Write your content just like you would speak with a real person.
Have a conversation, not a monologue.
Avoid boring terminology and words your readers may not understand.
Simplicity is best.
Your readers shouldn’t have to work hard to enjoy your content. Even the most boring subjects can be made more interesting with the right approach.
Fun content is fun to read.
Feed your audience what they want to read.
Listen to their questions, ask them what they want to know and write for them, not for search engines.
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