The Writer's Resource: Tips, Tricks & Strategies for Becoming a Better Writer

5 Ways to Make Your Copywriting Services Shine

shutterstock_325899821.jpgAs a successful copywriter you have an opportunity to tap into a 2.6 trillion dollar industry that is thriving worldwide. But if you want to ensure that you get your fair share of the profits pie, you’ll need to set your copywriting services apart from the competition and build a continuously growing client base. It’s really all about getting your services noticed and establishing consumer recognition as an authority within your industry. Here are five awesome techniques you can implement to help make your copywriting services shine:

Create a Catchy Online Portfolio

One of the most important things you can do for your copywriting career is create an online portfolio that shows off your education, experience, and skills for potential clients to peruse. Never post content directly on your website that has been published elsewhere—instead, post fresh unique content as writing samples, or include links to content that has been published on another website.

Your online portfolio should be colorful to grab the eye’s attention upon first glance, yet clean so visitors can maneuver the pages and sections easily. Use the homepage of your portfolio to introduce yourself and outline any specific copywriting services that you offer, and include hyperlinks to those services so clients can skip straight to the order page.

Use Social Media to Show Your Skills Off

Social media is an extremely potent way to connect with potential clients and maintain long term relationships with those who rely on your industrial expertise. Whether through Twitter, Facebook, Google +, YouTube, or a combination of them all, you can make your presence known 24 hours a day by scheduling catchy phrases, slogans, and informational data to be published on a periodic basis.

By offering quick tips, links to in-depth interviews and statistical content, and providing short samples of your copywriting skills, you can expect to grow a database of contacts in the thousands that will help you get the word out about the services you offer. For the best results, keep your door open to communication with your contacts by hosting Q&A sessions and providing customer support through various online programs such as email, newsletters, and copywriting blog posts.

Get Promotional with the Process

Another effective way to set yourself apart from the competition and to gain free word-of-mouth advertising is to implement promotional events into your overall advertising campaign. In addition to applying for work, networking on forums, making use of social media, and investing in various online advertising options, create some promotional items to give away.

You can host a contest on your website or a social media account, or offer free promotional products with every order for a specific period of time. The idea is to get a pen, mug, t-shirt, hat, or keychain with your logo, name, or website address printed on it in order to generate ongoing sales and encourage word-of-mouth advertising.

Cooperate with Your Colleagues

Cooperating with colleagues in the writing industry can result in increased business, improved consumer recognition, and business opportunities that you may not otherwise have an opportunity to tap into. Get together with other writers who specialize in areas other than copywriting services (such as blog writing and product description creation) and put together a promotional plan that enables you to pool your leads and distribute the work amongst each other based on each writers’ specific experience and skills.

But you don’t have to get so involved in order to get results if you’re not so inclined—consider exchanging links on each other’s websites, including the services of one another in your newsletters, or simply promoting each other’s services on social media. It’s always a good idea to start slow and ensure that a collaborative working relationship is effective before agreeing to any long term or in depth plans.

With the help of these tips and tricks, you should find that you’ll be able to spend more time actually working with clients rather than trying to obtain them.

How to Improve Your Writing for Content Marketing

Posted by Laura Holton

Writing for content marketing requires a careful balance between providing your audience with new information and encouraging readers to turn to your client for a purchase. This is completely unlike article writing (where your primary intent is to inform) and copy writing (where you are overtly pushing for a sale). With content writing, you need to present your client as an expert in the field, offer users information they will be unable to find elsewhere, and speak directly to your target audience. To succeed on all counts, you need to take action that enables you to stand out from the crowd.

1. Develop an Expert Voice

Beyond ensuring that your content contains no factual errors, write in a voice that reflects your deep understanding of the subject matter. In many cases, this may call for in-depth research. If you specialize in a particular area of content marketing writing, stay up to date in the field by reading other blogs and following industry trends.

2. Get to the Point

Readers interact with web content very differently from other types of writing, such as printed media. For instance, only 16 percent of users read every word of blog posts, according to a study by the Nielsen Norman Group. Grab your readers’ attention before they have even encountered your first sentence by using a strong headline. Follow up by presenting the most important information in your initial paragraph and go into greater detail in the body of the post.

3. Know Your Audience

For any content marketing efforts to be effective, posts need to target specific readers. Your clients should be able to provide you with buyer personas that detail the characteristics, demographics, and psychographics of readers. This will tell you what tone to use, how much explanation users will need about a particular subject, and what angle to take with your content.

