--- title: Content Marketing Statistics & Metrics | Zerys description: Check out Zerys' content marketing statistics to see data that supports the belief that content marketing is such an important aspect of your business' marketing. --- [![Zerys ..plan on content success](https://www.zerys.com/hs-fs/hubfs/Zerys/Zerys_With_Tagline_Medium.png?width=404&height=60&name=Zerys_With_Tagline_Medium.png "Zerys ..plan on content success")](https://www.zerys.com/) - [![Schedule a Free Consultation](https://no-cache.hubspot.com/cta/default/90897/4d8da028-6fca-4bb2-b66d-42b9f61a9ec0.png)](https://cta-redirect.hubspot.com/cta/redirect/90897/4d8da028-6fca-4bb2-b66d-42b9f61a9ec0) [![Login](https://no-cache.hubspot.com/cta/default/90897/c60778ef-078f-429e-822b-0300d9081cc8.png)](https://cta-redirect.hubspot.com/cta/redirect/90897/c60778ef-078f-429e-822b-0300d9081cc8) - Menu - For Business - ![Arrow](https://www.zerys.com/hubfs/Zerys/header_menu_arrow.png) - ![Z3i](https://www.zerys.com/hs-fs/hubfs/Zerys/Z3i_icon.png?width=57&height=30&name=Z3i_icon.png) #### Managed Content Services [ Pricing ](https://z3i.zerys.com/PricingCalculator.html) [ Learn More ](https://www.zerys.com/managed-content-services/zerys-certified-specialists) [ Reviews ](https://www.zerys.com/zerys-user-feedback) [ HubSpot Services ](https://z3i.zerys.com/PricingCalculator.html) [![Get Started Now](https://no-cache.hubspot.com/cta/default/90897/925cb5c1-2f05-490d-a72f-f5ef91ac7129.png)](https://cta-redirect.hubspot.com/cta/redirect/90897/925cb5c1-2f05-490d-a72f-f5ef91ac7129) - ![Zerys](https://www.zerys.com/hs-fs/hubfs/Zerys/zerys_icon.png?width=34&height=34&name=zerys_icon.png) #### Zerys Content Platform (DIY) [ How It Works ](https://www.zerys.com/how-it-works) [ Price Guide ](https://www.zerys.com/suggested-freelance-writing-pay-rates) [ Video Tutorial Library ](https://www.zerys.com/video-tutorial-library) [ API for Developers ](https://www.zerys.com/api) [ Get Started Now ](https://my.zerys.com/create-new-account.html) - For Agencies - ![Arrow](https://www.zerys.com/hubfs/Zerys/header_menu_arrow.png) - ![Zerys For Agencies](https://www.zerys.com/hs-fs/hubfs/Zerys/ZFA_Logo_Small.png?width=98&height=40&name=ZFA_Logo_Small.png) - Manage all your clients' content in one place Invite your clients into white-labeled portal Build a scalable, profitable content service! As Low as **$15** /document [ Create a Free Agency Account ](https://agency.zerys.com/create-new-account.html) [ Learn More ](https://www.zerys.com/zerys-for-agencies) - [ How It Works ](https://www.zerys.com/zerys-for-agencies) [ Agency Pricing ](https://www.zerys.com/suggested-freelance-writing-pay-rates) [ Video Tutorial Library ](https://www.zerys.com/video-tutorial-library) [ API for Developers ](https://www.zerys.com/api) [ Reviews ](https://www.zerys.com/zerys-user-feedback) - [ For Writers ](https://www.zerys.com/writers) - [ Pricing ](https://z3i.zerys.com/PricingCalculator.html) - [ Blog ](https://www.zerys.com/content-marketing-blog-0) - Resources - ![Arrow](https://www.zerys.com/hubfs/Zerys/header_menu_arrow.png) - [ What is Content Marketing? ](https://www.zerys.com/what-is-content-marketing) [ White Papers and Ebooks ](https://www.zerys.com/content-marketing-learning-resources) [ Case Studies ](https://www.zerys.com/case-studies) [ Reviews ](https://www.zerys.com/zerys-user-feedback) [ Company ](https://www.zerys.com/about-us) - [ Infographics ](https://www.zerys.com/content-marketing-infographics) [ Statistics ](https://www.zerys.com/content-marketing-statistics) [ Quotes ](https://www.zerys.com/content-marketing-quotes) [ Contact Us ](https://www.zerys.com/contact-us-0) - ![Search](https://www.zerys.com/hubfs/Zerys/search_icon_black.png) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # Content Marketing Statistics The stats, the whole stats, and nothing but the stats… By 2020, online video will make up nearly 85%25 of consumer Internet traffic *Source:* [ Cisco ](http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-ip-next-generation-network/white_paper_c11-481360.html) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=By%202020,%20online%20video%20will%20make%20up%20nearly%2085%25%20of%20consumer%20Internet%20traffic) Mobile is the channel of choice for keeping relationships with existing customers alive *Source:* [ Forbes ](http://www.forbes.com/sites/christinecrandell/2014/01/07/2014-state-of-marketing-email-flood-despite-rise-of-mobile-and-social) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Mobile%20is%20the%20channel%20of%20choice%20for%20keeping%20relationships%20with%20existing%20customers%20alive) 66% of consumers have made a purchase online as a result of an e-mail marketing message *Source:* [ Mark the Marketer ](https://markthemarketer.wordpress.com/2014/02/18/73-astonishing-e-mail-marketing-statistics-you-need-to-know/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=66%25%20of%20consumers%20have%20made%20a%20purchase%20online%20as%20a%20result%20of%20an%20e-mail%20marketing%20message) 67 percent of marketers say increasing sales on digital marketing campaigns is a top priority this year *Source:* [ Forbes ](http://www.forbes.com/sites/christinecrandell/2014/01/07/2014-state-of-marketing-email-flood-despite-rise-of-mobile-and-social) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=67%20percent%20of%20marketers%20say%20increasing%20sales%20on%20digital%20marketing%20campaigns%20is%20a%20top%20priority%20this%20year) 37% of marketers say blogs are the most valuable content type for marketing *Source:* [ News Cred ](http://www.slideshare.net/NewsCred/50-best-stats-presentation) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=37%25%20of%20marketers%20say%20blogs%20are%20the%20most%20valuable%20content%20type%20for%20marketing) 70% of B2B content marketers use articles on other websites *Source:* [ Top Rank Blog ](http://www.toprankblog.com/2012/11/100-b2b-content-marketing-statistics-for-2013/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=70%25%20of%20B2B%20content%20marketers%20use%20articles%20on%20other%20websites) The average return on an email marketing investment is $44.25 for every dollar spent *Source:* [ iContact ](https://www.icontact.com/blog/email-marketing-a-quick-guide-to-pleasing-all-of-the-people-all-of-the-time) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=The%20average%20return%20on%20an%20email%20marketing%20investment%20is%20%2444.25%20for%20every%20dollar%20spent) 69% of the most effective B2B Marketers have dedicated content marketing groups *Source:* [ CMI ](http://contentmarketinginstitute.com/wp-content/uploads/2014/10/2015_B2B_Research.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=69%25%20of%20the%20most%20effective%20B2B%20Marketers%20have%20dedicated%20content%20marketing%20groups) Companies that publish new blog posts 15+ times per month generate 5x more traffic than companies that don't *Source:* [ NewsCred ](http://www.slideshare.net/NewsCred/50-best-stats-presentation) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Companies%20that%20publish%20new%20blog%20posts%2015+%20times%20per%20month%20generate%205x%20more%20traffic%20than%20companies%20that%20don't) 54% of consumers believe that it is easier to find information on mobile-optimized sites *Source:* [ HubSpot ](https://www.hubspot.com/marketing-statistics) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=54%25%20of%20consumers%20believe%20that%20it%20is%20easier%20to%20find%20information%20on%20mobile-optimized%20sites) 93% of B2B Marketers report that they create content from scratch *Source:* [ Top Rank Blog ](http://www.toprankblog.com/2012/11/100-b2b-content-marketing-statistics-for-2013/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=93%25%20of%20B2B%20Marketers%20report%20that%20they%20create%20content%20from%20scratch) Secrets is the most clicked lead nurturing subject line word. *Source:* [ HubSpot ](https://offers.hubspot.com/free-guide-to-optimizing-email-marketing-for-conversions) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Secrets%20is%20the%20most%20clicked%20lead%20nurturing%20subject%20line%20word.) 68% of B2B businesses use landing pages to garner leads for future conversion *Source:* [ Marketing Sherpa ](http://www.marketingsherpa.com/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=68%25%20of%20B2B%20businesses%20use%20landing%20pages%20to%20garner%20leads%20for%20future%20conversion) 47% of Americans say Facebook is their #1 influencer of purchases *Source:* [ Jeff Bullas ](http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=47%25%20of%20Americans%20say%20Facebook%20is%20their%20#1%20influencer%20of%20purchases) Most unsubscriptions come on Tuesdays (0.52% unsub rate) *Source:* [ HubSpot ](https://offers.hubspot.com/free-guide-to-optimizing-email-marketing-for-conversions) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Most%20unsubscriptions%20come%20on%20Tuesdays%20(0.52%25%20unsub%20rate)) Marketing automation has seen the fastest growth of any CRM-related segment *Source:* [ HubSpot ](https://blog.hubspot.com/blog/tabid/6307/bid/28943/25-Jaw-Dropping-Marketing-Automation-Stats-Data.aspx) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Marketing%20automation%20has%20seen%20the%20fastest%20growth%20of%20any%20CRM-related%20segment) By 2020, customers will manage 85% of their relationship without talking to a human. *Source:* [ Gartner ](https://www.gartner.com/imagesrv/summits/docs/na/customer-360/C360_2011_brochure_FINAL.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=By%202020,%20customers%20will%20manage%2085%25%20of%20their%20relationship%20without%20talking%20to%20a%20human.) 48% of marketers curate noteworthy content from third-party sources weekly *Source:* [ Design and Promote ](http://www.designandpromote.com/infographic-love-your-content-marketing-strategy/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=48%25%20of%20marketers%20curate%20noteworthy%20content%20from%20third-party%20sources%20weekly) 33% of clicks from organic search results go to the top listing on Google *Source:* [ Social Fresh ](https://www.socialfresh.com/marketing-statistics-every-cmo-should-know-in-2014/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=33%25%20of%20clicks%20from%20organic%20search%20results%20go%20to%20the%20top%20listing%20on%20Google) 54% of B2B Marketers see producing engaging content as their biggest challenge *Source:* [ CMI ](http://contentmarketinginstitute.com/wp-content/uploads/2014/10/2015_B2B_Research.