Nancy M Ruff

Recent Posts

Everything You Need to Know About Business Blog Writing

Posted by Nancy M Ruff

One of the greatest strengths of a business blog is in establishing a dialogue with readers. If that dialogue is to be a successful one, the writing style and tone, along with the writer’s in-depth knowledge of the topic, must meet the needs of the audience.

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Tags: business blog writing

It’s All in the Keywords: How to Choose the Right Ones Every Time

Posted by Nancy M Ruff

Anything that promises to boost your website traffic by nearly 600% is worth sitting up and taking notice of. SEO is not a magic bullet: you must put in the hard work to make it pay off. But the returns justify the effort.

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Tags: SEO Content Development

Understanding the difference between blog posts and articles, and what they’re meant to accomplish, can mean a world of difference to SEO and a company’s bottom line

Posted by Nancy M Ruff

Understanding the difference between blog posts and articles, and what they’re meant to accomplish, can mean a world of difference to SEO and a company’s bottom line.

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Tags: blog writing, Article writing

It’s Different: How to be the B2B Copywriter Businesses are Looking For

Posted by Nancy M Ruff

B2B copywriting is a $6 trillion industry, yet many businesses struggle to find a B2B copywriter who can effectively help them sell their products and services to other businesses.

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Tags: B2B Copywriter Businesses

How to Find the Talent You Need for Your Custom Content Development

Posted by Nancy M Ruff

Custom content that is specific to your individual brand is a must if you want your SEO strategy to succeed. No matter what size your business, consumers look for brands that are consistent and trustworthy, and custom content is the way to attract new business and retain loyal customers.

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Tags: Custom Content Development

No Question About It: Your SMB Needs a Content Development Plan

Posted by Nancy M Ruff

SMBs may have smaller budgets and marketing teams, but that shouldn’t keep them from building a content development plan that rivals those of the “big guys.” A content marketing strategy helps small and medium businesses:

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Tags: content development plan

Content Analysis Tools Every Marketer Needs to Know About

Posted by Nancy M Ruff

Valuable content is but one part of the formula for a successful inbound marketing strategy. Equally important is knowing if the content you’re providing generates an appreciable ROI.

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The Social Media Maze: Tools to Help You Find Your Way

Posted by Nancy M Ruff

If you’re a marketer running an agency or managing the social media accounts of multiple clients, odds are good you’re always on the lookout for ways to efficiently create content, schedule shares, and meaningfully engage with followers. The only way to really get it all accomplished without working 24/7 is by taking advantage of the social media tools available to help you do just that.

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Tags: social media marketing

A KISSable Strategy : Simpifying Your Content Marketing

Posted by Nancy M Ruff

Recently overheard: “Content marketing is not rocket science.” It’s true. Simple content marketing nearly always gets the job done best, but over time a brand’s marketing strategy may become overly complicated. Adding a lot of tips, advice, and suggestions from marketing gurus to your content marketing campaigns can result in them becoming bloated.

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Tags: content marketing

The White Paper: Your Content Marketing Strategy’s Secret Weapon

Posted by Nancy M Ruff

Well-written white papers are one of the most powerful tools in your content marketing toolkit. They provide useful information that helps acknowledge and define a reader’s problem, objectively explores ways to meet a need, and logically leads the reader to the conclusion that your business has the expertise, knowledge, and solution to their problem.

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Tags: white paper content