4. Use SEO Tactics

SEO is essential for content marketing and is actually quite easy, involving little extra effort on your part. You will automatically optimize your content by writing to high quality, addressing just a single point, and avoiding jargon. You can improve your chances of receiving a high search engine ranking further by using (but not overusing) keywords naturally within the text.

5. Create an Appropriate Call-to-Action

For a post to become an active part of a content marketing strategy, it needs to end by telling readers what to do next. The most appropriate type of call-to-action (CTA) will depend on where users are in the buying cycle. If they are in the initial stages, you may like to just suggest engaging with content, such as by sharing or commenting. If they are ready to make a purchase, however, a better CTA would send readers to the products page on your client’s website.

Every time you write a piece of content, try to make it better than the last. By constantly seeking tips to improve your writing, you will enhance your clients’ content marketing strategy.

7 Press Release Content Writing Tips

Posted by Laura Holton

Press release content writing requires a completely different approach from creating other types of content, such as blog posts, white papers, and articles. With a press release, you have a short space in which to convey just the most essential information to ensure that readers take notice. A well-written press release will have lasting effects, including greater media coverage, whereas a poorly-constructed press release may lead to a lack of sales. This is a huge responsibility for press release writers, who must use all the means at their disposal to gain the attention their announcement deserves.

1. Pull Readers In From the Start

As with all content, an intriguing headline is key to gaining readers. Offer something new and exciting through your title and then go on to summarize the main points in your first paragraph.

2. Make It Interesting

Whereas the reason for a press release may be of great excitement within a company, you need to remember that it is far less compelling for those on the outside. Help your press release to compete with numerous others by keeping your audience’s perspective in mind as you write.

3. Keep It Short

There is nothing more off-putting than a press release that rambles on, full of self-praise. You should limit yourself to no more than 400 words, according to The Guardian. If you find you have written much more, cut out the back story and supplementary information.

4. Back Up Claims with Statistics

Vague promises are of no use to anyone. Avoid descriptive language, instead using facts and statistics to demonstrate value. Ideally, your press release should feature at least one quote from a reputable source.

5. Think About Layout

A central aspect of press release content writing is format. Break up the page with plenty of white space from subheadings, short paragraphs, and bullet points.

6. Proofread

A press release is a reflection of your company as a whole. Even if you are experienced in press release content writing, proofread the final copy carefully and ask one or two other people to read it, too. When you send out your announcement, it must be free of grammatical errors, typos, and factual mistakes.

7. Include a Link to Further Information

Give readers the chance to find out more about the subject of your press release with a link to further information. In this additional content, you can include all the details you had to omit from the press release itself.

As you can see from the above tips, press release content writing is no easy task, but it’s crucial that you get it right. Make sure whoever writes your press releases is capable of creating succinct and engaging copy that will heighten your chances of success.

The Art of Writing Advanced Content

Posted by Laura Holton

Using basic content writing techniques will only get you so far. If you’re serious about using your content to yield conversions, you need to compete with a huge amount of distractions fighting for your audience’s attention. This requires mastering the art of creating advanced content, where every piece is high-quality and engaging.

1. Stay Alert for New Ideas

If you’ve been writing content for some time, you’ll likely be familiar with that sinking feeling writers often experience when sitting down in front of a blank document with no fresh ideas. To avoid this sensation, you should always be gathering possibilities for your content, jotting down notes, collaborating with industry experts in your business, and seeking articles outside of the blogs you frequent.

2. Present Information Readers Cannot Find Elsewhere

Be unique by presenting your own ideas or taking a new angle on a popular topic. This will show off your expertise on the subject and provide visitors with information that would not appear on an average Google search.

3. Prioritize Your Time

There is no need to divide your time equally across every aspect of your content creation. In fact, certain features require more attention than others — namely the title, opening sentence, and closing paragraph.

  • Title. Although 80 percent of people read titles, only 20 percent go on to read the content, according to Copyblogger. Be descriptive, explaining in as few words possible why readers need the information that follows.
  • Opening sentence. Once you have grabbed your audience’s attention with the title, you can ensure they keep reading by including a gripping opening line. This will make clear the value readers can expect to receive by reading your content and convince them that is worthwhile to continue.
  • Closing paragraph. The last crucial aspect of your content is your closing paragraph. This is your chance to summarize what your audience has learned and emphasize its significance. Indicate how readers can utilize the information to benefit their lives or what action they should take next. A strong closing paragraph will increase conversions and the number of repeat visitors to your blog.

