White Papers

What is Content Marketing?
What is Content Marketing?

What led to the content marketing revolution

Inbound vs. outbound marketing

Why content marketing is the future of all marketing!

In-House vs Outsourced Content Creation
In-House vs Outsourced Content Creation

How can you tell which strategy is the right one?

Real-life scenarios illustrate how to choose

Side by side comparison for all methods!

Create Irresistible Titles in 6 Steps
Create Irresistible Titles in 6 Steps

Discover proven title formulas that really work

Create titles that beg to be clicked

Don't miss this important step in creating your titles!

What’s a Content Strategy and Why You Actually Need One?
What’s a Content Strategy and Why You Actually Need One?

Dealing with the day-to-day realities of implementing your strategy

A tip that makes creating a winning content strategy easier than you think!

How to Source Quality Content Efficiently and Inexpensively for Your Clients
How to Source Quality Content Efficiently and Inexpensively for Your Clients

How do you manage all your clients' content projects from start to finish?

How can you streamline costs and processes without using multiple tools?

How do you build a team of top writing talent without increasing your fixed costs?

What's the Future of SEO?
What's the Future of SEO?

Is SEO really dead?

Download this free report now to see what 100 industry experts have to say about the future of SEO!

Infographics

4 Landing Page Mistakes That Wreck Conversion Rates
4 Landing Page Mistakes That Wreck Conversion Rates

Too much text & not getting to the point

A Weak Call to Action

Failing to A/B Test Landing Pages

Strategize Your Way to Blogging Success
Strategize Your Way to Blogging Success

Set a Goal! and Choose the Right Topics

Create Reader Personas

Put Together a Promotional Plan

Set Benchmarks and Track Your Efforts

Stop Boring Your Readers! Simple Secrets for Engaging Your Audience
Stop Boring Your Readers! Simple Secrets for Engaging Your Audience

Write your content just like you would speak with a real person

Your readers shouldn’t have to work hard to enjoy your content

Feed your audience what they want to read

4 Things Every Blog Post Needs
4 Things Every Blog Post Needs

Your blog needs a great headline to stand out in the crowd!

Don't forget the visuals when you create and post your content

Make your blog posts useful and informative

You blog posts needs to have a CTA

5 Blogging Myths Busted
5 Blogging Myths Busted

If you want to create content that engages and inspires your readers, it's going to take some effort

You need to writer content that your readers want to read

You can engage more readers by providing in-depth content

Develop a regular publishing schedule and stick to it

Carefully craft your titles using a mix of proven formulas, keywords and powerful words

Is Content Marketing Worth It? You Decide!
Is Content Marketing Worth It? You Decide!

Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing

82% of marketers who blog daily report positive ROI for overall inbound efforts

Interesting content is a top 3 reason people follow brands on social media

4 Common Writer Instruction Mistakes
4 Common Writer Instruction Mistakes

Too much detail

Too little detail

Confusing instructions

Not providing an example

5 Reasons to Use Buyer Personas
5 Reasons to Use Buyer Personas

An engaged readership

Targeted information always wins

The consistency of your message

Understanding your market

Better overall performance

Six Steps to Amazing Blog Titles
Six Steps to Amazing Blog Titles

You Gotta have a strategy!

Build a topic list

Expand that list into titles!

Choose your title creation method

Add some power words!

Review, Refine and Collaborate

Tips for Promoting Your Content on Twitter
Tips for Promoting Your Content on Twitter

Tweets with pictures are 94% more likely to be retweeted

Develop a regular posting schedule for your tweets

Use hashtags for your target market

The best time to get clicks on Twiter posts is between noon and 6pm

Creating a Publishing Schedule For Your Content
Creating a Publishing Schedule For Your Content

Prioritize time sensitive content

Give yourself enough time to write a great article, not a rushed one

Great content starts with great editing

Keep a regular publishing schedule to keep your readers coming back

Don't forget to add social promotion plans to your content calendar

4 Great Ways to Transform Old Content
4 Great Ways to Transform Old Content

Take an old articles and create snackable bites of content you can share on social channels

Compile your old articles into an ebook

Take your original topic and stretch it out into a longer, more informative post

Consider turning your old posts into video blogs

5 Secrets to Social Content That Sells
5 Secrets to Social Content That Sells

No heavy handed sales pitch

Use attention grabbing headlines

Help your readers solve problems

Compelling visuals get more clicks!

Track your progress

Best Practices for Optimizing Your Content
Best Practices for Optimizing Your Content

Never mislead your readers!

No stuffing allowed!

