The Art of Posting: How to Plan Blogs and Social Media Posts

Posted by Alyssa Wolfe

Most businesses know by now that content is an essential part of your marketing strategy. Millions of consumers go online every hour to research and buy products and services. While it’s easy to get excited about writing and posting your business’s messages, planning and implementation are key; it’s not often people find success randomly posting. Traffic increases with well-thought-out content. According to one of the marketing stats posted by Hubspot, 72% of marketers say relevant content creation was the most effective SEO tactic. That means you need a plan.

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Tags: content development, content planning, content calendar

Good Tidings For Your Website! Content Development Tips For The Holidays

Posted by Raj Chander

The holidays are right around the corner: retailers are already getting their holiday displays set up, and the first few holiday commercials of the season are starting to creep into network programming rotations.

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Tags: content development, content development plan, content marketing, content marketing tips

How to Develop Your Best Content Strategy

Posted by Chloe West

If a builder is going to build a house, there are a few steps that he has to take before he can get to work. He has to create a blueprint, gather his supplies, and lay his foundation all before beginning to build. He can't simply decide to build a house one day, find a plot of land, and go build it.

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Tags: content development, content development plan, content marketing, content strategy, content marketing strategy, content marketing plan

The Editorial Calendar: Bringing Order To Content Chaos

Posted by Jody Pellerin

An editorial calendar is a content plan that brings order to your annual, monthly, and daily content marketing efforts. As an element of content marketing, it is an indispensable, yet often disregarded practice. Often it can seem like too much work.  It may seem impossible to foresee your content needs even a few days hence.  Or you may feel that it brings rigidity into a creative area.

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Tags: content plan, content development, content development plan, content marketing plan

Curated Content: A Foundation of Content Marketing

Posted by Jody Pellerin

The content beast is forever an open maw, crying for you to feed it every moment with fresh articles, blog posts, video, and more. There is a constant clamor from the high priests of marketing that more content is better. And we all understand that the seller-buyer relationship has changed with advent of digital marketing. How can you keep up with these demands?

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Tags: content development, content curation, content sharing, content marketing

Is Your Content Development Plan On Track?

Posted by Rachel Terry

If you are looking for new opportunities to grow your business and spread your influence, you've got to set and meet some goals. One of the best ways to accomplish this is to create a content development plan that will send new traffic to your website while consistently bringing old visitors back for more. 

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Tags: content plan, content development, content development plan, content marketing plan

Building An Effective Corporate Content Marketing Infrastructure

Posted by Jody Pellerin

As your content marketing strategy matures, you will find a need to deploy workflow processes just as you do for any other work requiring an administrative channel. And you definitely need to put into place an infrastructure designed not only to keep content flowing but to keep it on-brand, relevant, and staying on track with your overall marketing strategy.  This has been compared to becoming a publisher.

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Tags: content development, content marketing, content marketing tips, content marketing strategy

7 Cheap And Easy Ways To Get The Content You Need

Posted by Rachael Priest

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Tags: content development, web content, web content development, website content, content marketing, quality content

Want More Links? Create Great Content!

Posted by Karen Neal

Utilizing links as part of your web site or blog content is a great method for search engine optimization.  Popular engines like Google, Bing, Yahoo and others utilize their spiders to crawl through web sites and if there are relevant links, your ranking and credibility increases.  Ranking then leads to more site traffic and a better sales report.

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Tags: content development, link building, content marketing

5 Simple Tips For Optimizing Your Content

Posted by Beth Hrusch

Content marketing involves many aspects of search engine optimization, including keyword research, website structure, meta tags and link building, all with the ultimate goal of increasing website traffic and sales.  However, content optimization is one of the most important factors for content marketing success.

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Tags: content development, content optimization, content marketing, content strategy, content marketing strategy