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Buyer Personas

Reason #1: An Engaged Readership

Creating actual personas humanizes your audience. Create content that speaks to a reader, not at them.

Reason #2: Targeted Information Always Wins

You wouldn't create a non-targeted PPC Ad. So why create non-targeted content?

Reason #3: The Consistency of Your Message

Having set personas helps you create a unified marketing message.

Reason #4: Understanding Your Market

When you understand the basis fundamentals of your market, everyone wins.

Reason #5: Better Overall Performance

All of these components add up to one result - better overall performance.

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