Always Useful

Quotes

Leo Burnett

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.   - Leo Burnett

Benjamin Franklin

Either write something worth reading or do something worth writing about.   - Benjamin Franklin

Mark Shaeffer

If you create great content, huzzah. But if it doesn’t move anywhere, you’re not succeeding.   - Mark Shaeffer

David Oglivy

Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.   - David Oglivy

CC Chapman

People just jump right to, ‘We’re going to create this really cool thing and put it out there and people are going to magically find it.’ You have to market your marketing.   - CC Chapman

Arjun Basu

Without strategy, content is just stuff, and the world has enough stuff.   - Arjun Basu

Stephen King

Amateurs sit and wait for inspiration, the rest of us just get up and go to work.   - Stephen King

Chris Brogan

No matter what, the very first piece social media real estate I’d start with is a blog.   - Chris Brogan

Maya Angelou

The desire to reach for the stars is ambitious. The desire to reach hearts is wise.   - Maya Angelou

Amber Naslund

Quit counting fans, followers, and blog subscribers like bottle caps. Think, instead, about what you're hoping to achieve with and through the community that actually cares about what you're doing.   - Amber Naslund

Lee Odden

Content marketing isn’t just about adding more content; it’s about creating information for a target audience that has a particular purpose and intended outcome. Content drives awareness but also social interaction, customer engagement and sales.   - Lee Odden

Melissa Fach

You will fail without diverse content marketing strategies and an active community.   - Melissa Fach

Lisa Barone

We’ve seen a shift away from creating ‘unique content’ to creating ‘purposeful content’ that will contribute value and benefit customers for years.   - Lisa Barone

Oscar Wilde

Be yourself. Everyone else is already taken.   - Oscar Wilde

Gisele Navarro Méndez

Nowadays, we all know that there’s no room for a strategy that doesn’t take into consideration consumer behavior and their needs, the website's design, and its precious content.   - Gisele Navarro Méndez

Pam Moore

You can never go wrong by investing in communities and the human beings within them.   - Pam Moore

Chris Brogan

Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.   - Chris Brogan

Lee Odden

Content is the reason search began in the first place.   - Lee Odden

Tom Fishburne

The best marketing doesn’t feel like marketing.   - Tom Fishburne

Avinash Kaushik

Content is anything that adds value to the reader”s life.   - Avinash Kaushik

Todd Wheatland

Leverage the strength that you have: that no one else can be you.   - Todd Wheatland

Don Schultz

Social media creates communities, not markets.   - Don Schultz

Mike Volpe

Don’t be afraid to get creative and experiment with your marketing   - Mike Volpe

Andrew Davis

Content builds relationships. Relationships are built on trust. Trust drives revenue.   - Andrew Davis

Michael Hyatt

Marketing is really just about sharing your passion.   - Michael Hyatt

Carrie Kerpen

Focus on the present…It”s the best gift you can give yourself.   - Carrie Kerpen

Shiv Singh

Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media one in a big way.   - Shiv Singh

Brian Solis

Social media is about sociology and psychology more than technology   - Brian Solis

Christopher Mims

Nothing begets creativity like constraints.   - Christopher Mims

Mike Stelzner

Empower your readers with social sharing buttons   - Mike Stelzner

Scott Stratten

Too often, feeling intimidated becomes our excuse not to be awesome.   - Scott Stratten

Deborah Lee

The importance of gratitude is never forgotten.   - Deborah Lee

Christine Korda

This is a learning process and sometimes you have to fall in order to learn things.   - Christine Korda

Lori Taylor

Going viral is not an outcome; it's a happening. Sometimes it happens; sometimes it doesn't. Just remember, fans are vanity and sales are sanity.   - Lori Taylor

Yasine Baroudi

Our digital future is about enabling better productivity and decisions making to enjoy a better quality of life.   - Yasine Baroudi

Erik Qualman

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.   - Erik Qualman

Christopher Penn

Find your spirit, and no challenge will keep you from achieving your goals.   - Christopher Penn

Chris Goward

Average conversion rates are meaningless. Switzerland on average is flat.   - Chris Goward

Seth Godin

Why waste a sentence saying nothing?   - Seth Godin

Robert Cormier

The beautiful part of writing is that you don’t have to get it right the first time, unlike, say, a brain surgeon   - Robert Cormier

Karl Pearson

That which is measured improves.   - Karl Pearson

Ian Lurie

Learn to love the data and, for heaven’s sake, write well.   - Ian Lurie

Brenda S. Stoltz

Twitter is like a bar, Facebook is your living room and LinkedIn is the local chamber of commerce.   - Brenda S. Stoltz

Todd Wheatland

Leverage the strength that you have: that no one else can be you.   - Todd Wheatland

Jonathan Mildenhall

Amazing things happen when you listen to the consumer.   - Jonathan Mildenhall

Ann Handley

What would your marketing look like if your customers signed your paycheck?   - Ann Handley

Randall Lane

Tell a relevant, targeted, transparent story, and the whole world will share it.   - Randall Lane

Jay Baer

A lot of companies are still using social as the world’s shortest press release.   - Jay Baer

Muhammed Ali

I figured that if I said it enough, I would convince the world that I really was the greatest.   - Muhammed Ali

Jef I. Richards

Creativity is an advertising agency's most valuable asset, because it is the rarest   - Jef I. Richards

