Most businesses know by now that content is an essential part of your marketing strategy. Millions of consumers go online every hour to research and buy products and services. While it’s easy to get excited about writing and posting your business’s messages, planning and implementation are key; it’s not often people find success randomly posting. Traffic increases with well-thought-out content. According to one of the marketing stats posted by Hubspot, 72% of marketers say relevant content creation was the most effective SEO tactic. That means you need a plan.Read More
The holidays are right around the corner: retailers are already getting their holiday displays set up, and the first few holiday commercials of the season are starting to creep into network programming rotations.
If a builder is going to build a house, there are a few steps that he has to take before he can get to work. He has to create a blueprint, gather his supplies, and lay his foundation all before beginning to build. He can't simply decide to build a house one day, find a plot of land, and go build it.
An editorial calendar is a content plan that brings order to your annual, monthly, and daily content marketing efforts. As an element of content marketing, it is an indispensable, yet often disregarded practice. Often it can seem like too much work. It may seem impossible to foresee your content needs even a few days hence. Or you may feel that it brings rigidity into a creative area.
The content beast is forever an open maw, crying for you to feed it every moment with fresh articles, blog posts, video, and more. There is a constant clamor from the high priests of marketing that more content is better. And we all understand that the seller-buyer relationship has changed with advent of digital marketing. How can you keep up with these demands?
If you are looking for new opportunities to grow your business and spread your influence, you've got to set and meet some goals. One of the best ways to accomplish this is to create a content development plan that will send new traffic to your website while consistently bringing old visitors back for more.
As your content marketing strategy matures, you will find a need to deploy workflow processes just as you do for any other work requiring an administrative channel. And you definitely need to put into place an infrastructure designed not only to keep content flowing but to keep it on-brand, relevant, and staying on track with your overall marketing strategy. This has been compared to becoming a publisher.
Utilizing links as part of your web site or blog content is a great method for search engine optimization. Popular engines like Google, Bing, Yahoo and others utilize their spiders to crawl through web sites and if there are relevant links, your ranking and credibility increases. Ranking then leads to more site traffic and a better sales report.
Content marketing involves many aspects of search engine optimization, including keyword research, website structure, meta tags and link building, all with the ultimate goal of increasing website traffic and sales. However, content optimization is one of the most important factors for content marketing success.