How a Checklist Helps You Develop the Perfect Content Marketing Strategy

There’s real psychology behind the effectiveness of checklists: setting smaller, incremental goals motivates us to accomplish bigger things. Small ...

5 Game Changing Article Marketing Tips

You've probably heard the phrase "content is king," approximately a million times before, but it bears repeating. If you're an SMB marketing agency, ...

Action! Why Video is One Huge Slice of the Content Marketing Pie

Video content is hot. It’s a powerful storytelling medium that supports a brand’s marketing campaigns and helps create deeper, more satisfying ...

Helping Your Clients Develop a Strong Content Blog Strategy

It's pretty common knowledge these days that creating a content blog can do more for a business than many traditional marketing strategies, but ...

The Skinny on Business Blog Writing

One of the most powerful things you can do as a marketing agency for business owners is to help them create and maintain a business blog. But ...

Up Your Game: How to Become a True Article Marketing Expert

While there have always been trends in marketing, it's only in the age of the internet that they change so quickly. Search engines are constantly ...

Listen to the Expert: What Article Marketing Isn't

With so many terms and acronyms, it can be hard for everyone, even those in the industry, to keep track of what digital marketing terms mean. Perhaps ...

What to (Not) Look for in a B2B Copywriter

Anyone who thinks copywriters are a dime a dozen hasn't tried to find a good one. There is a massive skill difference between poorly written copy and ...

Getting More out of Your B2B Copywriter

Does something just feel off about your B2B copywriter's writing? It might not be quite where it needs to be, but you can't put your finger on why? ...

3 SEO Myths Your Clients May Believe

Since the advent of search engines (some of which are names forgotten in the past: HotBot and AltaVista come to mind) marketers have been trying to ...

Low Budget Ideas for Branded Content

If you're working with small business owners, you may think that branded content is out of their budget. However, there are many low-cost ways to ...

3 Benefits of Writing and Editing Services (and How to Choose One)

Businesses large and small have discovered the benefits of using writing and editing services. However, finding a good fit isn't always ...

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