In William Faulkner's novel, Absalom, Absalom, there is a sentence in "Chapter 6" that is 1288 words long, credited with being the longest sentence in literature. While this monstrosity of a passage is generally considered genius in writing circles it just won't pass for the clear and concise writing need for today's mobile website content. As a writer you have to ask yourself, "How do I squeeze all my valuable content into that small space?"
Mobile Website Content - The Writer's Dilemma
You are faced with several issues when you sit down to write content for mobile websites. One is the already mentioned small viewing screen that readers are working with. They just don't have a whole lot of area to view. Another is that, as the writer, you don't get to pick out what platform, or device, readers use to view your words. This means your writing has to be very clean and concise, conveying your thoughts and ideas in as few words as possible.
Tips On Writing Great Mobile Website Content
Let's look at a few tips on writing great content for mobile applications. Keep in mind that your words need to work on devices as small as old, archaic flip phones and as large as tablets. This may challenge you as a writer but it's a task that can be done easily enough with a few time-tested tips.
- Focus on what readers really need - It is not really a good idea to have a mobile site that is just a condensed version of the primary website. When a reader is on the go they may not need the "About Us" page, but they may want to read about a particular product or service. Keep the content on the mobile site tailored to people on the move. Include the length of videos or word counts of articles so people can decide if they have time to watch or read.
- Cut what you can - On a regular website you have to write clean and concise content. That means limiting the use of puns, wordplay and other journalistic features. It's also better to cut words when you can. On a mobile site, this is essential. Limit your words to the bare minimum. Remember, you still have to get your meaning across.
- Do you really need that "welcome" page? - When you consider writing content for any mobile site leave out the pages that are not really necessary. A welcome page is a waste of precious space on a regular site. On a mobile site ... it's a crime. Readers need you to get straight to the point. They don't need to read how happy you are that they got there!
- Leave some white space - It's easy to have the "fat-finger syndrome" when using a mobile device. Leave some spaces between links when you write your content. Try to give the reader a nice target to aim at. You may have to make sure the website designers don't edit out your white space. It's there for a reason.
- Don't forget those keywords - Even on mobile devices a large percentage of people use search engines to get to a site. Keywords are still very important. Even though you have less space to write don't forget those ever important keywords.
- Don't make readers look - Try to keep all relevant information right where your readers can see it easily. Making them look to the left or right, or up or down can be a big mistake on a mobile device. Sites are displayed differently on varying devices, often very differently. What you think see on your brand new smartphone with the latest technology might not display the same on someone's five-year old dinosaur.
- Link to the full site on each page of content - Sometimes readers will have to access the full site for what they need. Provide a link to the site on each page of content. This is just good customer service to begin with and a great aid for many readers.
Mobile Website Content - Squeeze It All In
Mobile devices are all the rage today. From old time flip phones to ultra-modern tablets people use them extensively. The biggest issue with them is their screens are not 21" monitors!
As a mobile content writer you have to squeeze your words into a much smaller space. Write in a manner that's easy for readers to see and understand. Be concise and fit it all in!
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As a content marketing copywriter the most important task for you is to write clear, concise and relevant information so readers become engaged with the website you work for. While this is not always the easiest of tasks, there is no reason you can't write compelling copy for readers to learn from and enjoy. With a little discipline and some useful guidelines you can write useful, engaging content for any website.
A few things to keep in mind
A good writer should keep in mind a few things about writing online content. This ballgame is just a little different than most printed materials. Here are some factors that you should be cognizant of as you write online content:
- The Internet has billions and billions of pages with information on each page. Your content will need to stand out in some way.
- People don't have time to read a lot of content. They skim through the pages and pick the most appealing ones to read.
- Even though correct form is best when writing online content (short paragraphs, bullet points, concise sentences) it still comes down to the content.
- Let's just say "Content is King". Writers have heard that statement for a long, long time now. It is a very true statement though and any writer should keep those three words in mind when writing online content.
