By 2017, online video will make up nearly 70% of consumer Internet traffic

Source: Cisco

Mobile is the channel of choice for keeping relationships with existing customers alive

Source: Forbes

66% of consumers have made a purchase online as a result of an e-mail marketing message

Source: Mark the Marketer

67 percent of marketers say increasing sales on digital marketing campaigns is a top priority this year

Source: Forbes

37% of marketers say blogs are the most valuable content type for marketing

Source: News Cred

70% of B2B content marketers use articles on other websites

Source: Top Rank Blog

The average return on an email marketing investment is $44.25 for every dollar spent

Source: iContact

69% of the most effective B2B Marketers have dedicated content marketing groups

Source: CMI

Companies that publish new blog posts 15+ times per month generate 5x more traffic than companies that don't

Source: NewsCred

54% of consumers believe that it is easier to find information on mobile-optimized sites

Source: HubSpot

93% of B2B Marketers report that they create content from scratch

Source: Top Rank Blog

Secrets is the most clicked lead nurturing subject line word.

Source: HubSpot

68% of B2B businesses use landing pages to garner leads for future conversion

Source: Marketing Sherpa

47% of Americans say Facebook is their #1 influencer of purchases

Source: Jeff Bullas

Most unsubscriptions come on Tuesdays (0.52% unsub rate)

Source: HubSpot

Marketing automation has seen the fastest growth of any CRM-related segment

Source: HubSpot

By 2020, customers will manage 85% of their relationship without talking to a human.

Source: Gartner

48% of marketers curate noteworthy content from third-party sources weekly

Source: Design and Promote

33% of clicks from organic search results go to the top listing on Google

Source: Social Fresh

54% of B2B Marketers see producing engaging content as their biggest challenge

Source: CMI

Most B2C marketers use at least 12 different tactics for their content marketing.

Source: Content Marketing Institute

In 2013, 43% of marketers converted at least one customer through LinkedIn.

Source: HubSpot

24% of content marketers gauge their effectiveness through measuring customer loyalty.

Source: Marketing Profs

46% of online shoppers depend on social media to help them make a purchasing decision.

Source: Neilsen

57% of consumers read at least one content marketing piece every month.

Source: The CMA

79% of B2B marketers use content marketing to raise brand awareness.

Source: Content Marketing Institute

79% of businesses report that they are embracing branded content.

Source: Forrester

Globally, about three-quarters of all B2B vendors use case studies in their marketing efforts

Source: Cox Business

27,000,000 pieces of content are shared each day.

Source: AOL & Neilsen

Each month, 329 million consumers read blogs.

Source: Blogging.org

80% of users prefer to connect with brands on Facebook rather than call them.

Source: Digital Buzz Blog

Conversion rates are 105% higher for consumers who interact with ratings and product reviews.

Source: Prestige Marketing

90% of the processed information that comes into the brain is visual.

Source: Zabisco

Clicks from shared content are 5 times more likely to result in a purchase

Source: Voltier Digital

68% of consumers spend time reading content from a brand they are interested in.

Source: Content Marketing Association

64% of B2B content marketers say that their biggest challenge is producing enough content.

Source: Content Marketing Institute

Content that originates from reputable sources is the most shared content online.

Source: UCLA

Consumers who receive content through email marketing spend 83% more when shopping.

Source: iContact

Content creation is now ranked as the single most effective SEO tactic by 53%.

Source: Marketing Sherpa

Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing.

Source: Demand Metric

B2B companies that blog generate 67% more leads per month than those who don’t.

Source: HubSpot

LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually.

Source: Inside View

32% of B2C marketers consider themselves effective at content marketing.

Source: Content Marketing Institute

Only 42% of B2B marketers say that they feel they’re effective at content marketing.

Source: IAB

50% of consumer time online is spent engaging with custom content.

Source: HubSpot

Social media sites and blogs account for 23% of all time spent online.

Source: Content Marketing Institute

61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content.

Source: Custom Content Council

Brands that create 15 blog posts per month average 1,200 new leads per month.

