Don’t Hire a Content Agency Until You Read This

Posted by Nancy M Ruff

By now you know, or at least have heard, that content is a critical part of your marketing. It helps:

  • Deliver your message
  • Attract audience interest
  • Boost traffic
  • Increase conversions
Read More

Tags: content agency

5 Fantastic Article Marketing Tips Any Brand Can Use

Posted by Nancy M Ruff

Article marketing is one of the oldest and most proven strategies online marketers use. Done right, it helps brands of all sizes and in every industry acquire new website visitors and increase their sales. It’s an easy and highly effective way to attract a wider online audience.

Read More

Tags: Article marketing tips

Shiny Objects: Keep Your Eye on the Content Development Ball

Posted by Nancy M Ruff

Content development is no different from anything else; there’s always going to be an attraction to new and trendy ideas. New technologies, the latest and greatest software solutions, and miracle widgets appear almost daily. And they all promise convenience and spectacular conversion rates.

Read More

Tags: content development

Making Blog Writing Services Work for You

Posted by Ryan Lym

Now that the Internet has connected more businesses with more customers, most small business owners are interested in finding out how they too can use their websites to bring in more profits. There's a lot of advice on how to do this, and the short answer is that if you're going to try and achieve the kind of search engine results you need, it's going to either cost you time or money. And it's just a statement of fact that most small business owners don't have a lot of either. That's why finding blog writing services that are conveniently priced is crucial if you want to bring your SEO rankings up.

Read More

Tags: Blog Writing Services

Does a Website Really Need an FAQ Page? Yep!

Posted by Nancy M Ruff

Much more than a customer service tool, a well-written buyer FAQ page helps a website’s visitors at every stage of the customer journey. It also:

Read More

Tags: Buyer FAQ

Writing and Editing Services: A Match Made in Heaven

Posted by Nancy M Ruff

There are plenty of challenges to developing and publishing content, but one of the most difficult hurdles may be finding a way to create enough consistently good content to keep readers engaged and coming back for more.

Read More

Tags: Writing and Editing Services

A Complex Marketing Question: How Much Should Blog Services Cost You?

Posted by Alyssa Wolfe

One common question in the business world is, how much should blog services pricing be? A quick Google search will only lead to confusion—with the large number of marketers, content services, and freelancers offering blog writing, the pricing is extremely hard to pin down. Not only is it difficult to get a measurement of what you should pay for each blog piece, but there are often extra services that can add to the price. Plus, when you add in bulk discounts, subscription services, editors, social media support, and images, blog services pricing is all over the place. Now the question becomes, how do you approach blog services pricing? The answer is multilevel. You’ll need to figure out what you want/need, what your budget allows, how much you’re willing to do, and the level of quality you want.

Read More

Tags: Blog Services

Do You Really Need an Article Marketing Service?

Posted by Nancy M Ruff

You’ve likely heard the top three advantages to article marketing. It helps:


  1. Establish your brand as an expert through original, quality articles that are distributed to thousands, if not millions, of readers.
  2. Drive traffic to your website which, in turn, gets you noticed by more people who are willing to share your site with others.
  3. Optimize search results, generating a greater number of quality leads to your site. And when search engines see links coming to your website, they tend to reward it with higher rankings.

But how do you make sure your well-written articles reach their intended audience? An article marketing service may be the solution you need.

Read More

Tags: article marketing service

How Website Copywriting Can Affect Your Bounce Rate

Posted by Alyssa Wolfe

For businesses, marketing used to look very different. You created products and services, marketed, and didn’t have as much global competition. Now with the internet, your online presence has become one of the most important tools in your marketing arsenal. With the abundance of noise, you have to figure out how to stand out from the crowd and draw people to spend time with your company. One way to do that is to get them to peruse your website for more than a single page.

Read More

Tags: website copywriting

Is There Anything New to Say about Content Marketing?

Posted by Nancy M Ruff

No one would blame you if you said you were burnt out on the topic of content marketing. From “snackable content” to “influencer marketing” (and don’t even get started on ToFu, MoFu, and BoFu), it can often seem like content marketing is nothing more than an exercise in inventing new buzzwords.

Read More

Tags: content marketing