5 Steps to Creating a Better Website Content Strategy in 2018

Posted by Alyssa Wolfe

Is It Time to Improve Your Website Content Strategy?

You’ve known for a while that your website content is stale. It hasn’t been refreshed recently, and deep down you know it’s affecting your traffic and leads. Now that a large number of businesses have taken to the web to create an online presence, websites are more important than ever—and it is a good way to be found and stand out among the competition. And that means if you’ve put off revamping your website content strategy, 2018 is the time to put it on your priority list.

Read More

Tags: Website Content Development

Understanding the Symbiotic Relationship of Content Marketing and SEO

Posted by Jennifer Gemmell-Adams

What is the Relationship Between Content Marketing and SEO?

Content and SEO go together like peas and carrots, steak and potatoes, macaroni and - well, you get the picture. They are so interwoven in the world of online marketing that you quite literally cannot have one without the other. Just in case you have been living a monastic life free of technology for the past decade, SEO stands for search engine optimization. It is the process of enhancing or modifying a website, web page, or other online material to make it more appealing to search engines and thus achieve better ranking on search results.

Read More

Tags: Content and SEO

Advertising Copywriting 101: What It Is, How It’s Used, and How to Do It

Posted by Alyssa Wolfe

Everything You Need to Know About Advertising Copywriting

Copywriters and marketers wear a lot of hats. They write and market many different types of content targeted at a variety of audiences. With each type of content created, they must adapt to the style and flow demanded to succeed. One type of content that is prevalent and used by businesses everywhere is advertising copywriting.

Read More

Tags: Ad Copywriting

How to Use Web Content Creation Strategy to Build Credibility and Trust

Posted by Nancy M Ruff

Trust & Credibility Starts With Your Web Content Creation Strategy

"Earn trust, earn trust, earn trust. Then you can worry about the rest," says respected author and blogger, Seth Godin. Good advice, as your online reputation – your whole business, in fact – depends on your customers’ trust.

Read More

Tags: online content, business blog content, blog content, site content

6 Passive and Active Content Marketing Tips to Market Effectively

Posted by Jennifer Gemmell-Adams

Follow These Content Marketing Tips to Improve Your Content

The best content on the internet can often get overlooked simply because the effort invested to attract interest either was ineffectively employed or neglected altogether. If you feel like your online content is somehow missing the mark in capturing the attention of your desired audience, there are a few content marketing tips you can follow to help put it where it needs to be - both in terms of being in front of those who need to see it and gaining better positioning in search results.

Read More

Tags: Article Marketing Blog

5 Content Strategies Worth Stealing

Posted by Nancy M Ruff

 

Steal These Content Strategies for Online Marketing Success

No matter what size your business, if you want to establish a brand identity, build trust with your audience, and maximize your return on investment, you need to have an online content strategy to market and promote your product or service.

Read More

Tags: content strategy, Blog Content Strategy, Online Content Strategies

Amazing Free SEO Tools You Should Start Using Today

Posted by Nancy M Ruff

It’s not often that something free comes along to help you boost traffic, increase awareness, and increase rankings. But there are dozens of free SEO tools out there that do just that.

Here are just seven of the best SEO tools you should start using immediately. They’ll help you work smarter and elevate any website to greater success. Read More

Tags: Seo tools

SEO Content Guidelines for Choosing The Right Keywords

Posted by Nancy M Ruff

Follow These SEO Content Guidelines to Improve Website Traffic

Anything that promises to boost your website traffic by nearly 600% is worth sitting up and taking notice of. SEO is not a magic bullet: you must put in the hard work to make it pay off. But the returns justify the effort.

Read More

Tags: SEO Content Development

No Question About It: Your SMB Needs a Content Generation Strategy

Posted by Nancy M Ruff

Does Your Small Business Have a Content Generation Strategy?

SMBs may have smaller budgets and marketing teams, but that shouldn’t keep them from building a content development plan that rivals those of the “big guys.” A content generation strategy helps small and medium businesses:

Read More

Tags: content development plan

The Art of Posting: How to Plan a Social Media & Blog Content Strategy

Posted by Alyssa Wolfe

Planning Your Social Media & Blog Content Strategy

Most businesses know by now that content is an essential part of your marketing strategy. Millions of consumers go online every hour to research and buy products and services. While it’s easy to get excited about writing and posting your business’s messages, planning and implementation are key; it’s not often people find success randomly posting. Traffic increases with well-thought-out content. According to one of the marketing stats posted by Hubspot, 72% of marketers say relevant content creation was the most effective SEO tactic. That means you need a social media and blog content strategy.

Read More

Tags: content development, content planning, content calendar