Jennifer Gemmell-Adams

Recent Posts

The 3 Ms of Your Content Creation Plan for Websites, Blogs, Social Media, and More

Posted by Jennifer Gemmell-Adams

How to Make Your Content Creation Plan More Productive & Profitable

Small to medium-sized businesses (SMBs) can sometimes find themselves overwhelmed with the task of maintaining, marketing, and managing their content creation plan for websites, blogs, social media, email, or other areas of their online presence. This is largely due to the fact that search engines are demanding higher quality content in terms of SEO, and searchers are demanding higher quality content in terms of their overall user experience.

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Tags: Content Management

Understanding the Symbiotic Relationship of Content Marketing and SEO

Posted by Jennifer Gemmell-Adams

What is the Relationship Between Content Marketing and SEO?

Content and SEO go together like peas and carrots, steak and potatoes, macaroni and - well, you get the picture. They are so interwoven in the world of online marketing that you quite literally cannot have one without the other. Just in case you have been living a monastic life free of technology for the past decade, SEO stands for search engine optimization. It is the process of enhancing or modifying a website, web page, or other online material to make it more appealing to search engines and thus achieve better ranking on search results.

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Tags: Content and SEO

6 Passive and Active Content Marketing Tips to Market Effectively

Posted by Jennifer Gemmell-Adams

Follow These Content Marketing Tips to Improve Your Content

The best content on the internet can often get overlooked simply because the effort invested to attract interest either was ineffectively employed or neglected altogether. If you feel like your online content is somehow missing the mark in capturing the attention of your desired audience, there are a few content marketing tips you can follow to help put it where it needs to be - both in terms of being in front of those who need to see it and gaining better positioning in search results.

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Tags: Article Marketing Blog

Make The Most Of Your Email Marketing Strategy

Posted by Jennifer Gemmell-Adams

Many business owners, marketing executives, and design teams today are focusing the efforts of their marketing strategy on one area in particular, leaving other marketing methods to fall by the wayside.  The most frequently pursued marketing strategy over the past few years has been mobile marketing; using responsive design, targeted advertisements, and geo-tagging typically come into play in the mobile marketing arena.

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Tags: marketing strategy, email marketing, email newsletter content, content marketing