Marva Collins

Success doesn't come to you? You go to it   - Marva Collins

Fairfax Cone

Advertising is what you do when you can't go see somebody. That's all it is   - Fairfax Cone

Frank Capra

A hunch is creativity trying to tell you something   - Frank Capra

Robert Rose

Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.   - Robert Rose - Content Marketing Institute

Ann Handley

Good content isn’t about good storytelling. It’s about telling a true story well.   - Ann Handley - MarketingProfs

Joe Pulizzi

Stop Writing about Everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe… Find your niche, and then go even more niche.   - Joe Pulizzi - Content Marketing Institute

Brian Clark

A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.   - Brian Clark - Copyblogger

Mari Smith

Content is King but engagement is Queen, and the lady rules the house!   - Mari Smith - MariSmith.com

Doug Kessler

Traditional marketing talks at people. Content marketing talks with them.   - Doug Kessler - Velocity Partners

Jon Buscall

Content marketing is a commitment, not a campaign.   - Jon Buscall - Jontus Media

Marcus Sheridan

Great content is the best sales tool in the world.   - Marcus Sheridan - The Sales Lion

Nancy Duarte

Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.   - Nancy Duarte - Duarte

April Dunford

Great Marketers are matchmakers. Find ways to get offerings people love in front of the people most likely to love them.   - April Dunford - Rocket Watcher

Jamie Turner

The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.   - Jamie Turner - 60 Second Marketer

Gilad de Vries

The bottom line is that there is only one true branding mechanism online and that’s content marketing.   - Gilad de Vries - Outbrain

Amy Treanor

Trust has never been more important as a corporate asset, and it needs to be managed for people to believe the information that you’re putting out.   - Amy Treanor - Edelman

Lee Odden

You have to empathize with your target audience in three ways: how they discover information, their preferences for consumption — which drills down to channels, devices and content — and what motivates them to take action.   - Lee Odden - TopRank Online Marketing

Jon Miller

We wrote our first blog post before we wrote our first line of code.   - Jon Miller - Marketo

Lee Odden

Modern day marketers should focus on understanding their customers, what topics are relevant to guide sales and leverage keyword research into an editorial plan and social media engagement program.   - Lee Odden - TopRank Online Marketing

Lisa Barone

We know that Google is using social signals as part of its ranking algorithm… Growing a community and a healthy social media following is something that businesses of all sizes need to worry about.   - Lisa Barone - Overit

Melissa Fach

You cannot be successful without content and SEO combined. I know there are those that get a site to the top of page one with crappy content, but they have nothing in place for conversion and maintaining a solid audience. So, even if you get to #1 without the right content, you fail anyway.   - Melissa Fach - MOZ

Jay Baer

Content is fire, social media is gasoline.   - Jay Baer - Convince & Convert

Michael Brenner

Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce   - Michael Brenner - SAP

Jeff Bullas

Less is more. Keeping it simple takes time and effort.   - Jeff Bullas - Jeff's Website

Joe Chernov

Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.   - Joe Chernov - Hubspot

Andrew Davis

You can’t be everything to everyone but you can be something to someone.   - Andrew Davis - Brandscaping

Jon Loomer

Getting the Like is easy. It”s a light action. Anything else requires trust.   - Jon Loomer - Jon Loomer Digital

David Hahn

The future of content marketing is in your hands   - David Hahn - LinkedIn

Kim Garst

Sell-sell-sell sales methods simply do not work on social media.   - Kim Garst - Boom Social

Tom Cates

Strong customer relationships drive sales, sustainability, and growth.   - Tom Cates - The Brookeside Group

Heidi Cohen

As social media grows and matures, showing a return becomes critical.   - Heidi Cohen - Actionable Marketing Guide

Neil Patel

You can’t just place a few “Buy” buttons on your website and expect your visitors to buy.   - Neil Patel - QuickSprout

Brian Clark

On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.   - Brian Clark - Copyblogger

Andrea Vahl

You can’t push your sales messages on your fans too often.   - Andrea Vahl - Andrea's Site

Amy Porterfield

Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!)   - Amy Porterfield - Amy's Site

Francisco Rosales

When people feel insecure about something, they look around for validation. Show them that other people trust you.  - Francisco Rosales - Social Mouths

Ekaterina Walter

Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising   - Ekaterina Walter - Branderati

Kristi Hines

Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access.   - Kristi Hines - Kristi's Site

Seth Godin

The cost of being wrong is less than the cost of doing nothing.   - Seth Godin - Seth's Site

Naomi Niles

What you prefer or what your designer prefers dosen’t matter if it’s not getting you conversions.  - Naomi Niles - Shift Forward

Jon Correll

Start testing and stop arguing.   - Jon Correll - Conversion Voodoo

Neil Patel

Don’t optimize for conversions, optimize for revenue.  - Neil Patel - QuickSprout

Steve Krug

Remove 50% of the copy on your page, then remove half of what’s left.   - Steve Krug - Advanced Common Sense

Corey Eridon

Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.   - Corey Eridon - Hubspot