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=54%25%20of%20B2B%20Marketers%20see%20producing%20engaging%20content%20as%20their%20biggest%20challenge) Most B2C marketers use at least 12 different tactics for their content marketing. *Source:* [ Content Marketing Institute ](http://cdn2.content.compendiumblog.com/import_uploads/8574d69b-b83b-102a-92aa-669ad046edd4/bdff0cb8352e67fb6aa78afc7055fc58/b2cresearch2013cmi-121113201300-phpapp02.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Most%20B2C%20marketers%20use%20at%20least%2012%20different%20tactics%20for%20their%20content%20marketing.) In 2013, 43% of marketers converted at least one customer through LinkedIn. *Source:* [ HubSpot ](https://www.stateofinbound.com/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=In%202013,%2043%25%20of%20marketers%20converted%20at%20least%20one%20customer%20through%20LinkedIn.) 24% of content marketers gauge their effectiveness through measuring customer loyalty. *Source:* [ Marketing Profs ](http://www.marketingprofs.com/charts/2012/9184/2013-b2b-content-marketing-benchmarks-budgets-and-trends) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=24%25%20of%20content%20marketers%20gauge%20their%20effectiveness%20through%20measuring%20customer%20loyalty.) 46% of online shoppers depend on social media to help them make a purchasing decision. *Source:* [ Neilsen ](http://www.nielsen.com/us/en/insights/news/2012/how-connectivity-influences-global-shopping.html) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=46%25%20of%20online%20shoppers%20depend%20on%20social%20media%20to%20help%20them%20make%20a%20purchasing%20decision.) 57% of consumers read at least one content marketing piece every month. *Source:* [ The CMA ](http://www.the-cma.com/uploads/documents/cma-01.jpg) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=57%25%20of%20consumers%20read%20at%20least%20one%20content%20marketing%20piece%20every%20month.) 79% of B2B marketers use content marketing to raise brand awareness. *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=79%25%20of%20B2B%20marketers%20use%20content%20marketing%20to%20raise%20brand%20awareness.) 79% of businesses report that they are embracing branded content. *Source:* [ Forrester ](https://www.forrester.com/report/How+To+Build+Your+Brand+With+Branded+Content/-/E-RES92961?objectid=RES92961) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=79%25%20of%20businesses%20report%20that%20they%20are%20embracing%20branded%20content.) Globally, about three-quarters of all B2B vendors use case studies in their marketing efforts *Source:* [ Cox Business ](http://www.coxblue.com/24-epic-ideas-for-connecting-with-your-customers-content-marketing-playbook/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Globally,%20about%20three-quarters%20of%20all%20B2B%20vendors%20use%20case%20studies%20in%20their%20marketing%20efforts) 27,000,000 pieces of content are shared each day. *Source:* [ AOL & Neilsen ](http://www.slideshare.net/duckofdoom/aol-nielsen-content-sharing-study) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=27,000,000%20pieces%20of%20content%20are%20shared%20each%20day.) Each month, 329 million consumers read blogs. *Source:* [ Blogging.org ](http://blogging.org/blog/blogging-stats-2012-infographic/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Each%20month,%20329%20million%20consumers%20read%20blogs.) 80% of users prefer to connect with brands on Facebook rather than call them. *Source:* [ Digital Buzz Blog ](http://www.digitalbuzzblog.com/infographic-social-media-statistics-for-2013/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=80%25%20of%20users%20prefer%20to%20connect%20with%20brands%20on%20Facebook%20rather%20than%20call%20them.) Conversion rates are 105% higher for consumers who interact with ratings and product reviews. *Source:* [ Prestige Marketing ](http://www.prestigemarketing.ca/blog/online-marketing-in-2012-what-you-need-to-know/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Conversion%20rates%20are%20105%25%20higher%20for%20consumers%20who%20interact%20with%20ratings%20and%20product%20reviews.) 90% of the processed information that comes into the brain is visual. *Source:* [ Zabisco ](http://www.webmarketinggroup.co.uk/blog/why-every-seo-strategy-needs-infographics/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=90%25%20of%20the%20processed%20information%20that%20comes%20into%20the%20brain%20is%20visual.) Clicks from shared content are 5 times more likely to result in a purchase *Source:* [ Voltier Digital ](http://www.mindjumpers.com/blog/2012/01/the-sharing-avalanche-infographic/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Clicks%20from%20shared%20content%20are%205%20times%20more%20likely%20to%20result%20in%20a%20purchase) 68% of consumers spend time reading content from a brand they are interested in. *Source:* [ Content Marketing Association ](http://www.the-cma.com/uploads/documents/cma-01.jpg) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=68%25%20of%20consumers%20spend%20time%20reading%20content%20from%20a%20brand%20they%20are%20interested%20in.) 64% of B2B content marketers say that their biggest challenge is producing enough content. *Source:* [ Content Marketing Institute ](http://www.slideshare.net/mprofs/b2b-content-marketing-2012-benchmarks-budgets-and-trends-north-america) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=64%25%20of%20B2B%20content%20marketers%20say%20that%20their%20biggest%20challenge%20is%20producing%20enough%20content.) Content that originates from reputable sources is the most shared content online. *Source:* [ UCLA ](http://www.hpl.hp.com/research/scl/papers/newsprediction/pulse.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Content%20that%20originates%20from%20reputable%20sources%20is%20the%20most%20shared%20content%20online.) Consumers who receive content through email marketing spend 83% more when shopping. *Source:* [ iContact ](https://www.icontact.com/blog/email-marketing-a-quick-guide-to-pleasing-all-of-the-people-all-of-the-time) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Consumers%20who%20receive%20content%20through%20email%20marketing%20spend%2083%25%20more%20when%20shopping.) Content creation is now ranked as the single most effective SEO tactic by 53%. *Source:* [ Marketing Sherpa ](http://www.skyword.com/contentstandard/enterprise-marketing/tweetworthy-content-marketing-statistics-by-the-numbers/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Content%20creation%20is%20now%20ranked%20as%20the%20single%20most%20effective%20SEO%20tactic%20by%2053%25.) Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing. *Source:* [ Demand Metric ](http://leaderswest.com/2013/05/12/infographic-25-of-marketing-budget-spent-on-content-marketing/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Per%20dollar%20spent,%20content%20marketing%20generates%20approximately%203%20times%20as%20many%20leads%20as%20traditional%20marketing.) B2B companies that blog generate 67% more leads per month than those who don’t. *Source:* [ HubSpot ](https://cdn2.hubspot.net/hub/53/blog/docs/ebooks/120-marketing-stats-charts-and-graphs.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=B2B%20companies%20that%20blog%20generate%2067%25%20more%20leads%20per%20month%20than%20those%20who%20don’t.) LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. *Source:* [ Inside View ](https://www.insideview.com/project/social-selling/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=LinkedIn%20generates%20more%20leads%20for%20B2B%20companies%20than%20Facebook,%20Twitter%20or%20blogs%20individually.) 32% of B2C marketers consider themselves effective at content marketing. *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/wp-content/uploads/2012/11/b2cresearch2013cmi-121113201300-phpapp02.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=32%25%20of%20B2C%20marketers%20consider%20themselves%20effective%20at%20content%20marketing.) Only 42% of B2B marketers say that they feel they’re effective at content marketing. *Source:* [ IAB ](http://www.iab.net/media/file/B2BResearch2014.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Only%2042%25%20of%20B2B%20marketers%20say%20that%20they%20feel%20they’re%20effective%20at%20content%20marketing.) 50% of consumer time online is spent engaging with custom content. *Source:* [ HubSpot ](https://blog.hubspot.com/marketing/13-spooky-stats-to-scare-your-boss-into-better-marketing) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=50%25%20of%20consumer%20time%20online%20is%20spent%20engaging%20with%20custom%20content.) Social media sites and blogs account for 23% of all time spent online. *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/2012/02/best-content-marketing-infographics/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Social%20media%20sites%20and%20blogs%20account%20for%2023%25%20of%20all%20time%20spent%20online.) 61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content. *Source:* [ Custom Content Council ](http://www.scoop.it/t/content-strategy-and-content-marketing/p/4016472437/2014/02/23/roper-finds-majority-of-consumers-value-custom-media-custom-content-council) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=61%25%20of%20consumers%20say%20they%20feel%20better%20about,%20and%20are%20more%20likely%20to%20buy%20from,%20a%20company%20that%20delivers%20custom%20content.) Brands that create 15 blog posts per month average 1,200 new leads per month. *Source:* [ HubSpot ](https://blog.hubspot.com/marketing/13-spooky-stats-to-scare-your-boss-into-better-marketing) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Brands%20that%20create%2015%20blog%20posts%20per%20month%20average%201,200%20new%20leads%20per%20month.) 61% of B2B marketers rate webinars as the most effective content marketing tactic *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=61%25%20of%20B2B%20marketers%20rate%20webinars%20as%20the%20most%20effective%20content%20marketing%20tactic) 50% of B2B Marketers use content marketing for thought leadership and education *Source:* [ B2B Content Marketing Report ](http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=50%25%20of%20B2B%20Marketers%20use%20content%20marketing%20for%20thought%20leadership%20and%20education) 91% of B2B marketers report that they use content marketing on a regular basis *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/2012/11/2013-b2c-consumer-content-marketing/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=91%25%20of%20B2B%20marketers%20report%20that%20they%20use%20content%20marketing%20on%20a%20regular%20basis) Social media sites and blogs reach 8 out of 10 of all U.S. Internet users *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/2012/02/best-content-marketing-infographics/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Social%20media%20sites%20and%20blogs%20reach%208%20out%20of%2010%20of%20all%20U.S.