By 2020, online video will make up nearly 85%25 of consumer Internet traffic

    Source: Cisco

    Mobile is the channel of choice for keeping relationships with existing customers alive

    Source: Forbes

    66% of consumers have made a purchase online as a result of an e-mail marketing message

    Source: Mark the Marketer

    67 percent of marketers say increasing sales on digital marketing campaigns is a top priority this year

    Source: Forbes

    37% of marketers say blogs are the most valuable content type for marketing

    Source: News Cred

    70% of B2B content marketers use articles on other websites

    Source: Top Rank Blog

    The average return on an email marketing investment is $44.25 for every dollar spent

    Source: iContact

    69% of the most effective B2B Marketers have dedicated content marketing groups

    Source: CMI

    Companies that publish new blog posts 15+ times per month generate 5x more traffic than companies that don't

    Source: NewsCred

    54% of consumers believe that it is easier to find information on mobile-optimized sites

    Source: HubSpot

    93% of B2B Marketers report that they create content from scratch

    Source: Top Rank Blog

    Secrets is the most clicked lead nurturing subject line word.

    Source: HubSpot

    68% of B2B businesses use landing pages to garner leads for future conversion

    Source: Marketing Sherpa

    47% of Americans say Facebook is their #1 influencer of purchases

    Source: Jeff Bullas

    Most unsubscriptions come on Tuesdays (0.52% unsub rate)

    Source: HubSpot

    Marketing automation has seen the fastest growth of any CRM-related segment

    Source: HubSpot

    By 2020, customers will manage 85% of their relationship without talking to a human.

    Source: Gartner

    48% of marketers curate noteworthy content from third-party sources weekly

    Source: Design and Promote

    33% of clicks from organic search results go to the top listing on Google

    Source: Social Fresh

    54% of B2B Marketers see producing engaging content as their biggest challenge

    Source: CMI

    Most B2C marketers use at least 12 different tactics for their content marketing.

    Source: Content Marketing Institute

    In 2013, 43% of marketers converted at least one customer through LinkedIn.

    Source: HubSpot

    24% of content marketers gauge their effectiveness through measuring customer loyalty.

    Source: Marketing Profs

    46% of online shoppers depend on social media to help them make a purchasing decision.

    Source: Neilsen

    57% of consumers read at least one content marketing piece every month.

    Source: The CMA

    79% of B2B marketers use content marketing to raise brand awareness.

    Source: Content Marketing Institute

    79% of businesses report that they are embracing branded content.

    Source: Forrester

    Globally, about three-quarters of all B2B vendors use case studies in their marketing efforts

    Source: Cox Business

    27,000,000 pieces of content are shared each day.

    Source: AOL & Neilsen

    Each month, 329 million consumers read blogs.

    Source: Blogging.org

    80% of users prefer to connect with brands on Facebook rather than call them.

    Source: Digital Buzz Blog

    Conversion rates are 105% higher for consumers who interact with ratings and product reviews.

    Source: Prestige Marketing

    90% of the processed information that comes into the brain is visual.

    Source: Zabisco

    Clicks from shared content are 5 times more likely to result in a purchase

    Source: Voltier Digital

    68% of consumers spend time reading content from a brand they are interested in.

    Source: Content Marketing Association

    64% of B2B content marketers say that their biggest challenge is producing enough content.

    Source: Content Marketing Institute

    Content that originates from reputable sources is the most shared content online.

    Source: UCLA

    Consumers who receive content through email marketing spend 83% more when shopping.

    Source: iContact

    Content creation is now ranked as the single most effective SEO tactic by 53%.

    Source: Marketing Sherpa

    Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing.

    Source: Demand Metric

    B2B companies that blog generate 67% more leads per month than those who don’t.

    Source: HubSpot

    LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually.

    Source: Inside View

    32% of B2C marketers consider themselves effective at content marketing.

    Source: Content Marketing Institute

    Only 42% of B2B marketers say that they feel they’re effective at content marketing.

    Source: IAB

    50% of consumer time online is spent engaging with custom content.

    Source: HubSpot

    Social media sites and blogs account for 23% of all time spent online.

    Source: Content Marketing Institute

    61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content.

    Source: Custom Content Council

    Brands that create 15 blog posts per month average 1,200 new leads per month.

