Ryan Lym

Recent Posts

How to Maximize Your Traffic with Compounding Blog Content

Posted by Ryan Lym

Last time you looked at your blog's statistics, did you notice some outliers? It's not uncommon for most of a site's traffic to come from certain posts and not others, gaining more attention over time than it did when it was first posted. Which begs the question: what makes posts like these so unique? Hubspot found that one "compounding" blog post generates just as much traffic as six "decaying" ones. So what can you do to create compounding blog content that continues to generate traffic long after it's posted?

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Tags: Compounding Blog Content

Why You Need to Stop Focusing on Fresh Content

Posted by Ryan Lym

There's an elephant in the room, and no one seems willing to talk about it. If you've done any research on SEO, you've probably heard that search engines love fresh content. Possibly in those exact words. It's an alluring idea: just update your blog regularly, and your search engine rankings will soar. Unfortunately, it's wrong. Well, not exactly. It's just no longer the most important thing you can be doing, and focusing on fresh content can actually damage your rankings.

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Tags: content marketing tips, Content Marketing Strategies