White Paper Writer: 7 Tips for Hiring

White Paper Writer: 7 Tips for Hiring

In this practical, informative white paper, you'll learn:

  • A simple step-by-step guide to determining when and how to hire a freelance writer
  • How to find a writer who possesses three basic traits – ability, brains, and consistency
White Paper Writer: 7 Tips for Hiring

Download a FREE PDF version of this White Paper

Read this powerful white paper whenever and wherever you want to know important steps to hire the right writer for your organization’s marketing purposes.

Opening:

The ever-growing need for high-quality content that converts. It matters who you hire to write that content because it’s what Google (and other search engines) are using to rank, etc. Businesses of all sizes now understand they need good writers to produce blog posts, etc. for effective branding, etc. Talented writers are out there (literally thousands), but not everyone knows the best way to go about hiring them. This paper will highlight some important steps to get you moving in the right direction.

Tips (in no particular order)

  • Look for writers who understand your brand’s niche and have a broad understanding of your industry.
  • Look for a writer who has an audience-friendly, engaging style.
  • Make sure you – and writer – are clear on what is expected. Content writing is one thing. Are you also looking for someone to give input on marketing aspects (SEO, metas, pics)?
  • Get a writing sample. See if they’re on your “wavelength.”
  • Decide if you will also need editing services.
  • Be clear on what you can pay, but make sure it’s a fair rate.
  • Know where to look for the best writers

Closing:

Where do you find the best candidates? There are many content creation services, but they are not all alike. You need an experienced agency/platform that can connect you with the largest pool of talent content writers who will bring the greatest possible benefit to potential readers/customers

You simply cannot afford bad content. A hard truth is, businesses of all sizes need great copy if they hope to succeed at the content marketing game. Surveys have shown that companies with fewer than 10 employees earmark 42% of their marketing budget to content marketing. That makes it imperative to find good writers to produce blog posts, articles, website copy, and more. If you cannot produce great content on your own, then you must hire someone who can.

Effective branding relies on high-quality content that converts. Google and other search engines rely on the content you post to measure the value of what you offer and then rank your site accordingly. It’s your job to find writers who can not only produce well-written content, but write it in such a way that it helps your website get listed in SERP results. The good news is there are thousands of talented writers ready to bring skills to your organization’s content marketing game plan.

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How to Hire the Right Writer for Your Brand

If you’re ready to hire one or more freelance writers who can turn your content from adequate to awesome, drive readers and customers to your site, and write engaging copy that converts, these basic steps will help guide you.

Easy as A-B-C

If you can find a writer who possesses three basic traits – ability, brains, and consistency, you can better identify the best choice for your brand when choosing a freelance writer. A professional, well-qualified, and talented content writer is a valuable business asset and a smart decision for your organization, if you choose well.

  • Ability. Look for writers who understand your brand’s niche and have a broad understanding of your industry. If you’re in sales, look for someone who has experience in and knowledge about the basics of inbound and content marketing, such as the funnel, SEO, and lead generation. If you need a technical writer to turn out manuals and white papers, that takes a different set of skills.
  • Brains. We’re not talking a high IQ, though that can be helpful. No, brains here means someone who has the ability to discern what you’re looking for and produce content in a fresh, creative way that succeeds in engaging an audience, encourages them to share, and keeps them coming back for more. You want anyone who writes for you to be able to think on their own, but knows when to ask for guidance.
  • Consistency. A short learning curve is expected, but there’s a point where you should be able to rely on your writer or writers to meet your expectations. How promptly do they respond to your requests or messages? Are they available to you during normal working hours? Are they friendly and respectful of your questions, comments, and revision requests? As long as it’s a two-way street, you are right to demand a certain level of professionalism from the writers you work with.
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7 Tips for Hiring the Perfect Writer

You need help from a professional writer. Acceptance, as they say, is the first step! If you’re ready to hire a freelance writer for your organization’s marketing purposes, here’s a simple step-by-step guide to determining when and how to do it.

Step 1: Define Your Goals and Requirements

What do you need from a writer? Make a detailed list, including content needs and level of involvement. The clearer you are before you start your search, the more successful you will be at finding the right person.

  • Do you want someone who will contribute ideas, do editing work, and/or perform extensive research?
  • What type of content do you need? Website copy, blog posts, email or social media marketing, video scripts, eBooks, all of the above?
  • What level of writer do you need? Yes, everyone wants the “best,” but what other skills or knowledge do you want them to have?
  • How complex are your writing needs? Do you want someone already well-versed in your industry, or are you willing to nurture someone along?
  • Do you need one writer or a team of writers? Working with one writer allows you to build a strong relationship, but having several writers you can rely on may offer more flexibility.