Source: HubSpot

61% of B2B marketers rate webinars as the most effective content marketing tactic

Source: Content Marketing Institute

50% of B2B Marketers use content marketing for thought leadership and education

Source: B2B Content Marketing Report

91% of B2B marketers report that they use content marketing on a regular basis

Source: Content Marketing Institute

Social media sites and blogs reach 8 out of 10 of all U.S. Internet users

Source: Content Marketing Institute

Blogs give websites 97% more indexed links and 434% more indexed pages

Source: HubSpot

78% of CMOs report that they think custom content is the future of marketing

Source: Hanley-Wood Business Media

47% of B2B marketers say they are actively using LinkedIn to promote their business and/or products.

Source: Inside View

86% of B2C marketers use content marketing

Source: Content Marketing Institute

57% read content marketing titles at least once a month

Source: CMA

85% of B2C content marketers tailor their content.

Source: Content Marketing Institute

Articles with images get 94% more views.

Source: Jeff Bullas

9 in 10 organizations market with content.

Source: Content Marketing Institute

27% of B2B marketers say they are effectively tracking content utilization metrics.

Source: Aberdeen

37% of marketers say blogs are the most valuable type of content marketing.

Source: Content Plus

It is estimated that 20% of users’ time is spent surfing the Internet on content-led websites

Source: The CMA

Companies with 10,000 or more employees use an average of 18 different content marketing tactics

Source: Marketing Profs

87% of B2B marketers use social media to distribute content on a regular basis.

Source: Content Marketing Institute

58% of consumers report that they trust editorial content and that it influences their purchasing decisions.

Source: Neilsen

41% of B2B marketers use SEO ranking to measure effectiveness of content marketing

Source: Top Rank

68% of consumers spend time reading content from a brand they are interested in

Source: The CMA

60% of consumers feel more positive about a company after reading custom content on its site

Source: Content Plus

Blogs were viewed as “most useful” form of content

Source: HubSpot

39% of customers come from organic search queries

Source: Marketing Charts

79% of content marketers report that they produce articles on a regular basis

Source: Smart Insights

64% of B2B marketers believe case studies are the most effective content marketing tactics

Source: Content Marketing Institute

The average marketer reported that they made 145 website content updates in 2012.

Source: Custom Content Council

54% of brands cited increased engagement as the number one value of content

Source: E-Consultancy

11% of B2B companies use over 20 different content marketing tactics

Source: Content Marketing Institute

Image-based stories on Facebook get 37% more engagement than posts without images

Source: Jeff Bullas

83% of B2B content marketers use articles that they and others create on their website

Source: Top Rank Blog

87% of B2B marketers use social media to distribute content, up from 74% in 2011

Source: Content Marketing Institute

Content marketers use unique visitors (88%), pageviews per visitor (76%) and total pageviews (71%) as their main metrics

Source: E-Consultancy

At least 77% of B2B content marketers report that they use blogs as part of their content marketing efforts.

Source: Top Rank Blog

73% of consumers report that they get frustrated by irrelevant web content.

Source: HubSpot

40% of B2B content marketers report that they use micro sites on a regular basis for promotion

Source: Top Rank Blog

Customers who receive email newsletters spend 82% more when they buy from the company

Source: iContact

37% of marketers say blogs are the most valuable content type for marketing

Source: Content Plus

91% of B2B marketers use content marketing

Source: Content Marketing Institute

8% of B2B content marketers do not segment content

Source: Top Rank Blog

Only 1% of B2B marketers will decrease spending on content in the next year

Source: Content Marketing Institute

The three content marketing tactics that deliver the highest ROI are featured articles, video and white papers

Source: eMarketer

93% of B2B marketers are using content marketing—but only 44% have a documented content strategy.

Source: B2B Marketing Insider

80% of North American B2B vendors use enewsletters in their marketing, as do 82% of firms in both the UK and Australia

Source: Cox Business

57% of marketers say content marketing is their top external social priority this year.