Content Marketing Copywriter - Some General Guidelines
Following will be some useful guidelines to help you write more compelling and relevant online content. These tips are all things that are generally accepted as good online content practice. Many of these may be old hat for you but a quick refresher never hurts.
- Keep it simple - As a writer you may want to show off your talents and skills. You will need to keep your online writing somewhat simple though. The Internet is worldwide and people with varying degrees of understanding English may well read your work. Stay away from industry jargon if you can. Complex thoughts and writing turn people off and they won't read the content. Now, don't write for the third grade at the local elementary school but keep your writing as simple as it needs to be.
- Don't start with a blank screen - Of course, the screen will have nothing on it when you being to write. But that does not mean the screen has to be "blank". Have an outline in your head or hopefully written down to get you started. Copy and paste some inspirational words on the screen to get your started writing. Jot down your keywords to aid you in writing. No, it's not a blank screen daring you to write. It's a palette ready for your next work of art.
- Active, not passive - Passive writing does not instill emotion and action into your writing. Words such as is, are, was, will, be and so on don't convey your message well. Using words such as accelerate, capitalize, perform, soar and other action terms will make your writing more meaningful and get your readers fired up. Throw some action into the mix and your writing will begin to stand out.
- Show, don't tell - As a content marketing copywriter you well know that it is essential to show and not tell. Anyone can write that "product X will be on the market for Christmas at a cost of $100." You need to do much better than that with your writing. Give your readers a graphic description of what they get for their $100. Tell everyone about the color, size, great features and all good things about the product. Show the world what you mean.
- Visual content - The descriptive and graphic words you pen should give your readers a wonderful idea of the what you are trying to portray. But go one step further. Give them something visual. Pictures, videos, infographics and any other form of visual aids make your reading more enjoyable. They will enhance your words, not take away from them. Give readers something to look at and your words become more powerful.
Content Marketing Copywriter - Hone That Writing
As a writer you want to convey your meaning in a clear and concise way. When writing online content it is essential that you do this. The guidelines listed above are a great way to make sure your writing is easy to read and enjoyable.
The world of a content marketing copywriter is hectic but fun. Help yourself be successful with the tips listed above.
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Basically, SEO content is any piece of content where the goal is to have that content attract search engine traffic. Although that's still a noble goal, content needs to do more than rank high on the search engines. If that content doesn't inform readers, address their pain points, and give them something valuable that they can take away from the words you've written, then you won't accomplish the goal of search engine traffic.
Search engines want content that does more than meet the algorithmic requirements. Here's how to write SEO content that informs readers and offers value while making the search engines happy:
Do the SEO Last
Since it's critical that content pleases people first and search engines second, write the entire article first before fitting in the keyword(s) for which you want the article to rank. This allows you to focus on the writing and the main points, where poorly-presented arguments and grammatical errors diminish the value readers will find in your article. Focusing on the keywords last also means that the keywords are included where they can fit naturally without appearing too often in the article. In order for SEO content to rank, the optimization needs to be discreet.
Once you've finished placing your keywords, don't put them in bold! Bolded keywords strewn throughout your article look random to the reader, while also saying that you've written for the search engine and not for people. Keep in mind that it's the readers, and not the search engines, who ultimately become part of your audience and buy your product.
Use Formatting in Your SEO Content
Many writers just compose paragraph after paragraph without any formatting to make the article more reader-friendly. By formatting your article appropriately, you'll be one of the few writers creating additional opportunities for SEO in your SEO content. Subheadings are a great place to include your keyword, but you can't put a keyword there if you don't format your article with subheadings in the first place.
Of course, formatting is much more than subheadings and also includes bullet points and numbered lists. Formatting is about presenting the contents of the article in a way that allows the reader to digest everything in a matter of seconds. If you're writing an article about the five best sushi places in St. Louis, for example, then use subheadings or a numbered list so that it's obvious at first glance which sushi restaurants are the best.
