Shiny Objects: Keep Your Eye on the Content Development Ball

Posted by Nancy M Ruff

Content development is no different from anything else; there’s always going to be an attraction to new and trendy ideas. New technologies, the latest and greatest software solutions, and miracle widgets appear almost daily. And they all promise convenience and spectacular conversion rates.

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Tags: content development

The Art of Posting: How to Plan Blogs and Social Media Posts

Posted by Alyssa Wolfe

Most businesses know by now that content is an essential part of your marketing strategy. Millions of consumers go online every hour to research and buy products and services. While it’s easy to get excited about writing and posting your business’s messages, planning and implementation are key; it’s not often people find success randomly posting. Traffic increases with well-thought-out content. According to one of the marketing stats posted by Hubspot, 72% of marketers say relevant content creation was the most effective SEO tactic. That means you need a plan.

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Tags: content development, content planning, content calendar

Educational Content: The Key To Marketing Success

Posted by Kiesha Joseph

Content marketing involves creating content that is relevant to your brand, as well as useful to your online visitors. In fact, educating the reader is a big part of it.

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Tags: content development, marketing content, content marketing, content strategy