--- title: How to Make Boring Content Less Yawn Worthy description: Take even the most boring topic to a whole new level with this technique. Read Zerys' blog post to learn how to make boring content less yawn worthy. image: https://www.zerys.com/hubfs/shutterstock_175052972.jpg --- [![Zerys ..plan on content success](https://www.zerys.com/hs-fs/hubfs/Zerys/Zerys_With_Tagline_Medium.png?width=404&height=60&name=Zerys_With_Tagline_Medium.png "Zerys ..plan on content success")](https://www.zerys.com/) - [![Schedule a Free Consultation](https://no-cache.hubspot.com/cta/default/90897/4d8da028-6fca-4bb2-b66d-42b9f61a9ec0.png)](https://cta-redirect.hubspot.com/cta/redirect/90897/4d8da028-6fca-4bb2-b66d-42b9f61a9ec0) [![Login](https://no-cache.hubspot.com/cta/default/90897/c60778ef-078f-429e-822b-0300d9081cc8.png)](https://cta-redirect.hubspot.com/cta/redirect/90897/c60778ef-078f-429e-822b-0300d9081cc8) - Menu - For Business - ![Arrow](https://www.zerys.com/hubfs/Zerys/header_menu_arrow.png) - ![Z3i](https://www.zerys.com/hs-fs/hubfs/Zerys/Z3i_icon.png?width=57&height=30&name=Z3i_icon.png) #### Managed Content Services [ Pricing ](https://z3i.zerys.com/PricingCalculator.html) [ Learn More ](https://www.zerys.com/managed-content-services/zerys-certified-specialists) [ Reviews ](https://www.zerys.com/zerys-user-feedback) [ HubSpot Services ](https://z3i.zerys.com/PricingCalculator.html) [![Get Started Now](https://no-cache.hubspot.com/cta/default/90897/925cb5c1-2f05-490d-a72f-f5ef91ac7129.png)](https://cta-redirect.hubspot.com/cta/redirect/90897/925cb5c1-2f05-490d-a72f-f5ef91ac7129) - ![Zerys](https://www.zerys.com/hs-fs/hubfs/Zerys/zerys_icon.png?width=34&height=34&name=zerys_icon.png) #### Zerys Content Platform (DIY) [ How It Works ](https://www.zerys.com/how-it-works) [ Price Guide ](https://www.zerys.com/suggested-freelance-writing-pay-rates) [ Video Tutorial Library ](https://www.zerys.com/video-tutorial-library) [ API for Developers ](https://www.zerys.com/api) [ Get Started Now ](https://my.zerys.com/create-new-account.html) - For Agencies - ![Arrow](https://www.zerys.com/hubfs/Zerys/header_menu_arrow.png) - ![Zerys For Agencies](https://www.zerys.com/hs-fs/hubfs/Zerys/ZFA_Logo_Small.png?width=98&height=40&name=ZFA_Logo_Small.png) - Manage all your clients' content in one place Invite your clients into white-labeled portal Build a scalable, profitable content service! As Low as **$15** /document [ Create a Free Agency Account ](https://agency.zerys.com/create-new-account.html) [ Learn More ](https://www.zerys.com/zerys-for-agencies) - [ How It Works ](https://www.zerys.com/zerys-for-agencies) [ Agency Pricing ](https://www.zerys.com/suggested-freelance-writing-pay-rates) [ Video Tutorial Library ](https://www.zerys.com/video-tutorial-library) [ API for Developers ](https://www.zerys.com/api) [ Reviews ](https://www.zerys.com/zerys-user-feedback) - [ For Writers ](https://www.zerys.com/writers) - [ Pricing ](https://z3i.zerys.com/PricingCalculator.html) - [ Blog ](https://www.zerys.com/content-marketing-blog-0) - Resources - ![Arrow](https://www.zerys.com/hubfs/Zerys/header_menu_arrow.png) - [ What is Content Marketing? ](https://www.zerys.com/what-is-content-marketing) [ White Papers and Ebooks ](https://www.zerys.com/content-marketing-learning-resources) [ Case Studies ](https://www.zerys.com/case-studies) [ Reviews ](https://www.zerys.com/zerys-user-feedback) [ Company ](https://www.zerys.com/about-us) - [ Infographics ](https://www.zerys.com/content-marketing-infographics) [ Statistics ](https://www.zerys.com/content-marketing-statistics) [ Quotes ](https://www.zerys.com/content-marketing-quotes) [ Contact Us ](https://www.zerys.com/contact-us-0) - ![Search](https://www.zerys.com/hubfs/Zerys/search_icon_black.png) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ## Be a Better Writer Blog The Writer's Resource: Tips, Tricks & Strategies for Becoming a Better Writer # How to Make Boring