Consider Targeting Less Competitive Keywords
If the goal of your SEO content is to rank on the first page of results and to increase search engine traffic, then you don't want to target ultra-competitive keywords. Not only is it harder to end up on the first page of results for these keywords, but these keywords are also less likely to convert your web visitors into leads. Take the time to target less competitive keywords by doing research on synonyms, related keywords, and long-tailed keywords. An excellent way to target less competitive keywords while also helping your audience is to answer questions from your customers/audience. By doing this, you know you're writing an article your audience will value while also ranking for long-tailed keywords relevant to your business or industry.
Your audience and potential customers want to read well-written blog posts and articles that cover the information they want to know about. Fortunately, the search engines want the same thing for your and your potential customers. The rules of keyword density and meeting a certain word count to please Google/Bing/Yahoo no longer apply. Write great SEO content that's more content than SEO by thinking about the humans that will read your work and what they want out of your words. If people have an awesome experience with your content, then the SEO part should follow without any problems.
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It feels wonderful to see that people are reading your content. But it’s an even bigger kick when you find out they are sharing it. This translates into more eyes and more prospective customers. Here are some ways to increase the “shareability” of your social media copywriting above and beyond ensuring relevancy.
Make It Easy
You have this great content; don’t hide the share buttons! If you have particular social media networks in mind, customize the share button and make it prominent. Do you get better results from Facebook shares? Make that button front and center, easily found and clicked.
Share buttons make it easy for your users to send along content that is relevant to them and likely to their friends and colleagues. The more steps it takes to do something the fewer people do it. With share buttons, as opposed to copying your link into an email or posting, there is very little obstructing the user from sharing.
Especially with the growth of sites like Pinterest, images are some of the most shareable social media copywriting out there. Place images at the head of your content to catch the eye and kick start that emotional need to show friends. Infographics are another major component that makes that sharing feeling pop right into being.
Again, relevance is important. You want to have your content and your business perceived in a particular way. Don’t succumb to the urge to use just any image you find attractive or that you think will cause people to click the Google+ button. Make sure the images represent you as you want to be seen.
Ask for the Share
Don’t be afraid to ask your readers to pass along your content. At the bottom of each blog post remind them to use the social media sharing buttons you provide. In Twitter postings leave room to ask for a ReTweet (RT). If you post to Linked In, put your content into the narrower niche of a group. The right content will get shared with similar groups by members, increasing your exposure.
This goes along with not succumbing to just any content or image you think will make an impression. You want it to make the right impression, both about you and the person sharing your content. Social media is not private; your readers have a reputation or image of their own to worry about. They won’t share anything that doesn’t fit in. If it makes them look good, they’ll make you look good.
These four social media copywriting tips will help you spread the word about your products and services not because your business is so great but because you help others learn and share new information to help them and their followers solve problems.
One last word: don’t forget to measure your success. Like all marketing, you need to know what is working and fix what isn’t.
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Google has completely turned the search engine optimization world on its head. In the past, online marketers have had the ability to determine the effectiveness of content based on keywords. This is no longer possible with Google’s (not provided.) Building off of the search engine algorithm Hummingbird, (not provided) takes keywords out of the SEO conversation, and puts the focus on quality, topic-driven content. As a content provider you need to understand how this affects you.
As Forbes put it, “the key to making the right decisions about SEO is to understand where Google is going.” If online marketers do not adapt, they will be left in the dust. Same applies to those writing SEO content for these marketers
Content creators and marketers must understand the changes
Google (not provided) eliminates the ability to track content based on keywords. Google wants users to search terms the same way they would speak them. As a result, they want content creators to build their content the same way. In the past, online marketing success could be analyzed based on Google Analytics and keyword success. Instead, now all you see is (not provided) where your keywords used to be shown.
Trusting your content quality
You no longer have the ability to determine which keywords are working and which are not. This is because Google wants your content to be based on actual search terms, not keywords. Entering “healthy apple pie” now in Google, for example, is going to net different results than “how do I make a healthy apple pie?”
Taking away the keyword statistics forces content marketers to trust the content that they are putting together. This means content providers will have to build quality content and links geared specifically to target audiences. You may not be able to gauge keyword success, but you will be able to track success in other ways. This includes seeing how you are reaching users on social networks such as Facebook and Twitter, gauging interest and success in what the content is providing.