4. Exceed Expectations

A common strategy to create new content is to find out what your audience, prospects, or customers want to know. You can take this to the next level by providing readers with supplementary information. Show your audience that you know them better than they know themselves by clearing up doubts and answering questions that have, so far, gone unspoken.

For your content to see success, you must utilize the above tips every time you write a post, no matter whether it is long-form, short-form, a blog post, or premium content.

3 Professional Writing Tips to Make Your Life Easier

Posted by Robin Kastengren

shutterstock_113471797Coming up with new, interesting, and useful things to write can be difficult to accomplish every day, especially if you are writing about similar topics and industries all day long. If you are searching for a few professional writing tips that will make your job a little easier, check out these three ideas.

1. Pocket

Content writing often involves a lot of research on the web. While you are searching for information about the piece you are writing, have you ever come across an article or page that you know would be useful in the future? Pocket is a great way to save and organize links so you can hang on to those useful pages.

There are plenty of apps that have similar features, but Pocket is nice because you can add tags to your links to make them more searchable. You can also save Facebook updates, Tweets, and Pins from your phone with an app that stays synced to your desktop browser app. You can use basic features for free, or upgrade for advanced searching capabilities and automatic backups.

2. Google Trends

Are you having a hard time coming up with something to write about? Or do you need to find a way to connect a topic to something current? Google trends is a great way to discover what people are searching for and to learn about related topics. You can start by getting a look at the top trending topics overall or sort by categories such as Business, Entertainment, and Health to get those top stories.

You can also pop in your keyword into the "Explore Topics" bar and see if Google can make some connections for you that might get your mind moving in the right direction. For example, if you type in "furnace repair," you can see that people are also looking for "furnace repair service" and "gas furnace repair." This might help you find a focus for your article or blog post.

3. Speaking of Google...

We all know how to type in a few words to perform a search, but did you know that this seemingly simple search engine has a bunch of built-in features to make your searches more accurate? For example, you can use a minus or hyphen to exclude words from your search. If you are trying to learn more about bears, but everything you find keeps returning a football team, try typing in "bears -Chicago," and see if you get better results. Here are a few more:

  • site: This helpful addition to your search term lets you define a particular site for Google to search. Or, if you are looking for authoritative sources and all you seem to find are blogs or competitor sites, try using "" or "" to find only government or educational institutions.
  • related: If you have a go-to source for interesting topics or helpful facts, but you are starting to feel like you've used up everything it has to offer, this search tool will help you find websites that are similar. For example, The Family Handyman website offers up tons of information on furnace repair. A search of "" returns This Old House, The Home Handyman Magazine, and other useful sites.
  • define: Use this to quickly find the meaning of words. It is also a fast way to find synonyms and other information about a particular word instead of jumping over to another site like or

Work Smarter

Many people may not be aware of all the behind-the-scenes work that goes into writing professional content. There are topics to be discovered, facts to verify, and ideas to try not to forget. Use these professional writing tips to work smarter so you can focus more of your time on the writing, not the legwork.

7 Steps for No-Fail Quality Content

Posted by Chloe West

shutterstock_189496868If you're blogging for your business, then you need to make sure that you're always posting top-notch, quality content. After all, your blog is a reflection of your expertise in the industry and you never want to seem less-than-knowledgeable. How do you make sure that you are always creating quality content that will keep your reader coming back for more? Follow these steps for a no-fail approach every time.

1. Determine your keyword.

What is your topic? Furthermore, what are people going to type into the search engine when they're trying to find information on your topic? This is your keyword.

Many people tend to use one- or two-word keywords when writing a blog post, but long-tail keywords tend to provide more results. For example, instead of someone simply searching "depression," he may search for "how to get rid of depression." By tailoring your content to these long-tail keywords, your content is much more likely to show up in search results.

2. Create your headline.

This is probably the most daunting task of your entire writing assignment because the headline is the first thing your readers are going to see. This will make or break whether they decide to read your article or not. In fact, according to Copyblogger, 8 out of 10 people will read your headline, but only 2 of those 10 will actually read the rest.

You want a headline that is unique and original and that readers will find useful. Remember, people will only read something if they think it will help them out with a problem.

3. Create original and actionable content.

Like I said, people want to read something that will help them out. Thus came the rise of actionable content. If your content provides a strict how-to/tutorial, or even adult homework including worksheets that will help people solve a problem or figure something out, they will eat that up.

4. Include content extras.

Yes, good content means that your words should be enough. However, quality content includes content extras, whether that is a downloadable ebook/worksheet, an image/infographic, or even a video showing how to do something for all of us visual learners out there.