%20Internet%20users) Blogs give websites 97% more indexed links and 434% more indexed pages *Source:* [ HubSpot ](https://blog.hubspot.com/blog/tabid/6307/bid/30278/Everything-You-Need-to-Sell-Your-Boss-on-Business-Blogging.aspx) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Blogs%20give%20websites%2097%25%20more%20indexed%20links%20and%20434%25%20more%20indexed%20pages) 78% of CMOs report that they think custom content is the future of marketing *Source:* [ Hanley-Wood Business Media ](http://cdn2.content.compendiumblog.com/import_uploads/8574d69b-b83b-102a-92aa-669ad046edd4/cfb36615c266b9e40d9e1b1f0eb9e567/custom_solutions_brochure.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=78%25%20of%20CMOs%20report%20that%20they%20think%20custom%20content%20is%20the%20future%20of%20marketing) 47% of B2B marketers say they are actively using LinkedIn to promote their business and/or products. *Source:* [ Inside View ](https://www.insideview.com/project/social-selling/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=47%25%20of%20B2B%20marketers%20say%20they%20are%20actively%20using%20LinkedIn%20to%20promote%20their%20business%20and/or%20products.) 86% of B2C marketers use content marketing *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/2012/11/2013-b2c-consumer-content-marketing/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=86%25%20of%20B2C%20marketers%20use%20content%20marketing) 57% read content marketing titles at least once a month *Source:* [ CMA ](http://www.the-cma.com/uploads/documents/cma-01.jpg) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=57%25%20read%20content%20marketing%20titles%20at%20least%20once%20a%20month) 85% of B2C content marketers tailor their content. *Source:* [ Content Marketing Institute ](http://cdn2.content.compendiumblog.com/import_uploads/8574d69b-b83b-102a-92aa-669ad046edd4/bdff0cb8352e67fb6aa78afc7055fc58/b2cresearch2013cmi-121113201300-phpapp02.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=85%25%20of%20B2C%20content%20marketers%20tailor%20their%20content.) Articles with images get 94% more views. *Source:* [ Jeff Bullas ](http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Articles%20with%20images%20get%2094%25%20more%20views.) 9 in 10 organizations market with content. *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/2011/12/2012-b2b-content-marketing-research/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=9%20in%2010%20organizations%20market%20with%20content.) 27% of B2B marketers say they are effectively tracking content utilization metrics. *Source:* [ Aberdeen ](http://content.kapost.com/Aberdeen-ContentChaos) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=27%25%20of%20B2B%20marketers%20say%20they%20are%20effectively%20tracking%20content%20utilization%20metrics.) 37% of marketers say blogs are the most valuable type of content marketing. *Source:* [ Content Plus ](http://uhurunetwork.com/inbound-marketing-statistics-blogging/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=37%25%20of%20marketers%20say%20blogs%20are%20the%20most%20valuable%20type%20of%20content%20marketing.) It is estimated that 20% of users’ time is spent surfing the Internet on content-led websites *Source:* [ The CMA ](http://www.the-cma.com/uploads/documents/cma-01.jpg) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=It%20is%20estimated%20that%2020%25%20of%20users’%20time%20is%20spent%20surfing%20the%20Internet%20on%20content-led%20websites) Companies with 10,000 or more employees use an average of 18 different content marketing tactics *Source:* [ Marketing Profs ](http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Companies%20with%2010,000%20or%20more%20employees%20use%20an%20average%20of%2018%20different%20content%20marketing%20tactics) 87% of B2B marketers use social media to distribute content on a regular basis. *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=87%25%20of%20B2B%20marketers%20use%20social%20media%20to%20distribute%20content%20on%20a%20regular%20basis.) 58% of consumers report that they trust editorial content and that it influences their purchasing decisions. *Source:* [ Neilsen ](http://heidicohen.com/infographic-how-to-make-the-case-for-content-marketing/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=58%25%20of%20consumers%20report%20that%20they%20trust%20editorial%20content%20and%20that%20it%20influences%20their%20purchasing%20decisions.) 41% of B2B marketers use SEO ranking to measure effectiveness of content marketing *Source:* [ Top Rank ](http://www.toprankblog.com/2012/11/100-b2b-content-marketing-statistics-for-2013/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=41%25%20of%20B2B%20marketers%20use%20SEO%20ranking%20to%20measure%20effectiveness%20of%20content%20marketing) 68% of consumers spend time reading content from a brand they are interested in *Source:* [ The CMA ](http://www.the-cma.com/uploads/documents/cma-01.jpg) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=68%25%20of%20consumers%20spend%20time%20reading%20content%20from%20a%20brand%20they%20are%20interested%20in) 60% of consumers feel more positive about a company after reading custom content on its site *Source:* [ Content Plus ](https://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/279437/55-Shareable-Stats-on-Content-Marketing-Trends-and-Tactics) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=60%25%20of%20consumers%20feel%20more%20positive%20about%20a%20company%20after%20reading%20custom%20content%20on%20its%20site) Blogs were viewed as “most useful” form of content *Source:* [ HubSpot ](https://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_2012_state_of_inbound_marketing.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Blogs%20were%20viewed%20as%20“most%20useful”%20form%20of%20content) 39% of customers come from organic search queries *Source:* [ Marketing Charts ](http://www.marketingcharts.com/online/search-engines-growing-source-of-customers-for-online-merchants-21781/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=39%25%20of%20customers%20come%20from%20organic%20search%20queries) 79% of content marketers report that they produce articles on a regular basis *Source:* [ Smart Insights ](http://www.smartinsights.com/content-management/content-marketing-strategy/content-marketing-infographic/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=79%25%20of%20content%20marketers%20report%20that%20they%20produce%20articles%20on%20a%20regular%20basis) 64% of B2B marketers believe case studies are the most effective content marketing tactics *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=64%25%20of%20B2B%20marketers%20believe%20case%20studies%20are%20the%20most%20effective%20content%20marketing%20tactics) The average marketer reported that they made 145 website content updates in 2012. *Source:* [ Custom Content Council ](https://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/279437/55-Shareable-Stats-on-Content-Marketing-Trends-and-Tactics) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=The%20average%20marketer%20reported%20that%20they%20made%20145%20website%20content%20updates%20in%202012.) 54% of brands cited increased engagement as the number one value of content *Source:* [ E-Consultancy ](https://econsultancy.com/reports/content-marketing-survey-report) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=54%25%20of%20brands%20cited%20increased%20engagement%20as%20the%20number%20one%20value%20of%20content) 11% of B2B companies use over 20 different content marketing tactics *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/wp-content/uploads/2013/04/Enterprise_Research_2013_CMI1.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=11%25%20of%20B2B%20companies%20use%20over%2020%20different%20content%20marketing%20tactics) Image-based stories on Facebook get 37% more engagement than posts without images *Source:* [ Jeff Bullas ](http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Image-based%20stories%20on%20Facebook%20get%2037%25%20more%20engagement%20than%20posts%20without%20images) 83% of B2B content marketers use articles that they and others create on their website *Source:* [ Top Rank Blog ](http://www.toprankblog.com/2012/11/100-b2b-content-marketing-statistics-for-2013/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=83%25%20of%20B2B%20content%20marketers%20use%20articles%20that%20they%20and%20others%20create%20on%20their%20website) 87% of B2B marketers use social media to distribute content, up from 74% in 2011 *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=87%25%20of%20B2B%20marketers%20use%20social%20media%20to%20distribute%20content,%20up%20from%2074%25%20in%202011) Content marketers use unique visitors (88%), pageviews per visitor (76%) and total pageviews (71%) as their main metrics *Source:* [ E-Consultancy ](https://econsultancy.com/reports/content-marketing-survey-report) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Content%20marketers%20use%20unique%20visitors%20(88%25),%20pageviews%20per%20visitor%20(76%25)%20and%20total%20pageviews%20(71%25)%20as%20their%20main%20metrics) At least 77% of B2B content marketers report that they use blogs as part of their content marketing efforts. *Source:* [ Top Rank Blog ](http://www.toprankblog.com/2012/11/100-b2b-content-marketing-statistics-for-2013/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=At%20least%2077%25%20of%20B2B%20content%20marketers%20report%20that%20they%20use%20blogs%20as%20part%20of%20their%20content%20marketing%20efforts.) 73% of consumers report that they get frustrated by irrelevant web content. *Source:* [ HubSpot ](https://blog.hubspot.com/marketing/13-spooky-stats-to-scare-your-boss-into-better-marketing) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=73%25%20of%20consumers%20report%20that%20they%20get%20frustrated%20by%20irrelevant%20web%20content.) 