Changing your content to prepare for the now
SEO savvy content providers are going to have to change the way they create content. If you want to net positive results in the Google (not provided) world, you need quality content that is focused on topics. The sites that will appear on the top of search results will be those that have the highest quality content that answers the user’s needs. Do not pay attention to keywords, pay attention to taking care of your users’ needs.
So what do we mean by quality content? You as a writer will have to formulate all of your content around your target audience. If the site offers advice on high-end automobiles, your content must be focused on that. You will not jump up in the search engine rankings by cramming content and links with a keyword such as “quality cars.” You are going to have to create informative content. You're probably already doing this, but you need to be more aware than ever of its importance now that Google has brought the hammer down on keyword-focused content.
"Free range" storytelling
So what do happy chickens and great content marketing have in common? Both are free to roam. This means that content marketers and their writers are now free from keywords and can focus on storytelling and other techniques that result in better engagement with audiences.
Answer the questions your target audience is going to search for. The Huffington Post put it nicely in stating that the Google changes rewards “those willing to put the effort in.” You as a content writer will have to create more niche content focused around who will seek out your client's site. This should give you more freedom in what you write and the content you provide.
Google (not provided) is not a death sentence for SEO. If anything it is a blessing in disguise. It frees you from keyword cramming, but requires higher quality content. You as a writer are going to be pushed for higher quality and more targeted content. Every piece of content written must have a target audience in mind. Doing this from here on out, and linking to other sites that do the same, will help ensure you benefit from the changes, not falter as a result of them. You are free from keywords and can now focus on what you do best, creating quality content.
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Without a roadmap, you’re going nowhere. In the same way, without a comprehensive business strategy it’s very difficult for a company to plot a route to success. That applies whether you’re a business owner, CEO or simply a cog in a huge corporate machine.
Success in today’s competitive environment takes more than just publishing daily blog posts; it requires a comprehensive content writing strategy that builds on itself to deliver ongoing value for customers. Unless you want to spend your writing career going around in circles creating content for the sake of having something fresh to upload, you need to take a strategic approach.
See the Big Picture
Understanding the big picture of your company’s plans is vital for you to be more than just a content producer. You need to know how your work fits into the product and service offering, how it benefits customers to read what you write and how the company can gain from content.
Answering some of these questions is simple, others not so much. It’s easy to guess that the purpose of a content writing strategy is increased traffic and better search rankings, for example. What’s not quite as obvious are the unexpected benefits, such as the way blogging can define your company’s position on specific issues affecting your industry, or the way it can inspire readers to connect on matters of importance.
Make it Part of the Marketing
You keep hearing that content shouldn’t be marketing-focused. While that’s true, the fact remains that it’s part of the communications aimed at increasing awareness and knowledge of the corporate offering. So you simply can’t divorce what you do from marketing; even though there’s a significant difference between content writing and copywriting, they co-exist and support each other really well.
Work with your company’s marketers to create a content writing strategy that informs—and is informed by—the marketing plan to produce material that supports the products and services. It should build rapport, educate readers by delivering a sales message that doesn’t feel “sales-y” and generate customer loyalty to the brand.
Find Your Niche
To determine whether you’re a writer or a content strategist, you need to identify your niche within the company and/or marketing team.
- Just produce the content you’re asked for, or do you initiate ideas and suggestions? If so, do you base them on feedback from customers or from users on social media?
- Research keyword data to understand what keywords are driving most of your traffic?
- Get input from co-workers in other departments to determine their business goals, and then build these into your content?
Answering these questions will help you to determine whether you are in fact working to a content writing strategy, even if it’s informal and unwritten at present.
Enhance Your Corporate Value
Review the company’s goals and make your work count towards its overall strategy by incorporating secondary messages into your content writing strategy. For example, a plumbing company’s primary goals are to get leads for new customers and support existing customers. A secondary but no less important goal could be to develop thought leadership in the marketplace about a specific local problem.
