--- title: How to Make Content Marketing More Interesting description: Is the content you create just scratching the surface? Read Zerys' blog post to learn how to turn your writing career around - and make your clients happy - by learning how to go in-depth! image: https://www.zerys.com/hubfs/more_interesting.jpg --- [![Zerys ..plan on content success](https://www.zerys.com/hs-fs/hubfs/Zerys/Zerys_With_Tagline_Medium.png?width=404&height=60&name=Zerys_With_Tagline_Medium.png "Zerys ..plan on content success")](https://www.zerys.com/) - [![Schedule a Free Consultation](https://no-cache.hubspot.com/cta/default/90897/4d8da028-6fca-4bb2-b66d-42b9f61a9ec0.png)](https://cta-redirect.hubspot.com/cta/redirect/90897/4d8da028-6fca-4bb2-b66d-42b9f61a9ec0) [![Login](https://no-cache.hubspot.com/cta/default/90897/c60778ef-078f-429e-822b-0300d9081cc8.png)](https://cta-redirect.hubspot.com/cta/redirect/90897/c60778ef-078f-429e-822b-0300d9081cc8) - Menu - For Business - ![Arrow](https://www.zerys.com/hubfs/Zerys/header_menu_arrow.png) - ![Z3i](https://www.zerys.com/hs-fs/hubfs/Zerys/Z3i_icon.png?width=57&height=30&name=Z3i_icon.png) #### Managed Content Services [ Pricing ](https://z3i.zerys.com/PricingCalculator.html) [ Learn More ](https://www.zerys.com/managed-content-services/zerys-certified-specialists) [ Reviews ](https://www.zerys.com/zerys-user-feedback) [ HubSpot Services ](https://z3i.zerys.com/PricingCalculator.html) [![Get Started Now](https://no-cache.hubspot.com/cta/default/90897/925cb5c1-2f05-490d-a72f-f5ef91ac7129.png)](https://cta-redirect.hubspot.com/cta/redirect/90897/925cb5c1-2f05-490d-a72f-f5ef91ac7129) - ![Zerys](https://www.zerys.com/hs-fs/hubfs/Zerys/zerys_icon.png?width=34&height=34&name=zerys_icon.png) #### Zerys Content Platform (DIY) [ How It Works ](https://www.zerys.com/how-it-works) [ Price Guide ](https://www.zerys.com/suggested-freelance-writing-pay-rates) [ Video Tutorial Library ](https://www.zerys.com/video-tutorial-library) [ API for Developers ](https://www.zerys.com/api) [ Get Started Now ](https://my.zerys.com/create-new-account.html) - For Agencies - ![Arrow](https://www.zerys.com/hubfs/Zerys/header_menu_arrow.png) - ![Zerys For Agencies](https://www.zerys.com/hs-fs/hubfs/Zerys/ZFA_Logo_Small.png?width=98&height=40&name=ZFA_Logo_Small.png) - Manage all your clients' content in one place Invite your clients into white-labeled portal Build a scalable, profitable content service! As Low as **$15** /document [ Create a Free Agency Account ](https://agency.zerys.com/create-new-account.html) [ Learn More ](https://www.zerys.com/zerys-for-agencies) - [ How It Works ](https://www.zerys.com/zerys-for-agencies) [ Agency Pricing ](https://www.zerys.com/suggested-freelance-writing-pay-rates) [ Video Tutorial Library ](https://www.zerys.com/video-tutorial-library) [ API for Developers ](https://www.zerys.com/api) [ Reviews ](https://www.zerys.com/zerys-user-feedback) - [ For Writers ](https://www.zerys.com/writers) - [ Pricing ](https://z3i.zerys.com/PricingCalculator.html) - [ Blog ](https://www.zerys.com/content-marketing-blog-0) - Resources - ![Arrow](https://www.zerys.com/hubfs/Zerys/header_menu_arrow.png) - [ What is Content Marketing? ](https://www.zerys.com/what-is-content-marketing) [ White Papers and Ebooks ](https://www.zerys.com/content-marketing-learning-resources) [ Case Studies ](https://www.zerys.com/case-studies) [ Reviews ](https://www.zerys.com/zerys-user-feedback) [ Company ](https://www.zerys.com/about-us) - [ Infographics ](https://www.zerys.com/content-marketing-infographics) [ Statistics ](https://www.zerys.com/content-marketing-statistics) [ Quotes ](https://www.zerys.com/content-marketing-quotes) [ Contact Us ](https://www.zerys.com/contact-us-0) - ![Search](https://www.zerys.com/hubfs/Zerys/search_icon_black.png) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ## Be a Better Writer Blog The Writer's Resource: Tips, Tricks & Strategies for Becoming a Better Writer # How to Make Content Marketing More Interesting [Laura Holton](https://www.zerys.com/writers/writers-blog/author/laura-holton) [0 