Source: Michael Brenner

57% of B2B marketers use content curation as part of their content marketing strategies

Source: iMedia Corporation

35% of marketing professionals worldwide cited content marketing was their leading focus in 2013

Source: eMarketer

71% of B2B marketers report that they use content primarily to generate leads

Source: Heidi Cohen

82% of businesses plan to increase spending on content marketing in the coming year

Source: Heidi Cohen

The most trusted types of content are reports and white papers produced by professional associations

Source: DeSantis Breindel

Almost half of U.S. businesses said creating “metrics that demonstrate the value of social media” was vital

Source: B2B Marketing Insider

More than 70% of businesses use video in marketing, though (likely due to cost) video use is more common in enterprises

Source: Cox Business

Only 1 out of 5 readers gets beyond your headline. And traffic can vary as much as 500% based on the headline

Source: Heidi Cohen

57% of marketers report that custom content is their top marketing priority for 2014

Source: Altimeter Group

Nearly two-thirds of North American B2B vendors use white papers to generate leads

Source: Cox Business

76% of B2B vendors in North America report that they maintain company blogs

Source: Cox Business

Nearly half of enterprise marketers have not been able to formalize metrics to measure marketing optimization.

Source: Michael Brenner

42% say they are able to measure positive results from content curation efforts

Source: iMedia Connection

71% of B2B Marketers report that they use content marketing for lead generation

Source: Top Rank Blog

89% of B2B Marketers cite customer testimonials as the most effective content marketing

Source: Top Rank Blog

Content creation ranked as the single most effective SEO tactic by 53%

Source: Marketing Sherpa

91% of email users say they have unsubscribed from a company email they previously opted in to

Source: Content Marketing Institute

24.5% of survey respondents reported that they do not outsource any of their content marketing

Source: Content Marketing Institute

Posts that include videos attract 3 times more inbound links than plain text posts

Source: SEOMoz

79% of marketers report that their organizations are shifting to branded content

Source: Forrester

77% of business buyers want different content at each stage of the product research process

Source: Pardot

Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%)

Source: Aberdeen

48% of smaller organizations have a documented strategy, compared to only 41% of larger organizations

Source: Content Marketing Institute

60% of marketers report that they create at least one piece of content each week

Source: eMarketer

70% of B2B content marketers report that they use videos in their content marketing

Source: Top Rank Blog

82% of consumers report that they like reading content from brands when it's relevant to them

Source: The CMA

Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers.

Source: Aberdeen

B2B marketers use an average of 5 social media sites to distribute content.

Source: The Marketing Profs

B2B marketers with a documented strategy are more likely to consider themselves effective.

Source: CMI

54% of marketers say they will increase their content marketing spending in the next 12 months

Source: CMI

69% of marketers report that content is superior to direct mail and PR in terms of the results they receive.

Source: Custom Content Council

$118.4 billion was spent on content marketing, video, and social media in 2013

Source: eMarketer

Top indicators of content marketing success are traffic, quality leads, social shares, and SEO.

Source: CMI

73% of organizations have someone in place to oversee their content strategy

Source: Content Marketing Institute

5% of B2B Marketers have no metrics to determine content marketing success source

Source: IAB

34% of marketers use Twitter to successfully generate leads

Source: Jeff Bullas

87% of B2B marketers use social media to distribute content

Source: NewsCred

67 percent of marketers say email is key for attracting and engaging prospects, and to increase marketing ROI

Source: Forbes

One million web pages are accessed using the “Login with Facebook” feature

Source: Jeff Bullas

Marketers will spend $8.3 billion on social media advertising in 2015

Source: News Cred

90% of organizations market with content. 86% of B2C marketers and 91% of B2B marketers use content marketing

Source: News Cred

50% of millennials use their smartphones to research while shopping

Source: Leaders West

44% of direct mail is never opened - illustrating that traditional marketing falls short

Source: News Cred

70% of consumers say they prefer getting to know a company via articles rather than ads

Source: News Cred

75% of smartphone owners watch videos on their phones

Source: News Cred

The amount of content produced by brands increased by 78% in 2014, but engagement with each piece decreased by 60%

Source: Track Maven

52% of marketers support two to four roles and buyer personas with dedicated content.

Source: B2B Content Marketing Report

Eighty percent of customers say that ongoing content is very important after a purchase

Source: Marketing Profs

70% of consumers say content marketing makes them feel closer to the sponsoring company

Source: Content Marketing Institute

Interactive content formats increased in popularity during 2014, up from roughly 21% in 2013 to 28% in 2014.

Source: Demand Gen

42% of offer-related graphics on landing pages are not clickable.

