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Recent Posts From Tracey Sandilands

Producing Unique Content Using the Same Keywords - Time After Time

As SEO has progressed in its complexity, writing unique content has become more challenging—particularly when you have to include the same old key ...

How to Set Yourself Up for Continuing Content Orders

Writing for clients, whether you’re a freelancer or professional marketer, requires a level of dedication and attention to detail that many other ...

Is Your Content Missing the Mark With Your Readers?

People are too busy to read anything that requires effort to understand. Neither do they want to consume content targeted at a 10 year old—unless, of ...

5 Ways to Create "Snackable" Content

Sometimes, blog posts don't need to be a whole meal. What if your readers only want a little snack? “Less is more” is a mantra that’s been around for ...

Taking A Look At The Future Of Content Marketing

As a content marketing writer, I’m in the process of building a future (and hopefully long-term) career on the assumption that content is here to ...

5 Mistakes You Are Making With Your Landing Page Content

When it comes to copywriting, landing pages are an important part of your clients’ website. Sure, there’s the home page, the About page, the blog, ...

How To Write A Client’s eBook - In 7 Easy Steps

The first time I ventured into the scary realm of ebook writing, I had to Google how to do it. Seriously. But with the growing demand for businesses ...

How A Freelance Writer Becomes Indispensible To Clients

Business clients have their own ideas about what comprises quality online content, and those don’t always “gel” with mine. If, like me, you’ve had ...

Making Your Content Work In a Mobile World

To help your clients succeed in digital marketing, it’s crucial that your content works in the mobile world. Since I started writing for content ...

7 Common Web Writing Mistakes, And How To Fix Them

As the former editor of an online news portal, I’ve edited a lot of web writing in my time and seen the same mistakes occur time and again from ...

7-Point Checklist For Bounce-Proof Copy

The whole point of content is to have it read, right? As a web writer, it’s my job to produce quality website copy that reduces bounce rates, so what ...

5 Essential Tips For Web Writing That Gets Attention

Building inbound links is essential if you want to improve your clients’ website ranking in search, and it has the added advantage of making the site ...

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