    Source: HubSpot

    61% of B2B marketers rate webinars as the most effective content marketing tactic

    Source: Content Marketing Institute

    50% of B2B Marketers use content marketing for thought leadership and education

    Source: B2B Content Marketing Report

    91% of B2B marketers report that they use content marketing on a regular basis

    Source: Content Marketing Institute

    Social media sites and blogs reach 8 out of 10 of all U.S. Internet users

    Source: Content Marketing Institute

    Blogs give websites 97% more indexed links and 434% more indexed pages

    Source: HubSpot

    78% of CMOs report that they think custom content is the future of marketing

    Source: Hanley-Wood Business Media

    47% of B2B marketers say they are actively using LinkedIn to promote their business and/or products.

    Source: Inside View

    86% of B2C marketers use content marketing

    Source: Content Marketing Institute

    57% read content marketing titles at least once a month

    Source: CMA

    85% of B2C content marketers tailor their content.

    Source: Content Marketing Institute

    Articles with images get 94% more views.

    Source: Jeff Bullas

    9 in 10 organizations market with content.

    Source: Content Marketing Institute

    27% of B2B marketers say they are effectively tracking content utilization metrics.

    Source: Aberdeen

    37% of marketers say blogs are the most valuable type of content marketing.

    Source: Content Plus

    It is estimated that 20% of users’ time is spent surfing the Internet on content-led websites

    Source: The CMA

    Companies with 10,000 or more employees use an average of 18 different content marketing tactics

    Source: Marketing Profs

    87% of B2B marketers use social media to distribute content on a regular basis.

    Source: Content Marketing Institute

    58% of consumers report that they trust editorial content and that it influences their purchasing decisions.

    Source: Neilsen

    41% of B2B marketers use SEO ranking to measure effectiveness of content marketing

    Source: Top Rank

    68% of consumers spend time reading content from a brand they are interested in

    Source: The CMA

    60% of consumers feel more positive about a company after reading custom content on its site

    Source: Content Plus

    Blogs were viewed as “most useful” form of content

    Source: HubSpot

    39% of customers come from organic search queries

    Source: Marketing Charts

    79% of content marketers report that they produce articles on a regular basis

    Source: Smart Insights

    64% of B2B marketers believe case studies are the most effective content marketing tactics

    Source: Content Marketing Institute

    The average marketer reported that they made 145 website content updates in 2012.

    Source: Custom Content Council

    54% of brands cited increased engagement as the number one value of content

    Source: E-Consultancy

    11% of B2B companies use over 20 different content marketing tactics

    Source: Content Marketing Institute

    Image-based stories on Facebook get 37% more engagement than posts without images

    Source: Jeff Bullas

    83% of B2B content marketers use articles that they and others create on their website

    Source: Top Rank Blog

    87% of B2B marketers use social media to distribute content, up from 74% in 2011

    Source: Content Marketing Institute

    Content marketers use unique visitors (88%), pageviews per visitor (76%) and total pageviews (71%) as their main metrics

    Source: E-Consultancy

    At least 77% of B2B content marketers report that they use blogs as part of their content marketing efforts.

    Source: Top Rank Blog

    73% of consumers report that they get frustrated by irrelevant web content.

    Source: HubSpot

    40% of B2B content marketers report that they use micro sites on a regular basis for promotion

    Source: Top Rank Blog

    Customers who receive email newsletters spend 82% more when they buy from the company

    Source: iContact

    37% of marketers say blogs are the most valuable content type for marketing

    Source: Content Plus

    91% of B2B marketers use content marketing

    Source: Content Marketing Institute

    8% of B2B content marketers do not segment content

    Source: Top Rank Blog

    Only 1% of B2B marketers will decrease spending on content in the next year

    Source: Content Marketing Institute

    The three content marketing tactics that deliver the highest ROI are featured articles, video and white papers

    Source: eMarketer

    93% of B2B marketers are using content marketing—but only 44% have a documented content strategy.

    Source: B2B Marketing Insider

    80% of North American B2B vendors use enewsletters in their marketing, as do 82% of firms in both the UK and Australia

    Source: Cox Business

    57% of marketers say content marketing is their top external social priority this year.