40% of B2B content marketers report that they use micro sites on a regular basis for promotion *Source:* [ Top Rank Blog ](http://www.toprankblog.com/2012/11/100-b2b-content-marketing-statistics-for-2013/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=40%25%20of%20B2B%20content%20marketers%20report%20that%20they%20use%20micro%20sites%20on%20a%20regular%20basis%20for%20promotion) Customers who receive email newsletters spend 82% more when they buy from the company *Source:* [ iContact ](http://www.icontact.com) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Customers%20who%20receive%20email%20newsletters%20spend%2082%25%20more%20when%20they%20buy%20from%20the%20company) 37% of marketers say blogs are the most valuable content type for marketing *Source:* [ Content Plus ](http://uhurunetwork.com/inbound-marketing-statistics-blogging/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=37%25%20of%20marketers%20say%20blogs%20are%20the%20most%20valuable%20content%20type%20for%20marketing) 91% of B2B marketers use content marketing *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/2012/11/2013-b2c-consumer-content-marketing/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=91%25%20of%20B2B%20marketers%20use%20content%20marketing) 8% of B2B content marketers do not segment content *Source:* [ Top Rank Blog ](http://www.toprankblog.com/2012/11/100-b2b-content-marketing-statistics-for-2013/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=8%25%20of%20B2B%20content%20marketers%20do%20not%20segment%20content) Only 1% of B2B marketers will decrease spending on content in the next year *Source:* [ Content Marketing Institute ](http://www.iab.net/media/file/B2BResearch2014.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Only%201%25%20of%20B2B%20marketers%20will%20decrease%20spending%20on%20content%20in%20the%20next%20year) The three content marketing tactics that deliver the highest ROI are featured articles, video and white papers *Source:* [ eMarketer ](http://www.emarketer.com/Article/Which-Content-Marketing-Tactics-Best-ROI/1009706) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=The%20three%20content%20marketing%20tactics%20that%20deliver%20the%20highest%20ROI%20are%20featured%20articles,%20video%20and%20white%20papers) 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. *Source:* [ B2B Marketing Insider ](http://www.slideshare.net/CMI/b2b-content-marketing-2014-benchmarks-budgets-trends-north-america-by-content-marketing-institute-and-marketingprofs) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=93%25%20of%20B2B%20marketers%20are%20using%20content%20marketing—but%20only%2044%25%20have%20a%20documented%20content%20strategy.) 80% of North American B2B vendors use enewsletters in their marketing, as do 82% of firms in both the UK and Australia *Source:* [ Cox Business ](http://www.coxblue.com/24-epic-ideas-for-connecting-with-your-customers-content-marketing-playbook/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=80%25%20of%20North%20American%20B2B%20vendors%20use%20enewsletters%20in%20their%20marketing,%20as%20do%2082%25%20of%20firms%20in%20both%20the%20UK%20and%20Australia) 57% of marketers say content marketing is their top external social priority this year. *Source:* [ Michael Brenner ](https://marketinginsidergroup.com/social-media/content-top-priority-social-business/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=57%25%20of%20marketers%20say%20content%20marketing%20is%20their%20top%20external%20social%20priority%20this%20year.) 57% of B2B marketers use content curation as part of their content marketing strategies *Source:* [ iMedia Corporation ](http://www.imediaconnection.com/articles/ported-articles/red-dot-articles/2013/feb/why-marketers-are-embracing-content-curation/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=57%25%20of%20B2B%20marketers%20use%20content%20curation%20as%20part%20of%20their%20content%20marketing%20strategies) 35% of marketing professionals worldwide cited content marketing was their leading focus in 2013 *Source:* [ eMarketer ](http://www.emarketer.com/Article/Which-Content-Marketing-Tactics-Best-ROI/1009706) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=35%25%20of%20marketing%20professionals%20worldwide%20cited%20content%20marketing%20was%20their%20leading%20focus%20in%202013) 71% of B2B marketers report that they use content primarily to generate leads *Source:* [ Heidi Cohen ](http://heidicohen.com/b2b-content-marketing-trends-for-2014-research/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=71%25%20of%20B2B%20marketers%20report%20that%20they%20use%20content%20primarily%20to%20generate%20leads) 82% of businesses plan to increase spending on content marketing in the coming year *Source:* [ Heidi Cohen ](http://heidicohen.com/b2b-content-marketing-trends-for-2014-research/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=82%25%20of%20businesses%20plan%20to%20increase%20spending%20on%20content%20marketing%20in%20the%20coming%20year) The most trusted types of content are reports and white papers produced by professional associations *Source:* [ DeSantis Breindel ](http://www.desantisbreindel.com/insights/random-acts-of-content/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=The%20most%20trusted%20types%20of%20content%20are%20reports%20and%20white%20papers%20produced%20by%20professional%20associations) Almost half of U.S. businesses said creating “metrics that demonstrate the value of social media” was vital *Source:* [ B2B Marketing Insider ](https://marketinginsidergroup.com/social-media/content-top-priority-social-business/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Almost%20half%20of%20U.S.%20businesses%20said%20creating%20“metrics%20that%20demonstrate%20the%20value%20of%20social%20media”%20was%20vital) More than 70% of businesses use video in marketing, though (likely due to cost) video use is more common in enterprises *Source:* [ Cox Business ](http://www.coxblue.com/24-epic-ideas-for-connecting-with-your-customers-content-marketing-playbook/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=More%20than%2070%25%20of%20businesses%20use%20video%20in%20marketing,%20though%20(likely%20due%20to%20cost)%20video%20use%20is%20more%20common%20in%20enterprises) Only 1 out of 5 readers gets beyond your headline. And traffic can vary as much as 500% based on the headline *Source:* [ Heidi Cohen ](http://heidicohen.com/7-headline-tips-guaranteed-to-make-yours-stand-out/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Only%201%20out%20of%205%20readers%20gets%20beyond%20your%20headline.%20And%20traffic%20can%20vary%20as%20much%20as%20500%25%20based%20on%20the%20headline) 57% of marketers report that custom content is their top marketing priority for 2014 *Source:* [ Altimeter Group ](https://www.onespot.com/resources/content-marketing-stats/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=57%25%20of%20marketers%20report%20that%20custom%20content%20is%20their%20top%20marketing%20priority%20for%202014) Nearly two-thirds of North American B2B vendors use white papers to generate leads *Source:* [ Cox Business ](http://www.coxblue.com/24-epic-ideas-for-connecting-with-your-customers-content-marketing-playbook/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Nearly%20two-thirds%20of%20North%20American%20B2B%20vendors%20use%20white%20papers%20to%20generate%20leads) 76% of B2B vendors in North America report that they maintain company blogs *Source:* [ Cox Business ](http://www.coxblue.com/24-epic-ideas-for-connecting-with-your-customers-content-marketing-playbook/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=76%25%20of%20B2B%20vendors%20in%20North%20America%20report%20that%20they%20maintain%20company%20blogs) Nearly half of enterprise marketers have not been able to formalize metrics to measure marketing optimization. *Source:* [ Michael Brenner ](https://marketinginsidergroup.com/social-media/content-top-priority-social-business/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Nearly%20half%20of%20enterprise%20marketers%20have%20not%20been%20able%20to%20formalize%20metrics%20to%20measure%20marketing%20optimization.) 42% say they are able to measure positive results from content curation efforts *Source:* [ iMedia Connection ](http://www.imediaconnection.com/articles/ported-articles/red-dot-articles/2013/feb/why-marketers-are-embracing-content-curation/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=42%25%20say%20they%20are%20able%20to%20measure%20positive%20results%20from%20content%20curation%20efforts) 71% of B2B Marketers report that they use content marketing for lead generation *Source:* [ Top Rank Blog ](http://www.toprankblog.com/2012/11/100-b2b-content-marketing-statistics-for-2013/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=71%25%20of%20B2B%20Marketers%20report%20that%20they%20use%20content%20marketing%20for%20lead%20generation) 89% of B2B Marketers cite customer testimonials as the most effective content marketing *Source:* [ Top Rank Blog ](http://www.toprankblog.com/2012/11/100-b2b-content-marketing-statistics-for-2013/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=89%25%20of%20B2B%20Marketers%20cite%20customer%20testimonials%20as%20the%20most%20effective%20content%20marketing) Content creation ranked as the single most effective SEO tactic by 53% *Source:* [ Marketing Sherpa ](http://marketeer.kapost.com/effective-search-engine-optimization-2/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Content%20creation%20ranked%20as%20the%20single%20most%20effective%20SEO%20tactic%20by%2053%25) 91% of email users say they have unsubscribed from a company email they previously opted in to *Source:* [ Content Marketing Institute ](http://www.pardot.com/content-marketing/13-must-know-content-marketing-stats/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=91%25%20of%20email%20users%20say%20they%20have%20unsubscribed%20from%20a%20company%20email%20they%20previously%20opted%20in%20to) 24.5% of survey respondents reported that they do not outsource any of their content marketing *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/wp-content/uploads/2012/11/b2bresearch2013cmi-121023151728-phpapp01-1.