Low Budget Ideas for Branded Content

Posted by Ryan Lym

If you're working with small business owners, you may think that branded content is out of their budget. However, there are many low-cost ways to introduce great content for your clients that doesn't involve a movie set. The concept of branded content is simple: you provide something of value to your readers that reminds them of your brand. Studies show that branded content  makes companies more memorable to potential customers than typical advertising. If you're not putting it out there, you're losing out on an incredibly valuable marketing opportunity. Here are some great, low-budget opportunities for branded content.

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Tags: branded content

3 Benefits of Writing and Editing Services (and How to Choose One)

Posted by Alyssa Wolfe

Businesses large and small have discovered the benefits of using writing and editing services. However, finding a good fit isn't always straightforward. Like anything, knowing your needs is essential—and then weighing them with time and resources. If you’ve been throwing around the idea of enlisting the help of writing and editing services, here are four reasons you should really consider it, and how to go about choosing one that’s right for you.

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Tags: Writing and Editing Services

What You Need to Consider Before Choosing a Writing Services Company

Posted by Ryan Lym

If you're planning to take your clients' small business websites in a new direction, you may be thinking about hiring a writing services company. However, with so many of them to choose from, how are you supposed to know which one to start working with? The answer is a bit complicated, as different writing services companies are, well, different. With that in mind, here are some things you need to consider before making a commitment:

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Tags: Writing Services

How Business Writing Services Help You Find Your Voice

Posted by Nancy M Ruff

Companies big and small understand how important it is to create a brand around their business. A brand is simply the lasting impression an audience receives from all they read, hear, or experience when they encounter a company’s product or service. One concept that’s often at best misunderstood, or at worst ignored, is the “hear” element of branding.

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Tags: business writing services

4 Tips for Producing Excellent Web Page Copy for Clients

Posted by Raj Chander

Forget logos, slogans, and social media posts: Web page copy is the true foundation of a company's presence in the 21st century.

A company's website is the modern version of their business card, except much more detailed. A website with compelling copy can impress prospects, attract top talent, and enhance a business brand.

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Tags: Web page copy

The Four Keys to a Great Content Marketing Strategy

Posted by Raj Chander

By now, most digital agencies and savvy B2B marketers understand the importance of a good content marketing strategy. Even if you have the best quality content, if it's not strategically produced and distributed, your content marketing efforts won't be as effective as they could be.

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White Papers and Their Role in Content Marketing

Posted by Nancy M Ruff

White papers are still one of the most effective ways to enhance a brand’s authority and establish its credibility as the solution provider key decision makers need. That’s why it remains crucial for organizations in every industry to find talented writers skilled in producing this important content.

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Tags: white paper content

3 Things to Look for From Agency Content Solutions

Posted by Raj Chander

Content marketing requires considerable energy and effort to do properly for one company, let alone five, ten, or 20 different content marketing clients. It's no surprise that digital marketing firms are increasingly turning to outsourced agency content solutions.

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Tags: agency content solutions

Your Helpful Article Marketing Service: The Way to Drive Traffic and Boost SEO

Posted by Nancy M Ruff

While it’s often thought of as a low-quality strategy, article marketing can be an effective way to reach new customers. The key to using article marketing to your advantage is understanding the long-term benefits it provides.

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Tags: Article Marketing

You Can't Live Without Content Management and Here's Why

Posted by Jennifer Gemmell-Adams

Many businesses that are just entering the online marketing world, or marketers that think they have everything under control, are often promptly overwhelmed by the amount of time and effort that goes into developing and maintaining the content within your online presence. And that's just if you are barely keeping your head above water in the digital realm. For those who are seeking success with their online marketing efforts, the investment is significantly more demanding in terms of time, money, and manpower.

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Tags: Content Management