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Recent Posts From Rachael Gerkensmeyer

Long-Form Content: Preparation is Everything

Long-form content is an excellent promotional tool that offers an excuse to communicate directly with target audiences, an opportunity to rank higher ...

4 Common Mistakes That Even the Best Writers Make

Content marketing in all its forms – blogs, sales pages, product descriptions, white papers, and email newsletters for example – is so effective that ...

Optimize Your Content Using These Quick Tips

In today’s world, quality content is the driving force behind all successful Internet businesses no matter what industry or niche they happen to be ...

Balancing a Busy Schedule: Success Tips for Freelancers

Effectively balancing a busy schedule is essential for success as a freelancer. Without a strong commitment and proper time management, it isn’t ...

Make Your Content More Exciting to Read

There’s nothing more frustrating than spending hours on a piece of content that you hope shines after publication, only for its message to be ...

5 Ways to Make Your Copywriting Services Shine

As a successful copywriter you have an opportunity to tap into a 2.6 trillion dollar industry that is thriving worldwide. But if you want to ensure ...

Writing Long Form Content: Telling Your Story from Beginning to End

Writing long-form content, whether it’s a blog post or white paper, can be an overwhelming and even confusing process if you don’t take steps to ...

5 Tips for Setting and Meeting Client Content Expectations

An important part of achieving success as a professional writer is setting expectations with your clients that you are sure you can meet. Taking the ...

Persuasive not Pushy: The Art of Crafting Content That Speaks to the Reader

When it comes to content marketing, it's important to get out of the sales mindset in order to reach a wide audience and create a genuine interest in ...

What Makes a Writer "Good?" (And How to Be Great!)

Mediocre writers tend to jot down the facts or regurgitate information already found on the internet – they don't take the time to figure out what ...

Mastering the Call-to-Action: How to Write Content That Converts

If your content doesn't include a call-to-action, you are leaving lots of money on the table that will never make it into your pocket until those ...

The Copywriter's SEO Checklist: How To Optimize Content The Right Way

Content marketing is about a lot more than simply using some predetermined keywords in an article as you write it. In fact, that's the easy part--all ...

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