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The stats, the whole stats, and nothing but the stats…
By 2017, online video will make up nearly 70% of consumer Internet traffic
Mobile is the channel of choice for keeping relationships with existing customers alive
66% of consumers have made a purchase online as a result of an e-mail marketing message
67 percent of marketers say increasing sales on digital marketing campaigns is a top priority this year
37% of marketers say blogs are the most valuable content type for marketing
70% of B2B content marketers use articles on other websites
The average return on an email marketing investment is $44.25 for every dollar spent
69% of the most effective B2B Marketers have dedicated content marketing groups
Companies that publish new blog posts 15+ times per month generate 5x more traffic than companies that don't
54% of consumers believe that it is easier to find information on mobile-optimized sites
93% of B2B Marketers report that they create content from scratch
Secrets is the most clicked lead nurturing subject line word.
68% of B2B businesses use landing pages to garner leads for future conversion
47% of Americans say Facebook is their #1 influencer of purchases
Most unsubscriptions come on Tuesdays (0.52% unsub rate)
Marketing automation has seen the fastest growth of any CRM-related segment
By 2020, customers will manage 85% of their relationship without talking to a human.
48% of marketers curate noteworthy content from third-party sources weekly
33% of clicks from organic search results go to the top listing on Google
54% of B2B Marketers see producing engaging content as their biggest challenge
Most B2C marketers use at least 12 different tactics for their content marketing.
In 2013, 43% of marketers converted at least one customer through LinkedIn.
24% of content marketers gauge their effectiveness through measuring customer loyalty.
46% of online shoppers depend on social media to help them make a purchasing decision.
57% of consumers read at least one content marketing piece every month.
79% of B2B marketers use content marketing to raise brand awareness.
79% of businesses report that they are embracing branded content.
Globally, about three-quarters of all B2B vendors use case studies in their marketing efforts
27,000,000 pieces of content are shared each day.
Each month, 329 million consumers read blogs.
80% of users prefer to connect with brands on Facebook rather than call them.
Conversion rates are 105% higher for consumers who interact with ratings and product reviews.
90% of the processed information that comes into the brain is visual.
Clicks from shared content are 5 times more likely to result in a purchase
68% of consumers spend time reading content from a brand they are interested in.
64% of B2B content marketers say that their biggest challenge is producing enough content.
Content that originates from reputable sources is the most shared content online.
Consumers who receive content through email marketing spend 83% more when shopping.
Content creation is now ranked as the single most effective SEO tactic by 53%.
Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing.
B2B companies that blog generate 67% more leads per month than those who don’t.
LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually.
32% of B2C marketers consider themselves effective at content marketing.
Only 42% of B2B marketers say that they feel they’re effective at content marketing.
50% of consumer time online is spent engaging with custom content.
Social media sites and blogs account for 23% of all time spent online.
61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content.
Brands that create 15 blog posts per month average 1,200 new leads per month.
61% of B2B marketers rate webinars as the most effective content marketing tactic
50% of B2B Marketers use content marketing for thought leadership and education
91% of B2B marketers report that they use content marketing on a regular basis
Social media sites and blogs reach 8 out of 10 of all U.S. Internet users
Blogs give websites 97% more indexed links and 434% more indexed pages
78% of CMOs report that they think custom content is the future of marketing
47% of B2B marketers say they are actively using LinkedIn to promote their business and/or products.
86% of B2C marketers use content marketing
57% read content marketing titles at least once a month
85% of B2C content marketers tailor their content.
Articles with images get 94% more views.
9 in 10 organizations market with content.
27% of B2B marketers say they are effectively tracking content utilization metrics.
37% of marketers say blogs are the most valuable type of content marketing.
It is estimated that 20% of users’ time is spent surfing the Internet on content-led websites
Companies with 10,000 or more employees use an average of 18 different content marketing tactics
87% of B2B marketers use social media to distribute content on a regular basis.
58% of consumers report that they trust editorial content and that it influences their purchasing decisions.
41% of B2B marketers use SEO ranking to measure effectiveness of content marketing
68% of consumers spend time reading content from a brand they are interested in
60% of consumers feel more positive about a company after reading custom content on its site
Blogs were viewed as “most useful” form of content
39% of customers come from organic search queries
79% of content marketers report that they produce articles on a regular basis
64% of B2B marketers believe case studies are the most effective content marketing tactics
The average marketer reported that they made 145 website content updates in 2012.
54% of brands cited increased engagement as the number one value of content
11% of B2B companies use over 20 different content marketing tactics
Image-based stories on Facebook get 37% more engagement than posts without images
83% of B2B content marketers use articles that they and others create on their website
87% of B2B marketers use social media to distribute content, up from 74% in 2011
Content marketers use unique visitors (88%), pageviews per visitor (76%) and total pageviews (71%) as their main metrics
At least 77% of B2B content marketers report that they use blogs as part of their content marketing efforts.
73% of consumers report that they get frustrated by irrelevant web content.