Comments](https://www.zerys.com/writers/writers-blog/does-your-content-only-scratch-the-surface-learn-how-to-make-it-more-interesting#comments-listing) ![content creation](https://www.zerys.com/hubfs/more_interesting.jpg) Writing shallow, generic content is easy, requires minimal research, and demands little prior knowledge of the subject — all of which are selling points for content writers. However, clients are looking to stand out from their competitors and demonstrate to their audience why they are the right choice; readers are looking to be informed or entertained with something new; and Google ranks unique content high in search results. Content that just scratches the surface fails to please all three. The problem is that there is a huge amount of content already on the web, making it difficult for writers to create something completely original. However, by taking a different approach to content creation, you can intrigue your readers and provide value to your audience. Here are a few ideas how to avoid being generic and go deeper into your subject matter. ## 1. Write from a Different Angle You can turn even what may at first seem like an uninteresting subject matter into an exciting piece of content when you consider how you feel about the issue. [Most Creative People](http://www.fastcompany.com/3042312/most-creative-people/the-secrets-of-writing-smart-longform-articles-that-go-absolutely-viral) recommends sticking to topics in which you already have some interest; however, we understand that this is not always possible. In the case you do have to write on a subject you find boring for a B2B company, never allow your audience to feel your despair. Liven up the content by finding aspects that make the subject compelling, taking an angle never tried before. You may not be an expert on the subject matter, but this has no bearing. In fact, limited knowledge can often be beneficial, as you are even more likely to have some fresh ideas that your client's readers had never considered. ## 2. Infuse Pieces with Your Personality Nothing makes for more shallow content than facts presented in a bland, dry tone. Your content may be completely free from grammatical or comprehensive errors, but this does not necessarily mean it is well-written. Enhance your content by allowing your personality to shine through. Pay attention to your choice of vocabulary, style, and structure to ensure your writing reflects who you are, while still taking an appropriate tone and voice to meet your clients’ requirements. ## 3. Experiment with Various Formats Mix things up by trying out a variety of formats for your content. For instance, if search results on your subject are turning up many pieces in data analysis form, try a Q&A, opinion piece, or how-to instead. Simply by presenting the information differently can be inspiring and may lead you to coming up with a range of new ideas or penetrating the subject in greater depth. Whether you are tackling a completely new issue or returning to a topic that you have covered many times before, it is always possible to put a new spin on the subject. Keep your clients happy, encourage their readers to come back for more, and improve search engine rankings all by creating something fresh and thoughtful. Topics: [content creation](https://www.zerys.com/writers/writers-blog/topic/content-creation) Share: - [Tweet](https://twitter.com/share) Previous Post ### [How to Reach People the Right Way with Great Sales Copy](https://www.zerys.com/writers/writers-blog/leave-the-hard-sell-at-the-door-reaching-people-the-right-way-with-great-sales-copy) Next Post ### [Persuasive not Pushy: The Art of Crafting Content That Speaks to the Reader](https://www.zerys.com/writers/writers-blog/persuasive-not-pushy-the-art-of-crafting-content-that-speaks-to-the-reader) ### Join Over 200,000 Subscribers Get Top Rated Content Marketing Posts Delivered Right to Your Inbox. #### 0 Comments ### Need Help Finding Great Writers? ### Need to Discuss Your Content Strategy? 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