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David Oglivy
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
- David Oglivy
CC Chapman
People just jump right to, ‘We’re going to create this really cool thing and put it out there and people are going to magically find it.’ You have to market your marketing.
- CC Chapman
Benjamin Franklin
Either write something worth reading or do something worth writing about.
- Benjamin Franklin
Mark Shaeffer
If you create great content, huzzah. But if it doesn’t move anywhere, you’re not succeeding.
- Mark Shaeffer
Leo Burnett
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
- Leo Burnett
Arjun Basu
Without strategy, content is just stuff, and the world has enough stuff.
- Arjun Basu
Stephen King
Amateurs sit and wait for inspiration, the rest of us just get up and go to work.
- Stephen King
Chris Brogan
No matter what, the very first piece social media real estate I’d start with is a blog.
- Chris Brogan
Maya Angelou
The desire to reach for the stars is ambitious. The desire to reach hearts is wise.
- Maya Angelou
Amber Naslund
Quit counting fans, followers, and blog subscribers like bottle caps. Think, instead, about what you're hoping to achieve with and through the community that actually cares about what you're doing.
- Amber Naslund
Lee Odden
Content marketing isn’t just about adding more content; it’s about creating information for a target audience that has a particular purpose and intended outcome. Content drives awareness but also social interaction, customer engagement and sales.
- Lee Odden
Melissa Fach
You will fail without diverse content marketing strategies and an active community.
- Melissa Fach
Lisa Barone
We’ve seen a shift away from creating ‘unique content’ to creating ‘purposeful content’ that will contribute value and benefit customers for years.
- Lisa Barone
Oscar Wilde
Be yourself. Everyone else is already taken.
- Oscar Wilde
Gisele Navarro Méndez
Nowadays, we all know that there’s no room for a strategy that doesn’t take into consideration consumer behavior and their needs, the website's design, and its precious content.
- Gisele Navarro Méndez
Pam Moore
You can never go wrong by investing in communities and the human beings within them.
- Pam Moore
Chris Brogan
Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.
- Chris Brogan
Lee Odden
Content is the reason search began in the first place.
- Lee Odden
Tom Fishburne
The best marketing doesn’t feel like marketing.
- Tom Fishburne
Avinash Kaushik
Content is anything that adds value to the reader”s life.
- Avinash Kaushik
Todd Wheatland
Leverage the strength that you have: that no one else can be you.
- Todd Wheatland
Don Schultz
Social media creates communities, not markets.
- Don Schultz
Mike Volpe
Don’t be afraid to get creative and experiment with your marketing
- Mike Volpe
Andrew Davis
Content builds relationships. Relationships are built on trust. Trust drives revenue.
- Andrew Davis
Michael Hyatt
Marketing is really just about sharing your passion.
- Michael Hyatt
Carrie Kerpen
Focus on the present…It”s the best gift you can give yourself.
- Carrie Kerpen
Shiv Singh
Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media one in a big way.
- Shiv Singh
Brian Solis
Social media is about sociology and psychology more than technology
- Brian Solis
Christopher Mims
Nothing begets creativity like constraints.
- Christopher Mims
Mike Stelzner
Empower your readers with social sharing buttons
- Mike Stelzner
Scott Stratten
Too often, feeling intimidated becomes our excuse not to be awesome.
- Scott Stratten
Deborah Lee
The importance of gratitude is never forgotten.
- Deborah Lee
Christine Korda
This is a learning process and sometimes you have to fall in order to learn things.
- Christine Korda
Lori Taylor
Going viral is not an outcome; it's a happening. Sometimes it happens; sometimes it doesn't. Just remember, fans are vanity and sales are sanity.
- Lori Taylor
Yacine Baroudi
Our digital future is about enabling better productivity and decisions making to enjoy a better quality of life.
- Yacine Baroudi
Erik Qualman
Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.
- Erik Qualman
Christopher Penn
Find your spirit, and no challenge will keep you from achieving your goals.
- Christopher Penn
Chris Goward
Average conversion rates are meaningless. Switzerland on average is flat.
- Chris Goward
Seth Godin
Why waste a sentence saying nothing?
- Seth Godin
Robert Cormier
The beautiful part of writing is that you don’t have to get it right the first time, unlike, say, a brain surgeon
- Robert Cormier
Karl Pearson
That which is measured improves.
- Karl Pearson
Ian Lurie
Learn to love the data and, for heaven’s sake, write well.
- Ian Lurie
Brenda S. Stoltz
Twitter is like a bar, Facebook is your living room and LinkedIn is the local chamber of commerce.
- Brenda S. Stoltz
Todd Wheatland
Leverage the strength that you have: that no one else can be you.
- Todd Wheatland
Jonathan Mildenhall
Amazing things happen when you listen to the consumer.
- Jonathan Mildenhall
Ann Handley
What would your marketing look like if your customers signed your paycheck?
- Ann Handley
Randall Lane
Tell a relevant, targeted, transparent story, and the whole world will share it.
- Randall Lane
Jay Baer
A lot of companies are still using social as the world’s shortest press release.
- Jay Baer
Muhammed Ali
I figured that if I said it enough, I would convince the world that I really was the greatest.
- Muhammed Ali
Jef I. Richards
Creativity is an advertising agency's most valuable asset, because it is the rarest
- Jef I. Richards
Marva Collins
Success doesn't come to you? You go to it
- Marva Collins
Fairfax Cone
Advertising is what you do when you can't go see somebody. That's all it is
- Fairfax Cone
Frank Capra
A hunch is creativity trying to tell you something
- Frank Capra
Robert Rose
Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.
