So, why is finding an awesome freelance writer who truly understands your needs so difficult? There are two primary reasons why most marketers fail when it comes to hiring a writer:
The first and most important thing you need is the right content marketing platform. It’s critical that you find a comprehensive content system that has everything you’ll need to succeed. Some content platforms focus on finding writers. Others focus on content planning. Some focus on content production workflow. A few content marketing platforms (like our Zerys Content Marketing Platform) are all-in-one systems that do it all in one place. These types of platforms will provide you with all the processes and workflows you’ll need throughout the writer sourcing stage as well as the content planning, production, editing, and publishing stages.
What works when hiring for other positions in your company does NOT work for hiring freelance content writers. Looking at writer profiles, resumes, and previous published work is all a waste of time. The only way to be completely certain that a writer will be a good fit for you is to have them right you a brief, custom sample for your specific business needs. Just because another company loved a writer’s work doesn’t mean that they have the knowledge, style, and tone that you’re personally looking for.
Once you have the right platform to utilize you’ll need a way to search thousands of writers, sample their work, engage them to write a sample piece for you, and ultimately test their abilities to see if they’re a good fit. There are many important aspects to consider when executing an effective writer audition. But the good news is that with the right processes in place, it doesn’t have to be difficult or time consuming.
The first two considerations outlined here are pretty straightforward, but the third one, not so much. Let’s break down the anatomy of a well-executed writer audition and look at the clear steps you’ll need to take to ensure success:
Sure, you may find no writers at all during your first audition – but the good news is that you can conduct as many auditions as you want until you have the team of writers you need. Once you’ve added at least once reliable writer on your team, you are ready to start assigning them content to publish on your website, blog, social sites, LinkedIn, and anywhere else where you want to create an authoritative presence.
With the help of this guide, you should be able to create an audition campaign within your chosen platform, review your audition pieces, and find freelance content writers to add to your team from beginning to end within a week’s time. We are of course partial to our writer auditioning process within Zerys. Want to give it a try? Click here to learn more.
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