Source: Marketing Sherpa

Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate

Source: HubSpot

60% of CMO’s believe the role of culture is “very influential” in enabling the brand experience

Source: Spencer Stuart

Visual content is a key component in each of the top 5 most effective B2B marketing tactics

Source: HubSpot

81% of B2B marketers use custom content on their site in their marketing efforts.

Source: Kiss Metrics

29% of B2B marketers said that producing content that engages users is still a challenge.

Source: Content Marketing Institute

Publishers who use infographics grow in traffic an average of 12% more than those who don’t.

Source: Anson Alex

21% of marketers said social media grew more important in the past 6 months.

Source: HubSpot

55% of B2C marketers plan to increase their investment in branded content.

Source: Custom Content Council

Blogs are 63% more likely to influence purchase decisions for consumers than magazines.

Source: Content Hero

82% of marketers who blog daily report positive ROI for overall inbound efforts.

Source: HubSpot

Brand awareness is a goal for 82% of companies that use content marketing

Source: Content Marketing Institute

61% of U.S. online consumers have made a purchase based on recommendations from a blog.

Source: Blog Her

73% of all industry-specific Twitter posts include at least some form of content sharing

Source: AOL & Neilsen

45% of companies rely solely on desktop devices to market content, not yet adapting to mobile

Source: Uber Flip

Content marketing is now a nearly $43.9-billion industry—a 9.2% increase over last year

Source: Custom Content Council

Per dollar spent, content marketing generates 3 times as many leads as traditional marketing

Source: Leaders West

1% of B2B marketers outsource all content creation and 43% use a combination of in-house and outsourced content creation

Source: Top Rank Blog

65% of B2B marketers tailor their content they create around industry trends.

Source: KissMetrics

B2C marketers use an average of 4 social media sites to distribute their content. B2B marketers use an average of 5

Source: Content Marketing Institute

Businesses that spend more than 50% of their lead gen budget on inbound marketing report a significantly lower cost-per-lead

Source: HubSpot

52% of B2C content marketers rely on content marketing to engage new customers and prospects

Source: Social Media Today

Companies with fewer than 10 employees typically allocate 42% of their marketing budget to content.

Source: Marketing Profs

74% of B2B marketers use content marketing to achieve customer acquisition goals.

Source: Content Marketing Institute

60% of B2B marketers use content marketing to achieve website traffic goals.

Source: Marketing Profs

71% of B2B marketers use content marketing to achieve lead generation goals

Source: Marketing Profs

45% of B2B marketers use content marketing to achieve lead nurturing goals

Source: Content Marketing Institute

64% of B2B marketers use content marketing to achieve customer retention and loyalty goals

Source: Content Marketing Institute

43% of B2B marketers use content marketing to achieve sales goals.

Source: Content Marketing Institute

64% of B2B marketers use content marketing to achieve thought leadership goals

Source: Marketing Profs

60% of B2B marketers use web traffic to measure effectiveness of content marketing

Source: Marketing Profs

63% of B2B marketers use content marketing to achieve engagement goals

Source: Content Marketing Institute

51% of B2B marketers use sales lead quality to measure effectiveness of content marketing.

Source: Content Marketing Institute

55% of B2C marketers plan to increase content marketing spend next year

Source: Content Marketing Institute

86% of B2C marketers report that they are now using content marketing

Source: Content Marketing Institute

28% of B2B companies report that they use, on average, 5-9 different content marketing tactics

Source: Top Rank Blog

The use of research reports has risen from 25% in 2011, to 44% in 2012 in content marketing

Source: Content Marketing Institute

Only 38% of brands report that they have a defined a content marketing strategy

Source: Econsultancy and Outbrain

20% of users' time is spent surfing the Internet on content-led websites

Source: The CMA

23% of businesses report they they use a cross-departmental approach to content marketing

Source: Econsultancy and Outbrain

80% of business decision-makers prefer to get company information in a series of articles versus an advertisement

Source: Content Marketing Institute

On average, 28% of B2B companies use 5-9 different content marketing tactics to accomplish their goals

Source: Content Marketing Institute

60% of consumers are more likely to be on the lookout for products when looking at content marketing

Source: The CMA

52% of B2C content marketers say that they feel challenged by their budget.

