Recent Posts From Willie Pena

    The Advantages Of An "Opt-In" Marketing Strategy

    Are your clients looking to pull customers to them? Much has been written about “opt-in” marketing recently — probably too much, to be honest. An ...

    Content and Context: Why Understanding Your Audience Is Critical

    Content marketers gauge much of their success in terms of audience engagement, measurable by such things as the number of followers and likes, ...

    5 Ways To Maximize Results From A Corporate Blog

    Could it really be: blogging is falling out of favor with the corporate world? A survey by the University of Massachusetts Dartmouth Center for ...

    Is Your Boring Content Driving Business Away?

    Go ahead--ask your clients.  It's a good question. Content marketing, like social media, is at risk of “jumping the shark” and losing its ...

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