There were no festivals or celebrations to mark its beginning. No one changed their calendar or started writing the date differently after it began. ...
There were no festivals or celebrations to mark its beginning. No one changed their calendar or started writing the date differently after it began. ...
It all started with advertorials, and then came infomercials. While both of these were clearly seen as advertising masquerading as content, branded ...
Branding matters. In fact, it's one of the big keys to your clients' success. They have to set themselves apart from their competitors by ...
In today's world your client's brand is vital to their marketing campaign. A brand can be described as a name, symbol, design, term, sign, or a ...
Content marketing involves creating and sharing content for the express purpose of obtaining new customers. The purpose is less to explicitly sell ...
Storytelling for the sake of brand marketing isn’t a new concept. Your grandparents and their parents were exposed to it in newspapers, radio ...
Copyblogger’s Frank Strong says that a brand is a promise. Keeping that promise – meeting customer and prospect expectations in every way – builds ...
With the current emphasis on content, don’t confuse quantity with quality when it comes to producing material for website or blog. Content only wins ...
Obvious sales tactics have been trending down for quite some time, as they have become increasingly ineffective. Today’s online marketing mantra for ...
It's true--some people still aren't sold on content marketing. They think it takes too much time, it's too expensive, or it's too complicated. But if ...
Using content for brand marketing is not a new idea. In 1904, when Jell-O published its first book of recipes using its product, consumer response to ...
Over the course of the past several years, web professionals have begun honing in on content marketing as a useful tool for reaching out to both ...
Create Helpful, Interesting Content that Gets Ranked, Clicked and Shared
