Content Marketing Blog - News, Tips, and Strategies for Serious Content Marketers

What's Involved in the Content Development Process

Posted by Jennifer Gemmell-Adams

Copywriting involves more than putting words to paper, and is viewed as a craft or almost an art form by some individuals.  The content development process involved in copywriting is one that requires a writer to possess certain characteristics and abilities that allow for the creation of content that says exactly what it needs to say, and in a way that has the most significant impact on the reader.

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Five Tips for Great List-Type Blog Posts

Posted by Steve Lazuka

Today, more and more businesses are turning to content marketing as their preferred digital marketing strategy. If you are going to compete, you will need to develop high-quality content for your website, blog and social media presence.

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Mastering the How-To: Making the Most of This Popular Content Format

Posted by Laura Holton

A classic, existing since the very beginning of blogging, the how-to post is one of the most popular types of content. HubSpot, for instance, reports that they receive, on average, 55 percent more views on their how-to posts than any other type of content. However, to harness this potential, you need to master the skills of writing a great how-to.

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What Steps Can You Take to Fix a Failing Content Strategy?

Posted by Laura Holton

More than one-quarter of marketers have no defined content strategy at all, reports V3. However, even if you do have a strategy in place, you may still lack shares, conversions, and engagement — all signs that you strategy is failing. By identifying your weak points early on and rectifying the problem as soon as possible, you can begin to increase your conversions. The following details a few of the most prevalent issues and how to fix them.

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Optimize Your Content for Success - The Right Way

Posted by Rachael Gerkensmeyer

Creating content that is unique to your brand is essential for marketing success because it's what connects you with your visitors on a personal level. Providing information and insight to your website visitors helps to set you apart from the competition and create an authoritative voice that both current and potential customers can rely on. But you'll have to optimize your content for the search engines if you want a chance at snagging the attention of millions of searchers who are looking for what you have to offer. Here's how:

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Lead Nuturing With Email Content

Posted by Robin Kastengren

Content marketing begins with drawing in fresh website visitors, providing them with useful content, and converting them into leads. Once you have a collection of valuable email addresses and interested leads, it's time to start reeling them in. Here is what you need to know to nurture your leads and close the deal.

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The Anatomy of a Perfect Blog Post

Posted by Laura Holton

You have undoubtedly noticed that some of your blog posts are more successful than others: some receive greater social media interaction, others result in more conversions. To some extend, this is down to your content; however, the structure of your posts also play a big role.

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4 Benefits of Using an Editorial Calendar

Posted by Robin Kastengren

With all the effort that goes into creating content, it can seem like just another hassle to start using an editorial calendar. The truth is that a calendar can actually save you time in the long run. You will not have to spend time scrambling for titles and topics at the last minute and trying to coordinate topics on the fly. Instead, an editorial calendar will help your content marketing strategy run like a well-oiled machine. 

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Best Practices: Writing Content for LinkedIn

Posted by Robin Kastengren

LinkedIn is an outstanding resource for reaching the B2B market. The users and readers are people that are wearing their professional hats at the time and are looking for ways to improve their companies, their professions, and their job searches. They are not there to watch  puppy videos or catch up with old classmates so you will not be competing with those interactions. Here is how to make the most of this captive B2B audience.

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Are Your Blog Posts Missing These Key Elements?

Posted by Katie McFarlin

Everyone wants their blogs to succeed, but all too often, they're not sure exactly what they need to do to make that happen.

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