Remember the sinkhole in Tampa, Fl that swallowed Jeff Bush in March this year? Apart from Bush’s brother, the person who got the most air-time on CNN was Bill Bracken, president of Bracken Engineering—a company in the Florida area that handles general engineering work but has a reputation for sinkhole expertise. With a good strategy in place, you can help build up your company’s standing in the industry and achieve publicity opportunities like this.
Writers are a dime a dozen, even the good ones. To make your mark in an organization, you need to do more than just write well. It takes an understanding of the corporate business goals, an ability to see beyond the topic du jour and a clear content writing strategy to really make a difference. And after all, why would you want to be just another writer when you can make your mark as a content strategist instead and contribute to the success of your business?
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Content writing is a key aspect of any business website or blog. Effective SEO content drives website visitors. Did you know that 90 percent of consumers will choose from the first few pages retrieved by a search engine?
If you are writing content, it is highly unlikely that your client is selling a one-of-a-kind product or service. Chances are your client is one of hundreds, perhaps thousands, of businesses trying to market to a niche audience online.
To help them stand out it is important to integrate certain essential elements into your website content, blog posts, directory submission articles, and social media content. This makes it easy for search engines to find your content and will improve your clients' overall search engine ranking.
Here are 7 quick and effective tips for writing more effective SEO content:
1. Include a keyword phrase in your title
Amusing and witty tiles might be fun to write, but titles with keyword phrases bring in the bucks. A huge goal in your content writing should be to write for Google and its algorithms. With over 5 billion searches done each day, it is the most popular search engine on the Internet. Google gives heavier weight to the title of articles and blog posts. Including keyword phrases in your titles is thus an easy but effective way to create content writing that ranks higher in search engines.
While we are on the subject of titles, try to use lists and odd numbers in your title to grab the attention of users. It isn't a coincidence that this article has 7 tips.
2. Use and bold the keyword within the first sentence
The very first sentence on your blog or other content writing should include the keyword phrase either in the form of a statement or a question. Additionally, bold the entirety of the keyword phrase. When Google and other search engines scan or “crawl” your site, they will give extra weight and priority to bold words and phrases. Google will also give extra weight to italicized words.
3. Do NOT keyword stuff
Keywords and keyword phrases are most effective when they are used once every 125 to 150 words. Keyword stuffing gives off a poor and awkward impression of your writing skills.This can make the content writing unappealing to the reader. Additionally, when Google crawling registers an excess of keywords and keyword phrases it will often register the article as spam and negatively impact the business's search engine rankings.
4. Make it evergreen content
Evergreen content is quality content that is in-depth and perpetually relevant. Social SEO – improving a website's visibility in search engines via social media – is becoming increasingly more important to content writing. Your content should engage your audience and remain relevant long after its first online publication. This will make it more apt to be shared or otherwise promoted by readers, improving a site's SEO in a more viral and grassroots way.
5. Target geo-specific key phrases
Because online markets are becoming increasingly crowed, it is important to specialize to stand out amongst the crowd. If your client serves a specific geographic area, make sure you use geo-specific key phrases in your content writing. Prospective customers are specific in their online searching, and will often want a provider that can offer a product or service near or at their location.
6. Call it a banana, not an elongated yellow fruit
You are not writing the next great American novel; you are writing content that is interesting, engaging, and sells a product or service. Avoid using verbose phrases and complex words. Instead, use plenty of short action verbs and throw around a few popular industry buzz terms to spice your writing up.
7. Use plenty of linkage
Just as with bolding and italicizing, Google search engines give extra weight to keywords and keyword phrases that include a clickable link. Use hyperlinks to related articles and products offered by your client, or use links to industry references. A great place to include this at the beginning or end of your article. Closing out with a call-to-action and a link your client's contact page is a great SEO strategy.
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"Include a call-to-action at the end of every blog post." You've heard it before, but you're not quite sure that it's helping. After all, it seems like nobody is activated by your calls. Are calls-to-action just myths perpetuated by content marketing gurus? Are they only effective for people or companies who already have large followings?