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=24.5%25%20of%20survey%20respondents%20reported%20that%20they%20do%20not%20outsource%20any%20of%20their%20content%20marketing) Posts that include videos attract 3 times more inbound links than plain text posts *Source:* [ SEOMoz ](https://moz.com/blog/what-makes-a-link-worthy-post-part-1) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Posts%20that%20include%20videos%20attract%203%20times%20more%20inbound%20links%20than%20plain%20text%20posts) 79% of marketers report that their organizations are shifting to branded content *Source:* [ Forrester ](http://www.skyword.com/contentstandard/enterprise-marketing/tweetworthy-content-marketing-statistics-by-the-numbers/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=79%25%20of%20marketers%20report%20that%20their%20organizations%20are%20shifting%20to%20branded%20content) 77% of business buyers want different content at each stage of the product research process *Source:* [ Pardot ](http://www.pardot.com/content-marketing/why-you-should-care-about-stage-based-marketing/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=77%25%20of%20business%20buyers%20want%20different%20content%20at%20each%20stage%20of%20the%20product%20research%20process) Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%) *Source:* [ Aberdeen ](http://marketeer.kapost.com/content-marketing-stats/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Website%20conversion%20rate%20is%20nearly%206x%20higher%20for%20content%20marketing%20adopters%20than%20non-adopters%20(2.9%25%20vs%200.5%25)) 48% of smaller organizations have a documented strategy, compared to only 41% of larger organizations *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/wp-content/uploads/2012/11/b2bresearch2013cmi-121023151728-phpapp01-1.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=48%25%20of%20smaller%20organizations%20have%20a%20documented%20strategy,%20compared%20to%20only%2041%25%20of%20larger%20organizations) 60% of marketers report that they create at least one piece of content each week *Source:* [ eMarketer ](http://www.emarketer.com/Article/Driving-Engagement-B2B-Marketers-Put-Premium-on-Content/1009790) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=60%25%20of%20marketers%20report%20that%20they%20create%20at%20least%20one%20piece%20of%20content%20each%20week) 70% of B2B content marketers report that they use videos in their content marketing *Source:* [ Top Rank Blog ](http://www.toprankblog.com/2012/11/100-b2b-content-marketing-statistics-for-2013/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=70%25%20of%20B2B%20content%20marketers%20report%20that%20they%20use%20videos%20in%20their%20content%20marketing) 82% of consumers report that they like reading content from brands when it's relevant to them *Source:* [ The CMA ](http://www.the-cma.com/uploads/documents/cma-01.jpg) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=82%25%20of%20consumers%20report%20that%20they%20like%20reading%20content%20from%20brands%20when%20it's%20relevant%20to%20them) Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers. *Source:* [ Aberdeen ](http://marketeer.kapost.com/content-marketing-stats/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Year-over-year%20growth%20in%20unique%20site%20traffic%20is%207.8x%20higher%20for%20content%20marketing%20leaders%20compared%20to%20followers.) B2B marketers use an average of 5 social media sites to distribute content. *Source:* [ The Marketing Profs ](http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=B2B%20marketers%20use%20an%20average%20of%205%20social%20media%20sites%20to%20distribute%20content.) B2B marketers with a documented strategy are more likely to consider themselves effective. *Source:* [ CMI ](http://www.iab.net/media/file/B2BResearch2014.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=B2B%20marketers%20with%20a%20documented%20strategy%20are%20more%20likely%20to%20consider%20themselves%20effective.) 54% of marketers say they will increase their content marketing spending in the next 12 months *Source:* [ CMI ](http://contentmarketinginstitute.com/2013/10/2014-b2b-content-marketing-research/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=54%25%20of%20marketers%20say%20they%20will%20increase%20their%20content%20marketing%20spending%20in%20the%20next%2012%20months) 69% of marketers report that content is superior to direct mail and PR in terms of the results they receive. *Source:* [ Custom Content Council ](http://neilpatel.com/2016/01/21/38-content-marketing-stats-that-every-marketer-needs-to-know/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=69%25%20of%20marketers%20report%20that%20content%20is%20superior%20to%20direct%20mail%20and%20PR%20in%20terms%20of%20the%20results%20they%20receive.) $118.4 billion was spent on content marketing, video, and social media in 2013 *Source:* [ eMarketer ](http://www.brafton.com/news/custom-content-makes-marketing-mobile-at-the-core/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=%24118.4%20billion%20was%20spent%20on%20content%20marketing,%20video,%20and%20social%20media%20in%202013) Top indicators of content marketing success are traffic, quality leads, social shares, and SEO. *Source:* [ CMI ](http://www.iab.net/media/file/B2BResearch2014.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Top%20indicators%20of%20content%20marketing%20success%20are%20traffic,%20quality%20leads,%20social%20shares,%20and%20SEO.) 73% of organizations have someone in place to oversee their content strategy *Source:* [ Content Marketing Institute ](http://www.iab.net/media/file/B2BResearch2014.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=73%25%20of%20organizations%20have%20someone%20in%20place%20to%20oversee%20their%20content%20strategy) 5% of B2B Marketers have no metrics to determine content marketing success source *Source:* [ IAB ](http://www.iab.net/media/file/B2BResearch2014.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=5%25%20of%20B2B%20Marketers%20have%20no%20metrics%20to%20determine%20content%20marketing%20success%20source) 34% of marketers use Twitter to successfully generate leads *Source:* [ Jeff Bullas ](https://www.jeffbullas.com/20-social-media-facts-and-statistics-you-should-know-in-2014/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=34%25%20of%20marketers%20use%20Twitter%20to%20successfully%20generate%20leads) 87% of B2B marketers use social media to distribute content *Source:* [ NewsCred ](http://www.slideshare.net/NewsCred/50-best-stats-presentation) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=87%25%20of%20B2B%20marketers%20use%20social%20media%20to%20distribute%20content) 67 percent of marketers say email is key for attracting and engaging prospects, and to increase marketing ROI *Source:* [ Forbes ](http://www.forbes.com/sites/christinecrandell/2014/01/07/2014-state-of-marketing-email-flood-despite-rise-of-mobile-and-social/#13b5f0db63d0) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=67%20percent%20of%20marketers%20say%20email%20is%20key%20for%20attracting%20and%20engaging%20prospects,%20and%20to%20increase%20marketing%20ROI) One million web pages are accessed using the “Login with Facebook” feature *Source:* [ Jeff Bullas ](https://www.jeffbullas.com/20-social-media-facts-and-statistics-you-should-know-in-2014/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=One%20million%20web%20pages%20are%20accessed%20using%20the%20“Login%20with%20Facebook”%20feature) Marketers will spend $8.3 billion on social media advertising in 2015 *Source:* [ News Cred ](http://www.slideshare.net/NewsCred/50-best-stats-presentation) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Marketers%20will%20spend%20%248.3%20billion%20on%20social%20media%20advertising%20in%202015) 90% of organizations market with content. 86% of B2C marketers and 91% of B2B marketers use content marketing *Source:* [ News Cred ](http://www.slideshare.net/NewsCred/50-best-stats-presentation) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=90%25%20of%20organizations%20market%20with%20content.%2086%25%20of%20B2C%20marketers%20and%2091%25%20of%20B2B%20marketers%20use%20content%20marketing) 50% of millennials use their smartphones to research while shopping *Source:* [ Leaders West ](http://leaderswest.com/2014/01/21/infographic-everything-you-wanted-to-know-about-millennials-but-were-afraid-to-ask/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=50%25%20of%20millennials%20use%20their%20smartphones%20to%20research%20while%20shopping) 44% of direct mail is never opened - illustrating that traditional marketing falls short *Source:* [ News Cred ](http://www.slideshare.net/NewsCred/50-best-stats-presentation) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=44%25%20of%20direct%20mail%20is%20never%20opened%20-%20illustrating%20that%20traditional%20marketing%20falls%20short) 70% of consumers say they prefer getting to know a company via articles rather than ads *Source:* [ News Cred ](http://www.slideshare.net/NewsCred/50-best-stats-presentation) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=70%25%20of%20consumers%20say%20they%20prefer%20getting%20to%20know%20a%20company%20via%20articles%20rather%20than%20ads) 75% of smartphone owners watch videos on their phones *Source:* [ News Cred ](http://www.slideshare.net/NewsCred/50-best-stats-presentation) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=75%25%20of%20smartphone%20owners%20watch%20videos%20on%20their%20phones) The amount of content produced by brands increased by 78% in 2014, but engagement with each piece decreased by 60% *Source:* [ Track Maven ](http://pages.trackmaven.com/rs/trackmaven/images/Content-Marketing-Paradox.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=The%20amount%20of%20content%20produced%20by%20brands%20increased%20by%2078%25%20in%202014,%20but%20engagement%20with%20each%20piece%20decreased%20by%2060%25) 52% of marketers support two to four roles and buyer personas with dedicated content. *Source:* [ B2B Content Marketing Report ](http://www.slideshare.net/hschulze/b2b-content-marketing-report-40688285) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=52%25%20of%20marketers%20support%20two%20to%20four%20roles%20and%20buyer%20personas%20with%20dedicated%20content.) Eighty percent of customers say that ongoing content is very important after a purchase *Source:* [ Marketing Profs ](http://www.marketingprofs.com/charts/2014/26695/the-best-content-types-for-each-stage-of-the-b2b-sales-cycle-infographic) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Eighty%20percent%20of%20customers%20say%20that%20ongoing%20content%20is%20very%20important%20after%20a%20purchase) 70% of consumers say content marketing makes them feel closer to the sponsoring company *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/2012/11/2013-b2c-consumer-content-marketing/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=70%25%20of%20consumers%20say%20content%20marketing%20makes%20them%20feel%20closer%20to%20the%20sponsoring%20company) Interactive content formats increased in popularity during 2014, up from roughly 21% in 2013 to 28% in 2014. *Source:* [ Demand Gen ](http://www.demandgenreport.com/industry-topics/content-strategies/2746-b2b-content-preferences-survey-buyers-want-short-visual-mobile-optimized-content.html) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Interactive%20content%20formats%20increased%20in%20popularity%20during%202014,%20up%20from%20roughly%2021%25%20in%202013%20to%2028%25%20in%202014.) 