Content Marketing Blog - News, Tips, and Strategies for Serious Content Marketers

5 Things That Could Be Wrong with Your Blog Strategy

Posted by Robin Kastengren

When blogging was new, the idea that you could write whatever you wanted was so novel that anyone with a good story was able to get traffic to their blog. The web is a bit more crowded these days, and if you want to get traffic to your website, you'll have to update your blog strategy by fixing these five flaws.

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Improve Customer Loyalty with These Content Marketing Tips

Posted by Rachael Gerkensmeyer

Content marketing is slated to be one of the most important aspects of doing business online throughout 2015 and beyond. Engaging content builds brand awareness, increases reader engagement, and (perhaps most importantly) improves customer loyalty. This in turn helps to ensure a strong profit stream as time goes on. Want to improve loyalty among your customers and stand out from the crowd? Try utilizing these tips:

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3 Ways to Make Content Effective for Local Lead Generation

Posted by Don Musacchio

If you run a local business, you should be using the power of the Internet to generate leads.  A 2011 study shows that 47% of people researching local businesses use the Internet to get started.  That number has only increased over the past few years.  With so many people searching the web to get information about local small businesses, your online marketing strategy is crucial if you want to attract this traffic and convert it to new leads.

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Creating a Content Promotion Strategy: 5 Things to Consider

Posted by Rachael Gerkensmeyer

Creating unique content that provides readers with solutions and taps into their interests is only part of the game when it comes to getting noticed on the Internet. The right content promotion strategy is sure to get you in front of your target audience at the right time, so you can maximize potential profits and build a trustworthy online presence.

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4 Elements That All Successful Landing Pages Share

Posted by Robin Kastengren

Whether you are trying to nudge leads down the sales funnel with your landing pages or creating pages designed to capture new leads, nailing down your landing page design usually comes from split testing a few different arrangements. No matter which design you choose, all successful landing pages have a few elements in common. Here are four things your landing pages must have.

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Content Marketing Success: Defining Your Goals

Posted by Jennifer Gemmell-Adams

When you are starting or re-starting your marketing campaigns, whether you're taking a traditional route or putting a heightened focus on online marketing channels, one of the most important aspects of it is your overall strategy.  You can't simply create an advertisement and cross your fingers for luck.  Any marketing strategy has several things that need to be defined to give it the best possible chance for success.

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Reader Retention: How to Keep Them Coming Back

Posted by Rachael Gerkensmeyer

You’ve probably already heard that quality content is an important cornerstone in building a successful website or blog. You may even be knowledgeable on creating interesting and valuable content that grabs the attention of your readers. But to gain all the potentials benefits of content, you need to write posts that lead to repeat visitors.

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Is Your Content Making Your Audience Tune Out?

Posted by Laura Holton

If you have noticed that your blog posts are going unread and unshared, you are not alone. Around 70 percent of content receives no engagement, reports 1st Quality Content, and a big reason for this is that many posts are simply boring. Sounds like this could be the case for you? Look out for these signs of dull content.

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4 Keys to Creating Branded Content Your Readers Will Love

Posted by Laura Holton

As your content needs to lead prospects closer to a sale, an element of branding is essential. But who wants to hear you talk about your products and services over and over again? No one! Finding the right niche between branded content and customer needs and wants is essential for successful sales! Here are a few ways you can create branded content that is educable, interesting, fun to read, and valuable for your readers.

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Is Your Content Creation System Letting You Down?

Posted by Laura Holton

Organizing your content creation process is no easy task, but disorganization can be the death of any content marketing plan. To be successful, you need to manage the writing, editing, and publishing of content to make sure that you never miss a deadline. You also must ensure that there is a constant flow of new pieces arriving to your blog and social media accounts. If you are struggling to stay on track, try implementing these techniques.

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