Step 2: Look for an Engaging Style

You may find a writer who has a firm understanding and grasp of the craft, but may not create content that is audience-friendly. To establish your brand as one an audience trusts and recommends to others, you need to ensure your website is filled with highly-readable content. Look beyond whether the writer understands your industry and ask yourself if your target audience will understand it as well. More importantly, if your product or service is one that is highly technical, or not particularly exciting, you need a writer with the ability to engage readers. Read writing samples with an eye towards finding someone who stands out from the rest.

Step 3: Get Writing Samples

The best writer is one who is on your wavelength. One way to narrow down the field of candidates is through writing samples. If you’re looking for a writer who can tackle a wide variety of topics, ask for samples in each category. A great benefit to using a content creation service is the access you have to multiple writers. Some writers are better at producing SEO blog posts, while others may shine at website copy. Don’t assume one writer will be able to fulfill all your content needs.

Step 4: Find a Writer Who Truly Knows Your Niche

No matter what your industry, there is a writer out there who understands it, and it is worth the time it takes to find him or her. There are a lot of terrific writers, but if they can’t write knowledgeably about your product or service, you won’t receive the content you need to set your brand apart from the competition. The more a writer knows about what you offer, the more original and creative their content will be, and the more your audience will engage with and respond to it. Look for originality in each writer’s sample and hire someone who will easily fit into your marketing strategy.

Of course, you don’t have to automatically write off a writer who doesn’t have experience in your niche. If you find one whose voice and style appeals to you, they may well have the necessary learning and research skills to do your brand justice.

Step 5: Expectations

Both you and the writers you work with should be clear on what is expected. Don’t assume a writer knows what you want. Some people want a writer to produce a draft that is then edited and revised in-house. Others expect multiple revisions, linking, meta descriptions, image sourcing, and more. Define your expectations upfront to avoid any misunderstanding.

  • Scope: Deadlines, word count, keyword density, citations, links, and images are just some of the expectations you should set out. Keep in mind, too, that, freelance writers are not marketing professionals or brand strategists. Many are good at offering topic suggestions, but it’s usually not within their scope to help you create a marketing campaign.
  • Research: How in-depth do you expect your writer to go? Do you need easy-to-read and entertaining blog posts or more involved academic articles?
  • Budget: How much time do you expect a writer to invest for the rate you are willing to pay?
  • Schedule: Do you want a quick turnaround, or are you more flexible on deadlines?
  • Editing: Will you require editing work? Not all writers can edit their own work. Think about whether you want to add the services of an editor.

Step 6: Compensation

Be clear on what you can pay a writer, but make sure it’s a fair rate. Don’t jump at hiring the writer who is willing to work for the lowest pay. While there is no “typical” rate for a freelance writer, you will find that the quality of writing you get is directly related to what you are willing to pay. Think big picture before deciding you can’t afford the writer who is asking for a higher rate. The whole goal of content marketing is to increase your audience and bottom line. Weigh the cost of a higher-quality writer against the ROI you’ll realize and be prepared to pay a decent price for well-written and well-researched content.

Step 7: Know Where to Look

Where do you find the best freelance writing candidates? It can be a frustrating process, but while it may take a while to find the right one, it is worth the time and effort. The freelance writing industry is highly competitive, but you can always discover someone who provides great value for your investment.

There are plenty of freelance writers peddling their content writing services, but it can be time consuming finding, vetting, and hiring them. One of your best resources is a content creation service or agency. A content writing service offers you a great deal of flexibility and cost savings as well as:

  • On-demand scaling for short-term content needs.
  • Faster turnaround times.
  • Reduced administrative and editing time.
  • Increased accountability.
  • Access to a large pool of talented writers.
  • Lower content creation costs.

Best of all, a content creation service eliminates the need for vetting numerous writers. The work is already done for you. A good content provider has a rigorous approval and rating process that ensures you get the most talented writers.

There are many content service providers out there, but they are not all alike. Be sure to look for a platform that can connect you with the largest pool of skilled content writers who will bring the greatest possible benefit to potential readers and customers. If you’re too busy to write your own content, don’t have an in-house writing team, or just don’t know where to begin, hiring a writer or team through a content creation service can be a smart strategy.

ABSTRACT

Businesses large and small face an ever-growing need for high-quality content that converts. Who you hire to write that content is extremely important because Google (and other search engines) use your website’s content to rank it in search engine results. The talented writers you need are out there, with literally thousands to choose from. If you’re unsure about how to find and hire a freelance writer for your business, this paper will highlight some important steps to get you moving in the right direction.

White Paper Writer: 7 Tips for Hiring

Download a FREE PDF version of this White Paper

Read this powerful white paper whenever and wherever you want to know important steps to hire the right writer for your organization’s marketing purposes.