Hunter Boyle

There are countless ways to build lists, but trust is what builds relationships.   - Hunter Boyle - Hunter's Site

Li Evans

Content Doesn’t Win. Optimized Content Wins.   - Li Evans - Get City Dealz

Cyrus Shephard

90% of your effort should go into creating great content, and 10% into link building.   - Cyrus Shephard - Moz

Guy Kawasaki

If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.   - Guy Kawasaki - Canva

Joe Chernov

What is quality content? Ultimately, the consumer decides.   - Joe Chernov - Hubspot

Don Schultz

Social media creates communities, not markets.   - Don Schultz - American Marketing Association

Jonathan Mildenhal

Going forward, real-time marketing is going to be the holy grail of marketing.   - Jonathan Mildenhal - Jonathan's Site

Jonathan Lister

As marketers, we should be changing the mantra from always be closing to always be helping.   - Jonathan Lister - LinkedIn

Ann Handley

Empathy is not what you do, but what you do for your customers.   - Ann Handley - Marketing Profs

Phil Kotler

Marketing takes a day to learn. Unfortunately it takes a lifetime to master.   - Phil Kotler

Oliver Wendell Holmes

Man’s mind, once stretched by a new idea, never regains its original dimensions."   - Oliver Wendell Holmes

Craig Davis

We need to stop interrupting what people are interested in and be what people are interested in.   - Craig Davis - Brand Karma

Winston Churchill

It’s not enough that we do our best; sometimes we have to do what’s required.   - Winston Churchill

Lord Leverhulme

Half the money I spend on advertising is wasted, and the problem is I don’t know which half.   - Lord Leverhulme - Founder of Unilever

Stats

By 2017, online video will make up nearly 70% of consumer Internet traffic

Source: Cisco

Mobile is the channel of choice for keeping relationships with existing customers alive

Source: Forbes

66% of consumers have made a purchase online as a result of an e-mail marketing message

Source: Mark the Marketer

67 percent of marketers say increasing sales on digital marketing campaigns is a top priority this year

Source: Forbes

37% of marketers say blogs are the most valuable content type for marketing

Source: News Cred

80% of marketers only publish content on their website

Source: Infographics Design Pro

The average return on an email marketing investment is $44.25 for every dollar spent

Source: iContact

69% of the most effective B2B Marketers have dedicated content marketing groups

Source: CMI

Companies that publish new blog posts 15+ times per month generate 5x more traffic than companies that don't

Source: NewsCred

54% of consumers believe that it is easier to find information on mobile-optimized sites

Source: Hubspot

Organic search generates around two-thirds of all web traffic

Source: Digital Relevance

Secrets is the most clicked lead nurturing subject line word.

Source: Hubspot

68% of B2B businesses use landing pages to garner leads for future conversion

Source: Marketing Sherpa

47% of Americans say Facebook is their #1 influencer of purchases

Source: Jeff Bullas

Most unsubscriptions come on Tuesdays (0.52% unsub rate)

Source: Hubspot

Marketing automation has seen the fastest growth of any CRM-related segment

Source: Hubspot

By 2020, customers will manage 85% of their relationship without talking to a human.

Source: Gartner

48% of marketers curate noteworthy content from third-party sources weekly

Source: Design and Promote

33% of clicks from organic search results go to the top listing on Google

Source: Social Fresh

54% of B2B Marketers see producing engaging content as their biggest challenge

Source: CMI

Most B2C marketers use at least 12 different tactics for their content marketing.

Source: Content Marketing Institute

In 2013, 43% of marketers converted at least one customer through LinkedIn.

Source: HubSpot

24% of content marketers gauge their effectiveness through measuring customer loyalty.

Source: Marketing Profs

46% of online shoppers depend on social media to help them make a purchasing decision.

Source: Neilsen

57% of consumers read at least one content marketing piece every month.

Source: The CMA

79% of B2B marketers use content marketing to raise brand awareness.

Source: Content Marketing Institute

79% of businesses report that they are embracing branded content.

Source: Forrester

72% of marketers feel branded content is more effective than traditional advertising.

Source: Custom Content Council

27,000,000 pieces of content are shared each day.

Source: AOL & Neilsen

Each month, 329 million consumers read blogs.

Source: Blogging.org

80% of users prefer to connect with brands on Facebook rather than call them.

Source: Digital Buzz Blog

Conversion rates are 105% higher for consumers who interact with ratings and product reviews.

Source: Prestige Marketing

90% of the processed information that comes into the brain is visual.

Source: Zabisco

Clicks from shared content are 5 times more likely to result in a purchase

Source: Voltier Digital

68% of consumers spend time reading content from a brand they are interested in.

Source: Content Marketing Association

64% of B2B content marketers say that their biggest challenge is producing enough content.

Source: Content Marketing Institute

Content that originates from reputable sources is the most shared content online.

Source: UCLA

Consumers who receive content through email marketing spend 83% more when shopping.

Source: iContact

Content creation is now ranked as the single most effective SEO tactic by 53%.

