How a Checklist Helps You Develop the Perfect Content Marketing Strategy

Posted by Nancy M Ruff

There’s real psychology behind the effectiveness of checklists: setting smaller, incremental goals motivates us to accomplish bigger things.

Small Steps Lead to Big Achievements

Big goals, such as an effective content marketing strategy, are important. But how you achieve them doesn’t happen in one giant leap. Setting small, achievable tasks helps lessen the stress that comes from trying to accomplish something complicated, challenging, and complex overnight.

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Tags: content marketing strategy

5 Game Changing Article Marketing Tips

Posted by Ryan Lym

You've probably heard the phrase "content is king," approximately a million times before, but it bears repeating. If you're an SMB marketing agency, your goal should be to provide killer content for your clients that ups traffic and then turns that traffic into conversions. If you're looking to up your game, consider these five article marketing tips to keep things fresh:

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Tags: Article marketing tips

Action! Why Video is One Huge Slice of the Content Marketing Pie

Posted by Nancy M Ruff

Video content is hot. It’s a powerful storytelling medium that supports a brand’s marketing campaigns and helps create deeper, more satisfying relationships with an audience. As digital marketing has evolved, video has moved to the forefront, reaching more people every day.

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Tags: video content

Helping Your Clients Develop a Strong Content Blog Strategy

Posted by Ryan Lym

It's pretty common knowledge these days that creating a content blog can do more for a business than many traditional marketing strategies, but actually developing a blog that is successful takes more than scribbling down a few words. There are a lot of resources out there to help you start up and write a blog, but unfortunately there's less information out there about how to develop a surefire content blog strategy. By following these steps, you can make sure that your client's blog does more than sit there.

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Tags: content blog

The Skinny on Business Blog Writing

Posted by Ryan Lym

One of the most powerful things you can do as a marketing agency for business owners is to help them create and maintain a business blog. But business blog writing differs a bit from keeping a personal blog, and it's important to help your clients understand how they can turn their blog into a tool to effectively convert visitors. Here are some of our top tips for maintaining a business blog:

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Tags: business blog writing

Up Your Game: How to Become a True Article Marketing Expert

Posted by Ryan Lym

While there have always been trends in marketing, it's only in the age of the internet that they change so quickly. Search engines are constantly changing their algorithms, new technologies are constantly being invented, and people's attention spans seem to be getting shorter, so what can you do to make sure that your agency isn't just delivering content marketing, but aligning businesses with an article marketing expert? It takes a bit of effort, but if you follow these steps, you can make sure that you stay on top of the game:

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Tags: article marketing expert

Listen to the Expert: What Article Marketing Isn't

Posted by Ryan Lym

With so many terms and acronyms, it can be hard for everyone, even those in the industry, to keep track of what digital marketing terms mean. Perhaps one that gets a lot of confusion is "article marketing." People seem to be of two minds about this one. Some think that article marketing is about writing and submitting articles to other sites. In fact, if you Google article marketing right now, you'll see the idea brought up.

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Tags: Article Marketing

What to (Not) Look for in a B2B Copywriter

Posted by Ryan Lym

Anyone who thinks copywriters are a dime a dozen hasn't tried to find a good one. There is a massive skill difference between poorly written copy and well-written copy, and it doesn't take a professional to notice bad copy. It does, however, take a trained eye to tell exactly why copy feels poorly written. With that in mind, here are some red flags you should look for when you're auditioning a B2B copywriter: Read More

Tags: b2b copywriter

Getting More out of Your B2B Copywriter

Posted by Ryan Lym

Does something just feel off about your B2B copywriter's writing? It might not be quite where it needs to be, but you can't put your finger on why? Don't worry! We've got some killer tips to help you get more out of your agency's B2B copywriters.

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Tags: b2b copywriter

3 SEO Myths Your Clients May Believe

Posted by Ryan Lym

Since the advent of search engines (some of which are names forgotten in the past: HotBot and AltaVista come to mind) marketers have been trying to figure out how to game the system. And in return, search engines work hard to make sure that they're picking up quality content, not regurgitated fluff. It's been over 10 years since we heard the words "SEO," and it's easy to believe it just can't be relevant anymore.

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Tags: SEO copy