    Source: Michael Brenner

    57% of B2B marketers use content curation as part of their content marketing strategies

    Source: iMedia Corporation

    35% of marketing professionals worldwide cited content marketing was their leading focus in 2013

    Source: eMarketer

    71% of B2B marketers report that they use content primarily to generate leads

    Source: Heidi Cohen

    82% of businesses plan to increase spending on content marketing in the coming year

    Source: Heidi Cohen

    The most trusted types of content are reports and white papers produced by professional associations

    Source: DeSantis Breindel

    Almost half of U.S. businesses said creating “metrics that demonstrate the value of social media” was vital

    Source: B2B Marketing Insider

    More than 70% of businesses use video in marketing, though (likely due to cost) video use is more common in enterprises

    Source: Cox Business

    Only 1 out of 5 readers gets beyond your headline. And traffic can vary as much as 500% based on the headline

    Source: Heidi Cohen

    57% of marketers report that custom content is their top marketing priority for 2014

    Source: Altimeter Group

    Nearly two-thirds of North American B2B vendors use white papers to generate leads

    Source: Cox Business

    76% of B2B vendors in North America report that they maintain company blogs

    Source: Cox Business

    Nearly half of enterprise marketers have not been able to formalize metrics to measure marketing optimization.

    Source: Michael Brenner

    42% say they are able to measure positive results from content curation efforts

    Source: iMedia Connection

    71% of B2B Marketers report that they use content marketing for lead generation

    Source: Top Rank Blog

    89% of B2B Marketers cite customer testimonials as the most effective content marketing

    Source: Top Rank Blog

    Content creation ranked as the single most effective SEO tactic by 53%

    Source: Marketing Sherpa

    91% of email users say they have unsubscribed from a company email they previously opted in to

    Source: Content Marketing Institute

    24.5% of survey respondents reported that they do not outsource any of their content marketing

    Source: Content Marketing Institute

    Posts that include videos attract 3 times more inbound links than plain text posts

    Source: SEOMoz

    79% of marketers report that their organizations are shifting to branded content

    Source: Forrester

    77% of business buyers want different content at each stage of the product research process

    Source: Pardot

    Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%)

    Source: Aberdeen

    48% of smaller organizations have a documented strategy, compared to only 41% of larger organizations

    Source: Content Marketing Institute

    60% of marketers report that they create at least one piece of content each week

    Source: eMarketer

    70% of B2B content marketers report that they use videos in their content marketing

    Source: Top Rank Blog

    82% of consumers report that they like reading content from brands when it's relevant to them

    Source: The CMA

    Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers.

    Source: Aberdeen

    B2B marketers use an average of 5 social media sites to distribute content.

    Source: The Marketing Profs

    B2B marketers with a documented strategy are more likely to consider themselves effective.

    Source: CMI

    54% of marketers say they will increase their content marketing spending in the next 12 months

    Source: CMI

    69% of marketers report that content is superior to direct mail and PR in terms of the results they receive.

    Source: Custom Content Council

    $118.4 billion was spent on content marketing, video, and social media in 2013

    Source: eMarketer

    Top indicators of content marketing success are traffic, quality leads, social shares, and SEO.

    Source: CMI

    73% of organizations have someone in place to oversee their content strategy

    Source: Content Marketing Institute

    5% of B2B Marketers have no metrics to determine content marketing success source

    Source: IAB

    34% of marketers use Twitter to successfully generate leads

    Source: Jeff Bullas

    87% of B2B marketers use social media to distribute content

    Source: NewsCred

    67 percent of marketers say email is key for attracting and engaging prospects, and to increase marketing ROI

    Source: Forbes

    One million web pages are accessed using the “Login with Facebook” feature

    Source: Jeff Bullas

    Marketers will spend $8.3 billion on social media advertising in 2015

    Source: News Cred

    90% of organizations market with content. 86% of B2C marketers and 91% of B2B marketers use content marketing

    Source: News Cred

    50% of millennials use their smartphones to research while shopping

    Source: Leaders West

    44% of direct mail is never opened - illustrating that traditional marketing falls short

    Source: News Cred

    70% of consumers say they prefer getting to know a company via articles rather than ads

    Source: News Cred

    75% of smartphone owners watch videos on their phones

    Source: News Cred

    The amount of content produced by brands increased by 78% in 2014, but engagement with each piece decreased by 60%

    Source: Track Maven

    52% of marketers support two to four roles and buyer personas with dedicated content.

    Source: B2B Content Marketing Report

    Eighty percent of customers say that ongoing content is very important after a purchase

    Source: Marketing Profs

    70% of consumers say content marketing makes them feel closer to the sponsoring company

    Source: Content Marketing Institute

    Interactive content formats increased in popularity during 2014, up from roughly 21% in 2013 to 28% in 2014.

    Source: Demand Gen

    42% of offer-related graphics on landing pages are not clickable.

