5 Cool Tools to Make Your Content Marketing More Effective

Posted by Rachel Terry

Without content marketing, you wouldn't be able to increase brand awareness online or reach your customers in direct and personal ways. But how effective is your content marketing? Is your marketing getting your message to the right people at the right time? Is your messaging as clear and concise as it could be? If you're looking for easy ways to make your marketing more effective in the coming year, try out these five cool tools.

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5 Ways to Improve Your Lead Nurturing Efforts

Posted by Nancy M Ruff

You spend a lot of time trying to attract and capture leads. Great content, effective calls to action, free eBooks and guides, and dedicated landing pages? Check. They’re all best inbound marketing practices, but your hard work doesn’t stop there. Leads are great, but they don’t mean much to your bottom line if they don’t turn into customers. Nurturing your leads takes just as much effort as capturing them. If you’re not as happy as you could be with your conversion rates, here are five ways to improve your lead nurturing efforts.

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5 Tips to Create Killer Lead Nurturing Content

Posted by Don Musacchio

Once upon a time, there was a world with no Internet. In this world, salespeople had little to no access to consumers who were in the early stages of the buying process. Maybe those consumers looked at magazines to do some early research planned purchases. Maybe they browsed showrooms, just looking at what was available. But they did not leave their contact info with a salesperson.

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The Difference Between MQL and SQL Leads - And How to Convert Both!

Posted by Tracey Sandilands

Marketing is a process with very clear start and end points. The customer’s journey from the stage of identifying a need to making a purchase is called the sales funnel or the buying cycle. Marketing qualified leads (MQLs) and sales qualified leads (SQLs) both have specific positions in the buying cycle, but the treatment needed to convert them into a sale is different in each case, and often requires publishing specific types of content and other inbound marketing strategies.

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How to Write the Perfect Blog Post Introduction

Posted by Chloe West

The average web content reader will only read about 20% of your blog post. And if you don't grab your reader's attention within the first few sentences, they might read even less than that. One of the first keys to writing quality content is writing a quality introduction to your article. You need to hook your reader at the beginning to get them to stick around, check out your entire blog post, click through to your call to action, and potentially become a customer.

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How Content Can Help You Reach Your Marketing Goals

Posted by Tracey Sandilands

The fundamental purpose of marketing is to inform your audience about your offering. In most companies, marketers aim to do this by:

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SMBs: What You Need to Know to Develop a Sound Content Plan

Posted by Tracey Sandilands

Developing a comprehensive content plan for your small to medium-sized business (SMB) might sound like a daunting task. By gathering the information you need and following tried-and-tested steps, you can make use of the opportunities offered by technology to promote your offering without needing a sizeable marketing budget to do so.

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4 Ultimate Content Development Tools

Posted by Chloe West

When working on the development of content for your website's blog, you'll undoubtedly have to take advantage of a few online tools to help you create something that's quality and will keep readers coming back. Luckily, we've got a few of our favorite tools up our sleeve to share with you.

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Fine-Tuning Your Inbound Marketing Strategy

Posted by Carrie Whittier

You've done every single thing by the book. You're blogging, you have active Facebook and other mainstream social media accounts, you've blown every single penny on PPC ads - aaaand the results are dismal.

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Secure Your Content Rankings With These SEO Tips

Posted by Nancy M Ruff

Content-strategy SEO brings the right people to your website by way of the right search terms. If you want your brand to be noticed – and your message to be heard – it’s important to understand just how important it is to create great content. That’s how great search engine optimization is powered. For a long time, SEO was viewed strictly as a driver of traffic, conversions, and revenue. But an SEO plan developed around a content marketing strategy is what it takes today to engage people and convert them into fans and loyal customers.

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