72% of marketers feel branded content is more effective than traditional marketing.
62% say it is more effective than advertising on TV.
69% say it is superior to both direct mail and public relations.
Blogs give websites 434% more indexed pages and 97% more indexed links.
90% consumers find custom content useful.
46% of online shoppers use social media when making a buying decision.
Clicks from shared content are 5 times more likely to result in a purchase.
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