Nancy M Ruff

Recent Posts

It’s Different: How to be the B2B Copywriter Businesses are Looking For

Posted by Nancy M Ruff

B2B copywriting is a $6 trillion industry, yet many businesses struggle to find a B2B copywriter who can effectively help them sell their products and services to other businesses.

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Tags: B2B Copywriter Businesses

How to Find the Talent You Need for Your Custom Content Development

Posted by Nancy M Ruff

Custom content that is specific to your individual brand is a must if you want your SEO strategy to succeed. No matter what size your business, consumers look for brands that are consistent and trustworthy, and custom content is the way to attract new business and retain loyal customers.

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Tags: Custom Content Development

No Question About It: Your SMB Needs a Content Development Plan

Posted by Nancy M Ruff

SMBs may have smaller budgets and marketing teams, but that shouldn’t keep them from building a content development plan that rivals those of the “big guys.” A content marketing strategy helps small and medium businesses:

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Tags: content development plan

Content Analysis Tools Every Marketer Needs to Know About

Posted by Nancy M Ruff

Valuable content is but one part of the formula for a successful inbound marketing strategy. Equally important is knowing if the content you’re providing generates an appreciable ROI.

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The Social Media Maze: Tools to Help You Find Your Way

Posted by Nancy M Ruff

If you’re a marketer running an agency or managing the social media accounts of multiple clients, odds are good you’re always on the lookout for ways to efficiently create content, schedule shares, and meaningfully engage with followers. The only way to really get it all accomplished without working 24/7 is by taking advantage of the social media tools available to help you do just that.

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Tags: social media marketing

A KISSable Strategy : Simpifying Your Content Marketing

Posted by Nancy M Ruff

Recently overheard: “Content marketing is not rocket science.” It’s true. Simple content marketing nearly always gets the job done best, but over time a brand’s marketing strategy may become overly complicated. Adding a lot of tips, advice, and suggestions from marketing gurus to your content marketing campaigns can result in them becoming bloated.

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Tags: content marketing

The White Paper: Your Content Marketing Strategy’s Secret Weapon

Posted by Nancy M Ruff

Well-written white papers are one of the most powerful tools in your content marketing toolkit. They provide useful information that helps acknowledge and define a reader’s problem, objectively explores ways to meet a need, and logically leads the reader to the conclusion that your business has the expertise, knowledge, and solution to their problem.

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Tags: white paper content

Small Business, Big Results: The Power of Social Media Marketing

Posted by Nancy M Ruff

Small businesses have always been at a disadvantage for many forms of online marketing. Pay-per-click, or paid search marketing, is often out of reach due to budgetary constraints. SEO, or search engine optimization, has its own challenges, as it requires an enormous investment in resources for results that may take months, or years, to appear.

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Tags: social media marketing

How to Hire Blog Writers That Will Achieve Real Results for Your Business

Posted by Nancy M Ruff

You only need to try it once to understand how time-intensive it can be creating your own blog content. Valuable, relevant, and quality content isn’t easy. It takes a lot of resources and knowledge to consistently turn out posts that achieve the business results you’re looking for. For many business owners, it’s difficult enough running their business, serving their clients, and managing their marketing strategies without having to write their own content. Now may be the time to hire blog writers.

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5 Ways to Improve Your Lead Nurturing Efforts

Posted by Nancy M Ruff

You spend a lot of time trying to attract and capture leads. Great content, effective calls to action, free eBooks and guides, and dedicated landing pages? Check. They’re all best inbound marketing practices, but your hard work doesn’t stop there. Leads are great, but they don’t mean much to your bottom line if they don’t turn into customers. Nurturing your leads takes just as much effort as capturing them. If you’re not as happy as you could be with your conversion rates, here are five ways to improve your lead nurturing efforts.

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