Source: Marketing Sherpa

Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing.

Source: Demand Metric

B2B companies that blog generate 67% more leads per month than those who don’t.

Source: Hubspot

LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually.

Source: Inside View

32% of B2C marketers consider themselves effective at content marketing.

Source: Content Marketing Institute

Interesting content is a top 3 reason people follow brands on social media.

Source: Content Plus

62% of companies report that they are currently outsourcing their content marketing.

Source: Mashable

Social media sites and blogs account for 23% of all time spent online.

Source: Content Marketing Institute

61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content.

Source: Custom Content Council

78% of consumers believe that organizations providing custom content are interested in building good relationships.

Source: TMG Custom Media

61% of B2B marketers rate webinars as the most effective content marketing tactic

Source: Content Marketing Institute

The average cost to generate a lead through inbound marketing is about half the average for outbound marketing.

Source: HighTable

91% of B2B marketers report that they use content marketing on a regular basis

Source: Content Marketing Institute

Social media sites and blogs reach 8 out of 10 of all U.S. Internet users

Source: Content Marketing Institute

Blogs give websites 97% more indexed links and 434% more indexed pages

Source: Hubspot

Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate

Source: Hubspot

78% of CMOs report that they think custom content is the future of marketing

Source: Hanley-Wood Business Media

47% of B2B marketers say they are actively using LinkedIn to promote their business and/or products.

Source: Inside View

86% of B2C marketers use content marketing

Source: Content Marketing Institute

57% read content marketing titles at least once a month

Source: CMA

85% of B2C content marketers tailor their content.

Source: Content Marketing Institute

Articles with images get 94% more views.

Source: Jeff Bullas

9 in 10 organizations market with content.

Source: Content Marketing Institute

90% of consumers find custom content useful

Source: TMG Custom Media

37% of marketers say blogs are the most valuable type of content marketing.

Source: Content Plus

It is estimated that 20% of users’ time is spent surfing the Internet on content-led websites

Source: The CMA

Companies with 10,000 or more employees use an average of 18 different content marketing tactics

Source: Marketing Profs

87% of B2B marketers use social media to distribute contenton a regular basis.

Source: Content Marketing Institute

58% of consumers report that they trust editorial content and that it influences their purchasing decisions.

Source: Neilsen

41% of B2B marketers use SEO ranking to measure effectiveness of content marketing

Source: Top Rank

68% of consumers spend time reading content from a brand they are interested in

Source: The CMA

60% of consumers feel more positive about a company after reading custom content on its site

Source: Content Plus

Blogs were viewed as “most useful” form of content

Source: Hubspot

39% of customers come from organic search queries

Source: Marketing Charts

79% of content marketers report that they produce articles on a regular basis

Source: Smart Insights

64% of B2B marketers believe case studies are the most effective content marketing tactics

Source: Content Marketing Institute

The average marketer reported that they made 145 website content updates in 2012.

Source: Custom Content Council

54% of brands cited increased engagement as the number one value of content

Source: E-Consultantcy

11% of B2B companies use over 20 different content marketing tactics

Source: Content Marketing Institute

Image-based stories on Facebook get 37% more engagement than posts without images

Source: Jeff Bullas

83% of B2B content marketers use articles that they and others create on their website

Source: Top Rank Blog

87% of B2B marketers use social media to distribute content, up from 74% in 2011

Source: Content Marketing Institute

Content marketers use unique visitors (88%), pageviews per visitor (76%) and total pageviews (71%) as their main metrics

Source: E-Consultancy

At least 77% of B2B content marketers report that they use blogs as part of their content marketing efforts.

Source: Top Rank Blog

B2B companies that blog generate 67% more leads per month than those who do not blog

Source: Social Media B2B

40% of B2B content marketers report that they use micro sites on a regular basis for promotion

Source: Top Rank Blog

Sites can double their organic search traffic by including a video thumbnail in search rankings

Source: Visibility IQ

37% of marketers say blogs are the most valuable content type for marketing

Source: Content Plus

91% of B2B marketers use content marketing

Source: Content Marketing Institute

8% of B2B content marketers do not segment content

Source: Top Rank Blog

Social media advertising spending is reported to increase to at least $8.3 billion by 2015

Source: BIA Kelsey

The three content marketing tactics that deliver the highest ROI are featured articles, video and white papers

Source: EMarketer

93% of B2B marketers are using content marketing—but only 44% have a documented content strategy.

Source: B2B Marketing Insider

80% of North American B2B vendors use enewsletters in their marketing, as do 82% of firms in both the UK and Australia

Source: Cox Business

57% of marketers say content marketing is their top external social priority this year.