42% of offer-related graphics on landing pages are not clickable. *Source:* [ Marketing Sherpa ](https://www.hubspot.com/marketing-statistics) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=42%25%20of%20offer-related%20graphics%20on%20landing%20pages%20are%20not%20clickable.) Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate *Source:* [ HubSpot ](https://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_2012_state_of_inbound_marketing.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Organic%20search%20leads%20have%20a%2014.6%25%20close%20rate,%20while%20outbound%20marketing%20leads%20have%20a%201.7%25%20close%20rate) 60% of CMO’s believe the role of culture is “very influential” in enabling the brand experience *Source:* [ Spencer Stuart ](https://www.spencerstuart.com/research-and-insight/does-the-brand-experience-start-with-culture) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=60%25%20of%20CMO’s%20believe%20the%20role%20of%20culture%20is%20“very%20influential”%20in%20enabling%20the%20brand%20experience) Visual content is a key component in each of the top 5 most effective B2B marketing tactics *Source:* [ HubSpot ](https://blog.hubspot.com/marketing/visual-content-marketing-strategy) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Visual%20content%20is%20a%20key%20component%20in%20each%20of%20the%20top%205%20most%20effective%20B2B%20marketing%20tactics) 81% of B2B marketers use custom content on their site in their marketing efforts. *Source:* [ Kiss Metrics ](https://blog.kissmetrics.com/content-marketing-2014/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=81%25%20of%20B2B%20marketers%20use%20custom%20content%20on%20their%20site%20in%20their%20marketing%20efforts.) 29% of B2B marketers said that producing content that engages users is still a challenge. *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=29%25%20of%20B2B%20marketers%20said%20that%20producing%20content%20that%20engages%20users%20is%20still%20a%20challenge.) Publishers who use infographics grow in traffic an average of 12% more than those who don’t. *Source:* [ Anson Alex ](http://ansonalex.com/infographics/infographic-effectiveness-statistics-infographic/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Publishers%20who%20use%20infographics%20grow%20in%20traffic%20an%20average%20of%2012%25%20more%20than%20those%20who%20don’t.) 21% of marketers said social media grew more important in the past 6 months. *Source:* [ HubSpot ](https://blog.hubspot.com/marketing/2013-inbound-marketing-stats-charts) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=21%25%20of%20marketers%20said%20social%20media%20grew%20more%20important%20in%20the%20past%206%20months.) 55% of B2C marketers plan to increase their investment in branded content. *Source:* [ Custom Content Council ](http://www.slideshare.net/NewsCred/50-best-stats-presentation/59-49_55_of_B2C_marketers) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=55%25%20of%20B2C%20marketers%20plan%20to%20increase%20their%20investment%20in%20branded%20content.) Blogs are 63% more likely to influence purchase decisions for consumers than magazines. *Source:* [ Content Hero ](http://www.contenthero.co.uk/new-infographic-details-social-mobile-and-content-marketing-stats-for-2013/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Blogs%20are%2063%25%20more%20likely%20to%20influence%20purchase%20decisions%20for%20consumers%20than%20magazines.) 82% of marketers who blog daily report positive ROI for overall inbound efforts. *Source:* [ HubSpot ](https://blog.hubspot.com/marketing/2013-inbound-marketing-stats-charts) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=82%25%20of%20marketers%20who%20blog%20daily%20report%20positive%20ROI%20for%20overall%20inbound%20efforts.) Brand awareness is a goal for 82% of companies that use content marketing *Source:* [ Content Marketing Institute ](http://www.iab.net/media/file/B2BResearch2014.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Brand%20awareness%20is%20a%20goal%20for%2082%25%20of%20companies%20that%20use%20content%20marketing) 61% of U.S. online consumers have made a purchase based on recommendations from a blog. *Source:* [ Blog Her ](https://www.blogher.com/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=61%25%20of%20U.S.%20online%20consumers%20have%20made%20a%20purchase%20based%20on%20recommendations%20from%20a%20blog.) 73% of all industry-specific Twitter posts include at least some form of content sharing *Source:* [ AOL & Neilsen ](http://www.slideshare.net/duckofdoom/aol-nielsen-content-sharing-study) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=73%25%20of%20all%20industry-specific%20Twitter%20posts%20include%20at%20least%20some%20form%20of%20content%20sharing) 45% of companies rely solely on desktop devices to market content, not yet adapting to mobile *Source:* [ Uber Flip ](http://www.uberflip.com/blog/infographic-mobile-marketing-in-2013-stats-and-figures) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=45%25%20of%20companies%20rely%20solely%20on%20desktop%20devices%20to%20market%20content,%20not%20yet%20adapting%20to%20mobile) Content marketing is now a nearly $43.9-billion industry—a 9.2% increase over last year *Source:* [ Custom Content Council ](http://blog.thecontentcouncil.org/at-nearly-44-billion-new-survey-shows-rise-in-content-marketing-budget/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Content%20marketing%20is%20now%20a%20nearly%20%2443.9-billion%20industry—a%209.2%25%20increase%20over%20last%20year) Per dollar spent, content marketing generates 3 times as many leads as traditional marketing *Source:* [ Leaders West ](http://leaderswest.com/2013/05/12/infographic-25-of-marketing-budget-spent-on-content-marketing/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Per%20dollar%20spent,%20content%20marketing%20generates%203%20times%20as%20many%20leads%20as%20traditional%20marketing) 1% of B2B marketers outsource all content creation and 43% use a combination of in-house and outsourced content creation *Source:* [ Top Rank Blog ](http://www.toprankblog.com/2012/11/100-b2b-content-marketing-statistics-for-2013/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=1%25%20of%20B2B%20marketers%20outsource%20all%20content%20creation%20and%2043%25%20use%20a%20combination%20of%20in-house%20and%20outsourced%20content%20creation) 65% of B2B marketers tailor their content they create around industry trends. *Source:* [ KissMetrics ](https://blog.kissmetrics.com/content-marketing-2014/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=65%25%20of%20B2B%20marketers%20tailor%20their%20content%20they%20create%20around%20industry%20trends.) B2C marketers use an average of 4 social media sites to distribute their content. B2B marketers use an average of 5 *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/2012/11/2013-b2c-consumer-content-marketing/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=B2C%20marketers%20use%20an%20average%20of%204%20social%20media%20sites%20to%20distribute%20their%20content.%20B2B%20marketers%20use%20an%20average%20of%205) Businesses that spend more than 50% of their lead gen budget on inbound marketing report a significantly lower cost-per-lead *Source:* [ HubSpot ](https://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_2012_state_of_inbound_marketing.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Businesses%20that%20spend%20more%20than%2050%25%20of%20their%20lead%20gen%20budget%20on%20inbound%20marketing%20report%20a%20significantly%20lower%20cost-per-lead) 52% of B2C content marketers rely on content marketing to engage new customers and prospects *Source:* [ Social Media Today ](http://www.socialmediatoday.com/content/b2c-content-marketing-goals-tactics-and-success-cases-infographic) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=52%25%20of%20B2C%20content%20marketers%20rely%20on%20content%20marketing%20to%20engage%20new%20customers%20and%20prospects) Companies with fewer than 10 employees typically allocate 42% of their marketing budget to content. *Source:* [ Marketing Profs ](http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Companies%20with%20fewer%20than%2010%20employees%20typically%20allocate%2042%25%20of%20their%20marketing%20budget%20to%20content.) 74% of B2B marketers use content marketing to achieve customer acquisition goals. *Source:* [ Content Marketing Institute ](http://www.marketingprofs.com/charts/2012/9184/2013-b2b-content-marketing-benchmarks-budgets-and-trends) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=74%25%20of%20B2B%20marketers%20use%20content%20marketing%20to%20achieve%20customer%20acquisition%20goals.) 60% of B2B marketers use content marketing to achieve website traffic goals. *Source:* [ Marketing Profs ](http://www.marketingprofs.com/charts/2012/9184/2013-b2b-content-marketing-benchmarks-budgets-and-trends) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=60%25%20of%20B2B%20marketers%20use%20content%20marketing%20to%20achieve%20website%20traffic%20goals.) 71% of B2B marketers use content marketing to achieve lead generation goals *Source:* [ Marketing Profs ](http://www.marketingprofs.com/charts/2012/9184/2013-b2b-content-marketing-benchmarks-budgets-and-trends) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=71%25%20of%20B2B%20marketers%20use%20content%20marketing%20to%20achieve%20lead%20generation%20goals) 45% of B2B marketers use content marketing to achieve lead nurturing goals *Source:* [ Content Marketing Institute ](http://www.marketingprofs.com/charts/2012/9184/2013-b2b-content-marketing-benchmarks-budgets-and-trends) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=45%25%20of%20B2B%20marketers%20use%20content%20marketing%20to%20achieve%20lead%20nurturing%20goals) 64% of B2B marketers use content marketing to achieve customer retention and loyalty goals *Source:* [ Content Marketing Institute ](http://www.marketingprofs.com/charts/2012/9184/2013-b2b-content-marketing-benchmarks-budgets-and-trends) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=64%25%20of%20B2B%20marketers%20use%20content%20marketing%20to%20achieve%20customer%20retention%20and%20loyalty%20goals) 43% of B2B marketers use content marketing to achieve sales goals. *Source:* [ Content Marketing Institute ](http://www.marketingprofs.com/charts/2012/9184/2013-b2b-content-marketing-benchmarks-budgets-and-trends) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=43%25%20of%20B2B%20marketers%20use%20content%20marketing%20to%20achieve%20sales%20goals.) 