Content Marketing Quotes

You can never go wrong by investing in communities and the human beings within them.

Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.

Content is the reason search began in the first place.

The best marketing doesn’t feel like marketing.

Content is anything that adds value to the reader”s life.

Leverage the strength that you have: that no one else can be you.

Social media creates communities, not markets.

Don’t be afraid to get creative and experiment with your marketing

Content builds relationships. Relationships are built on trust. Trust drives revenue.

Marketing is really just about sharing your passion.

Focus on the present…It”s the best gift you can give yourself.

Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media one in a big way.

Social media is about sociology and psychology more than technology

Nothing begets creativity like constraints.

Empower your readers with social sharing buttons

Too often, feeling intimidated becomes our excuse not to be awesome.

The importance of gratitude is never forgotten.

This is a learning process and sometimes you have to fall in order to learn things.

Going viral is not an outcome; it's a happening. Sometimes it happens; sometimes it doesn't. Just remember, fans are vanity and sales are sanity.

Our digital future is about enabling better productivity and decisions making to enjoy a better quality of life.

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

Find your spirit, and no challenge will keep you from achieving your goals.

Average conversion rates are meaningless. Switzerland on average is flat.

Why waste a sentence saying nothing?

The beautiful part of writing is that you don’t have to get it right the first time, unlike, say, a brain surgeon

That which is measured improves.

Learn to love the data and, for heaven’s sake, write well.

Twitter is like a bar, Facebook is your living room and LinkedIn is the local chamber of commerce.

Leverage the strength that you have: that no one else can be you.

Amazing things happen when you listen to the consumer.

What would your marketing look like if your customers signed your paycheck?

Tell a relevant, targeted, transparent story, and the whole world will share it.

A lot of companies are still using social as the world’s shortest press release.

I figured that if I said it enough, I would convince the world that I really was the greatest.

Creativity is an advertising agency's most valuable asset, because it is the rarest

Success doesn't come to you? You go to it

Advertising is what you do when you can't go see somebody. That's all it is

A hunch is creativity trying to tell you something

Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.

Good content isn’t about good storytelling. It’s about telling a true story well.

Stop Writing about Everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe… Find your niche, and then go even more niche.

A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.

Content is King but engagement is Queen, and the lady rules the house!

Traditional marketing talks at people. Content marketing talks with them.

Content marketing is a commitment, not a campaign.

Great content is the best sales tool in the world.

Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.

Great Marketers are matchmakers. Find ways to get offerings people love in front of the people most likely to love them.

The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.

The bottom line is that there is only one true branding mechanism online and that’s content marketing.

Trust has never been more important as a corporate asset, and it needs to be managed for people to believe the information that you’re putting out.

You have to empathize with your target audience in three ways: how they discover information, their preferences for consumption — which drills down to channels, devices and content — and what motivates them to take action.

We wrote our first blog post before we wrote our first line of code.

Modern day marketers should focus on understanding their customers, what topics are relevant to guide sales and leverage keyword research into an editorial plan and social media engagement program.

We know that Google is using social signals as part of its ranking algorithm… Growing a community and a healthy social media following is something that businesses of all sizes need to worry about.

You cannot be successful without content and SEO combined. I know there are those that get a site to the top of page one with crappy content, but they have nothing in place for conversion and maintaining a solid audience. So, even if you get to #1 without the right content, you fail anyway.

Content is fire, social media is gasoline.

Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce

Less is more. Keeping it simple takes time and effort.

Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.

You can’t be everything to everyone but you can be something to someone.

Getting the Like is easy. It”s a light action. Anything else requires trust.

Sell-sell-sell sales methods simply do not work on social media.

Strong customer relationships drive sales, sustainability, and growth.

As social media grows and matures, showing a return becomes critical.

You can’t just place a few “Buy” buttons on your website and expect your visitors to buy.

On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.

You can’t push your sales messages on your fans too often.

Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!)

When people feel insecure about something, they look around for validation. Show them that other people trust you.

Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising

Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access.

The cost of being wrong is less than the cost of doing nothing.

What you prefer or what your designer prefers doesn't matter if it’s not getting you conversions.

Don’t optimize for conversions, optimize for revenue.

Remove 50 percent of the copy on your page, then remove half of what’s left.

Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.

There are countless ways to build lists, but trust is what builds relationships.

Content Doesn’t Win. Optimized Content Wins.

90 percent of your effort should go into creating great content, and 10 percent into link building.

If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.

What is quality content? Ultimately, the consumer decides.

Social media creates communities, not markets.

Going forward, real-time marketing is going to be the holy grail of marketing.

As marketers, we should be changing the mantra from always be closing to always be helping.

Empathy is not what you do, but what you do for your customers.

Marketing takes a day to learn. Unfortunately it takes a lifetime to master.

Man’s mind, once stretched by a new idea, never regains its original dimensions.

We need to stop interrupting what people are interested in and be what people are interested in.

It’s not enough that we do our best; sometimes we have to do what’s required.

Half the money I spend on advertising is wasted, and the problem is I don’t know which half.