Recent Posts From Laura Holton

    How to Plan a Successful Content Strategy

    In the past, a content strategy may have consisted of nothing more than the regular churning out of keyword-rich content to keep a top spot in search ...

    3 Useful Tools to Help You Create Even Better Content for Your Clients

    Whether you want to increase productivity, improve the quality of your content, or generate more ideas, there are numerous tools out there to choose ...

    The Art of Finding the Right Voice for Content

    The delivery of your content is just as important as the information it contains — and this is where voice comes in to play! When you work with a ...

    Does a Buyer Persona Really Matter When You Create Content?

    Buyer personas are more than just a collection of demographic information; they are a detailed characterization of your ideal customers. Your buyer ...

    Convincing Your Clients to Adopt an Inbound Marketing Strategy

    If your clients have always used outbound marketing techniques, and if these have worked reasonably well, they may be resistant to a big change, like ...

    How to Create Branded Content That Your Audience Will Read

    One of the first pieces of advice that you will come across when learning how to create content for a business is to avoid purely self-promotional ...

    Does User Generated Content Have a Place in Your Strategy?

    User generated content (UGC) refers to any content created by Internet users that links to your brand. This can be an entire blog post, podcast, or ...

    3 Elements That Differentiate Regular Content From Engaging Content

    Every time you publish content, you are competing against millions of other pieces for your audience’s attention. Therefore, if your posts are ...

    5 Simple Tips For A Successful Blog Strategy

    Your client's blog strategy is one of the most important elements of their inbound marketing campaign. You have undoubtedly heard the phrase “content ...

    3 Simple Tips For Creating Content for Local Search

    Content for local search differs greatly from content aimed at a wider audience. For instance, in terms of SEO, localized content is usually built ...

    Take Your Content Marketing to The Next Level

    Create Helpful, Interesting Content that Gets Ranked, Clicked and Shared

    Schedule a Free Consultation