- Robert Rose
Ann Handley
Good content isn’t about good storytelling. It’s about telling a true story well.
- Ann Handley
Joe Pulizzi
Stop Writing about Everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe… Find your niche, and then go even more niche.
- Joe Pulizzi
Brian Clark
A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.
- Brian Clark
Mari Smith
Content is King but engagement is Queen, and the lady rules the house!
- Mari Smith
Doug Kessler
Traditional marketing talks at people. Content marketing talks with them.
- Doug Kessler
Jon Buscall
Content marketing is a commitment, not a campaign.
- Jon Buscall
Marcus Sheridan
Great content is the best sales tool in the world.
- Marcus Sheridan
Nancy Duarte
Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.
- Nancy Duarte
April Dunford
Great Marketers are matchmakers. Find ways to get offerings people love in front of the people most likely to love them.
- April Dunford
Jamie Turner
The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.
- Jamie Turner
Gilad de Vries
The bottom line is that there is only one true branding mechanism online and that’s content marketing.
- Gilad de Vries
Amy Treanor
Trust has never been more important as a corporate asset, and it needs to be managed for people to believe the information that you’re putting out.
- Amy Treanor
Lee Odden
You have to empathize with your target audience in three ways: how they discover information, their preferences for consumption — which drills down to channels, devices and content — and what motivates them to take action.
- Lee Odden
Jon Miller
We wrote our first blog post before we wrote our first line of code.
- Jon Miller
Lee Odden
Modern day marketers should focus on understanding their customers, what topics are relevant to guide sales and leverage keyword research into an editorial plan and social media engagement program.
- Lee Odden
Lisa Barone
We know that Google is using social signals as part of its ranking algorithm… Growing a community and a healthy social media following is something that businesses of all sizes need to worry about.
- Lisa Barone
Melissa Fach
You cannot be successful without content and SEO combined. I know there are those that get a site to the top of page one with crappy content, but they have nothing in place for conversion and maintaining a solid audience. So, even if you get to #1 without the right content, you fail anyway.
- Melissa Fach
Jay Baer
Content is fire, social media is gasoline.
- Jay Baer
Michael Brenner
Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce
- Michael Brenner
Jeff Bullas
Less is more. Keeping it simple takes time and effort.
- Jeff Bullas
Joe Chernov
Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.
- Joe Chernov
Andrew Davis
You can’t be everything to everyone but you can be something to someone.
- Andrew Davis
Jon Loomer
Getting the Like is easy. It”s a light action. Anything else requires trust.
- Jon Loomer
Kim Garst
Sell-sell-sell sales methods simply do not work on social media.
- Kim Garst
Tom Cates
Strong customer relationships drive sales, sustainability, and growth.
- Tom Cates
Heidi Cohen
As social media grows and matures, showing a return becomes critical.
- Heidi Cohen
Neil Patel
You can’t just place a few “Buy” buttons on your website and expect your visitors to buy.
- Neil Patel
Brian Clark
On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.
- Brian Clark
Andrea Vahl
You can’t push your sales messages on your fans too often.
- Andrea Vahl
Amy Porterfield
Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!)
- Amy Porterfield
Francisco Rosales
When people feel insecure about something, they look around for validation. Show them that other people trust you.
- Francisco Rosales
Ekaterina Walter
Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising
- Ekaterina Walter
Kristi Hines
Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access.
- Kristi Hines
Seth Godin
The cost of being wrong is less than the cost of doing nothing.
- Seth Godin
Naomi Niles
What you prefer or what your designer prefers doesn't matter if it’s not getting you conversions.
- Naomi Niles
Neil Patel
Don’t optimize for conversions, optimize for revenue.
- Neil Patel
Steve Krug
Remove 50 percent of the copy on your page, then remove half of what’s left.
- Steve Krug
Corey Eridon
Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.
- Corey Eridon
Hunter Boyle
There are countless ways to build lists, but trust is what builds relationships.
- Hunter Boyle
Li Evans
Content Doesn’t Win. Optimized Content Wins.
- Li Evans
Cyrus Shephard
90 percent of your effort should go into creating great content, and 10 percent into link building.
- Cyrus Shephard
Guy Kawasaki
If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.
- Guy Kawasaki
Joe Chernov
What is quality content? Ultimately, the consumer decides.
- Joe Chernov
Don Schultz
Social media creates communities, not markets.
- Don Schultz
Jonathan Mildenhal
Going forward, real-time marketing is going to be the holy grail of marketing.
- Jonathan Mildenhal
Jonathan Lister
As marketers, we should be changing the mantra from always be closing to always be helping.
- Jonathan Lister
Ann Handley
Empathy is not what you do, but what you do for your customers.
- Ann Handley
Phil Kotler
Marketing takes a day to learn. Unfortunately it takes a lifetime to master.
- Phil Kotler
Oliver Wendell Holmes
Man’s mind, once stretched by a new idea, never regains its original dimensions.
- Oliver Wendell Holmes
Craig Davis
We need to stop interrupting what people are interested in and be what people are interested in.
- Craig Davis
Winston Churchill
It’s not enough that we do our best; sometimes we have to do what’s required.
- Winston Churchill
Lord Leverhulme
Half the money I spend on advertising is wasted, and the problem is I don’t know which half.
- Lord Leverhulme