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Recent Posts From Robin Kastengren

Why Local Search Matters

If you have been diligently working on an inbound marketing strategy for your business, and you have attended to all the SEO best practices for your ...

3 Social Media Tools You Must Add to Your Toolbox

From Facebook to Twitter to Instagram, making sure you are regularly posting to your business accounts and that your posts are interesting and ...

Are You Making These Common Social Media Mistakes?

Everyone knows that social media is the place to be to make connections with current and potential customers. Why, then, are so many companies ...

Metrics That Matter: Gauging Content Effectiveness

You can read all the advice about how to create and promote effective content, but if you do not measure the success of your content, you'll never ...

Incorporating Visuals Into Your Content

No matter how well you break up your text with subheadings and bullet points, a bunch of text is still a bunch of text. A 2008 study discovered that ...

Spicing Up a Boring Brand With Content

While all of us would love to work on creative plans for dynamic, contemporary companies with cutting edge styles or technology, the truth is that ...

Shareable Content: Your Ticket to the Top

According to an article on ProBlogger, social signals are an indication to the search engines that your content is valuable. The more social signals ...

7 Ways To Capture Customers With Business Blog Content

Blogs are everywhere. From gossip and entertainment to parenting and crafting, no matter what customers' interests are, there's a blog for that. ...

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