    Source: Marketing Sherpa

    Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate

    Source: HubSpot

    60% of CMO’s believe the role of culture is “very influential” in enabling the brand experience

    Source: Spencer Stuart

    Visual content is a key component in each of the top 5 most effective B2B marketing tactics

    Source: HubSpot

    81% of B2B marketers use custom content on their site in their marketing efforts.

    Source: Kiss Metrics

    29% of B2B marketers said that producing content that engages users is still a challenge.

    Source: Content Marketing Institute

    Publishers who use infographics grow in traffic an average of 12% more than those who don’t.

    Source: Anson Alex

    21% of marketers said social media grew more important in the past 6 months.

    Source: HubSpot

    55% of B2C marketers plan to increase their investment in branded content.

    Source: Custom Content Council

    Blogs are 63% more likely to influence purchase decisions for consumers than magazines.

    Source: Content Hero

    82% of marketers who blog daily report positive ROI for overall inbound efforts.

    Source: HubSpot

    Brand awareness is a goal for 82% of companies that use content marketing

    Source: Content Marketing Institute

    61% of U.S. online consumers have made a purchase based on recommendations from a blog.

    Source: Blog Her

    73% of all industry-specific Twitter posts include at least some form of content sharing

    Source: AOL & Neilsen

    45% of companies rely solely on desktop devices to market content, not yet adapting to mobile

    Source: Uber Flip

    Content marketing is now a nearly $43.9-billion industry—a 9.2% increase over last year

    Source: Custom Content Council

    Per dollar spent, content marketing generates 3 times as many leads as traditional marketing

    Source: Leaders West

    1% of B2B marketers outsource all content creation and 43% use a combination of in-house and outsourced content creation

    Source: Top Rank Blog

    65% of B2B marketers tailor their content they create around industry trends.

    Source: KissMetrics

    B2C marketers use an average of 4 social media sites to distribute their content. B2B marketers use an average of 5

    Source: Content Marketing Institute

    Businesses that spend more than 50% of their lead gen budget on inbound marketing report a significantly lower cost-per-lead

    Source: HubSpot

    52% of B2C content marketers rely on content marketing to engage new customers and prospects

    Source: Social Media Today

    Companies with fewer than 10 employees typically allocate 42% of their marketing budget to content.

    Source: Marketing Profs

    74% of B2B marketers use content marketing to achieve customer acquisition goals.

    Source: Content Marketing Institute

    60% of B2B marketers use content marketing to achieve website traffic goals.

    Source: Marketing Profs

    71% of B2B marketers use content marketing to achieve lead generation goals

    Source: Marketing Profs

    45% of B2B marketers use content marketing to achieve lead nurturing goals

    Source: Content Marketing Institute

    64% of B2B marketers use content marketing to achieve customer retention and loyalty goals

    Source: Content Marketing Institute

    43% of B2B marketers use content marketing to achieve sales goals.

    Source: Content Marketing Institute

    64% of B2B marketers use content marketing to achieve thought leadership goals

    Source: Marketing Profs

    60% of B2B marketers use web traffic to measure effectiveness of content marketing

    Source: Marketing Profs

    63% of B2B marketers use content marketing to achieve engagement goals

    Source: Content Marketing Institute

    51% of B2B marketers use sales lead quality to measure effectiveness of content marketing.

    Source: Content Marketing Institute

    55% of B2C marketers plan to increase content marketing spend next year

    Source: Content Marketing Institute

    86% of B2C marketers report that they are now using content marketing

    Source: Content Marketing Institute

    28% of B2B companies report that they use, on average, 5-9 different content marketing tactics

    Source: Top Rank Blog

    The use of research reports has risen from 25% in 2011, to 44% in 2012 in content marketing

    Source: Content Marketing Institute

    Only 38% of brands report that they have a defined a content marketing strategy

    Source: Econsultancy and Outbrain

    20% of users' time is spent surfing the Internet on content-led websites

    Source: The CMA

    23% of businesses report they they use a cross-departmental approach to content marketing

    Source: Econsultancy and Outbrain

    80% of business decision-makers prefer to get company information in a series of articles versus an advertisement

    Source: Content Marketing Institute

    On average, 28% of B2B companies use 5-9 different content marketing tactics to accomplish their goals

    Source: Content Marketing Institute

    60% of consumers are more likely to be on the lookout for products when looking at content marketing

    Source: The CMA

    52% of B2C content marketers say that they feel challenged by their budget.