Surprisingly, calls-to-action can be very effective, even if you don't have a large following. They can actually be a great way to get more followers, if you know what you're doing. The following five tips can help you to make your calls-to-action more effective.
Take baby steps. See if this sounds familiar: "For more information about maintaining your air conditioner, or for information about any other HVAC questions, contact us at Miller Heating and Air Conditioning." This is a very common ending to a typical business blog post, but you should be aware that if your call-to-action is to contact you, you're asking a lot. Most people aren't ready to contact a company the first time they visit a website. Usually, if someone has stumbled across your blog via a web search, they're doing a little research, maybe trying to figure out why their air conditioner is making a funny noise.
It's best to lead your potential customers to you with baby steps. Otherwise, if you ask them to take a running leap into your arms, they'll just turn and baby step to someone else. What are some good baby step calls-to-action?
- Like us on Facebook
- Visit this page for more information
- Check out our Pinterest board
- Vote in our survey
- Comment below if you've run into the same problem
Be friendly. If your call-to-action sounds like a demand instead of a friendly request, you're not likely to get many people following through. Keep your tone friendly, as if you were the reader's well-meaning friend offering suggestions instead of a driver's ed teacher barking at them to keep their hands at 10 and 2.
Keep your cues clear. If your call-to-action is to have your readers fill out a survey, don't make them hunt for the survey or the link. Keep everything graphically and semantically clear, and run your layout by several objective people before you publish.
Use action verbs. If you want someone to do something, describe it well. Take a look at the five calls-to-action in the baby steps example above. Each of these calls-to-action starts with an action verb: "like," "visit," "check out," "vote," "comment." These verbs make your call-to-action clear and concise. It's something the person can do immediately and be done with. It's a step to take, an action to execute. It doesn't leave ambiguity.
Use white space to draw attention to your call-to-action. If your call-to-action comes at the end of a bunch of long paragraphs, it's not likely to get much notice. Online readers often glaze over when it comes to long blocks of text. By putting a nice buffer of white space around your call-to-action, you'll draw your readers' eyes exactly where you want them. Remember that, like graphics, text can be visually appealing if you design it to be. And if your call-to-action is the most important item on a page, it ought to be the loveliest text of all.
So if you haven't had much luck with calls-to-action yet, don't give up. Use these five tips to make your calls-to-action more effective. Effective calls-to-action lead to greater followings, more click-throughs, and ultimately, an improved bottom line for your company. It's worth the effort.
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Providing quality, engaging content in your business or website blog is an integral aspect of attracting visitors and potential customers. There are a myriad of different ways to do it, but one of the most important ways is by creating evergreen blog content.
Evergreen blog content, as its name indicates, is content that applies and remains useful for many years, no matter the given date. Visitors to your website can reference a blog post or article with evergreen content and find it relevant long after it was first published.
The three key characteristics of successful evergreen content are:
Timeless, meaning that this content, with the possible updated tweak or two, can be accessed anytime and still be relevant. This is in contrast to providing industry breaking news topics that may only be interesting at or near the article's date of publication.
Valuable and high quality content ensures that the article will attract a great amount of attention both when it is first published and long after. High quality content provides visitors with useful and interesting information in a concise manner.
This works best when it is definitive content, meaning that it is in-depth, detailed and elaborates on static industry content.
Creating timeless, definitive, and high quality evergreen content will take you longer than creating other posts and blurbs, however the following benefits make it especially valuable to business and website owners.
Evergreen content has three key benefits for business and website owners: higher search engine rankings, increased traffic, and continual lead generation. Because these articles provide concise, quality information that can be continually relevant, over time it will rank very well in general search engine results. To take advantage of this benefit, ensure that evergreen blog content includes multiple keyword instances. High rankings lead to steady and continuous traffic to your blog, leading to a capacity to generate even more leads over time. For example, a well-optimized article with evergreen blog content can attract visitors and generate leads years after it was published.
