The Value of Effective Social Media Planning

Posted by Jennifer Ward

Small businesses have the ability to tap into the rich and rewarding goldmine of social media marketing, but often fail miserably when doing so because of a lack of proper planning. If you are a small business owner exploring the possibilities of social media marketing for your company, there are a few things you should take into consideration before you begin your marketing adventure into the many social networks at your fingertips.

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Creating the Right Kind of Content for Lead Nurturing

Posted by Chloe West

Lead nurturing is the practice of going from broad spectrum down to specific spectrum. First, you're finding people who are simply interested in all of your content. Then, you're finding people who are interested in your products/services because they did some type of action, like subscribing to your email list or visiting your sales page. Lastly, you funnel down to find those who may be interested in your core offer, the big bang.

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4 Keys to Creating Effective Social Media Plans

Posted by Jennifer Ward

Small businesses have the ability to tap into the rich and rewarding goldmine of social media marketing, but often fail miserably when doing so because of a lack of proper planning. If you are a small business owner exploring the possibilities of social media marketing for your company, there are a few things you should take into consideration before you begin your marketing adventure into the many social networks at your fingertips.

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What Makes Content Highly Shareable? 5 Tips to Follow

Posted by Chloe West

If you're taking the time to write a blog for your business, it might seem like you're putting in work for nothing if no one is clicking through to your blog posts. After all, if you wrote a blog post and nobody read it, did you really write it?

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4 Keys to Writing Clear and Concise Content

Posted by Jennifer Ward

Publishing quality content for your website can mean the difference between getting search engine visitors to your landing pages, or having them click on a competitor's site. You want pieces that are engaging and thought-provoking to the point where a visitor feels as if they have learned something, which may lead to them coming back, or at least helping your inbound marketing efforts with the search engines. These four keys to creating content that will leave a positive impression on your potential customers should help you bring traffic to your site and have those visitors turn into clients or leads.

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Write What You Know? Or What Your Readers Want to Read?

Posted by Rachael Gerkensmeyer

Creating content that meets your readers' needs while at the same time attracting new visitors to your online platforms can be a challenge, especially if you don't have clear insight into what type of content you should be producing. Should you write only about what you know, or about what your readers want to see? Will your statistical data be useful and intriguing to readers? Can you produce an elegant piece of content based on topics you aren't familiar with? These are all questions that have likely crossed your mind while creating a content strategy for your online presence. The following considerations may help clear things up for you:

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Struggling With Creating Email Content? 5 Things to Remember

Posted by Nancy M Ruff

Predictions that social media would put email in deep storage have been resoundingly laid to rest. While social media and mobile marketing trends still tend to get the most press, the most effective marketing strategies are those that acknowledge email – with the support of social media – is stronger than ever. There are plenty of stats to back it up, including the latest Direct Marketing Association numbers that indicate email has an ROI of nearly 4,300%.

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Mobile Content Writing: Tips to Improve User Experience on Mobile Devices

Posted by Don Musacchio

When you're writing a blog, you may think that issues related to mobile devices are not something you should be concerned with. Readers using small screens interact with the content you write in a different way. You will need to learn good mobile content writing to begin to engage with this new and growing audience.

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Branded Content Can be Useful If You Use it Wisely

Posted by Julie Bruns

Creating content can be an excellent way to get your brand out in front of an audience. However, while branded content is a highly useful tool, it needs to be carefully and skillfully utilized to make a beneficial connection between you and your audience. After all, no one wants to dedicate their time to reading an ad that brings them no real value. So how can you create content that advertises your business and still delivers value to your audience? First, let's take a look at what this content is, or at least, what it should be.

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How to Attract Customers with Impressive Email Marketing

Posted by Don Musacchio

Think email marketing is dead? Well, don't count it out yet as an effective marketing channel. Sure, it is hard to make your email stand out from all the other promotional and spam emails that find their way into people's inboxes these days. But that is not the end of the story.

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