5. Use subheadings.

Please, please, please do not ever put content up anywhere on the internet that looks like a terrifying wall of text. People on the internet have a very short attention span and will not stop to read something that doesn't allow them to easily skim. (Yes, I know, we people of the internet are a lazy breed.)

Use subheadings to break up your article. Not only do your readers appreciate you for it, but it also makes the writing process easier. By breaking each subtopic in your article into a separate heading, you're giving yourself little mini essays to write each time, rather than a giant blog post. Seems much less frightening.

6. Watch out for length.

Many online bloggers believe that shorter is sweeter, but that's not necessarily the case for online content. Sure, we don't want to read a wall of text, but if your content is properly broken up into subheadings and visually appealing, then longer is usually better.

According to Neil Patel, 1,000 to 1,500+ words is the goldmine for getting online shares.

7. Include a call-to-action.

What is the purpose of your blog post (other than to simply inform)? Are you hoping to get sign-ups to your email newsletter? Include a sign-up form at the end of your post. Are you hoping for social shares? There's nothing wrong with asking—just be sure that your site has social sharing links for ease of sharing. Are you hoping for sales? Include a link to your products/services page at the end of your post. Including a call-to-action allows for a next-step from readers who loved reading your article.

Follow these seven steps for no-fail quality content every time.

A 5-Point Quality Content Checklist

Posted by Robin Kastengren

shutterstock_208856095The idea of quality content has been around since 2011 when Google's Panda Update first hit and sites with bad content were sent to the basement of search engine results. Since then, content providers have had to be on their toes to ensure that everything they create and post is high quality. But what, exactly, does that mean? If you are worried about your content falling short, this five-point checklist will put your mind at ease.

1. Is My Content Error Free?

Trustworthiness is a major factor when it comes to a page's ranking with Google. Boosting a company's integrity is also one of the main focuses of any content marketing strategy as consumers are much more likely to make a purchase from a business they trust. Content that is riddled with grammar errors and misspellings, uses bogus or outdated sources, or is poorly organized will not only fail to rank well with Google, it will not rank at all with consumers.

Before marking any project as complete, take the time to read the text out loud to yourself. Reading aloud forces you to go slower and hearing your words can help you find clunky sentences and other errors. Don't be afraid to use tools like Grammarly, Ginger, or PaperRater. While none of them are perfect, they will all help you catch basic errors and typos.

2. Did I Follow Proper Formatting Guidelines?

Most people do not have time to carefully read everything they come across on the web. Instead, people tend to skim through a page for the most important details and only go back and read everything if something clues them in that it's worth it. Make skimming efficient by breaking up large blocks of text with descriptive subheadings and breaking out long lists into bullets. It is also helpful to keep most of your web content light and conversational to make it easy to digest quickly while keeping paragraphs short so readers are not overwhelmed with huge blocks of text.

3. Is My Content Useful?

Think about what people are trying to do when they type keywords into a search engine. Create content that addresses what they want to do rather than the particular words they type. In other words, if someone types "signs of a failing furnace" into a search engine, it's probable that her furnace is doing something weird, and she wants to know if it's failing. Don't waste everyone's time by writing about a variety of home appliances while artfully working in a few instances of "failing furnace" because that's your assigned keyword. Instead, be useful and provide a cohesive list of signs.

4. Is My Content Relevant?

Kardashians might draw a lot of attention, but they do not have any business hanging around an appliance repair website. Google's algorithms are pretty smart, and they can detect when you are trying to piggyback on a hot topic to draw attention to yourself and will not be fooled into thinking it's quality content. Whenever it works out that a hot topic is relevant to the industry you are writing for, then by all means, use it. Otherwise, stick to topics that make sense for the content's destination.

5. Did I Use Keywords Correctly?

Even if you are writing something useful to support a keyword phrase like "signs of a failing furnace," keyword stuffing will not earn you any love from Google. Cramming a page with many instances of a keyword may have been effective in the past, but now it's one of the fastest ways to get sent to the bottom of the pile. Keep in mind that keyword stuffing is not always intentional. If you are writing really tight, highly-focused content around a particular keyword, it can be easy to end up repeating it too many times without realizing it. Do a quick search and if your content has more than a few mentions, reword your sentences or substitute synonyms instead.

Always Write for People

Understanding what makes Google give one page the green light while dumping another is an essential part of creating content for the web. Quality content may be only one of hundreds of factors, but it is one that we have direct control over every time we create something new. The easiest shortcut to creating quality content is to make sure it is written for real people who need help solving problems. After that, check this list for a few technicalities and you'll be good to go.

