Hubspot Users: Get These Free Website Templates Designed to Increase Your Conversion Rates!

Posted by Steve Lazuka

We’ve all heard the adage, “Don’t judge a book by its cover”. But apparently when it comes to surfing the web, most folks haven’t gotten the message. 

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Tags: Hubspot, hubspot templates, web design, templates, design templates

The Ultimate Guide to Planning and Creating Awesome Website Content

Posted by Alyssa Wolfe

So, you’re creating a website—or maybe you have one, but you desperately need to update it. It’s a major task for today’s businesses, especially if you want to get found among competitors and the endless amount of information on the internet.

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Tags: website content

Simple Blogging: 5 Tips for a Producing a Consistent, Readable Business Blog

Posted by Alyssa Wolfe

In today’s world, people seem to like to make things complex. We now have more ways to fill our time, more things to keep us busy and get done, and in business, more ways to market than ever. One way people are marketing their business is by creating a blog. But like everything else, simplicity is not always a part of the formula.

When a business fails to make things simple or a habit, it often gets inconsistent. Blogging is a great way to reach and connect with your consumers and potential customers – which is why it can be beneficial to put an emphasis on simple blogging. In fact, rather than overthink your blog, implement a few simple tips to make it succeed.

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Tags: business blog

Don’t Hire a Content Agency Until You Read This

Posted by Nancy M Ruff

By now you know, or at least have heard, that content is a critical part of your marketing. It helps:

  • Deliver your message
  • Attract audience interest
  • Boost traffic
  • Increase conversions
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Tags: content agency

5 Fantastic Content Marketing Tips Any Brand Can Use

Posted by Nancy M Ruff

Content marketing is one of the oldest and most proven strategies online marketers use. Done right, it helps brands of all sizes and in every industry acquire new website visitors and increase their sales. It’s an easy and highly effective way to attract a wider online audience.

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Tags: Article marketing tips

Shiny Objects: Keep Your Eye on the Content Development Ball

Posted by Nancy M Ruff

Content development is no different from anything else; there’s always going to be an attraction to new and trendy ideas. New technologies, the latest and greatest software solutions, and miracle widgets appear almost daily. And they all promise convenience and spectacular conversion rates.

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Tags: content development

Making Blog Writing Services Work for You

Posted by Ryan Lym

Now that the Internet has connected more businesses with more customers, most small business owners are interested in finding out how they too can use their websites to bring in more profits. There's a lot of advice on how to do this, and the short answer is that if you're going to try and achieve the kind of search engine results you need, it's going to either cost you time or money. And it's just a statement of fact that most small business owners don't have a lot of either. That's why finding blog writing services that are conveniently priced is crucial if you want to bring your SEO rankings up.

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Tags: Blog Writing Services

A Complex Marketing Question: How Much Should Blog Services Cost You?

Posted by Alyssa Wolfe

One common question in the business world is, how much should blog services pricing be? A quick Google search will only lead to confusion—with the large number of marketers, content services, and freelancers offering blog writing, the pricing is extremely hard to pin down. Not only is it difficult to get a measurement of what you should pay for each blog piece, but there are often extra services that can add to the price. Plus, when you add in bulk discounts, subscription services, editors, social media support, and images, blog services pricing is all over the place. Now the question becomes, how do you approach blog services pricing? The answer is multilevel. You’ll need to figure out what you want/need, what your budget allows, how much you’re willing to do, and the level of quality you want.

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Tags: Blog Services

How Website Copywriting Can Affect Your Bounce Rate

Posted by Alyssa Wolfe

For businesses, marketing used to look very different. You created products and services, marketed, and didn’t have as much global competition. Now with the internet, your online presence has become one of the most important tools in your marketing arsenal. With the abundance of noise, you have to figure out how to stand out from the crowd and draw people to spend time with your company. One way to do that is to get them to peruse your website for more than a single page.

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Tags: website copywriting

Is There Anything New to Say about Content Marketing?

Posted by Nancy M Ruff

No one would blame you if you said you were burnt out on the topic of content marketing. From “snackable content” to “influencer marketing” (and don’t even get started on ToFu, MoFu, and BoFu), it can often seem like content marketing is nothing more than an exercise in inventing new buzzwords.

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Tags: content marketing