing?

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Tags: blog writers

How Important is SEO Website Content to Your Clients?

Posted by Chloe West

In content marketing, SEO and optimized content can seem like buzzwords that so-called experts love to throw around. But how important is SEO website content to your clients and their websites? Anyone can write a blog post, but only specialists who are well versed in SEO can understand and correctly create content that helps a website rank higher in a search engine.

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Tags: SEO Website Content

Writing White Papers People Actually Want to Read

Posted by Chloe West

A white paper is an informational report that offers in-depth facts and guidance on a particular topic. Although these originated as extensive government documents, they've evolved to be used across a multitude of industries. In fact, a white paper is often a fantastic opt-in freebie to help generate leads for your email list.

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Tags: white paper content

How to Create a Content Marketing Plan That Works

Posted by Chloe West

Content marketing is a form of digital marketing that focuses on creating free content to reel your audience in. There are many different forms of content: your business blog that lives right on your website, ebooks or other content extras that you use as a lead magnet in exchange for an email address, informational products that your business might sell for a small price in order to start with an easy conversion, and more.

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Tags: Content Marketing Strategies

How to Effectively Manage a Team of Remote Blog Writers

Posted by Chloe West

Regularly updating your business blog is essential to improving your website's SEO and positioning your business as a thought leader in the industry. But when you're busy running your business, you don't have the time to consistently write long-form, quality, optimized articles to publish.

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Tags: manage blog writers

How to Get More Content for Your Client's Buck

Posted by Chloe West

Content marketing takes time. When you're consistently creating new content for each of your clients, it can use up a lot of your own time as well. The process of creating content doesn't always have to start over every time, or take a large chunk of time. There are ways to get more content for your client's buck so that you have time to spend on other deliverables.

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Tags: agency content solutions, content agency

Save Time on Your Content Marketing With a Content Development Process

Posted by Chloe West

Content development has a lot of moving parts: staying in sync with the rest of your marketing, planning categories and topics, researching your topic, writing your article, proofreading and publishing. When you really dive in, content development can be pretty time consuming. This is why we recommend most businesses work on creating and keeping up with a content development process. It helps to streamline your content marketing, saving you time (and ultimately money) in the long run.

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Tags: Content Development Process

4 Reasons Your Business Should Be Creating eBooks

Posted by Chloe West

A lot of times, when business owners hear the word "eBook," they immediately shy away. eBooks are for people who are interested in reading something on their Nook or Kindle while at the beach. How could a business get anything out of creating an eBook? However, eBooks are a lot more than fictional guilty pleasures that people read on the train during their commute to work. There are also informational ebooks, and that is what your business should be focusing on.

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Tags: Creating eBooks

How to Know When You Need a Content Marketing Agency

Posted by Chloe West

In this day and age, there are many different marketing avenues for your small business to take advantage of. However, one of the most important and the most underestimated is content marketing. Content marketing is the practice of using content, like blogs, ebooks, infographics, etc., to help promote and sell your business.

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Tags: Content Marketing Agency

6 Steps to Writing Outstanding Blog Content

Posted by Chloe West

There is a lot of content on the Internet for users to consume. If you want to write a blog post that pertains to your business, you can probably search the topic and find at least twelve other articles on the exact same topic.

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Tags: Writing Outstanding Blog Content