Content Marketing Worth

Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing.

72% of marketers feel branded content is more effective than traditional marketing.

62% say it is more effective than advertising on TV.

69% say it is superior to both direct mail and public relations.

82% of marketers who blog daily report position ROI for overall inbound efforts.

Blogs give websites 434% more indexed pages and 97% more indexed links.

90% consumers find custom content useful.

Interesting content is a top 3 reason people follow brands on social media.

46% of online shoppers use social media when making a buying decision.

Clicks from shared content are 5 times more likely to result in a purchase.

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Create Helpful, Interesting Content that Gets Ranked, Clicked and Shared

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