Source: Michael Brenner

57% of B2B marketers use content curation as part of their content marketing strategies

Source: iMedia Corporation

35% of marketing professionals worldwide cited content marketing was their leading focus in 2013

Source: EMarketer

71% of B2B marketers report that they use content primarily to generate leads

Source: Heidi Cohen

82% of businesses plan to increase spending on content marketing in the coming year

Source: Heidi Cohen

The most trusted types of content are reports and white papers produced by professional associations

Source: DeSantis Breindel

Almost half of U.S. businesses said creating “metrics that demonstrate the value of social media” was vital

Source: B2B Marketing Insider

More than 70% of businesses use video in marketing, though (likely due to cost) video use is more common in enterprises

Source: Cox Business

Only 1 out of 5 readers gets beyond your headline. And traffic can vary as much as 500% based on the headline

Source: Heidi Cohen

57% of marketers report that custom content is their top marketing priority for 2014

Source: Altimeter Group

Nearly two-thirds of North American B2B vendors use white papers to generate leadss

Source: Cox Business

76% of B2B vendors in North America report that they maintain company blogs

Source: Cox Business

Nearly half of enterprise marketers have not been able to formalize metrics to measure marketing optimization.

Source: Michael Brenner

42% say they are able to measure positive results from content curation efforts

Source: iMedia Connection

71% of B2B Marketers report that they use content marketing for lead generation

Source: Top Rank Blog

89% of B2B Marketers cite customer testimonials as the most effective content marketing

Source: Top Rank Blog

Content creation ranked as the single most effective SEO tactic by 53%

Source: Marketing Sherpa

91% of email users say they have unsubscribed from a company email they previously opted in to

Source: Content Marketing Institute

24.5% of survey respondents reported that they do not outsource any of their content marketing

Source: Content Marketing Institute

Posts that include videos attract 3 times more inbound links than plain text posts

Source: SEOMoz

79% of marketers report that their organizations are shifting to branded content

Source: Forrester

77% of business buyers want different content at each stage of the product research process

Source: Pardot

Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%)

Source: Aberdeen

48% of smaller organizations have a documented strategy, compared to only 41% of larger organizations

Source: Content Marketing Institute

60% of marketers report that they create at least one piece of content each week

Source: EMarketer

70% of B2B content marketers report that they use videos in their content marketing

Source: Top Rank Blog

82% of consumers report that they like reading content from brands when it's relevant to them

Source: The CMA

Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers.

Source: Aberdeen

B2B marketers use an average of 5 social media sites to distribute content.

Source: The Marketing Profs

B2B marketers with a documented strategy are more likely to consider themselves effective.

Source: CMI

54% of marketers say they will increase their content marketing spending in the next 12 months

Source: CMI

69% of marketers report that content is superior to direct mail and PR in terms of the results they receive.

Source: Custom Content Council

$118.4 billion was spent on content marketing, video, and social media in 2013

Source: eMarketer

Top indicators of content marketing success are traffic, quality leads, social shares, and SEO.

Source: CMI

73% of organizations have someone in place to oversee their content strategy

Source: Content Marketing Institute

5% of B2B Marketers have no metrics to determine content marketing success source

Source: IAB

34% of marketers use Twitter to successfully generate leads

Source: Jeff Bullas

87% of B2B marketers use social media to distribute content

Source: NewsCred

67 percent of marketers say email is key for attracting and engaging prospects, and to increase marketing ROI

Source: Forbes

One million web pages are accessed using the “Login with Facebook” feature

Source: Jeff Bullas

Marketers will spend $8.3 billion on social media advertising in 2015

Source: News Cred

90% of organizations market with content. 86% of B2C marketers and 91% of B2B marketers use content marketing

Source: News Cred

50% of millennials use their smartphones to research while shopping

Source: Leaders West

44% of direct mail is never opened - illustrating that traditional marketing falls short

Source: News Cred

70% of consumers say they prefer getting to know a company via articles rather than ads

Source: News Cred

75% of smartphone owners watch videos on their phones

Source: News Cred

The amount of content produced by brands increased by 78% in 2014, but engagement with each piece decreased by 60%

Source: Track Maven

52% of marketers support two to four roles and buyer personas with dedicated content.

Source: B2B Content Marketing Report

Eighty percent of customers say that ongoing content is very important after a purchase

Source: Marketing Profs

78% of Facebook users report that they are using mobile-only devices.

Source: Rocket Post

Interactive content formats increased in popularity during 2014, up from roughly 21% in 2013 to 28% in 2014.

Source: Demand Gen

42% of offer-related graphics on landing pages are not clickable.

Source: Marketing Sherpa

The average time per month spent by users on Twitter is 170 minutes

Source: Rocket Post

60% of CMO’s believe the role of culture is “very influential” in enabling the brand experience

Source: Spencer Stuart

Visual content is a key component in each of the top 5 most effective B2B marketing tactics

Source: Hubspot

60% of CMO’s believe the role of culture is “very influential” in enabling the brand experience

Source: Spencer Stuart

81% of B2B marketers use custom content on their site in their marketing efforts.

Source: Kiss Metrics

29% of B2B marketers said that producing content that engages users is still a challenge.

Source: Content Marketing Institute

Publishers who use infographics grow in traffic an average of 12% more than those who don’t.