64% of B2B marketers use content marketing to achieve thought leadership goals *Source:* [ Marketing Profs ](http://www.marketingprofs.com/charts/2012/9184/2013-b2b-content-marketing-benchmarks-budgets-and-trends) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=64%25%20of%20B2B%20marketers%20use%20content%20marketing%20to%20achieve%20thought%20leadership%20goals) 60% of B2B marketers use web traffic to measure effectiveness of content marketing *Source:* [ Marketing Profs ](http://www.marketingprofs.com/charts/2012/9184/2013-b2b-content-marketing-benchmarks-budgets-and-trends) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=60%25%20of%20B2B%20marketers%20use%20web%20traffic%20to%20measure%20effectiveness%20of%20content%20marketing) 63% of B2B marketers use content marketing to achieve engagement goals *Source:* [ Content Marketing Institute ](http://www.marketingprofs.com/charts/2012/9184/2013-b2b-content-marketing-benchmarks-budgets-and-trends) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=63%25%20of%20B2B%20marketers%20use%20content%20marketing%20to%20achieve%20engagement%20goals) 51% of B2B marketers use sales lead quality to measure effectiveness of content marketing. *Source:* [ Content Marketing Institute ](http://www.marketingprofs.com/charts/2012/9184/2013-b2b-content-marketing-benchmarks-budgets-and-trends) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=51%25%20of%20B2B%20marketers%20use%20sales%20lead%20quality%20to%20measure%20effectiveness%20of%20content%20marketing.) 55% of B2C marketers plan to increase content marketing spend next year *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/wp-content/uploads/2012/11/b2cresearch2013cmi-121113201300-phpapp02.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=55%25%20of%20B2C%20marketers%20plan%20to%20increase%20content%20marketing%20spend%20next%20year) 86% of B2C marketers report that they are now using content marketing *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/2012/11/2013-b2c-consumer-content-marketing/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=86%25%20of%20B2C%20marketers%20report%20that%20they%20are%20now%20using%20content%20marketing) 28% of B2B companies report that they use, on average, 5-9 different content marketing tactics *Source:* [ Top Rank Blog ](http://www.toprankblog.com/2012/11/100-b2b-content-marketing-statistics-for-2013/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=28%25%20of%20B2B%20companies%20report%20that%20they%20use,%20on%20average,%205-9%20different%20content%20marketing%20tactics) The use of research reports has risen from 25% in 2011, to 44% in 2012 in content marketing *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=The%20use%20of%20research%20reports%20has%20risen%20from%2025%25%20in%202011,%20to%2044%25%20in%202012%20in%20content%20marketing) Only 38% of brands report that they have a defined a content marketing strategy *Source:* [ Econsultancy and Outbrain ](https://econsultancy.com/blog/10812-just-38-of-companies-have-a-content-marketing-strategy-report) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Only%2038%25%20of%20brands%20report%20that%20they%20have%20a%20defined%20a%20content%20marketing%20strategy) 20% of users' time is spent surfing the Internet on content-led websites *Source:* [ The CMA ](http://www.the-cma.com/uploads/documents/cma-01.jpg) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=20%25%20of%20users'%20time%20is%20spent%20surfing%20the%20Internet%20on%20content-led%20websites) 23% of businesses report they they use a cross-departmental approach to content marketing *Source:* [ Econsultancy and Outbrain ](https://econsultancy.com/reports/content-marketing-survey-report) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=23%25%20of%20businesses%20report%20they%20they%20use%20a%20cross-departmental%20approach%20to%20content%20marketing) 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/what-is-content-marketing/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=80%25%20of%20business%20decision-makers%20prefer%20to%20get%20company%20information%20in%20a%20series%20of%20articles%20versus%20an%20advertisement) On average, 28% of B2B companies use 5-9 different content marketing tactics to accomplish their goals *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=On%20average,%2028%25%20of%20B2B%20companies%20use%205-9%20different%20content%20marketing%20tactics%20to%20accomplish%20their%20goals) 60% of consumers are more likely to be on the lookout for products when looking at content marketing *Source:* [ The CMA ](http://www.the-cma.com/uploads/documents/cma-01.jpg) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=60%25%20of%20consumers%20are%20more%20likely%20to%20be%20on%20the%20lookout%20for%20products%20when%20looking%20at%20content%20marketing) 52% of B2C content marketers say that they feel challenged by their budget. *Source:* [ Content Marketing Institute ](http://cdn2.content.compendiumblog.com/import_uploads/8574d69b-b83b-102a-92aa-669ad046edd4/bdff0cb8352e67fb6aa78afc7055fc58/b2cresearch2013cmi-121113201300-phpapp02.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=52%25%20of%20B2C%20content%20marketers%20say%20that%20they%20feel%20challenged%20by%20their%20budget.) 37% of marketing managers believe the most important channel for engaging customers is content-led websites *Source:* [ The CMA ](http://www.the-cma.com/uploads/documents/cma-01.jpg) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=37%25%20of%20marketing%20managers%20believe%20the%20most%20important%20channel%20for%20engaging%20customers%20is%20content-led%20websites) Companies with active blogs report that they receive 97% more leads *Source:* [ Content Plus ](http://www.slideshare.net/NewsCred/50-best-stats-presentation?ref=http://localvox.com/content-marketing-is-the-secret-to-local-marketing-success/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Companies%20with%20active%20blogs%20report%20that%20they%20receive%2097%25%20more%20leads) Content creation is ranked as the single most effective SEO technique *Source:* [ Marketing Sherpa ](http://www.slideshare.net/NewsCred/50-best-stats-presentation?ref=http://localvox.com/content-marketing-is-the-secret-to-local-marketing-success/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Content%20creation%20is%20ranked%20as%20the%20single%20most%20effective%20SEO%20technique) 78% of chief marketing officers think custom media represents the future of marketing *Source:* [ Hanleywood Business Media ](http://cdn2.content.compendiumblog.com/import_uploads/8574d69b-b83b-102a-92aa-669ad046edd4/cfb36615c266b9e40d9e1b1f0eb9e567/custom_solutions_brochure.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=78%25%20of%20chief%20marketing%20officers%20think%20custom%20media%20represents%20the%20future%20of%20marketing) 37% of consumers report that they visit content marketing websites at least once a month *Source:* [ The CMA ](http://www.the-cma.com/uploads/documents/cma-01.jpg) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=37%25%20of%20consumers%20report%20that%20they%20visit%20content%20marketing%20websites%20at%20least%20once%20a%20month) 53% of B2C marketers stat that they create content entirely in-house, with no out-sourcing. *Source:* [ Content Marketing Institute ](http://cdn2.content.compendiumblog.com/import_uploads/8574d69b-b83b-102a-92aa-669ad046edd4/bdff0cb8352e67fb6aa78afc7055fc58/b2cresearch2013cmi-121113201300-phpapp02.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=53%25%20of%20B2C%20marketers%20stat%20that%20they%20create%20content%20entirely%20in-house,%20with%20no%20out-sourcing.) Marketers spend more than 25% of their marketing budget on content marketing *Source:* [ B2B Marketing Insider ](https://marketinginsidergroup.com/content-marketing/the-cost-of-bad-content/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Marketers%20spend%20more%20than%2025%25%20of%20their%20marketing%20budget%20on%20content%20marketing) 8 in 10 CMOs believe custom media should be an integral part of a marketing mix *Source:* [ Hanleywood Business Media ](http://cdn2.content.compendiumblog.com/import_uploads/8574d69b-b83b-102a-92aa-669ad046edd4/cfb36615c266b9e40d9e1b1f0eb9e567/custom_solutions_brochure.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=8%20in%2010%20CMOs%20believe%20custom%20media%20should%20be%20an%20integral%20part%20of%20a%20marketing%20mix) 60% are more likely to be on the lookout for products when looking at content marketing. *Source:* [ The CMA ](http://www.the-cma.com/uploads/documents/cma-01.jpg) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=60%25%20are%20more%20likely%20to%20be%20on%20the%20lookout%20for%20products%20when%20looking%20at%20content%20marketing.) Spending on content marketing, video marketing, and social media will increase by 15.1% in 2013 to a total of $118.4 billion *Source:* [ eMarketer ](http://www.brafton.com/news/custom-content-makes-marketing-mobile-at-the-core/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Spending%20on%20content%20marketing,%20video%20marketing,%20and%20social%20media%20will%20increase%20by%2015.1%25%20in%202013%20to%20a%20total%20of%20%24118.4%20billion) The use of virtual video conferences rose from 10% in 2011 to 28% in 2012 *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=The%20use%20of%20virtual%20video%20conferences%20rose%20from%2010%25%20in%202011%20to%2028%25%20in%202012) Nine in 10 organizations report that they are currently marketing with content *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/2010/09/b2b-content-marketing/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Nine%20in%2010%20organizations%20report%20that%20they%20are%20currently%20marketing%20with%20content) Lack of human resources (42%) and lack of budget (35%) are key barriers to content marketing *Source:* [ Econsultancy ](https://econsultancy.com/reports/content-marketing-survey-report) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Lack%20of%20human%20resources%20(42%25)%20and%20lack%20of%20budget%20(35%25)%20are%20key%20barriers%20to%20content%20marketing) According to 37% of marketing managers, the most important way to engage customers is content-led websites *Source:* [ The CMA ](http://www.the-cma.com/uploads/documents/cma-01.jpg) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=According%20to%2037%25%20of%20marketing%20managers,%20the%20most%20important%20way%20to%20engage%20customers%20is%20content-led%20websites) 