Nancy M Ruff

Recent Posts

Get Ready: Where Site Content Development is Headed in 2018

Posted by Nancy M Ruff

Thanks to the popularity of social media platforms, and the rapid shift from desktop to mobile, consumers are now in the driver’s seat for making purchasing decisions. No longer are they dependent on traditional online advertising that made the rules. They’re demanding the good information they need, and they want it fast.

Read More

Tags: Site Content Development

SEO Web Copy: 20 Quick and Easy Tips

Posted by Nancy M Ruff

While it’s all well and good to say keywords are what make or break a website’s copy, it’s just as important to know how to implement them without affecting on-page content quality. Rankings and traffic drive a site’s success, but good SEO web copy also engages readers, builds authority and sells products or services. After all, what the point in bringing people to your site if there’s nothing useful there?

Read More

Tags: SEO Web Copy

Looking Ahead: Content Marketing Solutions for 2018

Posted by Nancy M Ruff

From creation to distribution and consumption, an agency's job is to stay up-to-date on the latest in all things content marketing. As we rapidly approach the new year, it’s a good time to look ahead at which content marketing solutions will be trending in 2018.

Read More

Tags: Content Marketing Solutions

Custom Writing Services for Content Marketing

Posted by Nancy M Ruff

Long-form content is a vital part of most content marketing strategies. Much of the advice out there for content writing focuses on shorter, easy to digest content like blog posts that quickly capture the audience’s attention and get a message across in a matter of seconds. But longer content pieces, like eBooks and white papers, are beneficial for SEO and can lead to more qualified leads and conversions.

Read More

Tags: Custom Writing Services

One Smart Move: Outsourcing Your Website Content Writing Services

Posted by Nancy M Ruff

It may be what they’re best known for, but freelance content writers do a whole lot more than produce blog posts and articles. Web content also plays a huge role in digital marketing and it’s one of the most effective ways to keep your website top of mind and highly ranked.

Read More

Tags: Outsourcing Your Website Content

10 Misconceptions That Can Frustrate Your Content Development

Posted by Nancy M Ruff

Many brands still struggle to successfully utilize content marketing. Whether it’s content that fails to connect with readers, or failing to track and measure content effectiveness, one thing is clear: content marketing at an elevated level isn’t easy.

Read More

Tags: content development

Why it Makes Sense to Outsource Technical Writing Services

Posted by Nancy M Ruff

Many businesses believe tasks like technical writing are better done in-house. Who, after all, better understands a company’s products and services than the people who work there? Well-written instruction manuals and other informational documents are crucial to a product’s success, so it’s important they be written in a way that speaks to the end user.

Read More

Tags: Technical Writing Services

How to Attract a Wider Online Audience with Article Marketing

Posted by Nancy M Ruff

Well-written articles help increase website traffic and sales, and work to build influence and authority. Article marketing – the process of writing simple articles and submitting them to article directories – is still an effective marketing strategy but, thanks to Google, its primary role has shifted dramatically. It used to be you could submit articles to a whole bunch of sites with the hope that the backlinks they contained would boost your ranking on search engine results pages. New algorithms have made this approach obsolete, but you can still use articles to achieve your marketing goals.

Read More

Tags: Article Marketing

7 Proven Tips for Writing Great Website Content

Posted by Nancy M Ruff

Most people lump all copy under the heading “website content writing.” But while blog posts and articles are meant to offer readers in-depth information, website content writing is different in one important way: it’s made up of the briefest, most exact information that will hold their attention.

Read More

Tags: website content

5 Simple Steps to a Better Content Development Process

Posted by Nancy M Ruff

While you may be understandably skeptical that there’s anything truly “simple” about setting up a content development process, the truth is everything about it comes down to one word: organization. When you’re organized from the get-go, there’s no need to rush or take shortcuts that can sabotage even the best laid plans. If you’re ready to implement a content development process that will generate more leads and convert more loyal customers, make sure to include these steps.

Read More

Tags: Content Development Process