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Recent Posts From Laura Holton

Key Stages in Content Development

To ensure your content leads to conversions, you need to go beyond researching a topic and writing a piece for publication. Content development ...

Be Your Own Editor: Tips and Tools to Make it Easier

Instead of relying on an editor to neaten up your writing, submit content to your client already in top form. If you have no experience editing, the ...

Captivate Your Audience with These Mobile Content Writing Best Practices

Most advice about ensuring that websites are mobile-ready is aimed at designers, involves aspects such as coding and loading speed, and is of little ...

How to Improve Your Writing for Content Marketing

Writing for content marketing requires a careful balance between providing your audience with new information and encouraging readers to turn to your ...

7 Press Release Content Writing Tips

Press release content writing requires a completely different approach from creating other types of content, such as blog posts, white papers, and ...

The Art of Writing Advanced Content

Using basic content writing techniques will only get you so far. If you’re serious about using your content to yield conversions, you need to compete ...

5 Web Content Writing Mistakes to Avoid at All Costs

You are an expert in your industry, and optimize each piece of content for search engines, but readers are still failing to be converted. Web content ...

How to Improve Blog Posts for SEO Content Marketing Strategy

No matter how much time and energy you put into your SEO content marketing strategy, your blog posts can still fall short if you neglect best ...

Do's and Don'ts of Writing With a Conversational Voice

The purpose of your content should be to develop a bond with your audience and encourage them to come back for more. For many topics and brands, a ...

How to Make Content Marketing More Interesting

Writing shallow, generic content is easy, requires minimal research, and demands little prior knowledge of the subject — all of which are selling ...

5 Fresh Business Blog Writing Ideas

A business blog is one of the most powerful assets that your company can own, but only if you use it effectively, by creating content that your ...

How to Make Boring Content Less Yawn Worthy

Every day, users are bombarded with content, consisting, on average, of more than 100,000 words in total, says Digital Marketing Philippines. If you ...

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