Nancy M Ruff

Recent Posts

Business Blog Content That Woos Readers … and Wins Customers

Posted by Nancy M Ruff

How valuable is blogging for your business? Let’s start with some simple or, depending on how you look at it, impressive, numbers. There are close to 24 billion blog pages posted every month and over 400 million people read them. Six out of 10 marketers say they’ve gained customers through blogging. And brands that publish 16 or more blog posts per month get over 3x the traffic of those who publish between one and four.

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Tags: business blog content

Don’t Hire a Content Agency Until You Read This

Posted by Nancy M Ruff

By now you know, or at least have heard, that content is a critical part of your marketing. It helps:

  • Deliver your message
  • Attract audience interest
  • Boost traffic
  • Increase conversions
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Tags: content agency

5 Fantastic Content Marketing Tips Any Brand Can Use

Posted by Nancy M Ruff

Content marketing is one of the oldest and most proven strategies online marketers use. Done right, it helps brands of all sizes and in every industry acquire new website visitors and increase their sales. It’s an easy and highly effective way to attract a wider online audience.

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Tags: Article marketing tips

Shiny Objects: Keep Your Eye on the Content Development Ball

Posted by Nancy M Ruff

Content development is no different from anything else; there’s always going to be an attraction to new and trendy ideas. New technologies, the latest and greatest software solutions, and miracle widgets appear almost daily. And they all promise convenience and spectacular conversion rates.

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Tags: content development

Does a Website Really Need an FAQ Page? Yep!

Posted by Nancy M Ruff

Much more than a customer service tool, a well-written buyer FAQ page helps a website’s visitors at every stage of the customer journey. It also:

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Tags: Buyer FAQ

Writing and Editing Services: A Match Made in Heaven

Posted by Nancy M Ruff

There are plenty of challenges to developing and publishing content, but one of the most difficult hurdles may be finding a way to create enough consistently good content to keep readers engaged and coming back for more.

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Tags: Writing and Editing Services

Do You Really Need an Article Marketing Service?

Posted by Nancy M Ruff

You’ve likely heard the top three advantages to article marketing. It helps:


  1. Establish your brand as an expert through original, quality articles that are distributed to thousands, if not millions, of readers.
  2. Drive traffic to your website which, in turn, gets you noticed by more people who are willing to share your site with others.
  3. Optimize search results, generating a greater number of quality leads to your site. And when search engines see links coming to your website, they tend to reward it with higher rankings.

But how do you make sure your well-written articles reach their intended audience? An article marketing service may be the solution you need.

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Tags: article marketing service

Is There Anything New to Say about Content Marketing?

Posted by Nancy M Ruff

No one would blame you if you said you were burnt out on the topic of content marketing. From “snackable content” to “influencer marketing” (and don’t even get started on ToFu, MoFu, and BoFu), it can often seem like content marketing is nothing more than an exercise in inventing new buzzwords.

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Tags: content marketing

10 Things to Look For When Hiring a Technical Writer

Posted by Nancy M Ruff

Good technical writers are not difficult to find. Lots of writers can create nice, solid content. But great technical writers are not as easily discovered. It’s worth the search, though, as they know how to create documents that help users easily and readily find the answers they need.

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Tags: Hiring a Technical Writer

The What, Why and How of Branded Content

Posted by Nancy M Ruff

You’re often told how important it is to create content that is useful and of value to your targeted audience. Today, it can be just as important for your content to entertain. That’s what branded content is meant to do.

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Tags: branded content