5 Web Content Writing Mistakes to Avoid at All Costs

Posted by Laura Holton

shutterstock_267620516You are an expert in your industry, and optimize each piece of content for search engines, but readers are still failing to be converted. Web content writing is far more complex than it may first appear, and there are plenty of places to slip up. Before you embark on your next piece of content, bear in mind these frequently-made mistakes to avoid doing the same.

1. Aiming Your Content at Everyone

As much as you may like to believe that your products and services can benefit everyone, the likelihood is you can divide your target audience into just a few buyer personas. When web content writing targets these ideal customers alone, you can address specific needs, issues, and wants to create content that satisfies your readers’ expectations.

2. Keyword Stuffing

You should already be aware that it is essential to optimize your content to gain the top spots in search results and reach the widest possible audience. However, keyword stuffing is a poor way to achieve this. Firstly, it makes your content jarring and difficult to read, which increases the risk that users will close the page without converting. Secondly, Google now considers keyword stuffing to be a black hat technique and may penalize your entire site for low quality content, which will actually result in far fewer visitors.

3. Neglecting Format

A study by the Nielsen Norman Group found that reducing text by half the words improved usability by 58 percent and using a scannable layout improved usability by 47 percent.

Blocks of text are hard on the eyes and off-putting to read. Making simple format changes, such as increasing white space and using bullet points, subheadings, and numbers encourages readers to consume more content in each post and to return to your blog for more.

4. Rehashing Old Ideas

Every post you write needs to have value for your readers. Even if you’re struggling to find inspiration, it is important to avoid returning to a previous idea. Every piece of content should offer something that your readers are unable to find elsewhere; for instance, you could offer novel information, provide a new solution to an old problem, or challenge preconceptions — anything your audience will find interesting and useful.

5. Making Factual Errors

To establish your brand as an industry leader and a great source of information, it is essential that you do thorough research for every piece of content. This will enable you to build trust with your readers and improve conversions. In addition to ensuring that content is error-free, you can give visitors a reason to believe facts and statistics by quoting reputable sources and including links in your content.

Any one of the above mistakes can be devastating to your web content writing, impacting the number of people who view your content, repeat visitors to your blog, and conversions. In the planning stages of your next blog post, consider all five in turn and determine how you will be able to overcome each to create great content.

5 Essential Ways to Improve Blog Posts for an SEO Content Marketing Strategy

Posted by Laura Holton

shutterstock_175303778No matter how much time and energy you put into your SEO content marketing strategy, your blog posts can still fall short if you neglect best practices. In most cases, this comes down to several simple errors, such as:

  • Your content targets too general an audience
  • You rarely release anything unique
  • Your titles don’t inspire clicks
  • Your blog lacks consistency
  • Users are unsure how to act after consuming your content

Clearly, none of the above are good reasons to give up on your SEO content marketing strategy entirely; rather, you need to adapt your efforts to create great content that does result in conversions. Here are a few ideas to turn your posts around.

1. Build Buyer Personas

When you create content, you must have a clear idea of exactly who you are targeting, and the best way to achieve this is by building buyer personas. Once you have gathered the essential information about your prospects and customers, this becomes a reasonably simple task. The exact criteria you require will depend on the products or services you offer, but you may like to capture data such as:

  • Job title and industry
  • Professional goals
  • Skills and knowledge
  • Age
  • Level of education
  • Challenges
  • Any relevant personal demographics

2. Use Brainstorming Worksheets

To publish a couple pieces of content a week, you will, over time, need a huge number of ideas. One way to simplify the process is with brainstorming worksheets. HubSpot offers an outline, which they call a content brainstorming key, but you can also use the document for inspiration to create your own. Such worksheets will enable you to derive several ideas from a single topic, giving you several potential blog posts that you can use over the upcoming months.

3. Create Clickable Titles

An aspect of blog posts that is often overlooked is the title, despite being equally important as (if not more important than) the content itself. Headlines tell users why they should click on a post; they need to inspire a sense of urgency, advertising that, should readers put off reading a post until later, they will be missing out on vital information. Even if the content that follows is unique, fascinating, and useful, poor titles lead to content going largely unread.

Here are a few ways to create titles that increase clicks:

  • Keep them short. Users scan headlines just as they scan content. Use as few words as possible to ensure that you communicate your point.
  • Take a controversial angle.
  • Use numbers; for instance, to introduce a list.
  • Explain why users need the following information, perhaps in the form of a warning or promise of a benefit.
  • Ask a pressing question.
  • Include powerful words, such as free, latest, limited, affordable, expert, simple, emerging, or better.

