You've probably heard the phrase "content is king," approximately a million times before, but it bears repeating. If you're an SMB marketing agency, your goal should be to provide killer content for your clients that ups traffic and then turns that traffic into conversions. If you're looking to up your game, consider these five article marketing tips to keep things fresh:
1. Start at the Beginning
Far too often, clients will want to focus on adding content -- before you've even helped them make sure their website is user-friendly. One of the biggest article marketing tips anyone can give you is to make sure that you build a quality website first, then add a blog later. Think about it: if the website isn't really ready for conversions, all you've done is invite a lead only to make them frustrated. Not only have you upset one potential customer, but you've probably alienated their friends as well.
2. Keep it Simple
Article marketing is about providing high-quality content that people actually want to read. However, they're probably not going to want to read the entire thing if it's too long. In fact, not only should you keep things under 700 words, you should provide subheadings for the skimmers. Remember: generally, your readers are coming looking for answers. So make them easy to find, or else you're likely to once again leave someone frustrated.
3. Don't Post for the Sake of It
If you ask the internet how often business blogs should post, you'll get a plethora of answers. However, there's one thing that's for certain: you don't want to create bad content for the sake of posting. A huge rookie mistake is thinking more content is better, when in fact, it's the quality of your content that matters. If you and your client are honestly having trouble coming up with something that's valuable, make sure your client understands that nothing is better than something poor. A bunch of mediocre content could actually hurt your clients, rather than help.
4. Understand the Industry
As an SMB marketing agency, you're likely to attract clients from all sorts of industries. If you plan on creating content for them, you'll need to roll up your sleeves and do some research; after all, you need to sound like you're an expert. One of the article marketing tips that's often looked over is making sure you not only know, but can use industry-related jargon when appropriate. After all, an expert in the industry would, and you want your client to be trusted.
5. Find Some Balance
No idea is entirely original. However, you probably want to make sure that you're not simply repeating what everyone else has been saying. If you want your client's blog to stand out, you need to make sure that you're actually providing something of interest. But be careful! If you get too esoteric, you might find that the reason no one else has really written on this is because no one wants to read about it. You'll need to strike a balance. You want fresh content that's targeting keywords that are actually used. This is perhaps one of the most difficult things to do in article marketing.
By following these article marketing tips, you'll find that you provide a better service for your clients. Of course, there are plenty of tips out there -- many of which are conflicting. There are really only a few "one size fits all" solutions these days because every industry is looking at attracting different demographics. The best thing you can do for your client is help them understand what you're doing with your marketing plan, and why it works. After all, they have likely done some research themselves and will probably have some ideas of their own. It's up to you to work with them to find out what article marketing tips will work best for their website and target demographics.
To learn more, check out our white paper, "How to Build A Profitable Content Creation Agency."