Nancy M Ruff

Recent Posts

Action! Why Video is One Huge Slice of the Content Marketing Pie

Posted by Nancy M Ruff

Video content is hot. It’s a powerful storytelling medium that supports a brand’s marketing campaigns and helps create deeper, more satisfying relationships with an audience. As digital marketing has evolved, video has moved to the forefront, reaching more people every day.

Read More

Tags: video content

How Business Writing Services Help You Find Your Voice

Posted by Nancy M Ruff

Companies big and small understand how important it is to create a brand around their business. A brand is simply the lasting impression an audience receives from all they read, hear, or experience when they encounter a company’s product or service. One concept that’s often at best misunderstood, or at worst ignored, is the “hear” element of branding.

Read More

Tags: business writing services

White Papers and Their Role in Content Marketing

Posted by Nancy M Ruff

White papers are still one of the most effective ways to enhance a brand’s authority and establish its credibility as the solution provider key decision makers need. That’s why it remains crucial for organizations in every industry to find talented writers skilled in producing this important content.

Read More

Tags: white paper content

Your Helpful Article Marketing Service: The Way to Drive Traffic and Boost SEO

Posted by Nancy M Ruff

While it’s often thought of as a low-quality strategy, article marketing can be an effective way to reach new customers. The key to using article marketing to your advantage is understanding the long-term benefits it provides.

Read More

Tags: Article Marketing

Get Ready: Where Site Content Development is Headed in 2018

Posted by Nancy M Ruff

Thanks to the popularity of social media platforms, and the rapid shift from desktop to mobile, consumers are now in the driver’s seat for making purchasing decisions. No longer are they dependent on traditional online advertising that made the rules. They’re demanding the good information they need, and they want it fast.

Read More

Tags: Site Content Development

SEO Web Copy: 20 Quick and Easy Tips

Posted by Nancy M Ruff

While it’s all well and good to say keywords are what make or break a website’s copy, it’s just as important to know how to implement them without affecting on-page content quality. Rankings and traffic drive a site’s success, but good SEO web copy also engages readers, builds authority and sells products or services. After all, what the point in bringing people to your site if there’s nothing useful there?

Read More

Tags: SEO Web Copy

Looking Ahead: Content Marketing Solutions for 2018

Posted by Nancy M Ruff

From creation to distribution and consumption, an agency's job is to stay up-to-date on the latest in all things content marketing. As we rapidly approach the new year, it’s a good time to look ahead at which content marketing solutions will be trending in 2018.

Read More

Tags: Content Marketing Solutions

Custom Writing Services for Content Marketing

Posted by Nancy M Ruff

Long-form content is a vital part of most content marketing strategies. Much of the advice out there for content writing focuses on shorter, easy to digest content like blog posts that quickly capture the audience’s attention and get a message across in a matter of seconds. But longer content pieces, like eBooks and white papers, are beneficial for SEO and can lead to more qualified leads and conversions.

Read More

Tags: Custom Writing Services

One Smart Move: Outsourcing Your Website Content Writing Services

Posted by Nancy M Ruff

It may be what they’re best known for, but freelance content writers do a whole lot more than produce blog posts and articles. Web content also plays a huge role in digital marketing and it’s one of the most effective ways to keep your website top of mind and highly ranked.

Read More

Tags: Outsourcing Your Website Content

10 Misconceptions That Can Frustrate Your Content Development

Posted by Nancy M Ruff

Many brands still struggle to successfully utilize content marketing. Whether it’s content that fails to connect with readers, or failing to track and measure content effectiveness, one thing is clear: content marketing at an elevated level isn’t easy.

Read More

Tags: content development