Master The System To Maximize Agency Efficiency: Tips from DigitalSherpa
Posted by Steve Lazuka on Thu, Sep 13, 2012
According to a study published by Content Marketing Institute, “users of content marketing software platforms achieved lead-to-close rates that were 124 percent better than non-users.”
But, before your agency can reach higher levels of efficiency and profitability through a content marketing management tool, you must become a master of your system. It often takes time to understand the new technologies and processes; however, after the initial learning curve, you can use your newly acquired skills to redefine the way you manage and deliver content services.
DigitalSherpa recently attended INBOUND12, along with thousands of other like-minded marketers. Representatives discovered that many are frustrated with their content marketing activities. DigitalSherpa author Justin Fishaw also noted an “overwhelming mention of Zerys.”
Fishaw said that Zerys users had questions about the system and its capabilities. So, with experience and success, DigitalSherpa asked their internal content managers to provide helpful tips for Zerys best practices.
Using Zerys to Outsource Content Creation includes suggestions from seven DigitalSherpa content managers to fully utilize the content marketplace within Zerys.
“Like all things in our business world, success is dependent upon time management and communication. We find that Zerys is no different. Their platform really is remarkable and something that we highly recommend to those small agencies looking to develop high-quality content for their clients.” –Justin Fishaw of DigitalSherpa
Tailored to small-to-medium sized businesses, DigitalSherpa offers content and social media marketing solutions. More than 2,000 locally based businesses have used DigitalSherpa. See what they have done in the past with these program examples.
Dive in!
If you are a new user to Zerys, or a long-standing customer, it’s crucial to understand the different tools and functionalities within the platform. Each feature has a unique purpose intended to improve the quality of your product. In order to fully maximize the Zerys system, schedule training time to learn the various functions of the platform. Visit the Zerys Agency Training Resources to learn more.