This one’s pretty obvious. Content marketing is all about creating great content that gets found, clicked, read, and shared with others.
Your blog is one of many types of content you could be creating. So obviously, blogging can power your content marketing.
But why focus only on your blog?
Why not focus on white papers, ebooks, or video?
Don’t get us wrong. These are all excellent forms of content that can drive equally excellent results.
However, for the purposes of this post, we’re speaking to the average small or mid sized company that has limited marketing resources and budget. If that describes you, you’re probably looking to invest your precious resources into only the simplest, yet most effective channels.
That’s where your blog comes in.
Compared to other forms of content, blog posts are just plain simpler to produce. Since they tend to be shorter in length, they’re easier to plan, produce, edit, and publish.
But don’t confuse the simplicity of blogging to mean there’s no work involved.
In order for the blog-centered strategy to be successful, you still have to spend time before, during, and after production. You’ll still need to research and find the right keyword to target.
You’ll still need to develop clear writer instructions. You’ll still need to review the first draft, revise, sleep on it, revise some more… until you’re truly happy with each piece.
In other words, you can’t just blog for the sake of blogging. After all, over two million blog posts are published each day.
So, if you want yours to get read, every word must count.
Robert Bruce with Copyblogger, brilliantly, put it this way:
Every sentence you write should make them want to read the next sentence you write. The headline only exists to get the first sentence read. The first sentence only exists to get the second sentence read. And so on… It’s that simple. And it’s that difficult.
So while simple, a blog focused strategy will still require careful planning, great writing, and a thorough review and editing process.
Don’t stress yourself by trying to imitate the complicated and expensive online marketing strategies used by the mega corporations.
You don’t need to work HARDER.
You need to work SMARTER.
… and the smartest thing you can do for your business is implement a blog-centered marketing strategy that puts your blog first, and lets everything else fall right into place.
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