Source: Anson Alex

21% of marketers said social media grew more important in the past 6 months.

Source: Hubspot

55% of B2C marketers plan to increase their investment in branded content.

Source: Custom Content Council

Blogs are 63% more likely to influence purchase decisions for consumers than magazines.

Source: Content Hero

82% of marketers who blog daily report positive ROI for overall inbound efforts.

Source: Hubspot

Blogs are the 5th-most trustworthy source overall for online information ahead of brand sites and social media

Source: Pamorama

61% of U.S. online consumers have made a purchase based on recommendations from a blog.

Source: Blog Her

The average annual spend on content outsourcing was $371k and $987k for companies that exclusively outsource.

Source: Custom Content Council

45% of companies rely solely on desktop devices to market content, not yet adapting to mobile

Source: Uber Flip

Content marketing is now a nearly $43.9-billion industry—a 9.2% increase over last year

Source: Custom Content Council

Per dollar spent, content marketing generates 3 times as many leads as traditional marketing

Source: Leaders West

B2B buyers say that 70% of the content they read and study before making a purchase decision is found on their own.

Source: Forrester

65% of B2B marketers tailor their content they create around industry trends.

Source: KissMetrics

B2C marketers use an average of 4 social media sites to distribute their content. B2B marketers use an average of 5

Source: Content Marketing Institute

Businesses that spend more than 50% of their lead gen budget on inbound marketing report a significantly lower cost-per-lead

Source: Hubspot

52% of B2C content marketers rely on content marketing to engage new customers and prospects

Source: Social Media Today

Companies with fewer than 10 employees typically allocate 42% of their marketing budget to content.

Source: Marketing Profs

74% of B2B marketers use content marketing to achieve customer acquisition goals.

Source: Content Marketing Institute

60% of B2B marketers use content marketing to achieve website traffic goals.

Source: Marketing Profs

71% of B2B marketers use content marketing to achieve lead generation goals

Source: Marketing Profs

45% of B2B marketers use content marketing to achieve lead nurturing goals

Source: Content Marketing Institute

64% of B2B marketers use content marketing to achieve customer retention and loyalty goals

Source: Content Marketing Institute

43% of B2B marketers use content marketing to achieve sales goals. tweetgraphic

Source: Content Marketing Institute

64% of B2B marketers use content marketing to achieve thought leadership goals

Source: Marketing Profs

60% of B2B marketers use web traffic to measure effectiveness of content marketing

Source: Marketing Profs

63% of B2B marketers use content marketing to achieve engagement goals

Source: Content Marketing Institute

51% of B2B marketers use sales lead quality to measure effectiveness of content marketing.

Source: Content Marketing Institute

55% of B2C marketers plan to increase content marketing spend next year

Source: Content Marketing Institute

86% of B2C marketers report that they are now using content marketing

Source: Content Marketing Institute

74% of European online retailers believe they can influence what consumers buy

Source: Intershop

The use of research reports has risen from 25% in 2011, to 44% in 2012 in content marketing

Source: Content Marketing Institute

Only 38% of brands report that they have a defined a content marketing strategy

Source: Econsultancy and Outbrain

20% of users' time is spent surfing the Internet on content-led websites

Source: CMA

23% of businesses report they they use a cross-departmental approach to content marketing

Source: Econsultancy and Outbrain

80% of business decision-makers prefer to get company information in a series of articles versus an advertisement

Source: Content Marketing Institute

On average, 28% of B2B companies use 5-9 different content marketing tactics to accomplish their goals

Source: Content Marketing Institute

60% of consumers are more likely to be on the lookout for products when looking at content marketing

Source: CMA

52% of B2C content marketers say that they feel challenged by their budget.

Source: Content Marketing Institute

37% of marketing managers believe the most important channel for engaging customers is content-led websites

Source: The CMA

Companies with active blogs report that they receive 97% more leads

Source: Content Plus

Content creation is ranked as the single most effective SEO technique

Source: Marketing Sherpa

78% of chief marketing officers think custom media represents the future of marketing

Source: Hanleywood Business Media

37% of consumers report that they visit content marketing websites at least once a month

Source: The CMA

53% of B2C marketers stat that they create content entirely in-house, with no out-sourcing.

Source: Content Marketing Institute

Marketers spend more than 25% of their marketing budget on content marketing

Source: B2B Marketing Insider

8 in 10 CMOs believe custom media should be an integral part of a marketing mix

Source: Hanleywood Business Media

60% are more likely to be on the lookout for products when looking at content marketing.

