Tracey Sandilands

Recent Posts

SEO Is Not Dead – What to Expect in 2018

Posted by Tracey Sandilands

Betty White is dead. Again. No, actually she isn’t, but she has been reported dead so many times it’s becoming almost believable. And just as that juicy piece of info is “fake news,” so is the suggestion that SEO is dead. We’ve been hearing this one for years now, but it’s still not true and likely will never be. What is changing, however, is the way SEO is implemented, and going forward to 2018, agencies will find they need a wider level of expertise in the SEO writing services they offer clients. Here’s why:

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Tags: SEO Content Development

Are you using data to inform your clients' content strategy?

Posted by Tracey Sandilands

Putting together a successful content strategy for your client takes more than just doing some keyword research and coming up with ideas for blog posts and social media updates. These days, growing your inbound marketing agency enables you to employ a multitude of new methodologies, which many small businesses simply haven’t co-opted into their offering yet. Big data, account-based marketing, predictive analytics, web personalization and intent marketing are just a few of the buzzwords that come to mind. Why not take the principles behind some of these ideas and put them to good use to boost the success of your clients and your agency?

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Importance of a Clear Creative Brief for Written Content

Posted by Tracey Sandilands

Content as an industry has matured, with 89 percent of B2B marketers now using it as part of their marketing arsenal, according to the Content Marketing Institute’s 2017 Benchmarks, Budgets and Trends report. Whether your agency provides clients with a content marketing service using material created in-house, or you outsource the writing, developing a clear creative brief is essential for your team to deliver quality work.

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Tags: Creative Brief for Written Content

5 Things to Think About Before You Create Another Buyer Persona

Posted by Tracey Sandilands

We’ve written extensively about buyer personas in the past, and most companies using inbound marketing embrace these as a primary method of targeting their content. But what if you discovered you’re going about it all wrong?

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Which Social Media Outlets Are Right For Your Clients?

Posted by Tracey Sandilands

As we head into 2017, social media profiles for businesses are no longer a “nice to have.” They have become an integral part of an online presence, and vital for companies to be found in search. With 95% of adults reporting they are most likely to follow a brand using social profiles, that’s a reach your clients can’t afford to miss out on. Having multiple profiles can be daunting, so instead of suggesting a slate of outlets to your clients, offer them a choice. By presenting them with recommendations for the sites most suited to their business, you can add value to your services and provide a more targeted solution.

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Does Content Marketing Have A Future?

Posted by Tracey Sandilands

There’s been lots of chatter on the web lately about this. With all the hype around content marketing over the past few years, you might be wondering how long it can last. And even if it does, what will content marketing look like in the future?

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Tags: agency content solutions, content marketing for agencies, content marketing

4 Reasons Branded Content Is Leading the New Age of Online Marketing

Posted by Tracey Sandilands

It all started with advertorials, and then came infomercials. While both of these were clearly seen as advertising masquerading as content, branded content has managed to achieve a different reputation. And with the arrival on the scene of BuzzFeed, it has become the go-to option for marketers, and it’s delivering great ROI for brands.

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Tags: brand marketing, branded content, brand identity, content marketing

The Biggest Threat To Your Content Marketing Campaign

Posted by Tracey Sandilands

As a marketing agency dealing specifically with content marketing, your mantra for the past couple of years has been “Content is King”, right. Heck, be careful what you wish for. Content has taken off so well that the biggest threat to your well-planned content marketing campaign now is—well, content.

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Tags: content marketing for agencies, content marketing, content marketing strategy, content marketing campaign, content marketing plan

7 Elements Essential To A Content Marketing Strategy

Posted by Tracey Sandilands

Since getting into business blogging, I give monthly workshops on the topic to entrepreneurs at the local business center. During these, I’m regularly gobsmacked at the varying degrees of understanding about content marketing. Publishing the odd blog post, sending a tweet now and then does not a content marketing strategy make. I find workshops get sidetracked into explaining the elements that constitute a good content marketing strategy.

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Tags: content marketing, content marketing tips, content marketing strategy, content marketing plan

5 Content Strategies For Effective Lead Generation

Posted by Tracey Sandilands

In the overcrowded kingdom of content, lead generation is the monarch. It’s not enough for your clients to have good material on their sites; it needs to actually work for them. 

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Tags: lead generation, content marketing, content strategy, content marketing strategy