Reason #1: An Engaged Readership
Creating actual personas humanizes your audience. Create content that speaks to a reader, not at them.
Reason #2: Targeted Information Always Wins
You wouldn't create a non-targeted PPC Ad. So why create non-targeted content?
Reason #3: The Consistency of Your Message
Having set personas helps you create a unified marketing message.
Reason #4: Understanding Your Market
When you understand the basis fundamentals of your market, everyone wins.
Reason #5: Better Overall Performance
All of these components add up to one result - better overall performance.