Source: The CMA

Spending on content marketing, video marketing, and social media will increase by 15.1% in 2013 to a total of $118.4 billion

Source: E-Marketer

The use of virtual video conferences rose from 10% in 2011 to 28% in 2012

Source: Content Marketing Institute

Nine in 10 organizations report that they are currently marketing with content

Source: Content Marketing Institute

Lack of human resources (42%) and lack of budget (35%) are key barriers to content marketing

Source: E-Consultancy

According to 37% of marketing managers, the most important way to engage customers is content-led websites

Source: The CMA

54% of brands report that they don’t have an on-site, dedicated content creator

Source: E-Consultancy

The overall use of video content reportedly rose from 52% in 2011 to 70% in 2012

Source: Content Marketing Institute

Creating original content was seen as the biggest challenge for 69% of content marketers

Source: Curata

The use of mobile-optimized content marketing rose from 15% in 2011 to 33% in 2012

Source: Content Marketing Institute

37% of marketers say blogs are the most valuable type of content marketing

Source: Content Plus

42% of B2B content marketers report that they segment content by stage in the buying cycle

Source: Top Rank Blog

People spend more than 50% of their time online with content and an additional 30% of their time on social channels

Source: AOL & Neilsen

54% of brands report that they don’t have an on-site, dedicated content curator

Source: E-Consultancy

46.1% of people say a website's design is the number one criterion for discerning the credibility of the company

Source: Stanford Persuasive Technology Lab

90% of users listen to recommendations that are shared from their friends

Source: Voltier Digital

Articles that have images get 94% more views than articles without images

Source: Jeff Bullas

99% of people who share via social network are sharing via multiple platforms

Source: AOL & Neilsen

It is reported that 40% of people will respond better to visual information than plain text

Source: Zabisco

34% of marketers report that they have successfully generated leads on Twitter

Source: Mind Jumpers

Posts with videos attract 3 times more inbound links than plain text posts

Source: SEOMoz

Interesting content is a top 3 reason that people follow brands on social media

Source: Content Plus

Content marketing costs 62% less than traditional marketing methods do.

Source: Demand Metric

70% of consumers prefer getting to know a company via articles over ads

Source: Content Plus

87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Source: Social Media Today

58% of consumers report that they trust editorial content to help them make decisions about a company and/or purchases

Source: AOL & Neilsen

Less than half of North American B2B firms use microsites (40%), mobile content (38%), ebooks (34%) or mobile apps (28%)

Source: Cox Business

75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day

Source: Ooyala

Mobile-optimized content marketing increased from 15% in 2011 to 33% in 2012

Source: Content Marketing Institute

Marketers report that they spend nearly 1/3 of their budgets on content marketing

Source: Content Marketing Institute

11% of B2B companies report that they use over 20 different content marketing tactics.

Source: Content Marketing Institute

68% of consumers are likely to spend time reading content from a brand they are interested in

Source: The CMA

71% of B2B content marketers report that they use case studies to reach their customers

Source: Top Rank Blog

70% of consumers prefer getting to know a company via articles rather than ads

Source: Content Marketing Institute

After the introduction of Facebook timeline for brands, photos and videos saw a 65% increase in engagement

Source: Simply Measured

90% of consumers report that they find custom content useful and read it regularly

Source: TMG Custom Media

In a Custom Content Council study, 62% of respondents reported using video in their content marketing

Source: Custom Content Council

57% of consumers read content marketing titles at least once a month

Source: The CMA

57.4% of B2B businesses say SEO has the biggest impact on lead generation goals

Source: MDG Advertising

28% of B2B companies report that they use, on average, 5-9 different content marketing tactics

Source: Top Rank Blog

Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate

Source: Hubspot

72% of marketers think that branded content is more effective than magazine advertisements

Source: Custom Content Council

70% of consumers say content marketing makes them feel closer to the sponsoring company

Source: Content Marketing Institute

Brand awareness is a goal for 82% of companies that use content marketing

Source: Content Marketing Institute

73% of all industry-specific Twitter posts include at least some form of content sharing

Source: AOL Neilsen

1% of B2B marketers outsource all content creation and 43% use a combination of in-house and outsourced content creation

Source: Top Rank Blog

Customers who receive email newsletters spend 82% more when they buy from the company

Source: iContact

73% of consumers report that they get frustrated by irrelevant web content.

Source: Hubspot

Only 1% of B2B marketers will decrease spending on content in the next year

Source: Content Marketing Institute

70% of B2B content marketers use articles on other websites

Source: Top Rank Blog

93% of B2B Marketers report that they create content from scratch

Source: Top Rank Blog

86% of highly effective organizations have someone in charge of content strategy.

Source: CMI

The average organization spends 30% of their marketing budget on content

Source: CMI

Only 42% of B2B marketers say that they feel they’re effective at content marketing.

Source: IAB

50% of consumer time online is spent engaging with custom content.

Source: Hubspot

Only 32% of marketers say they are effectively executing enough content.

Source: Aberdeen

27% of B2B marketers say they are effectively tracking content utilization metrics.

Source: Aberdeen

Brands that create 15 blog posts per month average 1,200 new leads per month.

Source: Hubspot

50% of B2B Marketers use content marketing for thought leadership and education

Source: B2B Content Marketing Report

95% of B2B marketers report that they use some form of content segmentation.

Source: Content Marketing Institute

Globally, about three-quarters of all B2B vendors use case studies in their marketing efforts

Source: Cox Business

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