Beginning your client's content marketing strategy can seem intimidating, but creating a successful content plan is actually pretty simple. A content ...
Beginning your client's content marketing strategy can seem intimidating, but creating a successful content plan is actually pretty simple. A content ...
Want to keep up with the rapidly growing field of content marketing? Good luck. Business 2 Community says that most companies spent between 20-40% of ...
What is content marketing? According to the Content Marketing Institute, it's "a marketing technique of creating and distributing valuable, relevant ...
Much of the advice currently available for content providers focuses on the content itself. This makes sense when you consider the fact that over 90% ...
The competitive world of marketing has brought about a shift in the way that businesses go after the attention of prospective customers. Companies ...
As a marketer dealing specifically with content marketing, your mantra for the past couple of years has been “Content is King”, right. Heck, be ...
Content marketing is an important component to any company's marketing program, but if you don't have a content strategy, you could be spending a lot ...
Randomness is the enemy of profitable content marketing. You need a content plan. And you need an editorial calendar, because that provides the ...
“If you build it, they will come” only worked in the Kevin Costner movie Field of Dreams. In real life, especially in content marketing, merely ...
Creating top-quality content is a lot of work. Perhaps it goes without saying that you want that content to bring your clients more traffic and more ...
Since getting into business blogging, I give monthly workshops on the topic to entrepreneurs at the local business center. During these, I’m ...
2014 is rapidly approaching, and it's time to get serious about your clients' content marketing campaigns. Going well beyond simple inbound marketing ...
Create Helpful, Interesting Content that Gets Ranked, Clicked and Shared