40% of B2B content marketers report that they use micro sites on a regular basis for promotion
Customers who receive email newsletters spend 82% more when they buy from the company
91% of B2B marketers use content marketing
8% of B2B content marketers do not segment content
Only 1% of B2B marketers will decrease spending on content in the next year
The three content marketing tactics that deliver the highest ROI are featured articles, video and white papers
93% of B2B marketers are using content marketing—but only 44% have a documented content strategy.
80% of North American B2B vendors use enewsletters in their marketing, as do 82% of firms in both the UK and Australia
57% of marketers say content marketing is their top external social priority this year.
57% of B2B marketers use content curation as part of their content marketing strategies
35% of marketing professionals worldwide cited content marketing was their leading focus in 2013
71% of B2B marketers report that they use content primarily to generate leads
82% of businesses plan to increase spending on content marketing in the coming year
The most trusted types of content are reports and white papers produced by professional associations
Almost half of U.S. businesses said creating “metrics that demonstrate the value of social media” was vital
More than 70% of businesses use video in marketing, though (likely due to cost) video use is more common in enterprises
Only 1 out of 5 readers gets beyond your headline. And traffic can vary as much as 500% based on the headline
57% of marketers report that custom content is their top marketing priority for 2014
Nearly two-thirds of North American B2B vendors use white papers to generate leads
76% of B2B vendors in North America report that they maintain company blogs
Nearly half of enterprise marketers have not been able to formalize metrics to measure marketing optimization.
42% say they are able to measure positive results from content curation efforts
71% of B2B Marketers report that they use content marketing for lead generation
89% of B2B Marketers cite customer testimonials as the most effective content marketing
Content creation ranked as the single most effective SEO tactic by 53%
91% of email users say they have unsubscribed from a company email they previously opted in to
24.5% of survey respondents reported that they do not outsource any of their content marketing
Posts that include videos attract 3 times more inbound links than plain text posts
79% of marketers report that their organizations are shifting to branded content
77% of business buyers want different content at each stage of the product research process
Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%)
48% of smaller organizations have a documented strategy, compared to only 41% of larger organizations
60% of marketers report that they create at least one piece of content each week
70% of B2B content marketers report that they use videos in their content marketing
82% of consumers report that they like reading content from brands when it's relevant to them
Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers.
B2B marketers use an average of 5 social media sites to distribute content.
B2B marketers with a documented strategy are more likely to consider themselves effective.
54% of marketers say they will increase their content marketing spending in the next 12 months
69% of marketers report that content is superior to direct mail and PR in terms of the results they receive.
$118.4 billion was spent on content marketing, video, and social media in 2013
Top indicators of content marketing success are traffic, quality leads, social shares, and SEO.
73% of organizations have someone in place to oversee their content strategy
5% of B2B Marketers have no metrics to determine content marketing success source
34% of marketers use Twitter to successfully generate leads
87% of B2B marketers use social media to distribute content
67 percent of marketers say email is key for attracting and engaging prospects, and to increase marketing ROI
One million web pages are accessed using the “Login with Facebook” feature
Marketers will spend $8.3 billion on social media advertising in 2015
90% of organizations market with content. 86% of B2C marketers and 91% of B2B marketers use content marketing
50% of millennials use their smartphones to research while shopping
44% of direct mail is never opened - illustrating that traditional marketing falls short
70% of consumers say they prefer getting to know a company via articles rather than ads
75% of smartphone owners watch videos on their phones
The amount of content produced by brands increased by 78% in 2014, but engagement with each piece decreased by 60%
52% of marketers support two to four roles and buyer personas with dedicated content.
Eighty percent of customers say that ongoing content is very important after a purchase
70% of consumers say content marketing makes them feel closer to the sponsoring company
Interactive content formats increased in popularity during 2014, up from roughly 21% in 2013 to 28% in 2014.
42% of offer-related graphics on landing pages are not clickable.
Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate
60% of CMO’s believe the role of culture is “very influential” in enabling the brand experience
Visual content is a key component in each of the top 5 most effective B2B marketing tactics
81% of B2B marketers use custom content on their site in their marketing efforts.
29% of B2B marketers said that producing content that engages users is still a challenge.
Publishers who use infographics grow in traffic an average of 12% more than those who don’t.
21% of marketers said social media grew more important in the past 6 months.
55% of B2C marketers plan to increase their investment in branded content.
Blogs are 63% more likely to influence purchase decisions for consumers than magazines.
82% of marketers who blog daily report positive ROI for overall inbound efforts.
Brand awareness is a goal for 82% of companies that use content marketing
61% of U.S. online consumers have made a purchase based on recommendations from a blog.
73% of all industry-specific Twitter posts include at least some form of content sharing
45% of companies rely solely on desktop devices to market content, not yet adapting to mobile
Content marketing is now a nearly $43.9-billion industry—a 9.2% increase over last year
Per dollar spent, content marketing generates 3 times as many leads as traditional marketing
1% of B2B marketers outsource all content creation and 43% use a combination of in-house and outsourced content creation
65% of B2B marketers tailor their content they create around industry trends.
