It’s All in the Keywords: How to Choose the Right Ones Every Time

Posted by Nancy M Ruff

shutterstock_530180857.jpgAnything that promises to boost your website traffic by nearly 600% is worth sitting up and taking notice of. SEO is not a magic bullet: you must put in the hard work to make it pay off. But the returns justify the effort.

SEO Content Development

To ensure your content creation efforts do not go to waste, start with an SEO content development plan that perfectly aligns with your business' goals. After all, the content you create is only valuable if it’s found by the right audience and optimized to achieve maximum results. Optimization is also rewarded by Google and other search engines with increased search performance in the form of traffic, conversions, and revenue.

Choosing the Right Keywords

Keywords are the name of the game in SEO. Use these 3 tips to choose the right ones, properly place them, and measure their effectiveness.

1. Keyword research gets you off to a great start in optimizing your content. Choose the wrong keywords and you’ll miss out on connecting with potential customers. Research is also a great way to learn more about what your target audience needs help with. The right keywords mapped to your content will generate the proper relevancy and continuity you need to be found.

2. Keyword placement benefits your readers and helps your site gain higher rankings and visibility. Make sure keywords appear in your title and headlines; it will give the search engines a better understanding of what your website page is all about. Don’t saturate a page with keywords, especially if it makes the content sound unnatural. Better known as keyword stuffing, this practice no longer helps with ranking. In fact, search engine algorithms are designed to penalize for it. Don’t forget to tag images and video as well.

3. Keyword competition checks are fundamental to getting the visibility you desire. Take a look at the websites of your top competitors. What topics do they focus on in their landing pages and blog posts? Which keywords make their appearance over and again? Take those keywords and do a search for them. Whose sites are showing up on the first page of the results?

Keep an eye out for how competitive your site’s keywords are. Look for popularity, search volume and, if a keyword is saturated by the competition, look for alternatives that are not as competitive. What they lack in search volume will be made up for by possibly ranking higher.

You don’t have to rely on your intuition, either. You can test your keyword choices with a variety of tools. Google’s AdWords Keyword Planner is the most well-known, but others like Trellian’s Keyword Discovery and Wordtracker, which is great for longtail keywords, will help you narrow down your list based on quantitative data.

A successful content marketing campaign is one that integrates SEO into its content creation. Use these 3 tips to help you take your SEO content development to a higher level and at the same time help you become more visible.

Tags: SEO Content Development