Source: Content Marketing Institute

37% of marketing managers believe the most important channel for engaging customers is content-led websites

Source: The CMA

Companies with active blogs report that they receive 97% more leads

Source: Content Plus

Content creation is ranked as the single most effective SEO technique

Source: Marketing Sherpa

78% of chief marketing officers think custom media represents the future of marketing

Source: Hanleywood Business Media

37% of consumers report that they visit content marketing websites at least once a month

Source: The CMA

53% of B2C marketers stat that they create content entirely in-house, with no out-sourcing.

Source: Content Marketing Institute

Marketers spend more than 25% of their marketing budget on content marketing

Source: B2B Marketing Insider

8 in 10 CMOs believe custom media should be an integral part of a marketing mix

Source: Hanleywood Business Media

60% are more likely to be on the lookout for products when looking at content marketing.

Source: The CMA

Spending on content marketing, video marketing, and social media will increase by 15.1% in 2013 to a total of $118.4 billion

Source: eMarketer

The use of virtual video conferences rose from 10% in 2011 to 28% in 2012

Source: Content Marketing Institute

Nine in 10 organizations report that they are currently marketing with content

Source: Content Marketing Institute

Lack of human resources (42%) and lack of budget (35%) are key barriers to content marketing

Source: Econsultancy

According to 37% of marketing managers, the most important way to engage customers is content-led websites

Source: The CMA

54% of brands report that they don’t have an on-site, dedicated content creator

Source: Econsultancy

The overall use of video content reportedly rose from 52% in 2011 to 70% in 2012

Source: Content Marketing Institute

Creating original content was seen as the biggest challenge for 69% of content marketers

Source: Curata

The use of mobile-optimized content marketing rose from 15% in 2011 to 33% in 2012

Source: Content Marketing Institute

37% of marketers say blogs are the most valuable type of content marketing

Source: Content Plus

42% of B2B content marketers report that they segment content by stage in the buying cycle

Source: Top Rank Blog

People spend more than 50% of their time online with content and an additional 30% of their time on social channels

Source: AOL & Neilsen

54% of brands report that they don’t have an on-site, dedicated content curator

Source: Econsultancy

57% of consumers read content marketing titles at least once a month

Source: The CMA

90% of users listen to recommendations that are shared from their friends

Source: Voltier Digital

Articles that have images get 94% more views than articles without images

Source: Jeff Bullas

99% of people who share via social network are sharing via multiple platforms

Source: AOL & Neilsen

It is reported that 40% of people will respond better to visual information than plain text

Source: Zabisco

34% of marketers report that they have successfully generated leads on Twitter

Source: Mind Jumpers

Posts with videos attract 3 times more inbound links than plain text posts

Source: SEOMoz

The average organization spends 30% of their marketing budget on content

Source: CMI

Content marketing costs 62% less than traditional marketing methods do.

Source: Demand Metric

86% of highly effective organizations have someone in charge of content strategy.

Source: CMI

57.4% of B2B businesses say SEO has the biggest impact on lead generation goals

Source: MDG Advertising

58% of consumers report that they trust editorial content to help them make decisions about a company and/or purchases

Source: AOL & Neilsen

Less than half of North American B2B firms use microsites (40%), mobile content (38%), ebooks (34%) or mobile apps (28%)

Source: Cox Business

In a Custom Content Council study, 62% of respondents reported using video in their content marketing

Source: Custom Content Council

95% of B2B marketers report that they use some form of content segmentation.

Source: Content Marketing Institute

Mobile-optimized content marketing increased from 15% in 2011 to 33% in 2012

Source: Content Marketing Institute

Marketers report that they spend nearly 1/3 of their budgets on content marketing

Source: Content Marketing Institute

11% of B2B companies report that they use over 20 different content marketing tactics.

Source: Content Marketing Institute

68% of consumers are likely to spend time reading content from a brand they are interested in

Source: The CMA

71% of B2B content marketers report that they use case studies to reach their customers

Source: Top Rank Blog

70% of consumers prefer getting to know a company via articles rather than ads

Source: Content Marketing Institute

After the introduction of Facebook timeline for brands, photos and videos saw a 65% increase in engagement

Source: Simply Measured

Only 32% of marketers say they are effectively executing enough content.

Source: Aberdeen