4 Ultimate Content Development Tools

Posted by Chloe West

When working on the development of content for your website's blog, you'll undoubtedly have to take advantage of a few online tools to help you create something that's quality and will keep readers coming back. Luckily, we've got a few of our favorite tools up our sleeve to share with you.

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Fine-Tuning Your Inbound Marketing Strategy

Posted by Carrie Whittier

You've done every single thing by the book. You're blogging, you have active Facebook and other mainstream social media accounts, you've blown every single penny on PPC ads - aaaand the results are dismal.

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Secure Your Content Rankings With These SEO Tips

Posted by Nancy M Ruff

Content-strategy SEO brings the right people to your website by way of the right search terms. If you want your brand to be noticed – and your message to be heard – it’s important to understand just how important it is to create great content. That’s how great search engine optimization is powered. For a long time, SEO was viewed strictly as a driver of traffic, conversions, and revenue. But an SEO plan developed around a content marketing strategy is what it takes today to engage people and convert them into fans and loyal customers.

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5 Types of Killer Content to Include in Your Editorial Calendar

Posted by Chloe West

We've discussed how to manage your content with an editorial calendar before, but head over here if you need a quick refresher. Essentially, your editorial calendar is where you plan and create all of your blog post (and/or social media) content, topics, and ideas.

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The Importance of Consistently Adding Fresh Content to Your Site

Posted by Jennifer Ward

Small business owners are sometimes so focused on their storefront that they neglect their online presence. At a time when more people are going online for their purchases or information related to what they want, it is important to keep your website updated with fresh content. In addition to giving visitors something new to read, you will also start reaping these benefits:

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The Art of Selecting the Right Images For Your Content

Posted by Don Musacchio

Everyone knows that pictures and images can convey powerful messages. And, it has been conventional wisdom for a while now that using images with your website content garners more engagement from your audience. But as competition for web traffic increases, you need to go the extra mile to really attract and engage your website’s visitors. You can’t just connect any old image with your content. You have to find the right image to compliment the rest of your content. Images are more than decoration – they are a powerful tool for engaging your audience in a deeper and meaningful way.

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The Value of an Effective Social Media Plan

Posted by Jennifer Ward

Small businesses have the ability to tap into the rich and rewarding goldmine of social media marketing, but often fail miserably when doing so because of a lack of proper planning. If you are a small business owner exploring the possibilities of social media marketing for your company, there are a few things you should take into consideration before you begin your marketing adventure into the many social networks at your fingertips.

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Is Your Blog Going in the Right Direction?

Posted by Nancy M Ruff

Starting a blog can be one of the most exciting things you do. A lot of satisfaction comes from writing useful content, building a loyal audience, gathering enthusiastic subscribers, and mapping out a successful future. At least at first. For many bloggers, the bloom is off the rose fairly quickly when they realize just how much time and hard work is involved. All your high expectations of quick success are dealt a dose of reality when you realize reading about blogging and actually blogging are two different things.

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The Value of Effective Social Media Planning

Posted by Jennifer Ward

Small businesses have the ability to tap into the rich and rewarding goldmine of social media marketing, but often fail miserably when doing so because of a lack of proper planning. If you are a small business owner exploring the possibilities of social media marketing for your company, there are a few things you should take into consideration before you begin your marketing adventure into the many social networks at your fingertips.

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Creating the Right Kind of Content for Lead Nurturing

Posted by Chloe West

Lead nurturing is the practice of going from broad spectrum down to specific spectrum. First, you're finding people who are simply interested in all of your content. Then, you're finding people who are interested in your products/services because they did some type of action, like subscribing to your email list or visiting your sales page. Lastly, you funnel down to find those who may be interested in your core offer, the big bang.

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