How to Use Site Content to Build Credibility and Trust

Posted by Nancy M Ruff

"Earn trust, earn trust, earn trust. Then you can worry about the rest," says respected author and blogger, Seth Godin. Good advice, as your online reputation – your whole business, in fact – depends on your customers’ trust.

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Tags: online content, business blog content, blog content, site content

4 Keys to Creating Content Your Readers Will Love

Posted by Laura Holton

As your content needs to lead prospects closer to a sale, an element of branding is essential. But who wants to hear you talk about your products and services over and over again? No one! Finding the right niche between branded content and customer needs and wants is essential for successful sales! Here are a few ways you can create content that is educable, interesting, fun to read, and valuable for your readers.

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Tags: content marketing, business blog content, blog content, site content