B2C marketers use an average of 4 social media sites to distribute their content. B2B marketers use an average of 5
Businesses that spend more than 50% of their lead gen budget on inbound marketing report a significantly lower cost-per-lead
52% of B2C content marketers rely on content marketing to engage new customers and prospects
Companies with fewer than 10 employees typically allocate 42% of their marketing budget to content.
74% of B2B marketers use content marketing to achieve customer acquisition goals.
60% of B2B marketers use content marketing to achieve website traffic goals.
71% of B2B marketers use content marketing to achieve lead generation goals
45% of B2B marketers use content marketing to achieve lead nurturing goals
64% of B2B marketers use content marketing to achieve customer retention and loyalty goals
43% of B2B marketers use content marketing to achieve sales goals.
64% of B2B marketers use content marketing to achieve thought leadership goals
60% of B2B marketers use web traffic to measure effectiveness of content marketing
63% of B2B marketers use content marketing to achieve engagement goals
51% of B2B marketers use sales lead quality to measure effectiveness of content marketing.
55% of B2C marketers plan to increase content marketing spend next year
86% of B2C marketers report that they are now using content marketing
28% of B2B companies report that they use, on average, 5-9 different content marketing tactics
The use of research reports has risen from 25% in 2011, to 44% in 2012 in content marketing
Only 38% of brands report that they have a defined a content marketing strategy
20% of users' time is spent surfing the Internet on content-led websites
23% of businesses report they they use a cross-departmental approach to content marketing
80% of business decision-makers prefer to get company information in a series of articles versus an advertisement
On average, 28% of B2B companies use 5-9 different content marketing tactics to accomplish their goals
60% of consumers are more likely to be on the lookout for products when looking at content marketing
52% of B2C content marketers say that they feel challenged by their budget.
37% of marketing managers believe the most important channel for engaging customers is content-led websites
Companies with active blogs report that they receive 97% more leads
Content creation is ranked as the single most effective SEO technique
78% of chief marketing officers think custom media represents the future of marketing
37% of consumers report that they visit content marketing websites at least once a month
53% of B2C marketers stat that they create content entirely in-house, with no out-sourcing.
Marketers spend more than 25% of their marketing budget on content marketing
8 in 10 CMOs believe custom media should be an integral part of a marketing mix
60% are more likely to be on the lookout for products when looking at content marketing.
Spending on content marketing, video marketing, and social media will increase by 15.1% in 2013 to a total of $118.4 billion
The use of virtual video conferences rose from 10% in 2011 to 28% in 2012
Nine in 10 organizations report that they are currently marketing with content
Lack of human resources (42%) and lack of budget (35%) are key barriers to content marketing
According to 37% of marketing managers, the most important way to engage customers is content-led websites
54% of brands report that they don’t have an on-site, dedicated content creator
The overall use of video content reportedly rose from 52% in 2011 to 70% in 2012
Creating original content was seen as the biggest challenge for 69% of content marketers
The use of mobile-optimized content marketing rose from 15% in 2011 to 33% in 2012
37% of marketers say blogs are the most valuable type of content marketing
42% of B2B content marketers report that they segment content by stage in the buying cycle
People spend more than 50% of their time online with content and an additional 30% of their time on social channels
54% of brands report that they don’t have an on-site, dedicated content curator
57% of consumers read content marketing titles at least once a month
90% of users listen to recommendations that are shared from their friends
Articles that have images get 94% more views than articles without images
99% of people who share via social network are sharing via multiple platforms
It is reported that 40% of people will respond better to visual information than plain text
34% of marketers report that they have successfully generated leads on Twitter
Posts with videos attract 3 times more inbound links than plain text posts
The average organization spends 30% of their marketing budget on content
Content marketing costs 62% less than traditional marketing methods do.
86% of highly effective organizations have someone in charge of content strategy.
57.4% of B2B businesses say SEO has the biggest impact on lead generation goals
58% of consumers report that they trust editorial content to help them make decisions about a company and/or purchases
Less than half of North American B2B firms use microsites (40%), mobile content (38%), ebooks (34%) or mobile apps (28%)
In a Custom Content Council study, 62% of respondents reported using video in their content marketing
95% of B2B marketers report that they use some form of content segmentation.
Mobile-optimized content marketing increased from 15% in 2011 to 33% in 2012
Marketers report that they spend nearly 1/3 of their budgets on content marketing
11% of B2B companies report that they use over 20 different content marketing tactics.
68% of consumers are likely to spend time reading content from a brand they are interested in
71% of B2B content marketers report that they use case studies to reach their customers
70% of consumers prefer getting to know a company via articles rather than ads
After the introduction of Facebook timeline for brands, photos and videos saw a 65% increase in engagement
Only 32% of marketers say they are effectively executing enough content.
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