    Source: Content Marketing Institute

    37% of marketing managers believe the most important channel for engaging customers is content-led websites

    Source: The CMA

    Companies with active blogs report that they receive 97% more leads

    Source: Content Plus

    Content creation is ranked as the single most effective SEO technique

    Source: Marketing Sherpa

    78% of chief marketing officers think custom media represents the future of marketing

    Source: Hanleywood Business Media

    37% of consumers report that they visit content marketing websites at least once a month

    Source: The CMA

    53% of B2C marketers stat that they create content entirely in-house, with no out-sourcing.

    Source: Content Marketing Institute

    Marketers spend more than 25% of their marketing budget on content marketing

    Source: B2B Marketing Insider

    8 in 10 CMOs believe custom media should be an integral part of a marketing mix

    Source: Hanleywood Business Media

    60% are more likely to be on the lookout for products when looking at content marketing.

    Source: The CMA

    Spending on content marketing, video marketing, and social media will increase by 15.1% in 2013 to a total of $118.4 billion

    Source: eMarketer

    The use of virtual video conferences rose from 10% in 2011 to 28% in 2012

    Source: Content Marketing Institute

    Nine in 10 organizations report that they are currently marketing with content

    Source: Content Marketing Institute

    Lack of human resources (42%) and lack of budget (35%) are key barriers to content marketing

    Source: Econsultancy

    According to 37% of marketing managers, the most important way to engage customers is content-led websites

    Source: The CMA

    54% of brands report that they don’t have an on-site, dedicated content creator

    Source: Econsultancy

    The overall use of video content reportedly rose from 52% in 2011 to 70% in 2012

    Source: Content Marketing Institute

    Creating original content was seen as the biggest challenge for 69% of content marketers

    Source: Curata

    The use of mobile-optimized content marketing rose from 15% in 2011 to 33% in 2012

    Source: Content Marketing Institute

    37% of marketers say blogs are the most valuable type of content marketing

    Source: Content Plus

    42% of B2B content marketers report that they segment content by stage in the buying cycle

    Source: Top Rank Blog

    People spend more than 50% of their time online with content and an additional 30% of their time on social channels

    Source: AOL & Neilsen

    54% of brands report that they don’t have an on-site, dedicated content curator

    Source: Econsultancy

    57% of consumers read content marketing titles at least once a month

    Source: The CMA

    90% of users listen to recommendations that are shared from their friends

    Source: Voltier Digital

    Articles that have images get 94% more views than articles without images

    Source: Jeff Bullas

    99% of people who share via social network are sharing via multiple platforms

    Source: AOL & Neilsen

    It is reported that 40% of people will respond better to visual information than plain text

    Source: Zabisco

    34% of marketers report that they have successfully generated leads on Twitter

    Source: Mind Jumpers

    Posts with videos attract 3 times more inbound links than plain text posts

    Source: SEOMoz

    The average organization spends 30% of their marketing budget on content

    Source: CMI

    Content marketing costs 62% less than traditional marketing methods do.

    Source: Demand Metric

    86% of highly effective organizations have someone in charge of content strategy.

    Source: CMI

    57.4% of B2B businesses say SEO has the biggest impact on lead generation goals

    Source: MDG Advertising

    58% of consumers report that they trust editorial content to help them make decisions about a company and/or purchases

    Source: AOL & Neilsen

    Less than half of North American B2B firms use microsites (40%), mobile content (38%), ebooks (34%) or mobile apps (28%)

    Source: Cox Business

    In a Custom Content Council study, 62% of respondents reported using video in their content marketing

    Source: Custom Content Council

    95% of B2B marketers report that they use some form of content segmentation.

    Source: Content Marketing Institute

    Mobile-optimized content marketing increased from 15% in 2011 to 33% in 2012

    Source: Content Marketing Institute

    Marketers report that they spend nearly 1/3 of their budgets on content marketing

    Source: Content Marketing Institute

    11% of B2B companies report that they use over 20 different content marketing tactics.

    Source: Content Marketing Institute

    68% of consumers are likely to spend time reading content from a brand they are interested in

    Source: The CMA

    71% of B2B content marketers report that they use case studies to reach their customers

    Source: Top Rank Blog

    70% of consumers prefer getting to know a company via articles rather than ads

    Source: Content Marketing Institute

    After the introduction of Facebook timeline for brands, photos and videos saw a 65% increase in engagement

    Source: Simply Measured

    Only 32% of marketers say they are effectively executing enough content.

    Source: Aberdeen