54% of brands report that they don’t have an on-site, dedicated content creator *Source:* [ Econsultancy ](https://econsultancy.com/reports/content-marketing-survey-report) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=54%25%20of%20brands%20report%20that%20they%20don’t%20have%20an%20on-site,%20dedicated%20content%20creator) The overall use of video content reportedly rose from 52% in 2011 to 70% in 2012 *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=The%20overall%20use%20of%20video%20content%20reportedly%20rose%20from%2052%25%20in%202011%20to%2070%25%20in%202012) Creating original content was seen as the biggest challenge for 69% of content marketers *Source:* [ Curata ](http://www.curata.com/resources) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Creating%20original%20content%20was%20seen%20as%20the%20biggest%20challenge%20for%2069%25%20of%20content%20marketers) The use of mobile-optimized content marketing rose from 15% in 2011 to 33% in 2012 *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=The%20use%20of%20mobile-optimized%20content%20marketing%20rose%20from%2015%25%20in%202011%20to%2033%25%20in%202012) 37% of marketers say blogs are the most valuable type of content marketing *Source:* [ Content Plus ](https://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/279437/55-Shareable-Stats-on-Content-Marketing-Trends-and-Tactics) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=37%25%20of%20marketers%20say%20blogs%20are%20the%20most%20valuable%20type%20of%20content%20marketing) 42% of B2B content marketers report that they segment content by stage in the buying cycle *Source:* [ Top Rank Blog ](http://www.toprankblog.com/2012/11/100-b2b-content-marketing-statistics-for-2013/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=42%25%20of%20B2B%20content%20marketers%20report%20that%20they%20segment%20content%20by%20stage%20in%20the%20buying%20cycle) People spend more than 50% of their time online with content and an additional 30% of their time on social channels *Source:* [ AOL & Neilsen ](http://www.slideshare.net/duckofdoom/aol-nielsen-content-sharing-study) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=People%20spend%20more%20than%2050%25%20of%20their%20time%20online%20with%20content%20and%20an%20additional%2030%25%20of%20their%20time%20on%20social%20channels) 54% of brands report that they don’t have an on-site, dedicated content curator *Source:* [ Econsultancy ](http://econsultancy.com/in/reports/content-marketing-survey-report) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=54%25%20of%20brands%20report%20that%20they%20don’t%20have%20an%20on-site,%20dedicated%20content%20curator) 57% of consumers read content marketing titles at least once a month *Source:* [ The CMA ](http://www.the-cma.com/uploads/documents/cma-01.jpg) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=57%25%20of%20consumers%20read%20content%20marketing%20titles%20at%20least%20once%20a%20month) 90% of users listen to recommendations that are shared from their friends *Source:* [ Voltier Digital ](https://blog.hubspot.com/blog/tabid/6307/bid/28330/23-Reasons-Inbound-Marketing-Trumps-Outbound-Marketing-Infographic.aspx) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=90%25%20of%20users%20listen%20to%20recommendations%20that%20are%20shared%20from%20their%20friends) Articles that have images get 94% more views than articles without images *Source:* [ Jeff Bullas ](http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Articles%20that%20have%20images%20get%2094%25%20more%20views%20than%20articles%20without%20images) 99% of people who share via social network are sharing via multiple platforms *Source:* [ AOL & Neilsen ](http://www.slideshare.net/duckofdoom/aol-nielsen-content-sharing-study) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=99%25%20of%20people%20who%20share%20via%20social%20network%20are%20sharing%20via%20multiple%20platforms) It is reported that 40% of people will respond better to visual information than plain text *Source:* [ Zabisco ](http://www.webmarketinggroup.co.uk/Blog/why-every-seo-strategy-needs-infographics-1764.aspx) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=It%20is%20reported%20that%2040%25%20of%20people%20will%20respond%20better%20to%20visual%20information%20than%20plain%20text) 34% of marketers report that they have successfully generated leads on Twitter *Source:* [ Mind Jumpers ](http://www.mindjumpers.com/blog/2012/01/social-media-stats-infographic/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=34%25%20of%20marketers%20report%20that%20they%20have%20successfully%20generated%20leads%20on%20Twitter) Posts with videos attract 3 times more inbound links than plain text posts *Source:* [ SEOMoz ](http://www.seomoz.org/blog/what-makes-a-link-worthy-post-part-1) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Posts%20with%20videos%20attract%203%20times%20more%20inbound%20links%20than%20plain%20text%20posts) The average organization spends 30% of their marketing budget on content *Source:* [ CMI ](http://www.iab.net/media/file/B2BResearch2014.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=The%20average%20organization%20spends%2030%25%20of%20their%20marketing%20budget%20on%20content) Content marketing costs 62% less than traditional marketing methods do. *Source:* [ Demand Metric ](http://www.demandmetric.com/content/content-marketing-infographic) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Content%20marketing%20costs%2062%25%20less%20than%20traditional%20marketing%20methods%20do.) 86% of highly effective organizations have someone in charge of content strategy. *Source:* [ CMI ](http://www.iab.net/media/file/B2BResearch2014.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=86%25%20of%20highly%20effective%20organizations%20have%20someone%20in%20charge%20of%20content%20strategy.) 57.4% of B2B businesses say SEO has the biggest impact on lead generation goals *Source:* [ MDG Advertising ](http://www.mdgadvertising.com/blog/social-vs-search-infographic/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=57.4%25%20of%20B2B%20businesses%20say%20SEO%20has%20the%20biggest%20impact%20on%20lead%20generation%20goals) 58% of consumers report that they trust editorial content to help them make decisions about a company and/or purchases *Source:* [ AOL & Neilsen ](http://heidicohen.com/infographic-how-to-make-the-case-for-content-marketing/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=58%25%20of%20consumers%20report%20that%20they%20trust%20editorial%20content%20to%20help%20them%20make%20decisions%20about%20a%20company%20and/or%20purchases) Less than half of North American B2B firms use microsites (40%), mobile content (38%), ebooks (34%) or mobile apps (28%) *Source:* [ Cox Business ](http://www.coxblue.com/24-epic-ideas-for-connecting-with-your-customers-content-marketing-playbook/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Less%20than%20half%20of%20North%20American%20B2B%20firms%20use%20microsites%20(40%25),%20mobile%20content%20(38%25),%20ebooks%20(34%25)%20or%20mobile%20apps%20(28%25)) In a Custom Content Council study, 62% of respondents reported using video in their content marketing *Source:* [ Custom Content Council ](http://blog.thecontentcouncil.org/at-nearly-44-billion-new-survey-shows-rise-in-content-marketing-budget/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=In%20a%20Custom%20Content%20Council%20study,%2062%25%20of%20respondents%20reported%20using%20video%20in%20their%20content%20marketing) 95% of B2B marketers report that they use some form of content segmentation. *Source:* [ Content Marketing Institute ](http://www.iab.net/media/file/B2BResearch2014.pdf) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=95%25%20of%20B2B%20marketers%20report%20that%20they%20use%20some%20form%20of%20content%20segmentation.) Mobile-optimized content marketing increased from 15% in 2011 to 33% in 2012 *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Mobile-optimized%20content%20marketing%20increased%20from%2015%25%20in%202011%20to%2033%25%20in%202012) Marketers report that they spend nearly 1/3 of their budgets on content marketing *Source:* [ Content Marketing Institute ](http://www.paceco.com/b2c-marketers-heavily-invest-in-content-marketing-and-other-useful-stats/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Marketers%20report%20that%20they%20spend%20nearly%201/3%20of%20their%20budgets%20on%20content%20marketing) 11% of B2B companies report that they use over 20 different content marketing tactics. *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=11%25%20of%20B2B%20companies%20report%20that%20they%20use%20over%2020%20different%20content%20marketing%20tactics.) 68% of consumers are likely to spend time reading content from a brand they are interested in *Source:* [ The CMA ](http://www.the-cma.com/uploads/documents/cma-01.jpg) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=68%25%20of%20consumers%20are%20likely%20to%20spend%20time%20reading%20content%20from%20a%20brand%20they%20are%20interested%20in) 71% of B2B content marketers report that they use case studies to reach their customers *Source:* [ Top Rank Blog ](http://www.toprankblog.com/2012/11/100-b2b-content-marketing-statistics-for-2013/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=71%25%20of%20B2B%20content%20marketers%20report%20that%20they%20use%20case%20studies%20to%20reach%20their%20customers) 70% of consumers prefer getting to know a company via articles rather than ads *Source:* [ Content Marketing Institute ](http://contentmarketinginstitute.com/what-is-content-marketing/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=70%25%20of%20consumers%20prefer%20getting%20to%20know%20a%20company%20via%20articles%20rather%20than%20ads) After the introduction of Facebook timeline for brands, photos and videos saw a 65% increase in engagement *Source:* [ Simply Measured ](http://simplymeasured.com/blog/2012/03/the-impact-of-facebook-timeline-for-brands-study/) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=After%20the%20introduction%20of%20Facebook%20timeline%20for%20brands,%20photos%20and%20videos%20saw%20a%2065%25%20increase%20in%20engagement) Only 32% of marketers say they are effectively executing enough content. *Source:* [ Aberdeen ](http://content.kapost.com/Aberdeen-ContentChaos) [Tweet](https://twitter.com/intent/tweet?url=https://www.zerys.com/content-marketing-statistics&text=Only%2032%25%20of%20marketers%20say%20they%20are%20effectively%20executing%20enough%20content.) 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