4. Incorporate an Editorial Calendar

An editorial calendar helps you stay organized, making sure you release a strategic mix of ideas and types of content. Input your ideas from your brainstorming worksheets, along with their corresponding titles, into a spreadsheet that details when you intend to publish, what format the blog post will take, who will create the content, and other essential information.

There is a fine line between publishing too little content and too much. Release posts too infrequently and your prospects will soon forget about you; publish too often and you risk sacrificing quality, running out of ideas, and overwhelming your audience. Analyze data relating to engagement and conversions to determine optimal posting times and frequency.

5. Focus on CTAs

Finally, you can increase your conversions by adding relevant calls-to-action (CTAs) that offer your audience the chance to receive additional information for free. Not only will this be appealing to your prospects, it will also enable you to gather email addresses and other information to advance your content marketing efforts.

The above ideas involve just a few simple changes to your current SEO content marketing strategy, but all of them can have a huge impact. Success relies on knowing your audience well and having the creativity to provide prospects with exactly what they want, when they want it. Closely monitor results and adapt your SEO content marketing strategy accordingly for the best possible results.

Email Newsletter Writing: A Tried and True Content Marketing Skill

Posted by Don Musacchio

shutterstock_150034484Email newsletters have been a staple of online marketing for a long time. Email was around long before social media and smartphones were available to people as communication channels. While some say that email marketing is dead, this is just not the case. By the end of 2017, research predicts that there will be 4.9 billion email accounts in the world. This is far greater than the number of Facebook and Twitter accounts combined.

The bottom line is that email newsletters are still an effective and important communication channel for marketers. As a writer, you should follow these basic pointers to make your email newsletter writing more effective:

Email Marketing
Businesses send out email newsletters in order to build relationships with their customers and prospects. A lot of effort goes into building a strong email list of people interested in the products or services that the business offers. People who opt-in to the list want to have more information about the business. An email newsletter is meant to provide this information, demonstrate the expertise of the business and provide some incentives to make a purchase.

Add Value
In order to build relationships, the content of the email is not focused around selling. Instead, the email should provide valuable information for the reader. This demonstrates that the business is an expert in the field. When readers receive value from a newsletter, they're going to look forward to receiving the newsletter in their inbox. Email newsletter writing must convey valuable information in a clear, concise format. Some things you could include in an email newsletter are:

  • The latest industry news and updates

  • Tips for getting things done

  • Insider secrets that are not available elsewhere

  • Solid technical information that educates the reader about the field

For example, a sporting goods store could send an email newsletter that gives information about how to select the right equipment for a particular sport. By providing this information, the store demonstrates its expertise in its niche, provides valuable information and reminds people that they can purchase sporting goods at the store - all without making a sales pitch.

Stay Focused
Typically, email newsletters are focused around a single topic. A sporting goods store might have a newsletter devoted to soccer in the fall and lacrosse in the spring. Sometimes a newsletter might cover a wider variety of items, but this makes it harder for the reader to follow and stay engaged in the content.

Many email newsletters will contain a call-to-action (CTA). So while the copy is not directed at selling, a small portion of the newsletter is dedicated to prompting an action. This could be a special offer to motivate a purchase, a free consultation or even a small gift. The email newsletter is 90% information and 10% promotion. A writer needs to seamlessly integrate the promotional part into the email without a hard sell. It's important to focus on a single CTA and not include multiple offers in the same email.

Know Your Audience
The tone is important for email newsletters and should reflect the audience. Some newsletters will require a professional tone, while others need a more informal tone. Understanding the target audience is important for determining the tone of the writing.

Be Interactive
Email newsletters are about relationships, so there must be a give-and-take. Encourage readers to respond to questions or give their perspective on issues addressed in the newsletter.

Copywriting Tips for Email Newsletter Writing

  • Have a stunning subject line. This ensures that more people open the email and read the copy.
  • Address the reader. It's important to write in the second person to engage with your readers.

  • Make the text easily scannable. Today's readers will often skim through an email. Use persuasive headlines and bullet points to focus their attention on important details. You might even use some bold within the copy to highlight key points or the details of an offer.

  • Use short paragraphs and sentences that are easy for readers to digest.

Email newsletter writing is an essential skill for content marketing. By following these tips, you'll be well on your way to writing effective email newsletters.