Content Marketing Blog - News, Tips, and Strategies for Serious Content Marketers

4 Keys to Creating Branded Content Your Readers Will Love

Posted by Laura Holton

As your content needs to lead prospects closer to a sale, an element of branding is essential. But who wants to hear you talk about your products and services over and over again? No one! Finding the right niche between branded content and customer needs and wants is essential for successful sales! Here are a few ways you can create branded content that is educable, interesting, fun to read, and valuable for your readers.

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Is Your Content Creation System Letting You Down?

Posted by Laura Holton

Organizing your content creation process is no easy task, but disorganization can be the death of any content marketing plan. To be successful, you need to manage the writing, editing, and publishing of content to make sure that you never miss a deadline. You also must ensure that there is a constant flow of new pieces arriving to your blog and social media accounts. If you are struggling to stay on track, try implementing these techniques.

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Mastering the Art of the Flawless Call-to-Action

Posted by Don Musacchio

The key to content marketing is developing a relationship with your audience that stirs them to take some kind of action. The ultimate reason for creating great content, educating your audience and positioning yourself as a trusted expert is to win business. How can you bridge the gap between valuable and informative content and sales? The answer is the Call-To-Action (CTA).

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Less is More: Why Publishing Too Much Content is Counterproductive

Posted by Laura Holton

It would seem logical that the more blog content you publish, the more traffic, engagements, and conversions you receive — but this isn’t the case. In fact, most marketers find that the opposite happens; CoSchedule, for instance, found that increasing their number of posts from two a week to three lowered their average social shares per post from 561 to 325, page views from 6,074 to 4,367, and comments from 6.5 to 3. That is a decrease in overall social shares and comments and only a slight increase in page views, all at the cost of more effort on the part of the writers and marketers.

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Getting Started with SEO Content Creation

Posted by Don Musacchio

If you own a business website, you probably know a bit about Search Engine Optimization (SEO). This process made sure that your website showed up in the various search engines. You may also have heard that blogging is a great way to boost the traffic to your site, but it may not be clear how this works. This involves understanding SEO content creation, a strategy to create a continual stream of content that attracts search engine traffic to your site.

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How to Pick Topics for Your Business Blog

Posted by Laura Holton

One of the most difficult things about running a blog is knowing what to write about next. When it comes to business blogging, picking topics out of the air may not only be a waste of time, it could even be detrimental to your marketing efforts and brand image. Whether you have writer’s block or you have plenty ideas but are unsure if any will be successful, the following steps will ensure that you pick the right blog topics for your audience and business goals.

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Must-Have Types of Content to Boost Your Online Marketing Success

Posted by Jennifer Gemmell-Adams

When most people think of online content, it's usually the text that comes to mind.  Articles, product descriptions, blog posts, testimonials and company "about us" pages make up a large percentage of the online presence that many businesses have, and these usually consist of text-based content.  An image or two might be included but often not highlighted or emphasized; it's simply there as an accessory to the text itself.  Mixing in a variety of different types of content can provide your marketing campaigns with a significant boost by enhancing visitor appeal, encouraging online window shoppers to enter your sales funnel, making your content more share-worthy and increasing your ability to generate leads and acquire conversions.

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4 Best Practices for Content Curation

Posted by Robin Kastengren

Content curation can be a great way to not only bring in fresh ideas from other people, but also to get the attention of those whose content you are curating. In order to make it effective, however, you have to do more than post a list of links to interesting articles on your blog and share a bunch of articles on Facebook. Here are four things to remember to make the most of content curation.

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A Step-by-Step Guide to Content Audits

Posted by Laura Holton

A content audit is an extensive and often tedious process that most businesses and website owners dread. However, it is not something that you can neglect if you want to optimize traffic, conversions, and user experience on your website.

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Using Content to Stand Out in a Crowded Niche

Posted by Rachael Gerkensmeyer

Finding success in a crowded niche might be tough, but it's far from impossible when the right techniques are put into place. Reinventing the way you share information within your blog content that's already spread saturated on the Internet will get you some results, but if you stop there you're probably losing a lot of traffic and sales to your competition. To optimize your blog content for success, it's a good idea to implement a variety of content creation methods into your marketing plan. Here are three effective options to consider:

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