Content Less Yawn Worthy [Laura Holton](https://www.zerys.com/writers/writers-blog/author/laura-holton) [0 Comments](https://www.zerys.com/writers/writers-blog/want-to-make-boring-content-less-yawn-worthy-mastering-the-art-of-storytelling#comments-listing) ![content creation - storytelling](https://www.zerys.com/hubfs/shutterstock_175052972.jpg) Every day, users are bombarded with content, consisting, on average, of more than 100,000 words in total, says [Digital Marketing Philippines](http://digitalmarketingphilippines.com/master-the-art-of-storytelling-in-content-marketing/). If you want to stick in your readers’ minds, your content needs to stand out — and one of the best ways to do this is to tell a story. People love hearing stories as it allows them to relate and connect to the content, something that is difficult to do with statistics and data. However, to be successful, you need to master the art of telling stories. ## 1. Talk About Something Important to You If you want readers to care about your story, you need to give them a reason; for instance, may like to start off by explaining why you decided to write the piece. [HubSpot](http://blog.hubspot.com/blog/tabid/6307/bid/29435/How-to-Master-the-Art-of-Storytelling-to-Increase-Social-Sharing.aspx) has these ideas for content: News from your industry or on a matter that affects your target audience. - A case study detailing a customer experience (real or fictional). - A real-life story from your company talking about a mistake you made or how you overcame a challenge. ## 2. Help Readers Identify To be memorable and sharable and to incentivize your audience to take action, a great story should have the power to amaze, inspire, and spark an emotion in your readers. To achieve this, you must create relatable characters, perhaps based on buyer personas and experiencing similar problems as those in your audience face. This will allow you to connect to readers on a level that goes beyond simply being a customer. Your characters should pass through a struggle or tension of some kind, which they resolve at the end of the story. Avoid being too obvious about the lesson learned; it is much better to allow readers to interpret the story on their own. This will show them that you respect their intelligence and will lead them to make their own decisions about how to engage with your company, without feeling coerced into a sale. ## 3. Relate Your Stories Directly to Your Brand Whether you choose talk about a real event or something completely fictional, you need to relate your story back to your brand to give value to this content and to gain the trust of your readers. If you use the perspective of someone in your company, use the story to reflect your core values. If you tell the story through the eyes of a consumer, write about how your products or services impacted this person. ## 4. Familiarize Yourself with the Elements of Fiction Writing Just as important as the story itself is your style of writing. This comprises of your choice of words, the structure and the buildup of the story, and your personality and tone of voice. You can best understand the importance of style by reading fiction and studying what makes a great story. Unfortunately, simply knowing the elements of fiction writing does not mean you will be able to utilize them effectively yourself. Storytelling is a creative writing skill that many marketers lack. If you want to grip your readers throughout your story, it is almost always better to hire a professional writer for the job. There are many different ways to create content, of which storytelling is just one. Whereas it is unnecessary to turn all your pieces into stories, it can be highly beneficial for your content marketing efforts to use at least some of your posts to tell stories, avoiding boring content that loses your readers’ attention before they have had time to convert. 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