To create successful evergreen content articles, consider writing about your business's long term stance on industry issues, answers to frequently asked questions, tutorials or how-to guides, and rescourse lists of static content. Content that would not be considered evergreen-styled would be speculative content, breaking news, time or situational-specific content, and articles detailing specific events. A key question to ask is whether your content will still be as interesting and engaging to your audience a year from now.
Creating and Maintaining Published Evergreen Content
- Identifying. If you have already been maintaining a regular business or website blog, you likely have existing evergreen content. To identify it, check your blog analytics and sort published articles by amount of times viewed, eliminating topics that do not match evergreen criteria.
- Updating. Take these identified articles and make adjustments to make them more relevant and useful. For example, update any statics or expand to include any new developments in the related topic. Now is also the time to better the search engine optimization of these previously published articles. Add more keywords where applicable and link these keywords to additional pages you want better search engine ranked.
- Creating. By finding your previous evergreen successes, you can better discover what styled content might be best for future postings. Write about niche industry topics and link to curated articles.
Of course, your blog should not be built entirely of evergreen content posts. It is important to have a variety of styled-articles. News-centric posts are important, as well as having seasonal information that can lead to immediate call-to-actions. However, having evergreen blog content mixed within creates a strong foundation for attracting visitors and gives these visitors a launching platform to discover more about your other postings and your business and website as a whole. This is why it is important to provide substantial keyword links in high ranking evergreen blog content to the other content you create (including other blog posts, web pages, and white pages) to drive audience traffic. Additionally, use social media to promote your evergreen blog content and make it a regular aspect of your inbound marketing strategy.
Evergreen blog content is about taking a fresh approach to how you create your content. More people than ever are using the Internet as their go-to for product and service information across a wide range of industries. To capture their attention, capitalize on the benefits of blog content that never gets old.
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You just finished your tenth blog post about using Twitter for marketing your blog. You are in the middle of your fourth white paper about regulatory compliance for medical device companies. You have written about adjustable rate mortgages 6 times in the past 2 months.
Are you in a rut?
Not necessarily. If you are still exploring those topics or the content doesn’t read like the same piece over and over, you are probably OK. But it is easy to start spinning your wheels if you write about the same subject over and over. How can you keep it fresh and exciting?
Maybe one of these 5 tips will keep you moving forward.
Argue with Yourself
When we write repeatedly about the same subject we usually take a particular side in it as well. Most of what we do as freelance writers is to create persuasive pieces for our clients. It may help to take the other side now and again. It could actually turn up a point you have been missing. Try taking a persuasive piece from your archive and write about the other side of the story.
Change the Setting
There are other industries that need advice about your subject. Customer service isn’t only found in retail. SEO is needed for all websites, not just those for marketing agencies. Take the subject you know so well and an industry you don’t. See how that subject works within difference parameters. Using Six Sigma in software development is very different from using Six Sigma in a health care setting.
Picture how you could make a post into a video. The cliché is that a picture is worth a thousand words. But what pictures would best represent the ideas you write about? Can you take your postings and create a script of dialogue? Or turn it into a slide presentation that keeps people’s attention? This type of challenge allows us to see our ideas in motion.
Use a Visual Cue
Look out your window, look through an art book. Try to key off a visual as a different way to get into the subject matter. Similar to creating a video about your subject of interest, taking aim from a visual point of view or even as a type of creative writing exercise can help uncover more interesting ways of presenting the material.
SSDD - Same Subject, Different Domain
If you are searching for ways to “keep it fresh” you may feel that you know all there is to know about a topic. But do a little research anyway. Is there a part of the subject you haven’t devoted much time to? Or possibly that isn’t written about much? Change is the only constant. As writers we need to be riding the front of the wave.
These 5 tips are all different ways of looking at a topic or subject you have become familiar with, comfortable with. Maybe even complacent about. For your own sake as well as your audience, feed your writing new food at every opportunity. And in between meals, shake up how the food is prepared.
For more on creating engaging content visit the Content Marketing Institute, ProBlogger, and Copyblogger for more inspiration and advice.
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